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Shahid and e& Egypt partner to boost digital entertainment
Shahid and e& Egypt partner to boost digital entertainment

Broadcast Pro

time16-06-2025

  • Business
  • Broadcast Pro

Shahid and e& Egypt partner to boost digital entertainment

Under this partnership, e& Egypt customers will enjoy all content on Shahid platform exclusively as part of their bundle. E& Egypt has entered into an exclusive strategic partnership with Shahid, the flagship streaming platform of MBC Group, to offer Shahid's content library to its customers across the country. This collaboration aims to transform Egypt's digital entertainment landscape and solidify both brands' footprints in the market. The alliance aligns with the mutual vision of e& Egypt and Shahid to deliver integrated, value-driven entertainment experiences to a broad segment of Egyptian consumers. It also supports e& Egypt's ongoing digital transformation journey while reinforcing Shahid's strategic expansion in the Egyptian market. Through this partnership, e& Egypt customers will receive access to all of Shahid's premium content as part of their subscription bundles, which are directly integrated with a range of the telecom company's offerings, including Emerald, VDSL, Hekaya, Demagh Tanya, Akwa Coins and e& Cash. This move highlights e& Egypt's strategy to evolve as a fully integrated technology and entertainment provider in the region by forming smart collaborations with major regional and global partners. The company remains focused on offering tangible value and high-quality digital services that meet modern consumer demands. Samer Mourad, Vice President of Consumer at e& Egypt, said: 'Through this collaboration, we aim to empower our customers with access to premium Arabic content that aligns with their interests and aspirations, while offering exclusive benefits and a fully integrated entertainment experience.' He added: 'At e& Egypt, we are committed to delivering innovative services that meet the demands of the digital era and reinforce our position as a leading provider of telecommunications and technology solutions in the Egyptian market.' He emphasised: 'We believe that offering real added value to customers through smart partnerships is the optimal way to strengthen our brand. We look forward to continuously developing our services and expanding our offerings to deliver an exceptional digital experience.' Scott Weeman, Director of Partnerships at Shahid, commented: 'We're excited about this strategic partnership which gives us a unique opportunity to reach e& Misr's Egyptian customers with Shahid's market-leading streaming entertainment. The Egyptian market remains a strategic area for us, and we look forward to expanding our presence through innovative integration in a wide range of complementary e& telecom and payment services.' Since its founding in 2006, e& Egypt has been at the forefront of telecom and IT innovation, offering a wide spectrum of services to millions of customers. Shahid, operated by MBC Group, offers a wide range of premium Arabic content including Shahid Originals, premieres, Arabic films, international series, live HD channels, sports, and kids programming. The platform also features over 40 FAST channels and Shahid Shorts, a space for trending reels and short-form content.

OPEN// PM witnesses official launch of 5G mobile services in Egypt
OPEN// PM witnesses official launch of 5G mobile services in Egypt

Middle East

time04-06-2025

  • Business
  • Middle East

OPEN// PM witnesses official launch of 5G mobile services in Egypt

CAIRO, June 4 (MENA) - Prime Minister Mostafa Madbouli attended on Wednesday the official launch ceremony of 5G mobile services in Egypt. The event took place in Giza's Pyramids area, in the presence of Minister of Communications and Information Technology Amr Talaat, the governor of Giza, former ICT ministers, and a great host of senior officials from relevant state bodies and mobile network operators (MNOs), including Vodafone Egypt, Orange Egypt, e& Egypt, and Telecom Egypt. This step, which is part of the state's efforts to improve the ICT sector and enhance its digital infrastructure, has crowned the efforts exerted by the National Telecommunications Regulatory Authority (NTRA) in cooperation with ICT companies operating in Egypt. Earlier in October 2024, Egypt awarded its final round of 5G licenses to telecom operators, including a $675 million deal for Vodafone, Orange, and e& Egypt, following a similar agreement with Telecom Egypt earlier that year. The term of the agreement also includes the renewal of licenses for previous generations for 15 years. The introduction of 5G is expected to enhance high-speed connectivity, support the development of smart cities, and enable advancements in sectors such as healthcare and infrastructure. It will support distance education, digital healthcare, e-gaming, smart banking, as well as augmented reality (AR) and AI applications, which improve citizens' digital life, create new opportunities for digital innovation and entrepreneurship, and pave the way for building a strong digital economy in Egypt. (MENA) M A A/S R E

