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Hat sales spike at sunny Wimbledon
Hat sales spike at sunny Wimbledon

Yahoo

time05-07-2025

  • Climate
  • Yahoo

Hat sales spike at sunny Wimbledon

Soaring temperatures at Wimbledon have led to a spike in sales of hats (ANDREJ ISAKOVIC) Scorching temperatures at this year's Wimbledon have led to a spike in hat sales while the tournament's famous towels are top of players' shopping lists. The grass-court Grand Slam, often known for its soggy conditions, began in roasting weather and the sun has mostly shone ever since. Advertisement Dan Ashmore, head of retail, merchandise and licensing, said baseball caps were flying off the shelves, with more than 45,000 sold so far compared with 75,000 over the whole two weeks of the championships last year. Baseball caps are priced at £35 ($48), with Panama hats (£120) and raffia hats (£70) also selling well. "Days one and two this year were a scorcher," said Ashmore. "Baseball caps were selling very, very quickly. "We're about 25 percent further ahead on baseball cap volume than we were at this time last year." Ashmore said it was a different story at the 2024 tournament. Advertisement "It was cold and it was wet," he said. "Last year's story was all about the sweatshirts and the warmer garments." Wimbledon buys its stock about eight to 10 months in advance so cannot predict the weather. "With that in mind, we need to plan for a very wet Wimbledon, as we've seen in the last couple of years, or a very dry Wimbledon," said Ashmore. "So we have enough umbrellas in our buy to see us through 14 days of rain. Clearly we're not going to need them. Umbrellas are about 25 percent down versus last year. "But we also have enough baseball caps for 14 days of sunshine, and we might not get a full 14 days of sunshine." Advertisement Players are also keen to stock up on Wimbledon merchandise and towels are top of their list. "We had 175 players come through the Number One Court shop across the pre-championships weekend, and they are buying a cross-section of products," said Ashmore. "The towels are our number-one bestseller, and they are with the players as well. "They clearly take the towels, and we like that, that's a good story for us. They take the towels from the courts. "I think they often end up in the hands of their entourage, in the hands of their guests perhaps. But we see them buying more in the store. Advertisement "They were particularly fond this year of our friendship bracelets, which have been selling very well." The Wimbledon weather this weekend is forecast to be overcast but the sun is expected to return early next week, with temperatures expected to climb again. The singles finals take place on July 12 and 13. jw/smg

The best and worst hats of Royal Ascot - from mad millinery to 90s mother-of-the-bride fails
The best and worst hats of Royal Ascot - from mad millinery to 90s mother-of-the-bride fails

Daily Mail​

time19-06-2025

  • Entertainment
  • Daily Mail​

The best and worst hats of Royal Ascot - from mad millinery to 90s mother-of-the-bride fails

A faux parrot perched on a bed of feathers, a deck of playing cards sprouting from the brim of a teacup and wide brims festooned with more blooms than the Chelsea Flower Show - it can only be Royal Ascot. The high society occasion is one of the main events in the fashion calendar, statement hats are always the focal point of racegoers' eye-popping looks - although not always for the right reasons. One newspaper columnist today described Queen Camilla 's choice of millinery in the week so far as 'walnut whip and a 'feathery ocean liner' and said her choice of headgear was reminiscent of a mother-of-the-bride in 1988. Cutting words indeed, but the wife of King Charles was perhaps not the only one to miss the mark and look liike she was on her way to an exchange of vows in a coutnry church. Carole Middleton also looked as if her undeniably expensive Philip Treacy hat could have come from the bridal party section of Debenhams. Other's however, nailed their looks perfectly. Lucy Mecklenburgh as she channelled old Hollywood glamour in a powder blue fascinator complete with netting clad with small silver stars and a sizable bow MAD HATTERS Another racegoer certainly had all eyes on her as she daringly mixed cerulean, navy and yellow shades together and tied them into a sizable feather hat paired with ruffled satin bows Milliner Tracy Rose is a common face at the races, attending many of the events to show off her bizarre showstopper collection of hats. On Tuesday, she showed off her wares to imposing effect, donning a blue satin waved hat embroidered with large hot pink flowers and orange leaves, showcasing several bursts of colour to mark the start of summer. One reveller was photographed sporting a very colourful ensemble which consisted of a yellow hat with colourful peacock feathers which playfully sat on the side of her head. Another racegoer certainly had all eyes on her as she daringly mixed cerulean, navy and yellow shades together and tied them into a sizable feather hat paired with ruffled satin bows. Alexandra Bertram, the brand and creative lead at the Ascot racecourse almost went the opposite way, opting for an all-black dress by Club L London and a Victoria Grant gold fascinator with black netting which had the word 'Dreamer' sewn on. She said on her Instagram that she was 'obsessed with this insane hat,' which also had Playboy-esque bunny ears cropping out the top. While some men are required to wear a top hat, depending on what enclosure they are in, TV host Francesca Cumani decided to combine the traditionally masculine race day ensemble and give it a more feminine twist. The 42-year-old sported a cream Lock and Co top hat with a black flower wrapped around its base complete with black netting. She paired her accessory with an Emma Caderni vintage dress. MOTHER-OF-THE-BRIDE MISSES Carole Middleton was also wearing a wide-brimmed minimalist brown floral Phillip Treacy creation and Robinson Pelham oak leaf and acorns earrings she wore on her wedding day Other racegoers chose to proudly wear more comedic hats, with one reveller casually strolling around the grounds with a faux parrot on her head. The bird, which was completely made out of green feathers and beads for eyes, was placed on top of red flowers, echoing its natural habitat. But some may have taken the hat craze a tad too literally, with two women linking up to pay an ode to the Hat Matter, a fictional character in Alice in Wonderland. One woman was snapped sporting a hat reminiscent of the Mad Hatter's famous pocket watch along with his phrase: 'We're all mad here.' Each number of the time was made out of playing cards of different numbers and suits, while the other racegoer simply donned a red and black fascinator with the other playing cards sprawling out of the top. New-Jersey-based Milliner Ines Hernandez Tallaj also hopped on the feather trend, pairing it with a groovy 70s design. Her extremely wide-brimmed fascinator brought together blue, orange and pink hues together which were swirled together in a vintage print. WINNERS IN THE FASHION STAKES

