Latest news with #forecasting


Bloomberg
19 hours ago
- Politics
- Bloomberg
US Threatens to Abandon IEA Over Green-Leaning Energy Forecasts
The US may depart the International Energy Agency without changes to forecasting that Republicans have criticized as unrealistically green, President Donald Trump's energy chief said. 'We will do one of two things: we will reform the way the IEA operates or we will withdraw,' Energy Secretary Chris Wright said during an interview Tuesday. 'My strong preference is to reform it.'


Forbes
2 days ago
- Business
- Forbes
20 Ways Clients Adapt Campaign Strategies In An Uncertain Climate
Long-term forecasting is becoming increasingly unreliable, pushing marketing leaders to rethink campaign strategies. Many are shifting away from rigid, year-long plans in favor of agile, data-informed approaches that allow for quick pivots and measurable impact. From shorter campaigns to AI-driven personalization, today's marketers are focusing on what drives real results in real time. Below, 20 members of Forbes Agency Council share how their clients are reimagining campaign strategies to stay resilient and responsive amid uncertainty. 1. Simplifying And Leaning Into Customer Understanding In times of uncertainty, clients simplify their approach, focusing on maintaining agility and flexibility so that they can quickly pivot with changing market conditions. They focus on using fewer vendors, simplifying campaigns and leaning into those that are proven and measurable. Mostly, they are leaning into their understanding of the customers, meeting them where they are with empathy and personalized experiences. - Tate Olinghouse, Acxiom 2. Adopting Flexible, Emotionally Resonant Strategies Clients are moving away from rigid, year-long plans and leaning into adaptability. The focus now is on emotional resonance, fast feedback and the willingness to act on real-time information. Data-driven flexibility is becoming the new foundation of all campaign strategies. - Jacquelyn LaMar Berney, VI Marketing and Branding 3. Treating The Brand As A Decision-Making System As forecasting remains foggy, the businesses staying afloat aren't pulling back on strategy—they're getting surgical. They're investing in their brand as a decision-making system to sharpen focus, speed up calls and gut anything (or anyone) misaligned. Short-term moves still happen, but only if they serve the long game. In uncertain times, brand isn't decoration—it's how you adapt with discipline over chaos. - Shanna Apitz, Hunt Adkins 4. Pivoting To Customer LTV And Inventory-Based Strategies With e-commerce, specifically, we're seeing a number of clients pivot to focus on customer lifetime value more than ever. With uncertainty surrounding sourcing and manufacturing, having some level of repurchasing probability provides a focus point for demand and the replenishment level required. This also might mean pulling back on new product releases and sticking with product lines with plentiful stock. - Bernard May, National Positions Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? 5. Prioritizing Speed, Flexibility And Measurable Outcomes With economic uncertainty, business and brand leaders are leaning into flexibility, speed and measurable outcomes, meaning shorter campaigns, modular creative, real-time optimization and trusted channels with strong ROI data. They're not pulling back. Instead, they're pushing forward by demanding a smarter, faster and more responsive strategy. - Mary Ann O'Brien, OBI Creative 6. Launching Shorter, Performance-Driven Campaigns Many are leaning into shorter, performance-driven campaigns with flexible budgets. Instead of committing to long-term strategies, they're favoring agile sprints, real-time data tracking and channels that offer fast feedback loops—such as paid social, influencer collaborations or micro-content. The focus is on adaptability and measurable ROI over predictability. - Boris Dzhingarov, ESBO Ltd 7. Prepping Assets For Many Paths, Per Scenario Mapping Clients are shifting toward scenario mapping, developing modular campaigns built around possible future conditions. Instead of betting on one trajectory, they prep assets for multiple paths, activating based on live signals. This cushions volatility while enabling strategic speed without starting from scratch each time. - Vaibhav Kakkar, Digital Web Solutions 8. Building Projections Around Conservative Estimates In today's climate of uncertainty, companies are leaning into more conservative forecasting, building projections around cautious estimates. This approach ensures that any upside can be reinvested strategically into growth opportunities rather than just sustaining baseline operations. - Jessica Hawthorne-Castro, Hawthorne Advertising 9. Investing In Deeper Social And Experiential Engagement As forecasting becomes more challenging, clients turn to deeper social engagement and experiential brand communications. The focus is on real human interaction, from live events to brand activations. Long-form and episodic content are also rising, building lasting narratives and stronger connections with audiences beyond short-term campaigns. - Cagan Sean Yuksel, Dreamspace 10. Creating Timeless Content For Long-Term Value Clients adapting to uncertain budgets are focusing on relevant and helpful content that delivers lasting value in the short and long term. This approach supports continuous engagement, builds brand authority and reduces the need for frequent campaign