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WORKSPACE an ‘ideal platform' to connect with businesses to reimagine their workplaces
WORKSPACE an ‘ideal platform' to connect with businesses to reimagine their workplaces

Zawya

time29-05-2025

  • Business
  • Zawya

WORKSPACE an ‘ideal platform' to connect with businesses to reimagine their workplaces

Ergonomic chairs, soundproof pods, and rotatable models all on show at three-day exhibition, which runs until today at Dubai World Trade Centre Dubai, UAE: Now in its 22nd year, WORKSPACE, the Middle East and North Africa's premier exhibition for workspace design, office interiors, and workplace technology, is championing the industry's latest product launches this week, with engaging panel discussions centred around Artificial Intelligence, employee wellbeing, and human-centric social places at work. The three-day show is running at Dubai World Trade Centre until today (May 29). WORKSPACE is co-located alongside The Hotel Show, INDEX, and HITEC, with organizers dmg events expecting 35,000 visitors and welcoming more than 900 exhibitors from 48 countries. This year, WORKSPACE features exhibitors from across the USA, Germany, Italy, UAE, Türkiye, and South Korea, all of which are showcasing products, including office technology, wellness solutions, and office interiors, with key exhibitors including Haworth, Steelcase, Interstuhl, LAS, Dauphin, Alea, Frezza, Motif Interiors, Treelocate, and Diemme. Haworth, which focuses on designing functional, high-performance spaces that support evolving workplace needs, is showcasing new-to-market solutions that touch on a number of workplace design trends. 'We're pleased to return this year to showcase some of our latest innovations in workspace design,' said Deepak TD, Area Manager – Business Development, Middle East and Africa, at Haworth. 'These solutions reflect Haworth's global legacy of performance, sustainability, and user-centric design. From the Fern Digital Knit, crafted from 100 per cent recycled polyester yarn, to the Breck chair's weight-activated ergonomic support, each product is developed with comfort, flexibility, and the modern workplace in mind.' With privacy becoming increasingly important in larger office spaces, soundproof meeting pods have gained popularity in recent years. 'We've seen growing interest in private meeting spaces that blend in with wider design choices, which is why we are also showcasing our 'BuzziNest Office' privacy booth, as well as our 'YourPlace Echo' for agile environments and 'Hush Free' pods that support hybrid collaboration,' he added. Making its debut at WORKSPACE this year is leading UAE-based furniture wholesaler Arabian Oasis General Trading (AOGT). Speaking on their first participation, Jufeeth Mohammed, Managing Director of AOGT, said: 'WORKSPACE offers an ideal platform to connect with businesses looking to reimagine their spaces and explore more responsive, long-term office solutions. We are showcasing our latest range of wholesale office furniture and customised recliners, including sofas and rotatable models – all designed to support the evolving needs of modern workplaces.' A key highlight of the event, the WORKSPACE Summit, designed by BLUEHAUS is also underway with dedicated sessions and panel discussions on the necessity of human-centric social spaces, the integration of Artificial Intelligence into workplace design, and the evolving needs of employees. In one of the day's opening sessions, Ben Corrigan, Founder and Managing Director of BLUEHAUS, explored the fundamental importance of human connection in a world increasingly reliant on digital communications. According to Corrigan, while much of what we do can be accomplished online – especially evident during the COVID pandemic – he emphasized 'authentic social interaction remains irreplaceable'. 'We're human, no matter what direction we go in,' he said. 'Physical presence fosters genuine engagement that virtual tools cannot replicate.' To illustrate this, Corrigan recounted a personal story about designing a vibrant communal space in London that encouraged social interaction. The space thrived because it energized visitors, becoming the 'soul' of the workspace. When a similar concept was attempted in Dubai, it failed – until a simple experiment was conducted. 'All it took was increasing the background noise on some of the screens that we placed around the space, rather than overhauling the design,' he said. 'This subtle change made the space feel more familiar and comfortable. The quietness of the space before this minor change was putting people off. This led to the space being fully utilized by the company's employees after only one week, ticking that crucial part of the design brief - employee engagement. 'Beyond design and technology, it's how individuals feel in a space that truly matters. Despite technological advancements, the human need for connection, community, and belonging remains central.' With Artificial Intelligence now becoming commonplace in most work environments, the interior design industry is no different. In a session titled 'The AI Revolution – How Intelligent Tech is Redefining the Workplace', Jalil Benkiran, Managing Director, Ultraconfidentiel, said that over the past three years, his approach to AI had been centred around its role as an augmentation of imagination rather than a replacement for his designers. From the outset, Benkiran viewed AI as a tool to enhance the creative process, helping his team to explore new ideas, expand their horizons, and deepen their design insights: 'Our strategy has involved experimenting with a wide variety of AI tools – testing what emerges and identifying those that are most relevant to our workflow,' he said. 'The goal is to elevate the team's creative capabilities and facilitate operating exploration at a higher level. As one expert said 'AI is like a megaphone. If you don't have anything to say, then obviously the output isn't going to be impactful.' In our view, the core of meaningful use of AI lies in the initial input: The art direction, vision, and intent that designers inject into the system. The AI simply amplifies this input, acting as a digital extension of our creative minds. It pushes boundaries, offers new perspectives, and challenges us to think differently.' Benkiran has changed his mindset on what AI means to his business. 'We see AI as a virtual colleague sitting around the table with us: Helping, questioning, provoking, and prompting us not just to find perfect answers, but to ask new questions and explore uncharted territories. This collaborative partnership between human intuition and machine intelligence is shaping a new frontier of creativity, where technology empowers us to go deeper and wider in our design processes.' WORKSPACE 2025 runs alongside The Hotel Show, INDEX and HITEC from May 27-29 at Dubai World Trade Centre. For more information or to register to attend, visit: About dmg events dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today's rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, About WORKSPACE Workspace is the region's premier event for workplace solutions, technology and interiors. Workspace provides international suppliers the opportunity to showcase their innovations and products to a targeted group of buyers from across the MENA region. Alongside the exhibition, The Workspace Summit, brings together key stakeholders in workplace design, interior solutions, and corporate real estate to discuss the latest trends and insights.

