Latest news with #furniture
Fast Company
15 hours ago
- Business
- Fast Company
La-Z-Boy just rebranded to prove it's more than your grandma's recliner
Nearly everyone in America recognizes the brand name La-Z-Boy, and most will remember it fondly as part of their childhoods. Far fewer see it as a brand they would actually buy today, but La-Z-Boy is on a mission to change that. The company is unveiling its first rebrand in 20-plus years to position itself as more than just your grandma's recliner. The brand has traded its minimalist, sans-serif logo for a retro script wordmark. It revamped its color palette and adopted a whole new brand voice that emphasizes coziness and comfort rather than just function. La-Z-Boy requested that Fast Company refer to these changes as a 'brand refresh' (a term typically used as a safer, less extreme alternative to 'rebrand'), but the sum of these swaps equals a full visual overhaul. The new look is part of La-Z-Boy's 'Century Vision' strategy: a business plan intended to prepare the brand for growth after its 2027 centennial anniversary. Christina Hoskins, the company's chief marketing officer, says the key to jump-starting that upward trajectory is to make sure that La-Z-Boy is not a brand that exists only in people's memories. 'We started to suspect that we are a brand that's on the verge of fading into history, and we didn't want that to be the case,' Hoskins says. The new La-Z-Boy La-Z-Boy is contending with a housing and furniture market battered by consumer concerns around inflation, the rising cost of living, and the economic whiplash of President Trump's tariffs. According to its fiscal year 2025 financial report, La-Z-Boy notched $2.1 billion in sales—up 3% from the previous fiscal year but down from its 2022 high of $2.4 billion. As of this writing, the brand's stock is also down nearly 10% compared to this time last year. Hoskins says that to set itself up for the future, La-Z-Boy has been working on expanding its retail network. This year, it built 12 new locations and acquired seven independently owned stores—one of the largest annual expansions in company history. Originally, the goal of the refresh was to widen the company's consumer base alongside its retail presence by attracting a younger audience. However, as Hoskins and her team worked with partners at the branding agency Colle McVoy, they realized they needed to zoom out even further. After analyzing their existing branding and consumer feedback, they found that La-Z-Boy's marketing focus was specific to the functionality of its furniture, whereas target consumers across generations cared more about the feelings the brand could evoke. 'There is a [target] consumer out there who wants comfort first, who wants a home they can live in, who wants peace over perfection in life,' Hoskins says. 'The beauty of that is that we're able to go in through this more emotional angle and tap into people's values and beliefs, and then reach a broad consumer set. The outcome of that will be that we're reaching younger consumers, but we're not just chasing after the age alone.' Over the past couple of years, La-Z-Boy has already begun quietly rolling out a more consumer-focused, playful voice via new brand activations. In 2023, the company debuted a national advertising campaign called 'Long Live the Lazy,' which called on fans to reclaim so-called laziness and embrace 'JOMO' ('the joy of missing out'). It also unveiled ' The Decliner,' an AI -powered prototype chair that helped the reclinee draft text messages to cancel their plans. On opening weekend, the Decliner drove a 50% increase in sales and a 200% increase in web traffic. In 2024, the company followed up with ' Decline to Recline,' an ad campaign poking fun at people who recline their seats on airplanes (and nudging offending passengers to use a La-Z-Boy at home instead). An accompanying petition to end airplane recliners, which La-Z-Boy published on its website, received more than 400,000 signatures. Through these campaigns, Hoskins says, La-Z-Boy showed up differently in the cultural zeitgeist than it ever had before, which 'opened people's eyes to the new La-Z-Boy.' From corporate to cozy Once the La-Z-Boy team identified this strategy, there was another issue: The 'new La-Z-Boy'—intended to encapsulate comfort, warmth, and a stress-free space—was deeply detached from how the branding actually looked. 'We did a fair amount of consumer research that showed it felt sterile, it felt cold, it felt corporate, and it didn't match the experience of sitting in a La-Z-Boy chair,' Hoskins says. La-Z-Boy's then-logo, first introduced in 2003, featured a thin sans-serif wordmark with a small pop of icy blue. Diana Quenomoen, design director at Colle McVoy, says the wordmark felt like something you might find in a healthcare or tech field, not a piece of furniture you'd want to sink into. Quenomoen's team turned to La-Z-Boy's 1927 script logo for inspiration. They drew a new version of the mark, character by character, that takes some cues from the original—like the connective flourishes and the Z appearing to be cradled between the other characters—while also putting a modern spin on the script concept. Another core inspiration was the furniture itself, which shows in the plumpness of the letters and the wordmark's italicized setting, meant to mimic a chair's recline. 'From the beginning, one of our team members pointed to this logo and said, 'I want to [lie] on that,'' Hoskins says. 'We were like, 'Oh, we're hitting on something here.'' The new identity also includes a warmer palette of burnt vermilion and soft celadon green, a custom monogram featuring the script letters LZB, and a wave-like color-blocked pattern. All of Colle McVoy's work was collected in a new internal style guide that's meant to help La-Z-Boy maintain brand consistency as it works to expand its network of company-owned stores. The rebrand will begin rolling out digitally and via advertising channels on July 29. Physical storefronts will be updated over the next few years. 'It's really exciting to see how we've captured what the brand is through the identity, and how that can inspire new thinking about shopper experiences,' Hoskins says.
