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The Sun
01-05-2025
- Entertainment
- The Sun
Britain's kindest city revealed with highest number of locals willing to help out for nothing in return, study shows
THE UK' 'S kindest city according to research has been revealed. Liverpudlians are most likely to offer their time to someone else for nothing in return – or give someone a lift. 5 5 5 Edinburgh came out on top overall, with locals believing it's the most generous city in the UK. But in Sheffield, a poll of 2,000 adults revealed more than two thirds (69 per cent) of locals are calling for more acts of kindness from their fellow residents. Other cities in need of a bit of giving were Bristol and Leicester – with Edinburgh and London the most generous. The research was commissioned by giffgaff to bring to life its offering of 100 gigs (GB) for £15, where they teamed with TV star and last year's Big Brother winner David Potts. He surprised locals in a bright pink horse-drawn carriage and gave away £100 gig vouchers and 15lbs worth of cake, alongside other gifts. David Potts said: 'Let's be honest, we all love a little extra, whether it's cake or compliments. 'I'm buzzing to help spread generosity across the nation. 'It's about the little things that actually mean loads, like surprising someone with flowers or giving them a lift when they need it. 'Seeing how much it brightened people's day in Sheffield was lush.' The study also found nearly two thirds (61 per cent) of all respondents said that smaller acts of generosity matter most to them. While being given thoughtful gifts like a bunch of flowers, cake or coffee are the acts of generosity 22 per cent would prefer to receive the most. And 16 per cent prefer experiences like a gig or being treated to a lunch. But money (27 per cent) was the top barrier to being more generous. A further 71 per cent think people should be more generous than they currently are. But 49 per cent of all adults polled rated the people in their town as generous. Although 43 per cent claim they have never been on the receiving end of a generous act from a stranger in their local area. It also emerged smaller acts of generosity, such as giving someone a lift, matter more than a grand gesture (61 per cent vs six per cent). And when asked what generosity means to them, 66 per cent said it's about the acts of kindness, while 42 per cent link it to emotional support. A further 25 per cent feel more delighted to give rather than receive acts of generosity. A fifth have done something generous in the last day, with 86 per cent likely to offer their time to someone else for nothing in return. Partners were cited as the person people are most likely to show generosity to, followed by children, friends, and parents. The survey found also that only four per cent do something generous every day and a further 14 per cent admit they can't even remember the last time they were generous. According to the data, almost half (47 per cent) said they've been generous to someone in the past week. And when it comes to businesses, 69 per cent reckon they could improve their generosity levels, with a quarter wanting to see them giving customers more for no extra cost. Ash Schofield, CEO of giffgaff, which is also giving away prizes on its Instagram, added: 'We know that people are calling out for more acts of meaningful generosity. 'By increasing our offering for no more money, we're bringing a little unexpected delight to everyone.' 5 5


Daily Mirror
30-04-2025
- Entertainment
- Daily Mirror
Most generous cities in the UK revealed - but some need more kindness than others
Sheffield has emerged as the UK's city most desperate for a dose of kindness, with research showing that a seven in ten of locals are calling for more acts of kindness from their fellow residents. The study, which surveyed 2,000 Brits, placed Bristol and Leicester in the top five of cities in need of a generosity boost too. Edinburgh and London were crowned the kindest cities in the country. However, Liverpudlians were most likely to offer their time to someone else for nothing in return. The research was carried out by giffgaff, who are keen to shine a light on their juicy deal of 100GB for £15. To mark the occasion, telly favourite and last year's Big Brother champ, David Potts, joined forces with the mobile network to champion goodwill. Potts made quite the entrance in Sheffield, rocking up in a flamboyant pink horse-drawn carriage, dishing out £100 gig vouchers, a hefty 15lbs of cake, and a smattering of other treats. David said: "Let's be honest, we all love a little extra, whether it's cake or compliments," adding, 'it's about the little things that actually mean loads, like surprising someone with flowers or giving them a lift when they need it. Seeing how much it brightened people's day in Sheffield was lush.' Half of those surveyed described people in their town as being generous, though 43% admitted they had never experienced an act of kindness from a stranger in their local area. However, only 4% said they perform daily acts of generosity, and 14% admitted they cannot even remember the last time they were generous. The survey revealed that seven in ten people believe society should be more generous. Small gestures, like offering someone a lift, were seen as having more impact than grand displays of generosity. When asked what generosity means to them, 66% associated it with acts of kindness, while 42% linked it to emotional support. Interestingly, 25% said giving acts of kindness brought them more joy than receiving them. However, thoughtful presents such as flowers, cake, or a cuppa also ranked highly among the most cherished gestures. Meanwhile, nearly one in five respondents expressed a preference for experiences, like attending a concert or being treated to lunch. Partners topped the list of those most likely to be showered with acts of generosity, followed by children, mates, and parents. However, a quarter cited finances as the main obstacle preventing them from being more generous. The survey also discovered that a whopping seven out of ten people reckon businesses could do more to promote generosity. Ash Schofield, the CEO of giffgaff, which is currently hosting prize giveaways on its Instagram page, remarked: 'We know that people are calling out for more acts of meaningful generosity. 