Egypt to launch 5G services Wednesday - Economy
Egypt to launch 5G services Wednesday - Economy

Al-Ahram Weekly

time04-06-2025

  • Business
  • Al-Ahram Weekly

Egypt to launch 5G services Wednesday - Economy

Four mobile network operators, Vodafone Egypt, Orange Egypt, e& Egypt, and Telecom Egypt, are set to offer the service to their customers after investing $2.7 billion in 5G spectrum and licenses since 2019. Prime Minister Mostafa Madbouly and a host of ministers are expected at the launch event held in the Pyramids area. 5G networks bring high-speed capabilities to telecom users, fostering innovation and development across various applications. They also enable the control of numerous devices simultaneously, a pivotal capability for revolutionary applications in smart cities, healthcare services, and other advanced applications. Last October, Minister of Communications and Information Technology Amr Talaat stressed that 5G technology will transform the national economy, boosting ongoing digital transformation and improving its ranking in international indicators in the communications and information technology sector.

e& Egypt Launches Instant International Money Transfer Service
e& Egypt Launches Instant International Money Transfer Service

CairoScene

time07-04-2025

  • Business
  • CairoScene

e& Egypt Launches Instant International Money Transfer Service

Egyptian users can now receive instant remittances from the UAE and Saudi Arabia through e& Egypt's digital wallet service. Apr 07, 2025 e& Egypt has introduced an instant international money transfer service through its e& Cash digital wallet, enabling users in Egypt to receive funds instantly from the United Arab Emirates and Saudi Arabia. Developed in partnership with Banque du Caire, this initiative aligns with the Central Bank of Egypt's strategy to promote financial inclusion and reduce reliance on cash transactions. It provides a faster, more convenient alternative to traditional remittance methods, particularly benefiting individuals dependent on funds from family members abroad. The service is now available to all e& Cash wallet users in Egypt. To promote the launch, e& Egypt is running a campaign offering users the chance to win prizes of up to LE 1 million. Future plans include expanding the service to additional remittance corridors, further enhancing the accessibility and convenience of international money transfers for users in Egypt.

e& Egypt launches instant international money transfer via digital wallet
e& Egypt launches instant international money transfer via digital wallet

Zawya

time07-04-2025

  • Business
  • Zawya

e& Egypt launches instant international money transfer via digital wallet

Egypt - e& Egypt has launched its first instant international money transfer service through the e& Cash digital wallet, marking a transformative step in how remittances are received in Egypt. This new feature allows customers to receive money from the United Arab Emirates and Saudi Arabia instantly and securely, without needing to visit branches or intermediaries. The move positions e& Egypt as the first to introduce such a service within the regional network of the e& Group, offering users a fully digital and frictionless experience. This innovation comes as part of a broader strategy aligned with the Central Bank of Egypt's efforts to promote financial inclusion and reduce the nation's reliance on cash-based transactions. Developed in partnership with Banque du Caire, the company's banking partner, the service is expected to significantly enhance access to digital financial tools for millions of users—particularly those who depend on remittances from family members abroad. The seamless integration allows customers to receive funds instantly with a single tap, offering a faster and more convenient alternative to traditional remittance channels. Ahmed Yehia, CEO of e& Financial Technology and Digital Applications, said the launch underscores e& Egypt's commitment to providing innovative digital financial solutions that prioritize ease, speed, and security. He noted that enabling instant transfers from the UAE and Saudi Arabia is a critical milestone in the company's mission to promote financial inclusion and deliver meaningful value to its customers. 'This service reflects our dedication to reshaping financial services in the region and empowering users with tools that meet their everyday needs,' Yehia said. 'It's not just about speed—it's about building trust and accessibility.' The new service is now live for all e& Cash wallet users in Egypt. Beyond convenience, customers also have the opportunity to win prizes of up to EGP 1m as part of the launch campaign. e& Egypt has confirmed that it plans to expand the service to include additional remittance corridors in the near future. By simplifying cross-border money transfers and integrating them into a secure, digital platform, e& Egypt is taking a significant step forward in reshaping how people in Egypt engage with their finances—bridging distances and bringing families closer through technology.

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