Yahoo
a day ago
- Business
- Yahoo
Witness the Convergence of Furniture, Skill, and Design at INDEXPLUS Delhi 2025
Discover 200+ brands and global innovations in furniture and interiors Experience live skill zones and design showcases Engage with international manufacturers including key participation from Poland NEW DELHI, July 29, 2025 /PRNewswire/ -- INDEXPLUS Delhi 2025, India's premier trade fair for furniture, interiors, and design, will take place from 1–3 August at Yashobhoomi (IICC), Dwarka, New Delhi. Organized by NuernbergMesse India, the exhibition will feature 200+ leading furniture and interior brands, curated experiences, and high-impact knowledge forums—reinforcing Delhi's growing stature as a hub for furniture manufacturing, design excellence, and product development. Delhi-NCR has outpaced Mumbai and Hyderabad, recording ₹1.53 lakh crore in residential sales and 81.7 MSF (million square feet) in commercial office leasing in 2024. This surge in real estate activity continues to drive robust demand for modular furniture, sustainable interiors, and turnkey solutions. Valued at $24 billion in 2024, India's domestic furniture market is projected to reach $44 billion by 2033, reflecting a robust compound annual growth rate (CAGR) of around 6.4%. Consumers are moving beyond utility, seeking ergonomic, space-saving, and environmentally responsible products tailored to urban lifestyles and hybrid workspaces. INDEXPLUS Delhi reflects this shift with a showcase across residential, commercial, and institutional interiors, featuring latest innovations from both Indian and international manufacturers. "At INDEXPLUS Delhi, we're bringing together the entire furniture ecosystem—from manufacturers and designers to industry associations, key buyer groups, and international participants. It's a platform that fosters growth and strengthens connections across India's dynamic furniture sector," said Sonia Prashar, Chairperson of the Board and Managing Director, NuernbergMesse India. Highlights at INDEXPLUS DELHI This year, the event also features significant participation international participation, especially from Poland, spotlighting advancements in materials, manufacturing, and modular design. Knowledge-sharing takes centre stage through the IFJ Plus Conversations on Design—a curated conference series exploring sustainable luxury, BIS certification, and the future of workspaces, featuring some of India's leading Architects. The Design Atelier Pavilion, co-organized with the Furniture & Fittings Skill Council (FFSC) will bring together craftspeople, design students, and manufacturers for live builds, workshops, and collaborative demonstrations. Special zones at INDEXPLUS Delhi include: Kudos Gallery – Showcasing architectural brilliance with standout displays by top and emerging architects. Innovative Workspace Lab – Next-gen office furniture from Indian and global brands Trends Design Showcase – 2025's top furniture and décor trends from upcoming brands The event is further supported by Association of Furniture Manufacturers & Traders, Jodhpur Handicrafts Exporters Association, Federation of Rajasthan Handicrafts Exporters, India Sleep Products Federation and Moradabad Exporters Handicrafts Association. INDEXPLUS 2025, Delhi edition is expected to attract over 10,000 trade visitors, including architects, designers, dealers, retailers, procurement heads, and project consultants. For more information log on to: Logo: View original content: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
The Sun
a day ago
- Business
- The Sun
Dunelm shoppers rush to buy furniture scanning for £29 instead of £119
DUNELM shopper are running to buy a stylish furniture scanning for £29 instead of £119. The whopping sale comes as the retailer slashes the price of hundreds of other home products. The glass coffee tables were spotted by an eagle-eyed shopper who shared the deal on the Extreme Couponing and Bargains UK Facebook page. Available in a wide range of colours including, pink, blue and yellow, the nest of tables have been dubbed an "effortless" blend of style and functionality. But for just £29, shoppers will need to be quick as they are flying off the shelves. The pair of glass-topped coffee tables with metal legs come in two different sizes. The large table measures 80cm by 40cm, while the smaller one measures 60cm by 35cm. Happy shoppers have already left dozens of glowing reviews with many revelling in the tables' "sturdy" and "modern" design. One said: "I couldn't be happier with this coffee table. The finish is beautiful, and it easily complements the rest of my living room decor. "It was simple to assemble and feels incredibly sturdy — no wobbling at all. The size is just right. If you're looking to elevate your living space, this coffee table is an excellent choice!" While another said: "Great value for money. Really easy to put together and looks great! "Not sure how long it will stay clean with little fingers and dog slobber, but so far so good." Dunelm shoppers are scrambling to their local store and their 'massive sale' kicks off with posh glasses for 89p and £8 gadgets to keep the Spring chill out A third added: "Absolutely incredible table." How to save money at Dunelm Dunelm is already known for offering homeware, electrical and DIY items at competitive prices, but there are ways to save extra at the retailer, starting with the "Returns Outlet" page on its website. All the products on the page have been bought by customers then returned, with them sold on at a discounted rate. Dunelm also has three outlet stores across the UK, offering stock at up to 70 per cent off. If you're ordering via the website, it's worth checking if you can order a product through click and collect, which is free. Dunelm's home delivery fees can cost up to £9.95, depending on the size of the item, which can see what you pay overall rack up fast. Make sure you follow Dunelm on social media too, where it regularly posts updates on its latest sales and offers on any products.