HE Dr. Rumaih bin Mohammed Al-Rumaihi inaugurates second edition of Saudi Warehousing & Logistics Expo in Riyadh
HE Dr. Rumaih bin Mohammed Al-Rumaihi inaugurates second edition of Saudi Warehousing & Logistics Expo in Riyadh

Zawya

time28-05-2025

  • Business
  • Zawya

HE Dr. Rumaih bin Mohammed Al-Rumaihi inaugurates second edition of Saudi Warehousing & Logistics Expo in Riyadh

Riyadh, Saudi Arabia: His Excellency Dr. Rumaih bin Mohammed AL-Rumaih, Vice Minister of Transport and Logistics Services, officially inaugurated the second edition of the Saudi Warehousing & Logistics Expo at the Riyadh International Convention & Exhibition Center. In his opening remarks, His Excellency emphasized that the Kingdom is witnessing a transformative leap in the logistics sector, driven by a bold vision and the strong support of the nation's leadership. This momentum aims to position Saudi Arabia as a global logistics hub. He noted that the expo comes at a critical juncture, aligning with the Kingdom's industrial and logistics evolution and playing a crucial role in advancing the objectives of the National Transport and Logistics Strategy in line with Saudi Vision 2030. Mohamed Kazi, Senior Vice President – Construction, dmg events, stated: 'We are honoured by the continued support of the Ministry of Transport and Logistics Services for the Saudi Warehousing & Logistics Expo. We were especially pleased to have His Excellency Dr. Al-Rumaih inaugurate this year's edition. The level of engagement and insightful discussions witnessed on day one reflects the sector's positive trajectory in the Kingdom, particularly in infrastructure development and the adoption of advanced logistics solutions poised for the future.' The first day of the expo featured participation from over 40 speakers representing leading entities including the Ministry of Transport and Logistics Services, the Ministry of Investment, the General Authority for Ports, Amazon, Aramex, and others. Sessions focused on the role of artificial intelligence in optimizing supply chains, along with themes such as automation, fleet management, and modern logistics services. The Saudi Warehousing & Logistics Expo serves as a premier platform uniting public and private sector stakeholders from across the industry. It offers a unique opportunity to explore the latest solutions in the market, including material handling and storage equipment, automation systems, robotics, packaging, control systems, weighing solutions, and security technologies—delivering a comprehensive showcase tailored to the evolving demands of the sector. The expo runs from 27 to 29 May in Riyadh, and industry professionals can register to attend through the following link: About Saudi Warehousing & Logistics Expo Saudi Warehousing & Logistics Expo will be the premier event bringing together the entire intralogistics industry under one roof, providing an unparalleled platform. From materials handling and storage equipment to robotics, control systems, packaging, weighing and security systems, the event will feature a comprehensive range of solutions tailored to meet the evolving needs of the industry. Saudi Warehousing & Logistics Expo will take place from 27-29 May in Riyadh. The event is free to attend for industry professionals. For more information, visit: About dmg events dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today's rapidly evolving landscape. With a presence in over 30+ countries and organizing more than 115 events each year, dmg events is a global leader in the industry. Attracting over 650,000 attendees and delegates annually, we organize events in the construction, hospitality, food & beverages, interiors & design, energy, coatings, entertainment and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events include Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT,

