Latest news with #dynamicpricing
Associated Press
3 hours ago
- Business
- Associated Press
Dynamic Pricing Outperforms Time-of-Use in California EV Charging Pilot with 98% Energy Delivered Off-Peak
Dynamic pricing-based pilot with MCE and SVCE demonstrates enhanced flexibility and estimated $200/year average customer savings versus Time-of-Use Rates alone. PALO ALTO, CA, UNITED STATES, June 2, 2025 / / -- New results from a smart EV charging pilot, funded by the California Energy Commission's (CEC) REDWDS initiative and implemented by in partnership with MCE and Silicon Valley Clean Energy (SVCE), highlight the significant potential of dynamic price signals in optimizing EV charging. ChargeWise California's first phase tested how a dynamic approach can improve grid stability, lower energy costs, and boost renewable energy use in California. The findings highlight that dynamic price signals and automated charging management substantially improve managed EV charging compared to traditional Time-of-Use (TOU) rates. This approach delivered up to 98% EV charging load off-peak, significantly outperforming the 60-70% typically achieved by TOU rates alone, or the 90% by combining TOU with managed charging programs. Initial Pilot Insights: 1. Dynamic Approach Outperforms Time-of-Use for EV Loads: In addition to delivering 98% EV charging off-peak, ChargeWise California saved customers $10–20/month, shifted up to 30% of charging to solar-rich hours, and smoothed demand by avoiding the 'snapback' secondary peaks often triggered by rigid TOU schedules. 2. Lower Bills for Everyone: Dynamic pricing can save EV drivers ~$200 per year and reduce total system costs to lower utility bills for non-EV drivers. estimates aligning rates with grid-wide and local distribution signals will unlock over $1,000+ in annual system value per EV. 3. Whole-home Dynamic Rates are Inequitable: Applying dynamic rates to all customer load risks increased costs for customers without flexible tech like home batteries and EVs. ChargeWise California's submetering 'type-of-use' solution offered targeted incentives for EV charging, ensuring equity and high participation, with over 1,000 enrolled in 2 months, and over 50% from disadvantaged communities. 4. Programs Amplify Rates Impact: Dynamic rates amplify value when integrated with smart, customer-focused programs. ChargeWise California successfully combined dynamic pricing with automation in MCE and SVCE's managed charging programs, driving engagement to benefit both customers and the grid. 'Enrolling in MCE Sync was incredibly easy, and it has made managing my EV charging so simple. I love being able to track my energy consumption and see how much I'm saving each month. It's reassuring to know I'm charging with clean energy during off-peak times and making a positive impact, all while keeping more money in my pocket!', said Franco Maynetto, MCE Sync participant. 'The early results highlight just how impactful dynamic pricing can be in reshaping EV charging to support a cleaner, more flexible grid,' said Nick Woolley, CEO and Co-Founder of 'To fully realize the value of managed charging, we need an approach that is equitable, dynamic, system-aligned, and built through collaboration. That means designing solutions which precisely target flexible load, while making it easy for all customers to benefit—especially those in underserved communities. By utilities, aggregators, and policymakers working together in programs like ChargeWise California, we can create a path to unlock flexibility and deliver sustained reductions to electricity rates, with no negative consequences.' 'Silicon Valley Clean Energy is thrilled to see the insights and results coming out of this innovative dynamic pricing pilot,' said Monica Padilla, SVCE CEO. 'Helping our customers charge off-peak to lower their bills and align their charging with when energy is cleanest is not just valuable for our community, but for the broader California energy ecosystem.' 'As local electricity providers, the flexibility to innovate helps us meet the needs of our communities while advancing the California's clean energy goals. Combining targeted dynamic pricing with managed charging can significantly shift peak load and reduce costs, especially for residents and businesses in underserved communities. This pilot is proof that building partnerships with companies like backed by support from the CEC, is crucial for creating a dynamic, efficient, and equitable energy future for all Californians. We will continue to track the value of combining managed charging with dynamic versus time of use rates,' said Alice Havenar-Daughton, Vice President of Customer Programs at MCE. The initial findings demonstrate the crucial need for the energy industry to adopt a collaborative, holistic approach that considers all aspects of the energy system, including distribution, wholesale, capacity, and ancillary services. By prioritizing equitable program design and adaptive learning through testing, energy companies can optimize grid efficiency, integrate renewables, and lower customer bills. About is a Certified B Corporation® with a mission to make EV charging greener, cheaper, and smarter for utilities and their customers. Its end-to-end software platform wirelessly