The young hat maker who wants to bring back the bowler (and the King is already a fan)
The young hat maker who wants to bring back the bowler (and the King is already a fan)

Telegraph

time16-06-2025

  • Entertainment
  • Telegraph

The young hat maker who wants to bring back the bowler (and the King is already a fan)

A century ago, we were a nation of daily hat wearers. Yet for whatever reason, over the past 50 years or so, hat wearing has declined in the UK. The only time, if ever, we might wear one would be on the beach – or perhaps if we had tickets to Beyoncé's Cowboy Carter tour. Most weddings don't require them, and even dress codes at some of the most prestigious social events on the calendar have relaxed to allow headbands in their place. One group who are doing their bit to keep hats in the headlines however are the Royal family, who can often be counted on to don their finery when attending state events and the like. It's why the King's Foundation has collaborated with Royal Ascot on a new bursary of £10,000 to help the next generation of milliners. 'We are always thinking about what skills are in danger in the UK, and with our long-standing partnership with Chanel and Le19M, it just made sense to pick a design programme that focused on millinery,' shares Daniel McAuliffe, the director of education at the King's Foundation. 'With King Charles being our founding president, it was the perfect fit. And we're definitely a country of hat wearers, we're probably the biggest hat wearers in the world, especially during Ascot week. The Royal family are instrumental in keeping hats relevant, we'll see that in the coming weeks when there will be lots of hats in the newspapers.' The first bursary recipient, Emily Hurst, was announced this week. 'It's a fantastic honour,' she shares from St James's Palace, where she has just collected another accolade – the Emerging Talent Award – from David Beckham. 'It's a huge privilege to have recognition for my work, it's going to mean all the difference in setting up my studio and getting myself ready to become an independent designer.' Hurst was first drawn to millinery after studying costume design, when hats and bonnets were a huge part of her oeuvre, but it was the sustainability element that most appeals to her today. 'During my time studying at the King's Foundation I realised it had so much potential both in terms of design and sustainability. I was in touch with Veronica Main, who's got an MBE for her contribution to straw work – she was instrumental in me deciding that this is what I would love to do.' As part of the King's Foundation's partnership with Chanel, the students have access to the fashion house's deadstock. 'We're not using new materials, but ones that have a sustainable element,' she says. 'I learnt at university that we used to rewear our bonnets by having a new trim for different events, and that's something I'd like to explore more – you don't need to buy new things.' So, does Hurst have any tips for how we should be choosing our hats for Ascot and the like? 'I think when it comes to wearing a hat it's so individual to each person,' says Hurst. 'Because we don't wear them so much anymore there's a lack of confidence, and a feeling of 'should I, shouldn't I?' but it's about choosing a hat that makes you feel confident. That makes you stand that bit taller. There's definitely a style that suits everyone.' When it comes to her favourite hat shapes for this summer, she's a fan of a surprise design. 'The bowler is such a classic style, it's such a beautiful shape that you can reimagine,' says Hurst. 'I love it with a trim of ribbon. It suits so many people.' Hurst and her fellow students' work will also be showcased at Royal Ascot, giving racegoers the chance to have a sneak peek of the next generation of millinery talent. But for McAuliffe, there's a bigger picture to focus on too. 'It's not just about making hats for Ascot, it's about making hats for performance, hats for the catwalk, and hats for wearing everyday,' he says. 'The music industry is also a great champion of hats – another of our students, Barnaby Horne, had a hat on Jake Shears for the recent Scissor Sisters tour. I think the next stage will be inviting stylists to look at our collection and see where we can go from there.'

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