Saudi Warehousing & Logistics Summit returns for second edition
Saudi Warehousing & Logistics Summit returns for second edition

Arab News

time26-05-2025

  • Business
  • Arab News

Saudi Warehousing & Logistics Summit returns for second edition

The Saudi Warehousing and Logistics Expo has returned to the Riyadh International Convention and Exhibition Center, running from May 27–29. Taking place under the patronage of the Ministry of Transport and Logistic Services, the event plays a central role in supporting the Kingdom's logistics transformation. With the sector projected to reach $15 billion by 2030, the expo provides a timely platform for stakeholders to align priorities, explore new solutions and contribute to national development objectives under Vision 2030 Forming a central part of the exhibition is the Saudi Warehousing and Logistics Summit, returning for its second edition. The CPD-certified program brings together public and private sector leaders and service providers to engage in constructive dialogue, share practical insights and address the sector's evolving needs. In line with the ambitions of the National Industrial Development and Logistics Program to position the Kingdom as a global logistics hub, the summit offers a strategic platform to align on priorities and support the growth of a sustainable, agile and internationally competitive logistics landscape. 'Saudi Warehousing and Logistics Summit returns as an essential meeting ground for leaders shaping the future of supply chain, warehousing and logistics in the Kingdom,' said Muhammed Kazi, senior vice president — construction, dmg events. 'By bringing together a broad spectrum of voices, the summit plays a key role in guiding industry strategies aligned with Saudi Arabia's growth ambitions for the warehousing and logistics industry.' This year's summit agenda is built around seven key pillars: transformation, resilience, collaboration, generative AI, customer centricity and ESG. Speakers will explore practical approaches to streamlining operations, expanding warehousing capacity, building risk-resilient supply chains and adopting AI to meet rising customer and market expectations. With logistics playing an increasingly strategic role in economic diversification and trade facilitation, the summit will also highlight the need for stronger cross-industry collaboration and investment in talent. 'Saudi Warehousing and Logistics Summit creates space for strategic and data-driven engagement across sectors. I look forward to sharing the stage with fellow industry leaders to address real challenges, share success stories and insights and develop a shared understanding of what's needed to move forward,' said Ali Hakami, chief supply chain and procurement officer at Hana Water, and a key speaker at the summit. The speaker lineup features senior leaders and decision-makers from across the ecosystem, including Mutasim Al-Olayan, strategic planning director, Ministry of Transport and Logistic Services; Alaa Banbelh, director of new logistics program, Ministry of Transport and Logistic Services; Hala H. Alhuraibi, aviation and logistics director, Ministry of Investment; Abdullah Munif Al-Munif, vice president for commercial business, Saudi Ports Authority; Sami Almoghirah, logistics director, Special Integrated Logistics Zone Company; Adeel Abdullah A. Alsharif, director of materials and logistics, Tahakom; and Wouter Nijland, master planning and development director, Matarat, among others. A dedicated case study will be delivered by Michael Stockdale, group head of supply chain and logistics, Red Sea Global, highlighting the application of strategic supply chain design and sustainability principles. One of the sessions, 'Ensuring Future Readiness: Building an Efficient and Resilient Supply Chain,' prioritizes discussions on striking the right balance between performance and cost in a resilient and efficient supply chain. The Saudi Warehousing and Logistics Summit highlights the Kingdom's focus on logistics as a key enabler of economic growth and trade connectivity, contributing directly to Vision 2030 outcomes.