'By increasing our offering for no more money, we're bringing a little unexpected delight to everyone.' TOP FIVE UK CITIES MOST IN NEED OF GENEROSITY: Sheffield Bristol Leicester Southampton Liverpool TOP FIVE UK CITIES LEAST IN NEED OF GENEROSITY:


North Wales Live
30-04-2025
- Entertainment
- North Wales Live
Generosity hotspots in the UK revealed as one city is crowned the least giving
Sheffield has been revealed as the UK city most in need of generosity, according to a poll of 2,000 adults. The research found that 69 per cent of Sheffield locals are calling for more acts of kindness in their community. Other cities in need of more giving included Bristol and Leicester, while Edinburgh and London were named the most generous. Liverpudlians, in particular, stood out for their willingness to offer their time, such as giving someone a lift, without expecting anything in return. The study was commissioned by giffgaff to promote its "100GB for £15" offer. To celebrate, TV star and former Big Brother winner David Potts visited Sheffield in a bright pink horse-drawn carriage, surprising locals with £100 gig vouchers, 15lbs of cake, and other gifts. Talking about the experience, David said, "We all love a little extra, whether it's cake or compliments. It's about the little things that actually mean loads, like surprising someone with flowers or giving them a lift when they need it. Seeing how much it brightened people's day in Sheffield was lush.' The survey revealed that seven in ten adults feel people should be more generous, but only 4 per cent perform generous acts daily, and 14 per cent can't remember the last time they did something generous. Encouragingly, half of those polled described people in their town as generous, though 43 per cent said they've never personally experienced an act of kindness from a stranger in their local area. Small gestures like giving someone a lift or thoughtful gifts (flowers, cake, or coffee) were rated as the most meaningful acts of generosity by 22 per cent of respondents. Nearly a fifth said they value experiences like concerts or meals out. While many expressed their desire to be more generous money was a big barrier, with 27 per cent saying it influences their ability to give more. That said, 66 per cent defined generosity as acts of kindness, 42 per cent linked it to emotional support, and 25 per cent said giving brings them more joy than receiving. Partners topped the list of people most likely to receive acts of generosity, followed by children, friends, and parents. However, seven in ten respondents believe businesses could be more generous, and a quarter want companies to offer customers more benefits at no extra cost. CAsh Schofield, CEO of giffgaff, which is also giving away prizes on its Instagram, added: 'We know that people are calling out for more acts of meaningful generosity. 'By increasing our offering for no more money, we're bringing a little unexpected delight to everyone.' Sheffield Bristol Leicester Southampton Liverpool Edinburgh London Birmingham Newcastle


Wales Online
30-04-2025
- Entertainment
- Wales Online
Generosity hotspots in the UK revealed as one city is crowned the least giving
Generosity hotspots in the UK revealed as one city is crowned the least giving A new study of 2,000 adults has revealed the UK cities most in need of a generous spirit Sheffield has been revealed as the UK city most in need of generosity, according to a poll of 2,000 adults. The research found that 69 per cent of Sheffield locals are calling for more acts of kindness in their community. Other cities in need of more giving included Bristol and Leicester, while Edinburgh and London were named the most generous. Liverpudlians, in particular, stood out for their willingness to offer their time, such as giving someone a lift, without expecting anything in return. The study was commissioned by giffgaff to promote its "100GB for £15" offer. To celebrate, TV star and former Big Brother winner David Potts visited Sheffield in a bright pink horse-drawn carriage, surprising locals with £100 gig vouchers, 15lbs of cake, and other gifts. David rocked up to the city in a ginormous pink carriage (Image: (Image: PinPep) ) Talking about the experience, David said, "We all love a little extra, whether it's cake or compliments. It's about the little things that actually mean loads, like surprising someone with flowers or giving them a lift when they need it. Seeing how much it brightened people's day in Sheffield was lush.' The survey revealed that seven in ten adults feel people should be more generous, but only 4 per cent perform generous acts daily, and 14 per cent can't remember the last time they did something generous. Encouragingly, half of those polled described people in their town as generous, though 43 per cent