changes. By investing in timeless content, they maximize ROI, maintain consistent visibility and stay resilient in shifting market conditions. - Elyse Flynn Meyer, Prism Global Marketing Solutions 11. Diving Into Al Search Visibility And Positioning Our clients are leaning into strategies that can impact their AI search visibility. As a PR agency, generating earned media with contextual relevance on authoritative sites can impact this metric. They're looking for guidance on how they appear in LLMs versus their competitors and how they can show up more often for specific prompts. AI search is new territory for us all, but it is demanding attention. - Lindsey Groepper, PANBlast 12. Delivering Dynamic Personalized Experiences With AI The short answer is AI-driven personalization. Customers expect personalized experiences and often lose patience when brands do not deliver. This makes companies invest heavily in advanced segmentation and dynamic content creation. They know that if they don't, tomorrow their competitors will happily claim a bigger slice of consumer trust and market share. - Nataliya Andreychuk, Viseven 13. Training Sales Teams To Maximize Lead Conversion Clients who are adapting well are turning inward: strengthening their sales teams and focusing on conversion rates. Rather than chasing more leads, they're training teams to maximize what they have. It's a shift from volume to skill, helping them stay resilient even as the market slows. - Austin Irabor, NETFLY 14. Centering Strategy On Proof, Not Promises I am noticing clients pivoting to 'proof over promises.' They're investing in expert-led thought leadership in core competencies, momentum announcements that show resilience and case studies with measurable outcomes. When budgets tighten, demonstrable results and authentic expertise become the currency of trust. They are also paving the path forward with owned research and customer events. - Kathleen Lucente, Red Fan Communications 15. Embracing Modular Narrative Systems With long-term budgets becoming harder to forecast, more teams are shifting away from big-bang campaigns and embracing modular narrative systems. Instead of one splashy launch, they're creating repeatable, multiplatform content that spans earned media, social, podcasts and owned channels. The goal is structured visibility—not just reach, but also memory. - Kyle Arteaga, The Bulleit Group 16. Doubling Down On Owned Channels We're seeing a strong move toward content-driven engagement—things like thought leadership, evergreen content and educational resources—because these assets provide value over time without requiring constant reinvestment in paid media. Additionally, there's a growing emphasis on owned channels: improving website experiences and building stronger direct relationships with audiences. - Goran Paun, ArtVersion 17. Running Testable Campaigns For Fast Feedback Clients are ditching long bets for fast feedback and smaller, testable campaigns with clearer ROI. There is less 'brand awareness' and more, 'Did this move the needle this week?' Messaging is punchier, platforms are chosen for speed and budgets are fluid. In uncertain times, flexibility beats forecasting. It's not about guessing right; it's about adjusting fast to the data you have and having detailed things to test. - Tony Pec, Y Not You Media 18. Relying On Agency Insight And Staying Flexible Honestly, clients can't know for sure what to do in this uncertain and rapidly changing business environment. The best decision today could look dumb tomorrow. Clients need to get as much insight as possible, including asking the people closest to what's happening in marketing: their agency. After that, they need to simply remain flexible and never become attached to any one campaign or strategy. - Mike Maynard, Napier Partnership Limited 19. Going Back To Basics With CPL Metrics I am advocating for clients to go back to basics when it comes to long-term business projections by not complicating forecasting. Ultimately, you want to predict how much your cost per lead is, and then how much your average lead spends. It's really as simple as that. Without getting leads coming in the door at an affordable price each day, your business will go backward, and fast! - Adrian Falk, Believe Advertising & PR 20. Staying Committed To Long-Term Brand Building Volatility is the new normal. Instead of chasing trends, smart companies stay committed to long-term brand building and reputation management. They recognize that consistency, not constant pivots, yields meaningful business outcomes. - Jason Mudd, Axia Public Relations


Bloomberg
6 days ago
- Business
- Bloomberg
Odd Lots: How a Geopolitical Analyst Predicts the Outcome of War
For investors, geopolitical risks are always lurking as a factor that could upend trades for obvious reasons. When war breaks out, it's crucial to have some kind of understanding of what it will mean for various markets (such as oil or grain), and how long the conflict can persist. But is there any way to analyze these things scientifically? Many people are paid by investors to try to do exactly this. On this episode, we speak with Andrew Bishop, the global head of policy research at Signum Global, about what he does and how he attempts to forecast the future. We use the recent conflict between Israel and Iran (as well as other instances of global tension) to get a better understanding of how he goes about forecasting, how investors use his research, and what he sees going forward.