MENA's Design and Hospitality Powerhouses, INDEX, The Hotel Show, and WORKSPACE open tomorrow
MENA's Design and Hospitality Powerhouses, INDEX, The Hotel Show, and WORKSPACE open tomorrow

Zawya

time26-05-2025

  • Business
  • Zawya

MENA's Design and Hospitality Powerhouses, INDEX, The Hotel Show, and WORKSPACE open tomorrow

Co-located shows set to welcome more than 900 exhibitors from across 90 nations at the Dubai World Trade Centre over the next three days, with spotlight on regional talent and global brands Dubai, UAE: Spanning 53,000sqm and uniting more than 900 exhibitors from 90 countries, the co-located shows INDEX, The Hotel Show, and WORKSPACE are expected to attract some 30,000 industry professionals eager to explore the latest trends, products, and innovations reshaping MENA's design and hospitality sectors. The three-day mega series will begin from May 27 and run until May 29, at the Dubai World Trade Centre (DWTC), positioning Dubai as the MENA region's gateway for global design and hospitality connections. 'As a dynamic platform at the heart of the region, Dubai empowers the design and hospitality community to collaborate, innovate, and unlock new business opportunities across MENA,' said Elaine O'Connell, Senior Vice President of Design and Hospitality at dmg events. 'Our co-located shows unite the best in hospitality, interior design, workspace innovation, commercial design, and cutting-edge technology all under one roof.' A global hotspot for thriving innovation, investment and design, Dubai's strategic location provides a vital gateway for international trade and collaboration. By hosting the events in one of the world's most accessible and connected cities, the series creates a central hub for the global design and hospitality industries to meet, network, and do business. 'From French luxury furniture, Italian décor, and German reliability to Belgian textiles and Indian artisan crafts, the breadth and diversity of our exhibitors mirror the multicultural and cosmopolitan spirit of Dub ai,' added O'Connell. The shows will feature key markets, including Japan, Philippines, Latvia, Lithuania, Romania, Armenia, Uzbekistan, Portugal, Spain, Türkiye, and Brazil. The global displays will sit alongside influential regional showcases that champion Middle Eastern and Emirati design. The series is also packed with dynamic, free-to-attend and CPD-certified conferences and interactive features, with award-winning regional designers creating the stages. Design & Hospitality's Co-located Shows INDEX 2025: Having run successfully for 30-plus years, INDEX continues to attract major supporters, with the Royal Institute of British Architects the latest to join the INDEX advocacy portfolio. More than 500 exhibitors will display a wide range of products across furniture, surfaces, lighting, décor, and smart home solutions. The highly anticipated INDEX Design Talks will again serve as the industry's think tank, hosting debates and discussions that address the biggest trends and challenges shaping interior design. Notable speakers include Tristan du Plessis, Global Head of Hospitality Futures at Benoy, Paul Boldy; Danube Properties' design lead Amir Alshurafa; Nadia Shafiq, Design Director Omniyat; Fabio Grilli, Head of Design and Development at EMAAR; Dario Perego, Head of Design hospitality at Azizi Realty; and Martin Louis du Plessis of Damac. With nearly 50 per cent of speakers debuting at the event, this year's Design Talks stage, sponsored by Geberit and designed by 4SPACE, will explore themes from AI-powered design to sustainable spaces. 'AI doesn't replace creativity; it amplifies it,' said Firas Alsahin, Founder of 4SPACE. 'Our goal this year is to inspire designers to harness technology while maintaining their unique design identity.' The Hotel Show: With a heritage spanning more than two decades, The Hotel Show continues to build its support network with the Dubai Chefs Collective accreditation and the UAE Restaurants Group (UAERG) signing up to the 2025 event as an association partner. "The Hotel Show is a landmark event for the hospitality and F&B industry, drawing thousands of industry leaders and global suppliers," said Abdulla Al Mulla, Chairman of the UAE Restaurants Group (UAERG). "As the leading association for the UAE's vibrant F&B sector, UAERG is proud to partner with this platform to support and advocate for restaurants, cafés, and hospitality businesses. This partnership will help connect our members with key industry stakeholders and provide access to the latest innovations shaping the future of hospitality in the region." Culinary creativity will take centre stage at the Chefs Table, where nine elite culinary teams will battle live for the prestigious title of 'Hotel Culinary Team of the Year.' Andy Cuthbert, President of WorldChefs, is the coordinator of Emirates Culinary Guild, organizers of the Chefs Table. He