Latest news with #digitalmarketplace
Forbes
22-05-2025
- Business
- Forbes
15 Pitch-Perfect Strategies To Win Influencers And Build Partnerships
There's always strength in numbers, especially when it comes to elevating your brand's status in today's marketplace. In a digital economy, driven by social media comments and content marketing, connecting with influencers and high-ranking organizations to collaborate on potential projects is one of the fastest, easiest ways to increase brand awareness and growth. But how do you accomplish that goal if you are an unknown establishment, new to the industry? With the right methods in place, demonstrating your company's value proposition and credibility doesn't have to be as tough as it sounds. Here are 15 ideas from Forbes Business Development Council members to help you get started with a pitch letter worthy of proposing a collab with any influencer or potential partner who knows little to nothing about your emerging brand. Analyze your joint total addressable market size and highlight your market cap or valuation factors if applicable. Understand how your organization can fill a gap that exists in the partner's ecosystem, and focus on complementary areas that would add value to your joint customers. Voilà, you have a great start to your pitch letter! - Anoma Baste, Space Matrix Start with the value prop—why this collab moves the needle for them. Then tie it to a clear use case, shared audience or mutual win. Keep it tight, relevant and confident. The first pitch isn't to close the deal, it's to earn the next conversation. - Aaron Biggs, Summit As a leader, you must have a strong elevator pitch that's also easy to personalize for the audience at hand, whether that's tailoring it for their company or industry, their job title or their knowledge of your business. A great pitch must also include the "what's in it for me" message, clearly stating why they should care about the value your products or services deliver. - Toby Carrington, Seismic Keep it short and visually appealing. Use one bold stat or achievement about your brand (for example, early traction or a unique feature) paired with a sleek design to grab attention and build credibility fast. - Vivek Vishal, Honeywell Forbes Business Development Council is an invitation-only community for sales and biz dev executives. Do I qualify? Lead with value. Show you've done the homework. Make it clear why this collab makes sense right now. Focus less on your intro and more on what's in it for them—their goals, their audience, their brand. Keep it tight, relevant and easy to say yes to. - Michael Fritsch, Smarter Operations Start by learning about them. Look into their audience, how they communicate and what they seem to care about. Then, shape your message so it speaks directly to that. Point out where your brand fits with what they're already doing and show exactly how working with you could be useful for them, not just for you. - Max Avery, Digital Ascension Group When crafting your pitch letter, show you understand the partner's brand and why the collaboration makes sense. Highlight how it can support their strategy and add value to their journey. Focus on strategic alignment and share execution ideas that fit their priorities. This goes beyond just commercial negotiations, demonstrating you've thought through the partnership's long-term potential. - Jayant Walia, Gainbridge The most effective collaborations start with shared values. If your brand is still relatively unknown, your pitch to a potential partner should explain why you and why now. Then, shift the focus to them, articulating how this partnership would benefit their goals, audience or mission. Make it about co-creating something valuable together. - Raviraj Hegde, Donorbox Business partners care about outcomes, so pitch the outcome. Lead with what this collaboration makes possible: revenue, reach, speed, relevance. Then prove you're the only one who can deliver it that way, right now. The best partners don't need convincing—they just need a reason to act. - Alexander Masters, MBA, BIDA, Siemens I always keep it conversational and personal. I avoid sounding like a PR blast because that just feels cold and generic. Instead, I write like I'm talking to a peer—someone I respect, someone I'm genuinely curious about working with. I stay confident, but never salesy or robotic. - Bryce Welker, The CPA Exam Guy Lead with a brief, authentic story that shares your brand's mission and connects to the influencer's values. Show you've done your homework, then highlight how the collaboration benefits them, their audience and your shared goals. Clarity and sincerity are key to turning a cold pitch into a meaningful opportunity. - Rahul Saluja, Cognizant To craft a good pitch, deeply understand the influencer or partner's audience. Research their interests, challenges and expectations. Then, tailor your messaging, tone and unique selling points to highlight how your collaboration benefits them and their audience. Make the value clear—whether it's exclusive content, revenue potential or credibility enhancement—to ensure they see the opportunity. - Anna Jankowska, RTB House Keep your letter short and clear. Avoid unnecessary words—it should be strict and to the point. All details can be discussed later; the goal of the first email is simply to get it opened and read. Use a catchy subject line, a clear structure, key figures and potential benefits. That's all you need. - Dima Raketa, Reputation House Craft a concise pitch letter introducing your brand's mission and value. Highlight one key achievement, like a recent milestone, and propose a specific collab idea tailored to their audience. Include a link to a sleek one-pager with metrics and close with a clear CTA, like scheduling a 15-minute call. - Tomer Warschauer Nuni, PRIM3 Capital Research their career, interests, target audience and pain points. Reference specifics like recent posts. Mention specific content they've created or a recent achievement. Say something like, "I saw your recent post about [specific topic], and it really resonated with me because ..." Showcase how you can help them with case studies, proving tangible results. - William DeCourcy, AmeriLife
