Latest news with #digitalpresence
Forbes
a day ago
- Business
- Forbes
5 Steps For Building An Online Brand That Connects And Compels Action
Adam Petrilli is a reputation management expert and CEO at an award-winning Online Reputation Management (ORM) firm. Building a successful brand requires visibility, communication, connection, engagement and customer advocacy. A strong online presence can achieve all this so your business can grow and thrive. A digital presence lets you shape and tell your story, build customer relationships and distinguish your brand from competitors. Below, I'll map out five critical components for building your online brand. Communicating across all online channels is critical for establishing brand credibility and trust. Make sure all your profiles—from Google My Business to your website, social media platforms (Facebook, LinkedIn, Instagram, X, TikTok, etc.) and Wikipedia page—are consistent and accurate. This includes your brand's look and feel and the narrative you convey about your values and mission statement. You want to represent authenticity, establish an emotional connection and impart information that speaks to your customers and potential clients. Every part of your brand should align with your overall message. I recommend writing and publishing positive stories and headlines to boost your brand's presence and credibility. Regularly provide valuable, educational and original content to engage your customers and prospects and build trust. For example, you can create high-quality blogs to post on your website and thought leadership articles for B2B publications, business magazines and LinkedIn. In your stories and posts, include social proof such as testimonials, reviews and milestones that showcase your brand's credibility. Engage in conversations on social media that reflect your brand's personality. I've found that a consistent content strategy also helps with search and getting to the top of page one on Google. When a client or potential customer wants to find out about your brand, they'll likely see and click on the positive stories and headlines you've created. If any negative or irrelevant results appear in search, content creation with fresh, new stories will help push these results down on the page. In generating valuable and engaging content highlighting your brand's strengths, achievements and positive customer experiences, you can outweigh negative content in the search results. When creating blog articles and other content for your website, optimize it with relevant keywords and phrases to help ensure you're targeting the right audience when people search your brand online. By strategically including relevant terms in titles and throughout the content, you can help Google identify specific topics and direct individuals looking for that information to your website. Other key steps to take when developing or reviewing your existing website include ensuring it is responsive, looks great and functions seamlessly on mobile devices. Maintain consistency with your visuals and ensure the site is easy to navigate. You want clear calls to action once customers and prospects land there. Your digital brand strategy must include a strong social media presence to connect with customers and build relationships. Be sure to choose the right platforms, which requires knowing where your audience spends their time scrolling and engaging. LinkedIn is a must for connecting with decision-makers if you provide financial services to businesses. Instagram and TikTok may make sense if your customers are in travel or fashion. Spend time researching your audience's preferences so you can focus your efforts where your customers are most active. Ensure your content rings true across the social media channels you engage on. Be authentic and genuine. Participate in conversations, comment and ask questions to strengthen the connection with your brand. Equally important, post consistently so you remain top of mind with your customers. Mix it up with your posts and include videos and customer stories to further engagement. Keep in mind, however, that quality trumps quantity. It's not enough to create an online presence for your brand if you don't monitor it. You want to continue to have control over how your brand is perceived. Employ a proactive and responsive review management strategy that keeps tabs on what is being said about your brand and business. Various social listening and media monitoring tools, as well as Google Alerts, will help you track online conversations, respond to feedback, identify trends and patterns, and assess and manage brand reputation. If a negative comment or review appears, respond professionally and quickly. Be real and take accountability, if appropriate, to turn a customer's negative experience into a brand win and advocacy if you can make things right. I also recommend identifying patterns in conversations so you can take these opportunities to make adjustments. For example, if customers complain about delays in receiving products, you can immediately investigate the cause and set things right before it becomes a crisis in confidence and impacts your sales. This helps with client retention, as it shows you value your customers' input and are ready to make necessary changes to address and meet their expectations. A consistent and accurate brand profile that reflects your story; a content strategy that includes positive stories, articles and headlines; an optimized website; a strong social media presence; and a proactive review management process are the building blocks of an online brand presence that connects and engages with customers and encourages prospects to take action. 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Emirates 24/7
23-05-2025
- Business
- Emirates 24/7
A Revolution in AI Led by Emirati Entrepreneur: Zainlee Technologies to Launch 'Qallix'