connects to a range of electric vehicles and chargers to intelligently manage EV charging while working with utilities to put cash back in customers' wallets for charging at grid-friendly times. With a global base of utility, vehicle OEM, and EVSE partners, manages more than 200,000 EVs on its platform each day. Learn more at About Silicon Valley Clean Energy Silicon Valley Clean Energy is a not-for-profit, community-owned agency providing electricity from renewable and clean sources to more than 280,000 residential and commercial customers in 13 Santa Clara County jurisdictions. As a public agency, net revenues are returned to the community to keep rates competitive and promote clean energy programs. Silicon Valley Clean Energy is advancing innovative solutions to fight climate change by decarbonizing the grid, transportation, and buildings. Learn more at About MCE MCE is a not-for-profit public agency and the preferred electricity provider for nearly 600,000 customer accounts and 1.5 million residents and businesses across Contra Costa, Marin, Napa, and Solano Counties. Setting the standard for clean energy in California since 2010, MCE leads with 60–100% renewable, fossil-free power at stable rates, serving a 1,400 MW peak load, significantly reducing greenhouse emissions, and reinvesting millions in local programs. For more information about MCE, visit or follow us on your preferred social platform @mceCleanEnergy. James Pratley +44 7940 369556 [email protected] Visit us on social media: LinkedIn Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Yahoo
4 days ago
- Business
- Yahoo
Optiva, PlektonLabs and Qeema Showcase How APIs and Dynamic Pricing Transform Telecom Monetization at DTW Ignite
In partnership with project Champions, AT&T, Bell, stc, TELUS, GCI and Acronym Solutions, the TM Forum Catalyst project demonstrates how telecom operators can evolve APIs into scalable, high-quality, on-demand services to unlock powerful new revenue opportunities. TORONTO, May 29, 2025 (GLOBE NEWSWIRE) -- Optiva Inc. (TSX:OPT), a global leader in BSS software for the telecommunications industry, PlektonLabs, a trusted leading system integrator serving global telecom industry and Qeema, a leading ICT solutions provider and systems integrator, today proudly announced a collaboration on a TM Forum Open Innovation Catalyst project to be showcased at DTW25 Ignite in Copenhagen June 17-19. The project, INFINITY: Unlocking revenue with APIs & dynamic pricing, introduces an innovative dynamic pricing solution. As cloud computing and AI advance rapidly, customers expect personalized, high-quality, on-demand services. INFINITY provides pricing flexibility that enables real-time adaptability, allowing telecom companies to meet diverse customer needs and changing consumption patterns. This approach satisfies evolving demands and creates new revenue streams to help telecoms stay competitive. "The need for dynamic pricing and billing is critical in today's rapidly evolving telecom landscape," said Bernhard Kraft, Head of Product Management at Optiva. "INFINITY empowers operators to move beyond fixed pricing, monetize their API ecosystem, and generate new revenue streams by adapting to demand and opportunity in real time with dynamic prices. It transitions networks from cost centers into responsive, agile profit engines." Traditional static pricing models limit operators' ability to maximize their 4G and 5G network capabilities, resulting in underutilized bandwidth and lost revenue. In contrast, dynamic pricing allows operators to adjust prices in real time based on network utilization and service demands, capitalizing on the advanced features of network slicing. During low utilization, operators can offer discounted or promotional slices to optimize resource allocation and increase revenue. During high network usage, it allows for monetization of premium network resources, offering enhanced services or dedicated slices at higher prices. This approach increases revenue while meeting user demands for network capacity and features, offering on-demand boosts at additional costs and unlocking significant upside revenue potential. INFINITY leverages proven industry standards, TM Forum's Open Digital Architecture (ODA) framework and Open APIs, and uses real-time network telemetry and GenAI-driven chatbots to deliver dynamic pricing capability. It allows customers, partners and cooperations to request QoD services, paying only for what they use, when they use it, optimizing network capacity and delivering premium, customer-centric user experiences. Operators can unlock untapped potential, address variable demand and leverage the solution's real-time adaptability for ongoing revenue growth. 'This project empowers CSPs to unlock real-time monetization through intelligent network strategies,' said Wahid Mohammad, CEO at PlektonLabs. 'Infinity becomes a rising standard within the TM Forum Framework, enabling telcos to propel their businesses forward.' Key Benefits of INFINITY: Enables dynamic pricing: Adapts pricing to real-time demand, customer needs and network capabilities and resources. Generates new revenue streams: Monetizes API ecosystems and tailored packages for B2B2C. Optimizes costs: Maximizes and prioritizes network capacity, aligning with customer intent and experience. Accelerates dynamic pricing with AI: Simplifies API discovery and easy adoption to use new CAMARA APIs on an AI-driven portal and supports dynamic quote management for easy monetization and real-time ordering. 