Latest news with #datamonetization

National Post
2 days ago
- Business
- National Post
FUTR to Integrate the FUTR Data Protocol and FUTR Utility Token into Its AI Agent App in Partnership with FUTR Foundation
Article content FUTR has entered into a Master Services Agreement (MSA) with the FUTR Foundation (the 'Foundation'), a non-related party, to integrate the FUTR Data Protocol into its AI Agent App The Protocol assigns value to the consumer data contributed via the AI Agent App, using this data to both train AI Agents and price consented, time-bound access to the data for Brand Partners ('Brands') The FUTR Utility Token, issued by the FUTR Foundation, will serve as the mechanism for rewarding consumers and Enterprises for their data contributions, while also enabling Brands to purchase access to this data for lead generation purposes The FUTR Corporation will function as the core technology operation and platform partner to the FUTR Foundation and will earn commissions on all Brand leads purchased through the FUTR AI Agent App Article content TORONTO — The FUTR Corporation (TSXV: FTRC) ('FUTR' or the 'Company'), a consumer-centric platform for data valuation and monetization is pleased to announce a major technology milestone and business evolution: the integration of the FUTR Data Protocol and FUTR Utility Token into the FUTR AI Agent App. Article content FUTR's AI Agent App is designed to put money back in consumer's wallets through a powerful combination of a unique data monetization rewards system, personalized offers and intelligent agent-driven smart payment tools. By enabling direct consumer data contribution, as well as allowing Enterprises to contribute consented consumer data to AI Agents, the platform rewards participation by all stakeholders, while empowering Brands to enhance offer personalization and reduce customer acquisition costs. Article content FUTR helps consumers avoid irrelevant and overwhelming 'marketing noise' by leveraging timely, complete, and transparent data—sourced directly from consumer contributions rather than through traditional, opaque methods like cookies and clickstream tracking. Article content Key Product Suite Evolution – FUTR Data Protocol Build and Integration Article content By partnering as the lead technology provider to the Foundation, the FUTR Corporation will assume multiple roles within the FUTR Data Protocol ecosystem—including Data Processor, Data Storage Provider, Fiat Partner, AI Agent Partner, Data Sales Enablement Partner, and Technology Operations and Platform Partner. Further details on each role can be found on the Foundation website. Article content The FUTR Utility Token is issued by the Foundation and, as part of the MSA, the FUTR Corporation will manage the distribution to consumers and Enterprises that contribute – or 'stake' – data to the FUTR Data Protocol through its AI Agent App. The FUTR Corporation will also facilitate the packaging and provision of access to this data for Brands seeking to use it for opportunity identification. Article content Brands will pay for data-driven leads using the FUTR Utility Token. All contributed consumer data and purchased leads will be priced by the FUTR Data Protocol. The FUTR Data Protocol also enables pricing and incentivization for Enterprises that contribute enriched, consented consumer data – creating a robust and transparent consumer data supply chain. Article content Consumers are expected to redeem FUTR Utility Tokens in-app for AI Agent upgrades, premium products and services from Brand Partners, or convert them into Fiat under certain conditions. Enterprises and large consumers can also utilize FUTR Utility Tokens to reduce cash outlays for professional services obtained from ecosystem participants, as well as enterprise-level AI Agent capabilities. Article content Enterprises that earn FUTR Utility Tokens by contributing consumer data can also redeem these tokens for lead generation, significantly reducing or even eliminating the cost of customer acquisition. In some cases, Enterprises may also have the ability to convert or liquidate tokens for cash. Article content Key Business Model Evolution – FUTR Corp earns Service Revenue from FUTR Foundation Article content As compensation for these technology services, FUTR Corporation will earn the following from the Foundation: Article content Commissions on all Brand lead purchases A portion of the proceeds of any direct sales of the FUTR Utility Token from Foundation treasury and to strategic Brands A strategic reserve of 3% of the initially available aggregate FUTR Utility Tokens issued over 3 years Article content As part of the AI Agent App and independent of the Foundation, FUTR Corporation will also earn fees from: Article content Converting between fiat and FUTR Tokens with Consumers, Enterprises and Brands Premium AI Agent features for consumers denominated in tokens (agent customizations, power usage behaviour) Interchange and transaction fees from the FUTR Payment intelligent payment rails Other incremental data services for Enterprises and consumers Article content The FUTR