Yahoo
08-07-2025
- Business
- Yahoo
insightsoftware Research Reveals Nearly Half of Finance Teams Questioning Tariff Preparedness
Modern financial tools for forecasting and analyzing emerge as key to navigating economic uncertainty RALEIGH, N.C., July 07, 2025 (GLOBE NEWSWIRE) -- insightsoftware, the most comprehensive provider of solutions for the Office of the CFO, today released new research showing that 43% of finance professionals are uncertain about their organization's readiness to navigate tariff impacts. The study reveals that access to modern forecasting tools and real-time data creates a decisive advantage in navigating economic uncertainty. Learn how to build tariff-ready finance operations at insightsoftware's Global Tariff Management Resource Center and discover how AI-powered solutions help bridge the gap between traditional financial planning and modern, insight-driven decision making. Among finance professionals confident in their organization's readiness, 59% credit their success to having adequate forecasting and modeling tools. Organizations with streamlined data access perform significantly better—79% of respondents who can easily access data without IT blockers felt prepared for tariffs. The findings also reveal an untapped AI opportunity––32% of unprepared teams blame their lack of AI capabilities for their uncertainty. "The research confirms what we see across the market—finance teams with the right technology foundation are thriving while those stuck with outdated tools are struggling," said Josh Schauer, Chief Financial Officer at insightsoftware. "The gap between prepared and unprepared teams is widening, and it's directly tied to the ability to quickly access, analyze, and act on financial data. This isn't just about tariffs—it's about building resilient and agile finance operations that can adapt to any economic challenge." The study found that smaller companies demonstrate superior preparedness. Companies with 500-999 employees show 65% readiness and those with 1,000-4,999 employees report 64% preparedness, compared to only 46% of companies with 10,000+ employees. This suggests organizational agility and decision-making speed provide competitive advantages during uncertain times. Millennial finance professionals show the highest readiness rates at 68%, outpacing Gen X (47%) and Baby Boomers (51%). The results in this report are from an online survey of 439 finance professionals in firms with 500 or more employees. The survey was fielded from May 9 to June 2, 2025, by Researchscape. About insightsoftware insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FPCA), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at Media Contacts Inkhouse for insightsoftware insightsoftware@ insightsoftware PR Team PR@ 登入存取你的投資組合 擷取數據時發生錯誤 擷取數據時發生錯誤 擷取數據時發生錯誤 擷取數據時發生錯誤


Reuters
07-07-2025
- Climate
- Reuters
Schumer wants probe of National Weather Service response in Texas
WASHINGTON, July 7 (Reuters) - The U.S. Senate's top Democrat on Monday asked a government watchdog to investigate whether cuts at the National Weather Service affected the forecasting agency's response to catastrophic and deadly flooding in Central Texas. Senate Democratic Leader Chuck Schumer asked the Department of Commerce's acting inspector general Monday to probe whether staffing vacancies at the NWS's San Antonio office contributed to "delays, gaps, or diminished accuracy" in forecasting the flooding. He asked the watchdog to scrutinize the office's communications with Kerr County officials. The NWS did not immediately respond to a request for comment on Schumer's letter. It defended its forecasting and emergency management in a statement Monday, adding that it assigned extra forecasters to the San Antonio and San Angelo offices over the holiday weekend. A top three leadership role at the NWS's San Antonio office has been vacant since earlier this year after Paul Yura, the U.S. forecasting agency's warning coordination meteorologist, opens new tab for San Antonio, accepted an offer from the Trump administration to retire. Yura's role was to form relationships with local emergency managers and officials, with the goal of building trust in the community before disaster strikes. DOGE, the Trump administration's cost-cutting effort, has been pushing the NWS to cut jobs. It gave hundreds of employees the option, opens new tab to retire early, rather than face potential dismissal. The NWS's San Antonio office is responsible for forecasting the area's weather, collecting climate data and warning the public about dangerous conditions. Texas officials criticized the NWS over the weekend, arguing it failed to warn the public about impending danger. The office sent a stream of flash flood warnings on Thursday and Friday across the digital and radio services it uses to communicate with public safety professionals, according to alert records. The messages grew increasingly urgent in the early morning hours on Friday. The team sent an emergency text message to area cell phones at about 1:14 a.m., calling it a "dangerous and life-threatening situation." Phones must have reception or be near a cell tower to receive that message, said Antwane Johnson, former director of FEMA's public alert team. Mobile coverage is spotty in areas around the Guadalupe River, according to Federal Communications Commission records last updated in December. "Even though those messages were issued, it does not mean it got to the people who needed them," said Erik Nielsen, who studies extreme rain at Texas A&M University. The death toll from the catastrophic floods reached at least 78 on Sunday, including at least 28 children. It is not clear whether the opening for a warning coordination meteorologist contributed to NWS's forecasting and alerts. Jon Zeitler, the office's science and operations officer, also left NWS's San Antonio office around the same time in April, according to his LinkedIn profile. Zeitler was responsible for training new hires. Reuters could not confirm why he exited. The office's other management roles are filled, according to its website, opens new tab. U.S. President Donald Trump on Sunday was asked by reporters about whether federal government cuts hobbled the disaster response or left key job vacancies at the NWS under Trump's oversight. "They didn't," Trump told reporters prior to boarding Air Force One in Morristown, New Jersey.