Latest news with #emerging
Bloomberg
24-07-2025
- Business
- Bloomberg
Mukesh Ambani's Green Energy Venture Needs More Sunlight
Welcome to India Edition, I'm Menaka Doshi. Join me each week for a ringside view of the billionaires, businesses and policy decisions behind India's rise as an emerging economic powerhouse. You can subscribe here, and share feedback with me here.
Entrepreneur
06-05-2025
- Business
- Entrepreneur
Want to Start a Business? Meet 2025's Top 150 Emerging Franchise Brands.
If you want to stay on the cutting edge of the franchise industry, these are the companies to consider. This story appears in the May 2025 issue of Entrepreneur. Subscribe » For many people, buying a franchise means joining a brand that's been around for decades. But if you're more interested in getting in on the ground floor of the latest thing, there's plenty of opportunity in the franchise world for you too. In fact, almost a quarter of the companies that applied for this year's Franchise 500 ranking have been franchising for five years or less. And you'll find the top 150 of those new and emerging franchises here. This ranking of companies that started franchising in 2020 or later is based on the same data and same formula that we used to determine our 2025 Franchise 500 ranking. That formula evaluates and scores franchise brands based on more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. If you're interested in checking out the hottest new franchise concepts, this list is a great jumping-off point, but it should not be taken as a recommendation of any particular franchise. New and emerging franchises like these can offer some great advantages for the right franchisee — but figuring out if that's you requires doing your own careful research. Always read the company's legal documents, consult with an attorney and an accountant, and talk to other franchisees before investing. Related: Can You Keep Your Job and Start a Franchise Side Hustle? Yes, If You Follow This Advice. We asked top new and emerging franchisors What makes your franchise concept unique? "Slice House by Tony Gemignani is a convenient way for diners to experience pizza by a 13-time world pizza champion celebrity chef in a casual setting. It also offers a diverse menu of pizzas, including gluten-free, vegan, and vegetarian options, and fresh pastas, wings, and salads." — George Karpaty, cofounder & president, Slice House by Tony Gemignani, No. 75 "From free meals delivered the night before a move to fun surprises on move day, we attempt to make the moving experience better by delivering a more positive customer experience. As our tagline says, we make moving fun!" — Ron Holt, founder, Pink Zebra Moving, No. 117 "We're a 'cooking school without walls.' We bring fun, hands-on cooking classes to kids right where they already gather — schools, camps, libraries — with no kitchen needed. Our proprietary tech platform, The Dash, handles 85% of day-to-day tasks, allowing franchise owners to focus on growth, impact, and growing their team." — Erin Fletter, CEO, Sticky Fingers Cooking, No. 126 Related: How to Successfully Turn Your Business Into a Franchise Why did you decide to franchise your business? "Franchising wasn't initially in our plans, but we started receiving numerous inquiries from people interested in bringing Movita to their own communities. After speaking with franchise consultants and attorneys, they reinforced that we had the key ingredients for a successful franchise." — Raul Fernando R, CEO & cofounder, Movita Juice Bar, No. 71 "With 1 in 36 children diagnosed with autism, families across the country are struggling to find care. We knew we had a model that could bridge this gap, and franchising allows us to expand with integrity and maintain the personal touch that makes all the difference. This isn't just about expansion — it's about impact." — Nafisa Obi, founder & CEO, Essential Speech and ABA Therapy, No. 93 "We saw many chiropractors struggling to balance patient care with the demands of running a business. Our model allows them to focus on what they do best — helping patients — and allows us to make quality chiropractic care more accessible, impacting more lives and changing the way chiropractic is viewed in the healthcare system and our communities." — Mike Lauer, vice president of operations, FreeForm Chiropractic, No. 132 Related: Measure Up to These 5 Standards and Watch Your Franchise Business Skyrocket As an emerging franchisor, how do you compete with more established franchises? "Exit Factor attracts entrepreneurial- minded individuals who want to make an impact in their businesses and communities, but also with our brand. As an emerging brand, we have a greater ability to be adaptable and incorporate franchisee feedback than an established brand." — Jessica Fialkovich, founder & president, Exit Factor, No. 28 "We offer prime territories, cutting-edge marketing strategies, and hands-on, personalized support. Our backing by Buzz Franchise Brands also gives us the infrastructure, resources, and expertise of a seasoned network while still maintaining the agility and innovation of an emerging brand." — Brian Garrison, brand president, Wonderly Lights, No. 57 "We see our emerging status as a strength. Our agility allows us to innovate quickly, provide personalized support to franchisees, and build a brand that feels fresh and exciting. While larger brands may be tied to outdated systems, we've built our own technology to create a seamless experience." — Justin Wetherill, president, Jeff's Bagel Run, No. 149
Entrepreneur
06-05-2025
- Business
- Entrepreneur