Data Protocol and FUTR Utility Token will initially launch on Coinbase's BASE blockchain network. Each FUTR AI Agent App will feature an embedded digital asset wallet, enabling users to store FUTR Utility Tokens and facilitate payment transactions seamlessly. Article content FUTR expects initial integration of the FUTR Data Protocol and FUTR Utility Token to coincide with the launch of the FUTR AI Agent App in Q3 2025, with further comprehensive functionality to be rolled out through Q4. Article content Launched In Partnership with the FUTR Foundation and FutureVault Article content The FUTR Data Protocol was developed by the FUTR Foundation, a not-for-profit entity based in The Bahamas, with a mission to 'empower consumers and enable them to participate in the data economy by monetizing their data'. The FUTR Utility Token is issued by FUTR Ltd., a wholly owned subsidiary of the FUTR Foundation. Article content As part of the governance structure of the MSA, a joint steering committee between FUTR Corporation and the Foundation has been formed. Article content A core part of the FUTR technology stack used to build this protocol is a 10-year license to use the FutureVault intelligent data processing engine. As part of this agreement FutureVault will also become a core technology partner to the FUTR Data Protocol. Article content A New Era in Personal Data Article content 'The FUTR Data Protocol and FUTR Utility Token represent a new era in how we view and manage personal data,' said Alex McDougall, President of The FUTR Corporation. 'We know as individuals, our data is valuable, and being monetized by third parties, powering many aspects of the global economy, and that Brands are eager to engage with us as consumers – but until now, there hasn't been a simple or tangible way to capture that value and reward us, the consumer, for sharing our data. With the FUTR Utility Token, consumers finally have a meaningful incentive to reclaim control and sovereignty over their data.' Article content 'We are pleased to be part of the dynamic and exciting ecosystem that The FUTR Corporation and FUTR Foundation are building. We are confident that our Intelligent Document Processing capabilities and our pioneering efforts in the digital vault space are going to add massive value to the FUTR Data Protocol and AI Agent App consumer value proposition' said Daniel Kenny CEO of FutureVault Inc. Article content 'FUTR Corporation and FutureVault have been instrumental in conceptualizing the FUTR Data Protocol and we are thrilled to partner with them to fully build out and implement this truly innovative suite of technology' said Jim Allan, Council Member of the FUTR Foundation. Article content About The FUTR Corporation Article content FUTR's AI Agent App is designed to put money back in consumer's wallets through a unique data monetization rewards system, personalized offers and intelligent agent-driven payment and AI-powered life management tools. The platform also enables Enterprises to earn rewards for contributing consented consumer data to AI Agents, while allowing Brands to leverage this data to enhance personalization and significantly reduce customer acquisition costs. About The FUTR Foundation The FUTR Foundation DAO is the issuer of the FUTR Token. Established in 2022 in The Bahamas, the Foundation's mission is to empower consumers and enable their participation in the data economy by monetizing their personal data. The FUTR Foundation Council is comprised of Jim Allan and Eugene McBurney. To advance its mandate, the FUTR Foundation collaborates with leading global partners to develop the technology and infrastructure needed to bring this vision to life. About FutureVault FutureVault is pioneering the Client Life Management Vault™, providing an AI-powered Digital Vault Platform-as-a-Service driving Intelligent Document Processing for financial institutions, wealth enterprises, advisors, their clients as well as management, operations and compliance executives. FutureVault automates, aggregates, and centralizes client, advisor, and enterprise documentation (and data embedded within documentation) via bi-directional integrations and connections with other wealth tech providers. Data is extracted from documents in real time by leveraging private LLMs and OCR technology. FutureVault is certified as SOC 2 Type II and PCI DSS compliant and recognized as a 5-star WealthTech provider and a Top 100 Global WealthTech Innovator. Article content Forward-Looking Statements Article content This news release may contain forward-looking statements (within the meaning of applicable securities laws) which reflect the Company's current expectations regarding future events. Forward-looking statements are identified by words such as 'believe', 'anticipate', 'project', 'expect', 'intend', 'plan', 'will', 'may', 'estimate' and other similar expressions. These statements are based on the Company's expectations, estimates, forecasts, and projections and include, without limitation, statements regarding the future success of the Company's business and the consolidation of the Company's