'INFINITY showcases how collaborative design and real-world integration unlock measurable value from dynamic pricing and API ecosystems. This Catalyst proves that monetization isn't just about technology, it's about how seamlessly it fits into operations and delivers outcomes at scale,' said Ahmed Soliman, Chief Commercial Officer at Qeema. The Catalyst project, INFINITY: Unlocking revenue with APIs & dynamic pricing, will be showcased at DTW Ignite, kiosk 1.5. To learn more, visit TM Forum's INFINITY project page. About Optiva Inc. is a leading provider of mission-critical, cloud-native revenue management software for the telecommunications industry. Its products are delivered globally on the private and public cloud. The Company's solutions help service providers maximize digital, 5G, IoT and emerging market opportunities to achieve business success. Established in 1999, Optiva Inc. is listed on the Toronto Stock Exchange (TSX:OPT). For more information, visit For additional information, please contact: Media: Misann Ellmaker, media@ Investor Relations: investors-relations@ About PlektonLabsPlektonLabs partners with telecom leaders to unlock new possibilities through smarter architecture, agile integration, and dynamic monetization models. With deep expertise in API ecosystems and future-ready environments, we help communication service providers accelerate innovation and streamline operations. As the lead visionary behind the Infinity Catalyst project, PlektonLabs pioneered the concept and framework that reimagines how telecoms generate value through real-time pricing and intelligent APIs. See how we make the impossible, the inevitable at For more information, please contact: Media: Diana Cubas, About QeemaQeema is a leading system integrator and software house driving digital transformation across the Middle East. Headquartered in Saudi Arabia with a major presence in Egypt and operations across KSA, UAE, and Oman, we specialize in delivering value through advanced data management, AI, and enterprise solutions. With 300+ experts and strong references in telecom, utilities, healthcare, and education, Qeema partners with top-tier technology vendors to build scalable, future-ready platforms. We move with purpose — built on trust, driven by efficiency. For more information, visit For more information, please contact: Media:
The Sun
21-05-2025
- Business
- The Sun
England fans face paying THOUSANDS per World Cup 2026 match as Fifa consider controversial Oasis-style ticketing system
ENGLAND fans heading to next summer's World Cup could be fleeced for THOUSANDS per match under Fifa plans to use a "dynamic pricing" strategy. Average costs of around £305 per match had previously been reported. 3 3 But now world chiefs are looking at the same demand-based pricing arrangements that saw this summer's Oasis reunion concerts plunged into controversy. And that could see ticket prices for the biggest games sky-rocketing with supply not being able to keep up with demand despite stadiums having capacities of 70,000-plus. A similar system being used in the Club World Cup, including Chelsea and Manchester City, saw prices fall to as low as £29 for games in the group stage. But that is unlikely to be the situation at the World Cup, despite the expansion to a 48-team tournament which will see a record 104 games played. The Fifa model will NOT apply to fans supporting the three host countries - the USA, Canada and Mexico. But visiting supporters will be exposed to the system, which could see top price tickets for knockout games going for £5,000 or more. Official fan groups supplied with tickets by their home associations are also likely to pay a lower price, although allocations are unlikely to exceed 6,000 for any matches. The measure, if confirmed, is likely to see Fifa accused of exploiting fans and seeking to maximise their own income. JOIN SUN VEGAS: GET £50 BONUS Unlike previous World Cups, which have been overseen by a Fifa -delegated local organising committee, 2026 will be run by the Zurich-based body. The greater the revenue from the estimated 6.5m tickets available, the more Fifa will make from the tournament. Fifa confirm 12 stadiums for new-look Club World Cup including TWO £1.2BILLION NFL grounds and 88,500-seat Olympic venue Fifa's argument is that dynamic pricing is a standard practice for major events in the USA - although that is not the case in the other co-host nations. The successful three-country bid, which won the right in 2018 to stage the World Cup, suggested that a projected £1.35bn in ticket sales would be a 'conservative' estimate. That appears to be an understatement, although a Fifa spokesman declined to confirm the plans. The spokesman said: 'Ticket sales for the Fifa World Cup 2026 are expected to begin in Q3 of 2025 via the Fifa website. Further details will follow in due course.' 3
The Guardian
21-05-2025
- Business
- The Guardian
When I booked flights online I noticed the prices kept changing. Is it legal in Australia? Can I avoid it?