said they've never personally experienced an act of kindness from a stranger in their local area. Article continues below Small gestures like giving someone a lift or thoughtful gifts (flowers, cake, or coffee) were rated as the most meaningful acts of generosity by 22 per cent of respondents. Nearly a fifth said they value experiences like concerts or meals out. While many expressed their desire to be more generous money was a big barrier, with 27 per cent saying it influences their ability to give more. That said, 66 per cent defined generosity as acts of kindness, 42 per cent linked it to emotional support, and 25 per cent said giving brings them more joy than receiving. Partners topped the list of people most likely to receive acts of generosity, followed by children, friends, and parents. However, seven in ten respondents believe businesses could be more generous, and a quarter want companies to offer customers more benefits at no extra cost. CAsh Schofield, CEO of giffgaff, which is also giving away prizes on its Instagram, added: 'We know that people are calling out for more acts of meaningful generosity. 'By increasing our offering for no more money, we're bringing a little unexpected delight to everyone.' TOP FIVE UK CITIES MOST IN NEED OF GENEROSITY: Sheffield Bristol Leicester Southampton Liverpool Article continues below TOP FIVE UK CITIES LEAST IN NEED OF GENEROSITY:


Daily Mirror
29-04-2025
- Business
- Daily Mirror
Top Tech: Giffgaff is dishing out £100 to try its new broadband to rival Sky and Virgin
Giffgaff, the budget mobile network backed by Virgin Media O2, is seeking 500 people to try its 500Mbps broadband and is offering a cash bonus These days, a broadband connection is a household essential that many of us couldn't live without, but what if, instead of paying a provider for a service, the provider paid you? That's what's being offered by giffgaff, the budget mobile network that's announced the launch of its first-ever broadband service. The O2-backed brand is preparing to enter the broadband market and is looking for 500 people to trial its service for a year, with each participant receiving a £100 bonus. It's not a free trial, but at £10 per month it's far cheaper than the likes of Sky, Virgin Media and BT. Those participating in the trial will receive a £100 bonus 'in exchange for feedback' about the service, effectively reducing the overall cost to £20 for a year. Those interested can apply for the trial on the giffgaff website and will be contacted with further information if selected. Successful applicants will receive giffgaff's 500Mbps fibre broadband for 12 months, with the bonus split into two payments: the first £50 upon installation and the second £50 a month later. On its website, giffgaff said: 'Broadband should be better. And we want your help to make it happen. Sign up and we'll choose a select group to help build something special.' The firm has confirmed that applications for the trial will close when capacity is reached or after three months, whichever comes first. However, those living in an area where full fibre isn't available may not be eligible to take part. The main thing to consider is that this is a trial of a brand-new service, so there may be some teething problems. However, the overall cost of the plan saves hundreds of pounds over a year compared to a contract with Sky or Virgin. At £10 per month, the trial will effectively cost participants a total of £20 for 12 months' access after receipt of the £100 bonus. This positions giffgaff as by far the most affordable option amongst the major broadband providers. Signing up for a 24-month contract on Sky's cheapest broadband plan comes to £624 based on today's £26 price, or £312 per 12 months. This makes giffgaff £292 cheaper when taking into account the bonus. Sky is in the midst of a spring sale that's seen its fibre broadband reduced to its 'lowest ever price', with the Full Fibre 150 plan now £26 per month. It's also offering the Full Fibre 300 option for £28 in a 'digital exclusive deal' For our money, these deals beat Virgin Media and its entry-level M125 Fibre Broadband, which delivers 132Mbps for £25.99 per month. However, speeds can vary by area, so it's worth checking what's available with each provider. But both Sky and Virgin dwarf BT's offerings, as even the brand's cheapest broadband options are more expensive and far slower than its rivals. BT is currently giving away three months free on select plans, such as the Full Fibre 2, 74Mbps plan, but this will still work out more expensive than Sky and Virgin over the 24-month contract once it reverts to the usual £32.99. Giffgaff is yet to launch its home broadband, so we will have to wait to see how it compares to the other providers. However, the brand has received more than 17,000 five-star reviews from its mobile customers on Trustpilot. One happy customer said: 'So reliable and trustworthy. Any issues are dealt with quickly, and they often give rewards to thank you for staying with them. I just trust them, which is very rare with so many services nowadays. I can't imagine ever going anywhere else.' Another said: 'Giffgaff are the best. I find giffgaff is great value for money, and gives a really good service.' A third said: 'It's a few months since I switched from one of the mainline providers to giffgaff. I have found their service to be excellent. Their communications are not excessive. I am completely satisfied with the change.' However, one less-impressed customer said: 'Poor service if you have an issue, but you get what you pay for, I guess.'