National Post
20-05-2025
- Business
- National Post
Tecnotree Recognized in Gartner® Market Guide for CSP B2B Digital Marketplace Solutions
Article content ESPOO, Finland — Tecnotree, a global digital platform and services leader for AI-enabled 5G and cloud-native technologies, has been named a Representative Vendor in the 2025 Gartner® Market Guide for CSP B2B Digital Marketplace Solutions. Article content Article content The report highlights the strategic role of digital marketplaces in helping communications service providers (CSPs) diversify revenue streams, strengthen enterprise relationships, and lead ecosystem-driven innovation. Article content According to Gartner, 'By 2028, 60% of Tier 1 CSPs will utilize digital marketplaces to serve B2B customers, a substantial increase from around 25% today.' As per our understanding, this shift reflects a growing need for CSPs to evolve beyond traditional connectivity and offer integrated, value-added solutions through agile partner ecosystems. Article content We believe Tecnotree's inclusion in the report underscores its focused approach to enabling B2B and B2B2X business models through its advanced digital marketplace platform. The company has strategically invested in AI-driven technologies to enhance partner management, product discovery, and monetization for CSPs aiming to lead in the platform economy. Article content Tecnotree is shaping the future of digital marketplaces with a GenAI-powered platform built for real-time, intelligent workflows. It offers automated onboarding, personalized recommendations, and scalable monetization. Built on TM Forum's Open Digital Architecture, it supports interoperability with 59 certified Open APIs, including 9 real-world use cases. Article content 'We think our recognition in the Gartner Market Guide validates the strong momentum behind our B2B marketplace strategy,' said Padma Ravichander, CEO of Tecnotree. 'We're delivering composable, AI-native platforms that empower CSPs to unlock new revenue, onboard partners faster, and offer differentiated services across verticals.' Article content AI-Native and Sector-Ready Article content The Tecnotree Moments platform enables CSPs to co-create sector-specific offerings across healthcare, education, OTT, gaming, and financial services. With its cloud-native, API-first design, it supports advanced models like DaaS, GenAI-powered intelligence, and dynamic pricing. Article content AI capabilities drive intelligent bundling, predictive partner matching, and real-time insights—helping CSPs deliver personalized experiences while managing complexity efficiently. Article content Tecnotree believes that its platform aligns with Gartner report's key marketplace capabilities: Article content As CSPs embrace platform-based models, Tecnotree enables collaboration with ISVs, hyperscalers, fintechs, and content providers. With prebuilt integrations, flexible APIs, and co-marketing support, operators can serve both large enterprises and SMBs with speed and scale. Article content Gartner, Market Guide for CSP B2B Digital Marketplace Solutions, Will Rice, Khurram Shahzad, Susan Welsh de Grimaldo, 5 May 2025. Article content GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Article content Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Article content Tecnotree is a 5G-ready digital Business Support System (BSS) player, with AI/ML capabilities and multi-cloud extensibility. Tecnotree leads the way on the TM Forum Open API Conformance with 59 certified Open APIs including 9 real-world open APIs, a testament to the company's commitment to excellence, and continuously striving to deliver differentiated experiences and services to both CSPs and DSPs. Our agile and open-source digital BSS Stack comprises the full range (order-to-cash) of business processes and subscription management for telecom and other digital services industries creating opportunities beyond connectivity. Tecnotree also provides Fintech and B2B2X multi-experience digital marketplace to its subscriber base through the Tecnotree Moments platform to empower digitally connected communities across gaming, health, education, OTT, and other vertical ecosystems. Tecnotree is listed on the Helsinki Nasdaq (TEM1V). Article content Article content Article content Article content Article content
The National
08-05-2025
- Business
- The National
Dubizzle reaches 500,000 verified users to mark major milestone in platform trust and engagement
Dubizzle, the UAE's favourite classifieds platform and part of Dubizzle Group, announced a major milestone in its journey toward building a safer and more transparent digital marketplace: the platform has officially exceeded 500,000 verified users. This achievement reflects dubizzle's continued commitment to providing a trusted, user-first experience across its platform. By prioritising safety, transparency and accountability through its user verification system, dubizzle has strengthened its position as the most reliable digital destination for buying, selling and connecting across a range of categories, including classifieds, cars, property and jobs. "Crossing half a million verified users isn't just a milestone - it's proof that trust and transparency matter. We've built dubizzle to be a platform where users feel confident and in control, and verification plays a huge part in that," Haider Ali Khan, chief executive of dubizzle and chief executive of Dubizzle Group Mena. "It's not just about safety—it's about creating smarter, more meaningful interactions for everyone who uses our ecosystem." As the platform continues to expand, dubizzle remains steadfast in its commitment to innovation, user empowerment and marketplace transparency. Most recently, dubizzle launched 'Sell with AI', an advanced AI-powered tool that simplifies ad posting while elevating user convenience and trust. By enhancing ad quality, streamlining moderation, and accelerating approvals, this feature is designed to boost user satisfaction and long-term engagement. With innovation at the heart of its mission, dubizzle continues to solidify its position as the UAE's go-to platform for trusted, seamless classifieds experiences.