It's been years since I booked an overseas trip, but when I was booking flights for a family holiday recently I noticed the prices of flights kept changing – within the same day – from when I first searched for a specific route to when I went to share it with my partner. Is it legal for flight operators to change their prices based on my search history? What can I do to avoid it? – Carolina, New South Wales Kat George says: When you're shopping online, it's common to see prices – for the exact same product or service – change by second, minute, hour and day. This is known euphemistically as 'dynamic pricing', but more accurately, it is 'price discrimination', a symptom of companies having access to your search data and employing sophisticated algorithms to use it against you by charging as much as they think you'd be willing to pay. This is incredibly common with air fares, and the more you search, the worse it gets. For instance, if you're searching for flights with set dates and locations, airlines will use that information to inflate the prices they present you. The more you search for those dates and that location, the higher your perceived desire for those flights becomes, increasing the price the service provider seeks to charge you. Unfortunately, it's absolutely legal in Australia. The good news is that might be set to change. Currently, under Australian consumer law, retailers can change prices to reflect demand and supply in the market. When it comes to things like flights, supply and demand can change regularly due to external factors, such as peak travel times like school holidays, seasonal fluctuations and major sporting and music events. Because of this, dynamic pricing isn't illegal if the airline is clear, not misleading, about the price you have to pay at the point of sale. While legal, it is not necessarily the most fair practice, and the Australian government is acknowledging that. The now re-elected Labor government has committed to addressing unfair trading practices, and has said this will include cracking down on dynamic pricing. Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday morning While we wait for legislative reform – which, let's be honest, is unlikely to happen overnight despite the commitment – there are some things you can do to avoid dynamic pricing while you're shopping around for flights. First, avoid leaving digital breadcrumbs in your wake. This means searching in a way that is as anonymous as possible, to stop airlines collecting data about you as you browse their sites. Start by clearing your browser cookies – and be sure to decline or limit the collection of cookies whenever a website gives you the option. Cookies are little titbits of information that are stored in your browser whenever you're online, then shared with websites whenever you visit them. They allow websites to personalise your experience, but also give businesses the opportunity to analyse your preferences and build a solid data profile about you. You may also notice that most sites now have pop-ups that guide you to accept all or decline some cookies, so you can also investigate and toggle your preferences on a case-by-case basis. It's good practice to regularly clear your cookies regardless. Sign up to Saved for Later Catch up on the fun stuff with Guardian Australia's culture and lifestyle rundown of pop culture, trends and tips after newsletter promotion You can also switch your browser to private or incognito mode, or use a search engine that blocks advertising, doesn't collect your data and has inbuilt mechanisms for managing cookies – like Duck Duck Go. If you're really committed, you can get yourself a virtual private network (VPN), which will cloak your identity entirely. A VPN hides your IP address from the sites you visit, so it's much harder for them to gather data. A VPN will cost you a few dollars, but ultimately spending even $20 on a VPN could save you more when it comes to dynamic pricing. Finally, search broadly, and search early. If you're constantly searching the same site, the data bank about your needs and preferences will build, giving the service provider more leverage to jack up prices. If you use multiple sites – for instance, flight aggregation sites – before heading to an airline's website to book, you can minimise the impact of shopping around. While it might be late in the day for you now, it always pays to search as early as you can. The closer you are to your travel dates when you search, the higher the perceived demand is likely to be. When airlines assume you're under more pressure, they'll think you're willing to pay more, too. Do you have an Australian consumer issue you'd like Kat's advice on? Fill out the form below to let us know.
Times
21-05-2025
- Business
- Times
Fifa to use ‘dynamic pricing' for 2026 World Cup tickets
Fifa is planning to use a controversial 'dynamic pricing' strategy for the 2026 World Cup in a move which could mean tickets for the final and other high-demand matches are priced at thousands of pounds. The system, for which prices change depending on demand, is being used for this summer's Club World Cup and senior sources told The Times it would also be used for the millions of tickets that go on sale to the general public for the World Cup. It is understood that ticket allocations to the countries taking part in the World Cup in the USA, Canada and Mexico — which are aimed at official supporters' clubs — will not have dynamic pricing. Dynamic pricing has had a bad press in