The Best Way to Sell a Franchise Isn't a Pitch, It's This
Emerging franchisors are often told to prioritize sales decks, FDDs and digital ads. But if you're not capturing this story on video, you're skipping the one thing that builds trust faster than anything else. Opinions expressed by Entrepreneur contributors are their own. When you're building a franchise brand from the ground up, one thing is certain: you're the underdog. But you do have one thing that can immediately differentiate you from every other emerging franchise out there: your story. And the most effective way to share that story? Video. Not a corporate ad, not a slideshow of stats, a real, emotional, human video of you — the founder — talking about why you started this brand, what it stands for and where you're taking it. Emerging franchisors are often told to prioritize sales decks, FDDs and digital ads. But if you're not capturing the story that fuels your mission, you're skipping the one thing that builds trust faster than anything else. Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget. It matters more when you're new Let's be honest, when you're just getting started, you're not going to win with brand recognition. You haven't scaled to 500 units. You're not on every street corner. And that's okay, because what you do have is the power to connect through truth. Franchisees are not just looking for numbers, they want to believe in the leadership — they want to know the person behind the brand is someone they can trust. The takeaway? If you're sending 20-page PDFs or cold outreach emails but don't have a founder's video on your website, you may be missing out on real connection. Related: How the IFA Plans to Strengthen the $800 Billion Franchise Industry in 2025 Why is a founder story so effective? At its core, a founder's video is a bridge, a way to transfer belief. It answers the question every potential franchisee is silently asking: "Can I see myself being part of this brand's future?" A great founder video shows them your "why." It reveals your early days, your mission, your challenges, your passion. It doesn't need to be overproduced, it just needs to be real. I've worked with dozens of franchise brands across industries — from home services to food — and the brands that grow fast all have one thing in common: they lead with heart, not hype. Franchisees aren't buying a product, they're buying into a journey. So, before you tell them about your systems and processes, tell them why this matters to you. Related: 64 Million U.S. Households Have a Pet. Here's How This Top-Ranked Franchise Is Making Busy Owners' Lives Easier. Story, not script You don't need a script, you need a story. Here's what I recommend to every emerging brand before we press record: Film in a place that means something. Your first storefront, your garage, or your childhood kitchen — it creates emotional context. Let it flow naturally. Speak like you're telling a friend what led you here. Keep it under two minutes. This isn't a keynote. It's a spark. Use real visuals. Show clips of your family, early prototypes, handwritten goals — anything that brings your story to life. Close with your vision. Tell them where the brand is headed and invite them to be part of it. This kind of video builds a human bond before the franchisee ever meets you. It opens doors. It softens skepticism. It turns cold leads into curious believers. Founders often underestimate the value of showing up on camera. They say, "I don't like being on video" or "I'm not good on camera." Here's the thing: you don't have to be perfect, you have to be present. A founder's video isn't about charisma. It's about connection. By simply telling your story, you show the world you're not hiding behind a logo. You're leading with vision. And when people see that, they lean in. Related: How Shaq Is Bringing Fun Back to Papa Johns Other videos to create Once you have your story captured, it becomes the anchor for your brand message. From there, emerging franchises should consider building a starter video library to support recruitment, training, and operational efficiency. Here are 10 powerful video types to add after your founder story: Franchisee Recruitment Video A short, emotional piece that shows the opportunity from a franchisee's point of view. Day in the Life of a Franchisee Helps prospects see what the job actually looks like—and imagine themselves doing it. 10-Minute Training Video Onboarding content that scales without you repeating yourself. Operational Training Support Demonstrates key processes and systems in visual format. Consumer Testimonial Video Highlights happy customers using your service or product. Brand Story Highlight Reel Compiles moments from events, openings, and interviews. Leadership Team Introduction Humanizes your team beyond headshots and bios. "Why Now?" Video Explains why this is the moment to invest in your brand. Franchisee Spotlight Videos Features one franchisee's story of growth, resilience or impact. Core Values and Mission Video Reinforces culture and what the brand stands for. Related: The Currency of Community: Building Up People for Profit A blank canvas Being an emerging franchise doesn't mean you have to act like one. It means you have a blank canvas — and your story is the brush. Start with one video. Make it human. Make it real. And watch what happens when people begin to see themselves in your journey. If you're serious about growing your brand, don't just talk about your business, tell your story. On video. Related: Want to Own a Business? These Franchises Cost Less Than $10,000 to Get Started.