said: 'The Chefs Table is where innovation, skill, and teamwork converge in real time. We're bringing the region's top hotel culinary teams into the spotlight to compete live, raise the bar, and define what excellence looks like in hotel cuisine today. This is a platform that not only showcases culinary mastery but also drives the industry forward through creativity and collaboration.' HITEC Conference: In partnership with HFTP, the region's most influential hospitality technology conference will unveil advanced solutions in AI, cloud integration, and digital guest experiences. Expert-led discussions, immersive sessions, and product showcases will home in on AI-driven automation, cloud solutions, cybersecurity, IoT integration, and next-generation hospitality strategies. This year's agenda features a comprehensive lineup of expert panels and keynote discussions, featuring top-tier industry leaders such as Ahmad Hafez, Corporate IT Director, Jannah Hotels & Resorts; Carson Booth, COO EMEA, HFTP; and Viju Varma, Head of IT, Jumeirah Hotels & Resorts. Key sessions will explore bridging the digital divide in hospitality by leveraging AI and mobile technologies to enhance accessibility for guests and employees. Discussions will also centre on unlocking the data goldmine and turning guest insights into actionable business growth opportunities, while industry experts evaluate the financial and non-financial impact of emerging technologies to maximize ROI from hotel tech investments. The event will also feature an exhibition hospitality technology from brands across the globe. WORKSPACE: Celebrating its 22nd edition, WORKSPACE is the Middle East's premier event for workplace design, office interiors, and workplace technology. With businesses across the region prioritizing well-being, flexibility, and technological advancement, WORKSPACE 2025 will highlight the latest solutions shaping the modern work environment. The WORKSPACE Summit will gather visionaries to explore trends such as AI integration, remote collaboration tools, and wellness-focused design concepts. Some notable sessions are the WORKSPACE Pechakucha Insights where Gen Z discuss what their generation look forward to in the workplace as well as a masterclass on designing workplaces for neurodivergent adults. The WORKSPACE Awards return for a second edition with eight categories highlighting interior innovation from across the commercial space as well as employee well-being. Taking place on May 29, the awards highlight the GCC's top commercial interiors and fit-out projects – from innovative technology to ergonomic furniture, wellness initiatives to sustainable designs – and honour the solutions shaping the future of work. This year's INDEX, The Hotel Show, and WORKSPACE will run from May 27-29, 2025, across 8 halls and 3 arenas at Dubai World Trade Centre. About dmg events dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today's rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, About INDEX Since its inaugural over 30 years ago, the three-day INDEX trade show has developed into a major gathering for the interior design and fit-out industry. Combining the traditional elements of a trade show with a variety of expert-led conferences and exciting showcases of innovative products, INDEX attracts more than 18,000 visitors each year. With 500+ exhibitors and 100+ expert speakers taking part every year, attendees benefit from the networking opportunities, the chance to discover new products and trends, and ability to maximise their industry knowledge by attending insightful conferences featuring leaders of the global interior design industry who are transforming spaces with product, design, and technology. About The Hotel Show The Hotel Show is the region's largest trade event for the hospitality sector, establishing itself as the longest-standing event of its type in the Middle East and Africa. The Hotel Show is a platform that provides international suppliers the opportunity to showcase their innovations and products to the most comprehensive community of serious buyers in various categories, including hotel technology, operating equipment and supplies, food services, and HORECA. With 300+ exhibitors and 100+ expert speakers taking part every year, attendees benefit from the networking opportunities, the chance to discover new products and trends, and ability to maximise their industry knowledge by attending insightful conferences. About WORKSPACE Workspace is the region's premier event for workplace solutions, technology and interiors. Workspace provides international suppliers the opportunity to showcase their innovations and products to a targeted group of buyers from across the MENA region. Alongside the exhibition, The Workspace Summit, brings together key stakeholders in workplace design, interior solutions, and corporate real estate to discuss the latest trends and insights.