Zainlee Technologies is poised to disrupt the digital landscape with the upcoming launch of its groundbreaking AI website builder, Qallix, a platform designed to revolutionize how businesses establish their digital presence. Positioned as a formidable competitor to leading global solutions like Google's AI website builder, Qallix underscores the UAE's growing influence as a global hub for technological advancement. 'Qallix is not just an AI website builder; it is a revolution in how businesses establish their digital presence using a fully integrated AI agent,' said Saeed Al-Zubaidi, Founder and CEO of Zainlee Technologies. Market Vision Zainlee Technologies has set ambitious goals for Qallix, aiming to capture over 20% of the regional market. Backed by a deep understanding of local business dynamics, the platform is expected to attract more than 30,000 users within six months, signaling strong market demand. 'Through our experience in providing AI chatbot solutions, we found that many businesses face difficulties in creating websites,' Al-Zubaidi explained. 'Qallix is our answer to that challenge, enabling users to build professional websites in just five minutes—making the process accessible, efficient, and affordable.' Unlike other tools in the market, Qallix leverages both artificial intelligence and open-source technologies, reducing development costs while accelerating the website creation process—a unique competitive edge that sets it apart. 'I am proud that Qallix is not only the first tool of its kind in the region but also among the first globally,' said Al-Zubaidi. 'This achievement reflects the UAE's capability to develop world-class technological solutions.' He further emphasized the broader vision behind the initiative, attributing inspiration to the leadership of His Highness Sheikh Mohammed bin Zayed Al Nahyan: 'Qallix is our contribution to this national vision—showcasing the potential of Emirati entrepreneurs to create global solutions that drive digital transformation. We are not merely building websites; we are helping to position the UAE as a global leader in technology.' Al-Zubaidi concluded by reaffirming the company's alignment with the country's strategic goals: 'Through Qallix, we are answering His Highness Sheikh Mohammed bin Zayed's call for Emiratis to lead in technological innovation. Our platform is a testament to the UAE's evolution from adopting digital solutions to creating them. We proudly support the nation's vision to become a global technology leader by 2030.' About Qallix Qallix is a next-generation AI website builder developed by Zainlee Technologies, designed to empower businesses with rapid, professional, and user-friendly digital solutions. Built with a focus on innovation, speed, and accessibility, Qallix is redefining the digital landscape in the UAE and beyond. For media inquiries, please contact: 0555006006 Follow Emirates 24|7 on Google News.
Yahoo
17-05-2025
- Business
- Yahoo
Best Website Builder For Small Business (2025): Squarespace Recognized As Best Website Builder by Better Business Advice
Better Business Advice has named Squarespace the Best Website Builder for Small Business in 2025 NEW YORK CITY, May 17, 2025 (GLOBE NEWSWIRE) -- Better Business Advice has named Squarespace the Best Website Builder for Small Business in 2025, citing the platform's ease of use, design intelligence, and AI-powered tools that enable small business owners to build professional websites without technical expertise. Best Website Builder for Small Business Squarespace - a website building platform known for combining modern, customizable design templates with built-in tools for e-commerce, marketing, and analytics In recognizing Squarespace, Better Business Advice highlights a growing need in the small business sector: the ability to launch and maintain a strong digital presence on a limited budget and without the support of a dedicated development team. For many small businesses and solopreneurs, website builders are more than a convenience - they are a necessity. 'Website creation has traditionally been costly, requiring either significant technical knowledge or the resources to hire outside help,' said a spokesperson for Better Business Advice. 'Squarespace changes that equation. It allows entrepreneurs to build and manage branded websites that are fully functional, mobile-ready, and visually engaging - all with no coding required.' The evaluation looked closely at how Squarespace supports small business needs across a range of industries. Whether offering services, selling products, managing memberships, or promoting content, small business owners can use Squarespace's templates and editing tools to build a site aligned with their brand. One of the platform's most notable updates in 2024 is Blueprint AI, a proprietary tool that uses artificial intelligence to assist users in generating customized websites based on business type, content goals, and visual preferences. By answering a few guided questions, users receive real-time design suggestions, pre-filled content, and recommended homepage sections and pages optimized for both user experience and brand cohesion. Once finalized, the design is rendered into a fully functional website that is mobile responsive and ready for launch. Blueprint AI represents a broader trend in the industry: the integration of artificial intelligence to streamline website development. Rather than replacing creativity, these tools support it - offering guidance while preserving user control. Squarespace's Fluid Engine, the drag-and-drop design editor, enables further customization, allowing users to refine layouts, adjust styling, and modify site structure with ease. Beyond design, the platform includes features aimed at long-term growth. Squarespace offers e-commerce integration, content scheduling, marketing tools, and analytics to help users monitor traffic and engagement. For small business owners looking to increase visibility, Squarespace's