The National
08-05-2025
- Business
- The National
dubizzle reaches 500,000 verified users, marking a major milestone in platform trust and engagement
dubizzle, the UAE's favourite classifieds platform and part of Dubizzle Group, announced a major milestone in its journey toward building a safer and more transparent digital marketplace: the platform has officially surpassed 500,000 verified users. This achievement reflects dubizzle's continued commitment to providing a trusted, user-first experience across its platform. By prioritising safety, transparency and accountability through its user verification system, dubizzle has strengthened its position as the most reliable digital destination for buying, selling and connecting across a range of categories including classifieds, cars, property and jobs. "Crossing half a million verified users isn't just a milestone—it's proof that trust and transparency matter. We've built dubizzle to be a platform where users feel confident and in control, and verification plays a huge part in that. It's not just about safety—it's about creating smarter, more meaningful interactions for everyone who uses our ecosystem," said Haider Ali Khan, CEO of dubizzle and CEO of Dubizzle Group MENA. As the platform continues to expand, dubizzle remains steadfast in its commitment to innovation, user empowerment and marketplace transparency. Most recently, dubizzle launched 'Sell with AI', an advanced AI-powered tool that simplifies the ad-posting process while elevating user convenience and trust. By enhancing ad quality, streamlining moderation, and accelerating approvals, this feature is designed to boost user satisfaction and long-term engagement. With innovation at the heart of its mission, dubizzle continues to solidify its position as the UAE's go-to platform for trusted, seamless classifieds experiences.
Associated Press
06-05-2025
- Business
- Associated Press
Digital Marketplace Eneba Hits 100,000 Products Milestone, Continues Expansion
LONDON, May 06, 2025 (GLOBE NEWSWIRE) -- Leading digital entertainment marketplace Eneba has zoomed past a major milestone, surpassing 100,000 products in its ever-growing catalog. Since its 2018 launch, the digital platform has evolved into a gaming powerhouse, serving a wide range of digital products to over 15 million buyers worldwide. Eneba's meteoric rise in the highly competitive games industry is no accident – it results from a strategy rooted in a deep understanding of gamers' needs. Building A Universe For Gamers This milestone represents more than just inventory growth. Eneba's vast catalog includes blockbuster AAA titles, the best indie games, essential gamer-centric products like Steam gift cards , subscriptions, in-game currencies, and a range of non-gaming gift cards and mobile top-ups. The platform has created a seamless shopping experience that caters to the shopping habits of every type of gamer, whether they're hunting for game deals, looking to save on their favorite streaming services, or buying discount vouchers for food delivery platforms. With diverse product categories, each offering discounted rates, Eneba gives an engaged gaming audience more and more reasons to stay. Diversification: The Secret to Resilience The marketplace's diverse offering isn't just about convenience – it's a strategic advantage. As the gaming industry fluctuates, the start-up's broad selection of digital products has helped it maintain steady demand across all major platforms and regions. The numbers speak for themselves: with 80% of Eneba's users returning for their next purchase, the platform's combination of competitive pricing, security, and trust has won out in gaming communities. With over 100,000 products, record daily sales, and a diversified catalog, Eneba is thriving where others are contracting. Vision for Limitless Growth Looking ahead, Eneba continues to build on its foundation of security, user experience, and community-driven innovation. The company is expanding its partnerships, enhancing its platform with innovative features, and strengthening its position in the mobile gaming space. From eliminating security issues to streamlining global payment systems, Eneba is reshaping digital marketplace standards with speed, transparency, and security. About Eneba Eneba is a digital entertainment marketplace that has served over 15 million buyers. Founded in 2018, Eneba has rapidly grown into a trusted ecosystem for gamers with game keys, gift cards, and mobile top-ups at the best prices, backed by robust customer support and fraud prevention measures. [email protected]