common shares. The forward-looking statements in this news release are based on certain assumptions. The forward-looking statements are not guarantees of future performance and involve risks and uncertainties that are difficult to control or predict. A number of factors could cause actual results to differ materially from the results discussed in the forward-looking statements. Readers, therefore, should not place undue reliance on any such forward-looking statements. Further, these forward-looking statements are made as of the date of this news release and, except as expressly required by applicable law, the Company assumes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise. Article content Article content Article content Article content Article content


Globe and Mail
30-07-2025
- Business
- Globe and Mail
Datavault AI (NASDAQ: DVLT) Launches Enterprise Data Monetization With IBM watsonx.ai-Powered Agents
Datavault AI (NASDAQ: DVLT), a platinum partner in IBM Partner Plus, announced the expanded commercialization of its flagship AI agents, DataScore and DataValue, now embedded with IBM Designed to turn enterprise data into financial assets, the tools aim to streamline modeling, risk assessment and pricing strategies across on-premises, cloud and hybrid environments. With generative AI projected to add as much as $4.4 trillion annually to major business sectors, the integration positions Datavault AI to help companies tap into the next wave of AI-driven automation and enterprise data monetization. The partnership underscores IBM's strategy to accelerate AI adoption in industries including finance, healthcare and entertainment. Datavault AI's three core products — Data Vault Bank, DataScore and DataValue — provide a full ecosystem for data valuation and compliance, with Data Vault Bank expected to debut in late 2025 to convert enterprise data into tradable assets. Together, Datavault AI and IBM aim to help organizations unlock the value of their information assets while enabling secure, compliant and scalable data monetization. To view the article, visit About Datavault AI Inc. Datavault AI is leading the way in AI experience, valuation, and monetization of assets in the Web 3.0 environment. The company's cloud-based platform provides comprehensive solutions with a collaborative focus in its Acoustic Science and Data Science Divisions. Datavault AI's Acoustic Science Division features WiSA(R), ADIO(R) and Sumerian(R) patented technologies and industry first foundational spatial and multichannel wireless HD sound transmission technologies with IP covering audio timing, synchronization and multi-channel interference cancellation. The Data Science Division leverages the power of Web 3.0 and high-performance computing to provide solutions for experiential data perception, valuation and secure monetization. Datavault AI's cloud-based platform provides comprehensive solutions serving multiple industries, including HPC software licensing for sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, energy and more. The Information Data Exchange(R) (IDE) enables Digital Twins, licensing of name, image, and likeness (NIL) by securely attaching physical real-world objects to immutable metadata objects, fostering responsible AI with integrity. Datavault AI's technology suite is completely customizable and offers AI and Machine Learning (ML) automation, third-party integration, detailed analytics and data, marketing automation and advertising monitoring. The company is headquartered in Beaverton, OR. Learn more about Datavault AI at . About AINewsWire AINewsWire ('AINW') is a specialized communications platform with a focus on the latest advancements in artificial intelligence ('AI'), including the technologies, trends and trailblazers driving innovation forward. It is one of 70+ brands within the Dynamic Brand Portfolio @ IBN that delivers: (1) access to a vast network of wire solutions via InvestorWire to efficiently and effectively reach a myriad of target markets, demographics and diverse industries; (2) article and editorial syndication to 5,000+ outlets; (3) enhanced press release enhancement to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of tailored corporate communications solutions. With broad reach and a seasoned team of contributing journalists and writers, AINW is uniquely positioned to best serve private and public companies that want to reach a wide audience of investors, influencers, consumers, journalists, and the general public. By cutting through the overload of information in today's market, AINW brings its clients unparalleled recognition and brand awareness. AINW is where breaking news, insightful content and actionable information converge. Please see full terms of use and disclaimers on the AINewsWire website applicable to all content provided by AINW, wherever published or re-published: AINewsWire is powered by IBN
Yahoo
29-07-2025
- Business
- Yahoo
Datavault AI Debuts Enterprise Commercialization for AI Agents Built with IBM watsonx for AI-Powered Data Monetization