built-in SEO tools help improve search performance without requiring deep technical knowledge. Better Business Advice also considered affordability in its assessment. With pricing plans starting at $16 per month, Squarespace offers tiered solutions that scale with business needs. Blueprint AI is available to use at no additional cost, though publishing a site requires a paid account. New users exploring Blueprint AI can also use the promo code NICE10 at signup for 10% savings on their first Squarespace plan. The recognition from Better Business Advice reflects wider industry changes. As more consumers engage with businesses online, having a well-designed website is no longer optional. For time- and resource-constrained entrepreneurs, platforms like Squarespace are filling a critical gap-offering comprehensive, easy-to-use solutions that help level the playing field. To read the full review, visit the Better Business Advice website. About Better Business Advice: Better Business Advice is a business advice website dedicated to helping businesses succeed. As an affiliate, Better Business Advice may earn commissions from services mentioned in the links provided. The information provided by Better Business Advice does not, and is not intended to, constitute legal advice; instead, all information, content, and materials are for general informational purposes only. CONTACT: Drew Thomas (press@ in to access your portfolio
Yahoo
17-05-2025
- Business
- Yahoo
Best Website Builder For Small Business (2025): Squarespace Recognized As Best Website Builder by Better Business Advice
Better Business Advice has named Squarespace the Best Website Builder for Small Business in 2025 NEW YORK CITY, May 17, 2025 (GLOBE NEWSWIRE) -- Better Business Advice has named Squarespace the Best Website Builder for Small Business in 2025, citing the platform's ease of use, design intelligence, and AI-powered tools that enable small business owners to build professional websites without technical expertise. Best Website Builder for Small Business Squarespace - a website building platform known for combining modern, customizable design templates with built-in tools for e-commerce, marketing, and analytics In recognizing Squarespace, Better Business Advice highlights a growing need in the small business sector: the ability to launch and maintain a strong digital presence on a limited budget and without the support of a dedicated development team. For many small businesses and solopreneurs, website builders are more than a convenience - they are a necessity. 'Website creation has traditionally been costly, requiring either significant technical knowledge or the resources to hire outside help,' said a spokesperson for Better Business Advice. 'Squarespace changes that equation. It allows entrepreneurs to build and manage branded websites that are fully functional, mobile-ready, and visually engaging - all with no coding required.' The evaluation looked closely at how Squarespace supports small business needs across a range of industries. Whether offering services, selling products, managing memberships, or promoting content, small business owners can use Squarespace's templates and editing tools to build a site aligned with their brand. One of the platform's most notable updates in 2024 is Blueprint AI, a proprietary tool that uses artificial intelligence to assist users in generating customized websites based on business type, content goals, and visual preferences. By answering a few guided questions, users receive real-time design suggestions, pre-filled content, and recommended homepage sections and pages optimized for both user experience and brand cohesion. Once finalized, the design is rendered into a fully functional website that is mobile responsive and ready for launch. Blueprint AI represents a broader trend in the industry: the integration of artificial intelligence to streamline website development. Rather than replacing creativity, these tools support it - offering guidance while preserving user control. Squarespace's Fluid Engine, the drag-and-drop design editor, enables further customization, allowing users to refine layouts, adjust styling, and modify site structure with ease. Beyond design, the platform includes features aimed at long-term growth. Squarespace offers e-commerce integration, content scheduling, marketing tools, and analytics to help users monitor traffic and engagement. For small business owners looking to increase visibility, Squarespace's built-in SEO tools help improve search performance without requiring deep technical knowledge. Better Business Advice also considered affordability in its assessment. With pricing plans starting at $16 per month, Squarespace offers tiered solutions that scale with business needs. Blueprint AI is available to use at no additional cost, though publishing a site requires a paid account. New users exploring Blueprint AI can also use the promo code NICE10 at signup for 10% savings on their first Squarespace plan. The recognition from Better Business Advice reflects wider industry changes. As more consumers engage with businesses online, having a well-designed website is no longer optional. For time- and resource-constrained entrepreneurs, platforms like Squarespace are filling a critical gap-offering comprehensive, easy-to-use solutions that help level the playing field. To read the full review, visit the Better Business Advice website. About Better Business Advice: Better Business Advice is a business advice website dedicated to helping businesses succeed. As an affiliate, Better Business Advice may earn commissions from services mentioned in the links provided. The information provided by Better Business Advice does not, and is not intended to, constitute legal advice; instead, all information, content, and materials are for general informational purposes only. CONTACT: Drew Thomas (press@ in to access your portfolio