The Sun
a day ago
- Business
- The Sun
Asda slashes prices on huge range of hanging chairs and furniture sets to give your garden a refresh for just £50
ASDA has slashed prices on a huge range of hanging chairs and furniture sets with prices starting from £50. George at Asda is offering deals on dozens of items perfect for giving your outdoor space a glow up. 2 2 Shoppers can search the offers on the Asda website, with some shoppers reporting discounted prices in stores as well. Online, we spotted a Rattan hanging egg chair selling for £148 down from £249 and a canvas hanging chair for £88 down from £149. One savvy saver recently saw a four-piece graphite garden sofa set scanning for £150 down from £259 and another hanging chair selling for £50 instead of £118. It is not clear if multiple Asda branches are offering discounts on outdoor and gardening products. However, it is common practice for retailers to slash prices towards the end of the season to clear remaining stock. If you are heading online to pick up some outdoor bargains, make sure you factor in any added costs like delivery fees. The click and collect option is available on some of the sale products while you can order via home delivery on most as well. Standard delivery will set you back around £6.75, next day delivery £8.50 and named day delivery £8.50 as well. Most Asda products can be returned to your nearest store for free if you're unhappy with them. Some may need to be collected from you. You can read more about the supermarket's returns policy via Four simple ways to save money at Asda In any case, always shop around when you're buying a product to make sure you're getting the best price. You can use comparison websites like Trolley, Price Spy or Price Runner and filter results to find the cheapest retailer selling a particular item. You can also search Google using the Product/Shopping tab to scour the internet for wanted items. It's not the first time in recent weeks Asda shoppers have clocked an item that's piqued their interest. Chocolate eaters recently spotted 334g pouches of Quality Street for £3.50 and went into meltdown. One person took to Facebook to share the news and said: 'Things are getting festive at Asda.' A second person commented and said: 'I love christmas so it's perfect, just waiting for the Christmas decorations in The Range.' While a third added: 'Might try and get some of these for our pick n mix table xx.' OTHER ASDA NEWS Asda was recently slapped with a £640,000 fine for selling out-of-date food at two stores in the UK. Up to 115 expired food items were found at branches in Leckwith and Pentwyn as the retailer faced four charges of selling out-of-date food. The grocer also sparked controversy earlier this year after rolling out facial recognition technology. How to bag a bargain SUN Savers Editor Lana Clements explains how to find a cut-price item and bag a bargain… Sign up to loyalty schemes of the brands that you regularly shop with. Big names regularly offer discounts or special lower prices for members, among other perks. Sales are when you can pick up a real steal. Retailers usually have periodic promotions that tie into payday at the end of the month or Bank Holiday weekends, so keep a lookout and shop when these deals are on. Sign up to mailing lists and you'll also be first to know of special offers. It can be worth following retailers on social media too. When buying online, always do a search for money off codes or vouchers that you can use and are just two sites that round up promotions by retailer. Scanner apps are useful to have on your phone. app has a scanner that you can use to compare prices on branded items when out shopping. Bargain hunters can also use B&M's scanner in the app to find discounts in-store before staff have marked them out. And always check if you can get cashback before paying which in effect means you'll get some of your money back or a discount on the item.
Daily Mail
2 days ago
- Lifestyle
- Daily Mail
How to make guests think you're richer than you are - give your home a high-end makeover at high street prices
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more Elegant furniture, bespoke lighting and designer touches – when it comes to interiors, some things just scream (or rather whisper) 'money'. But you don't need to spend huge sums to create a sumptuous look. Follow my advice for creating home that looks high-end, as well as the cheapening pitfalls to avoid.