Platinum partner in IBM Partner Plus; Plans to collaborate on AI adoption across industries BEAVERTON, Ore., July 29, 2025 (GLOBE NEWSWIRE) -- via IBN – Datavault AI Inc. (Nasdaq: DVLT), a leader in AI data experience, valuation, and monetization, today announced the expanded commercialization of its flagship AI agents—DataScore® and DataValue®— built with IBM IBM is also committing AI engineering talent and deep technical expertise over multiple years to help Datavault expand and accelerate the impact of its offerings for clients. The integration is designed to help customers streamline their enterprise financial modeling, risk assessment, and pricing strategies across on-premises, cloud, and hybrid environments. Datavault AI is a Platinum partner in IBM's Partner Plus program, with plans to collaborate on deployment, testing, and development to help accelerate AI adoption across key industries including finance, healthcare, sports, entertainment, and government. As a Platinum IBM Partner, Datavault AI will collaborate with IBM's sales force and partner network to accelerate Datavault's customer engagement and buy-in. Nathaniel Bradley, CEO of Datavault AI, commented, 'We believe this is a strategic inflection point for Datavault AI and marks a significant milestone in our enterprise-scale commercialization roadmap. By integrating IBM watsonx at a technical level and collaborating closely with IBM, we're positioned to scale our data monetization platform globally.' This collaboration is further strengthened by IBM providing dedicated AI engineers and development expertise to accelerate the value of watsonx inside DataScore and DataValue. Biz Dziarmaga, Head of Americas AI Partnerships at IBM, commented, 'Bringing our resources to support Datavault's mission will help drive the data monetization that companies of all sizes can take advantage of. Leveraging IBM's platforms with Datavault's innovations presents a compelling value proposition to customers worldwide. Enterprises are increasingly seeking new revenue streams, and our AI-driven platform with Datavault AI helps to provide a scalable path to data monetization.' According to McKinsey & Company, generative AI is projected to add between $2.6 trillion and $4.4 trillion annually1 across key business applications, making AI-driven automation one of the most significant investment frontiers in enterprise technology. Datavault AI has developed a fully integrated AI-powered ecosystem designed to help organizations monetize their data assets through its three flagship AI agents: Data Vault Bank®: A Web 3.0-powered AI engine that will convert enterprise data into structured, tradable assets. Currently being built with IBM, it is expected to be released in October of 2025. DataScore®: A patented AI-driven scoring and risk analysis tool that assesses data quality and ensures compliance with GDPR, CCPA, and other regulatory standards. DataValue®: A patented AI-driven pricing engine that assigns real-world financial valuations to enterprise data, creating new liquidity and trading opportunities. Additionally, Datavault AI's patented Data Vault Web 3.0 platform is enhanced by its completed integrations, enabling secure, compliant, and scalable data monetization across industries. The platform continues to evolve with advancements in data indexing, perception, and monetization capabilities. About Datavault AI Inc. Datavault AI™ (Nasdaq: DVLT) is leading the way in AI driven data experiences, valuation and monetization of assets in the Web 3.0 environment. The company's cloud-based platform provides comprehensive solutions with a collaborative focus in its Acoustic Science and Data Science Divisions. Datavault AI's Acoustic Science Division features WiSA®, ADIO® and Sumerian® patented technologies and industry-first foundational spatial and multichannel wireless HD sound transmission technologies with IP covering audio timing, synchronization and multi-channel interference cancellation. The Data Science Division leverages the power of Web 3.0 and high-performance computing to provide solutions for experiential data perception, valuation and secure monetization. Datavault AI's cloud-based platform provides comprehensive solutions serving multiple industries, including HPC software licensing for sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, energy and more. The Information Data Exchange® (IDE) enables Digital Twins, licensing of name, image and likeness (NIL) by securely attaching physical real-world objects to immutable metadata objects, fostering responsible AI with integrity. Datavault AI's technology suite is completely customizable and offers AI and Machine Learning (ML) automation, third-party integration, detailed analytics and data, marketing automation and advertising monitoring. The company is headquartered in Beaverton, OR. Learn more about Datavault AI at Forward Looking Statements Disclaimer This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and other securities laws. Words such as 'expect,' 'will,' 'anticipates,' 'continues' and variations of such words and similar future or conditional expressions are intended to identify