Saudi Signage Expo has grown to meet demands of an evolving market
Saudi Signage Expo has grown to meet demands of an evolving market

Arab News

time23-05-2025

  • Automotive
  • Arab News

Saudi Signage Expo has grown to meet demands of an evolving market

RIYADH: The Saudi Signage and Labelling Expo, the Middle East's leading event for the digital, print, graphic and imaging sectors, has grown significantly to meet the demand of an evolving signage sector in the Kingdom meeting circular economy principles. Speaking to Arab News on the sidelines of the expo held at Riyadh International Convention and Exhibition Center from May 20-22, Mutaz Al Mazari, event director at dmg events, organizer of the expo, said: 'We are proud to bring the expo to Riyadh as the largest event for signage, labelling, paper and packaging industries in the Middle East. 'Since its launch last year, it has grown significantly to meet the demand of a rapidly evolving signage sector in the Kingdom.' With a bigger exhibition space and more than 150 exhibitors from more than 15 countries, this year's expo offered opportunities for buyers to connect directly with suppliers, manufacturers and solution providers in Saudi Arabia's booming signage, labelling and packaging industries, supporting the country's Vision 2030 for economic diversification and sustainability regulations, Al Mazari said. The event also supported the region's broader ambitions by encouraging knowledge exchange, promoting local production capabilities and enabling new commercial partnerships. Visitors this year discovered a wide range of solutions tailored to the Kingdom's rapidly growing sectors, including retail, healthcare, entertainment and more. 'With Saudi Arabia's signage market projected to reach $492 million by 2027, the demand for high-quality, future-ready visual communication tools has never been greater,' Al Mazari said. From procurement professionals to systems integrators and business owners, the expo provided direct access to the latest digital signage systems, labelling solutions and printing technologies to meet evolving consumer needs. Attendees gained valuable insights through live demos, engaged with new products and services, as well as know-how of systems and solutions that would help them make informed decisions for upcoming projects and future investments, all aligned with the broader Vision 2030 goals. This year's expo was much bigger than the launch year. Building on the positive response from 2024, live demonstrations this year played a major role. Additionally, features such as car wrapping and the debut of Label It, a fast-paced labelling competition offered hands-on experiences and tailored networking opportunities beyond traditional exhibitions. On supporting Saudi Vision 2030 goals, particularly in economic diversification, local production and sustainable development, Al Mazari said: 'Saudi Signage and Labelling Expo and Saudi Paper and Packaging Expo facilitated the growth of the domestic signage and printing sector supporting the Kingdom's economic diversification strategies under Vision 2030. 'The events connected international solution providers with local manufacturers, distributors and end-users seeking to localize supply chains and expand their services,' he added. The event spotlighted innovations in sustainable printing, recyclable packaging and energy-efficient signage systems, all aligning with the country's long-term environmental goals, Al Mazari noted. As Vision 2030 accelerates investments in smart cities, retail infrastructure and tourism destinations, the technologies on display at the expo will help businesses meet modern design and communication standards while lowering their environmental footprint, he said. Moreover, sustainability was one of the key pillars of this year's event. Across both signage and packaging segments, exhibitors unveiled products designed with resource efficiency, recyclability and circular economy principles in mind. With a key focus on paper recycling and waste equipment, the product sectors highlighted a shift toward greener, smarter production. 'We saw a noticeable shift towards digital signage systems that reduce material usage and extend product lifecycle value, an important step for businesses aiming to move away from traditional print-heavy methods. Exhibitors such as Caravan and Alyanabie Company for Advertising Manufacturing, Gulf Sparrows Trading Company – BlueRhine and National Signage Industrial Company for Energy Efficiency responded to this demand by showcasing technologies that combine sustainability with long-term performance, helping businesses stay aligned with evolving regulations and customer expectations,' Al Mazari said.

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