forward-looking statements. Such forward-looking statements, including statements herein regarding our business opportunities and prospects, strategy, future revenue expectations, licensing initiatives, patent initiatives as well as the successful implementation of the patented technologies, are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Readers are cautioned not to place undue reliance on these forward-looking statements. Actual results may differ materially from those indicated by these forward-looking statements as a result of various risks and uncertainties including, but not limited to, the following: our ability to successfully utilize all intellectual property that has been issued and granted Notices of Allowance; risks regarding our ability to utilize the assets we acquire to successfully grow our market share; risks regarding our ability to open up new revenue streams as a result of the various patents mentioned in this press release; our current liquidity position and the need to obtain additional financing to support ongoing operations; general market, economic and other conditions; our ability to continue as a going concern; our ability to maintain the listing of our common stock on Nasdaq; our ability to manage costs and execute on our operational and budget plans; our ability to achieve our financial goals; the degree to which our licensees implement our technologies into their products, if at all; the timeline to any such implementation; risks related to technology innovation and intellectual property, and other risks as more fully described in our filings with the U.S. Securities and Exchange Commission. The information in this press release is provided only as of the date of this press release, and we undertake no obligation to update any forward-looking statements contained in this communication based on new information, future events, or otherwise, except as required by law. Investors:Alliance Advisors Investor Relationsdatavaultinvestors@ Marketing Inquiries:marketing@ Corporate CommunicationsIBNAustin, OfficeEditor@ _______________________1
Yahoo
29-07-2025
- Business
- Yahoo
Datavault AI Debuts Enterprise Commercialization for AI Agents Built with IBM watsonx for AI-Powered Data Monetization
Platinum partner in IBM Partner Plus; Plans to collaborate on AI adoption across industries BEAVERTON, Ore., July 29, 2025 (GLOBE NEWSWIRE) -- via IBN – Datavault AI Inc. (Nasdaq: DVLT), a leader in AI data experience, valuation, and monetization, today announced the expanded commercialization of its flagship AI agents—DataScore® and DataValue®— built with IBM IBM is also committing AI engineering talent and deep technical expertise over multiple years to help Datavault expand and accelerate the impact of its offerings for clients. The integration is designed to help customers streamline their enterprise financial modeling, risk assessment, and pricing strategies across on-premises, cloud, and hybrid environments. Datavault AI is a Platinum partner in IBM's Partner Plus program, with plans to collaborate on deployment, testing, and development to help accelerate AI adoption across key industries including finance, healthcare, sports, entertainment, and government. As a Platinum IBM Partner, Datavault AI will collaborate with IBM's sales force and partner network to accelerate Datavault's customer engagement and buy-in. Nathaniel Bradley, CEO of Datavault AI, commented, 'We believe this is a strategic inflection point for Datavault AI and marks a significant milestone in our enterprise-scale commercialization roadmap. By integrating IBM watsonx at a technical level and collaborating closely with IBM, we're positioned to scale our data monetization platform globally.' This collaboration is further strengthened by IBM providing dedicated AI engineers and development expertise to accelerate the value of watsonx inside DataScore and DataValue. Biz Dziarmaga, Head of Americas AI Partnerships at IBM, commented, 'Bringing our resources to support Datavault's mission will help drive the data monetization that companies of all sizes can take advantage of. Leveraging IBM's platforms with Datavault's innovations presents a compelling value proposition to customers worldwide. Enterprises are increasingly seeking new revenue streams, and our AI-driven platform with Datavault AI helps to provide a scalable path to data monetization.' According to McKinsey & Company, generative AI is projected to add between $2.6 trillion and $4.4 trillion annually1 across key business applications, making AI-driven automation one of the most significant investment frontiers in enterprise technology. Datavault AI has developed a fully integrated AI-powered ecosystem designed to help organizations monetize their data assets through its three flagship AI agents: Data Vault Bank®: A Web 3.0-powered AI engine that will convert enterprise data into structured, tradable assets. Currently being built with IBM, it is expected to be released in October of 2025. DataScore®: A patented AI-driven scoring and risk analysis tool that assesses data quality and ensures compliance with GDPR, CCPA, and other regulatory standards. DataValue®: A patented AI-driven pricing engine that assigns real-world financial valuations to enterprise data, creating new liquidity and trading opportunities. Additionally, Datavault AI's patented Data Vault Web 3.0 platform is enhanced by its completed integrations, enabling secure, compliant, and scalable data monetization across industries. The platform continues to evolve with advancements in data indexing, perception, and monetization capabilities. About Datavault AI Inc. Datavault AI™ (Nasdaq: DVLT) is leading the way in AI driven data experiences, valuation and monetization of assets in the Web 3.0 environment. The company's cloud-based platform provides comprehensive solutions with a collaborative focus in its Acoustic Science and Data Science Divisions. Datavault AI's Acoustic Science Division features WiSA®, ADIO® and Sumerian® patented technologies and industry-first foundational spatial and multichannel wireless HD sound transmission technologies with IP covering audio timing, synchronization and multi-channel interference cancellation. The Data Science Division leverages the power of Web 3.0 and high-performance computing to provide solutions for experiential data perception, valuation and secure monetization. Datavault AI's cloud-based platform provides comprehensive solutions serving multiple industries, including HPC software licensing for sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, energy and more. The Information Data Exchange® (IDE) enables Digital Twins, licensing of name, image and likeness (NIL) by securely attaching physical real-world objects to immutable metadata objects, fostering responsible AI with integrity. Datavault AI's technology suite is completely customizable and offers AI and Machine Learning (ML) automation, third-party integration, detailed analytics and data, marketing automation and advertising monitoring. The company is headquartered in Beaverton, OR. Learn more about Datavault AI at Forward Looking Statements Disclaimer This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and other securities laws. Words such as 'expect,' 'will,' 'anticipates,' 'continues' and variations of such words and similar future or conditional expressions are intended to identify forward-looking statements. Such forward-looking statements, including statements herein regarding our business opportunities and prospects, strategy, future revenue expectations, licensing initiatives, patent initiatives as well as the successful implementation of the patented technologies, are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Readers are cautioned not to place undue reliance on these forward-looking statements. Actual results may differ materially from those indicated by these forward-looking statements as a result of various risks and uncertainties including, but not limited to, the following: our ability to successfully utilize all intellectual property that has been issued and granted Notices of Allowance; risks regarding our ability to utilize the assets we acquire to successfully grow our market share; risks regarding our ability to open up new revenue streams as a result of the various patents mentioned in this press release; our current liquidity position and the need to obtain additional financing to support ongoing operations; general market, economic and other conditions; our ability to continue as a going concern; our ability to maintain the listing of our common stock on Nasdaq; our ability to manage costs and execute on our operational and budget plans; our ability to achieve our financial goals; the degree to which our licensees implement our technologies into their products, if at all; the timeline to any such implementation; risks related to technology innovation and intellectual property, and other risks as more fully described in our filings with the U.S. Securities and Exchange Commission. The information in this press release is provided only as of the date of this press release, and we undertake no obligation to update any forward-looking statements contained in this communication based on new information, future events, or otherwise, except as required by law. Investors:Alliance Advisors Investor Relationsdatavaultinvestors@ Marketing Inquiries:marketing@ Corporate CommunicationsIBNAustin, OfficeEditor@ _______________________1 in to access your portfolio

National Post
24-07-2025
- Business
- National Post
The FUTR Foundation Announces Upcoming Launch of the FUTR Data Protocol and FUTR Utility Token
Article content FUTR Foundation is creating the FUTR Data Protocol FUTR Data Protocol is a technology suite comprised of data valuation algorithms and data supply chains for Consumer data, which enable consumption by Brands and ownership allocation The FUTR Utility Token is the native utility token used to reward participants, including consumers, for staking data into the protocol as well as the monetization of data for lead generation by Brands Article content NASSAU, Bahamas — The FUTR Foundation, together with its wholly-owned subsidiary FUTR Ltd, is pleased to announce the upcoming launch of its decentralized FUTR Data Protocol and its digital asset, the FUTR Utility Token. Established in 2022 with the mandate to ' empower consumers and enable them to participate in the data economy by monetizing their data ', the FUTR Foundation is now preparing to unveil a transformative tokenized data rewards and valuation framework through the FUTR Data Protocol and related FUTR Utility Token. Article content About the FUTR Data Protocol Article content The FUTR Data Protocol is a comprehensive technology suite founded on the principle that every piece of consumer data holds a distinct, market-driven value. This value is dynamic, depending on contextual factors such as contributor characteristics, timing, data validity, consumer consent, regulatory compliance, and the ability to contact the data's owner. Article content Moreover, the Protocol acknowledges that data creation and enhancement is a collaborative process, with multiple parties contributing incremental value along a data supply chain. For example, while a mortgage application has intrinsic value, its organization by a mortgage broker and subsequent validation by an underwriter significantly enhances that value. The Protocol's blockchain-enabled architecture is designed to transparently attribute and distribute rewards for these layered contributions through an automated and auditable system. Article content Recognizing that data value is dynamic rather than static, the Protocol employs a data staking model that enables real-time valuation and ongoing compensation for contributed data. Prospective data purchasers (brands) will be able to define audience segments, data types, access durations, contact permissions, and payment conditions—receiving customized quotes directly through the Protocol. Article content Key participants in the FUTR Data Protocol ecosystem will include: Article content Data Processors – Partners transforming data into ingestible formats (e.g., JSON, PDF, CSV) Data Validators – Organizations responsible for validating and enhancing data quality Data Facilitators – Entities encouraging consumers to contribute their data Data Storage Providers – Centralized or decentralized platforms ensuring secure data storage Data Purchasers – Brands and enterprises seeking data to power product and service offerings Fiat Partners – On and off-ramp providers enabling seamless transitions between fiat and FUTR Tokens AI Agent Partners – Innovators building agent-based tools that leverage protocol data Data Sales Partners – Platforms repackaging and reselling data in traditional digital marketing channels Technology Partners – Developers of essential components and user experiences, including wallets, portals, and applications Article content About the FUTR Token Article content The FUTR Utility Token will serve as the valuation and transaction medium within the Protocol's data supply chain. Each data asset submitted to the Protocol will receive a value in FUTR Utility Tokens, calculated according to its relevance, timeliness, demand, accuracy and monetization value, and other factors. A significant amount of FUTR Utility Tokens will be set aside as rewards for Consumers and Enterprises who are contributing data to the platform. Article content Data will be contributed, validated, enriched and processed through the supply chain and all participants in this data supply chain will be eligible to receive FUTR Utility Tokens. The engine will continuously compensate contributors as long as their data remains accessible and current, establishing a 'data staking' model that delivers ongoing rewards based on a new class of real-world asset. Article content Brands who wish to license (or use) data and leads from the platform will need to earn FUTR Utility Tokens from Consumers and Enterprises for services or purchase FUTR Utility Tokens. As Brands redeem these tokens for data, the rewards pool for Consumers and Enterprises is replenished. Data and lead pricing will reflect their specific data requirements and access permissions. It is expected that as the comprehensiveness and utility of the data on the platform increases, the cost of acquiring this FUTR Utility Token for Brands will increase, in part due to the accuracy of data, intent and probability of conversion. Article content The FUTR Utility Token will be issued by FUTR Ltd, an International Business Corporation registered in The Bahamas. Its initial deployment will be on the BASE blockchain operated by Coinbase, with plans for future multi-chain support. Article content The initial version of the Data Protocol and FUTR Utility Token are expected to be live in Q3 2025 with additional details and initial technology partners to be announced shortly. Article content 'Since the inception of the Foundation in 2022, our goal has been to bring consumers directly into the data economy. We are thrilled to launch the Data Protocol and FUTR Token to help make that vision a reality,' said Jim Allan, Council Member of the FUTR Foundation. Article content Article content Article content Article content