Latest news with #hotelbooking
Yahoo
22-05-2025
- Business
- Yahoo
Sniff Hotels is now 123 Reserve: New name, same mission to simplify global hotel bookings
ASCURRA, SANTA CATARINA, Brazil, May 22, 2025 (GLOBE NEWSWIRE) -- The international hotel booking platform Sniff Hotels officially announces its brand and domain migration to 123 Reserve. This change is part of a global growth strategy and market repositioning, while maintaining its commitment to a fast, secure, and intuitive booking experience for travelers around the world. "The transition to 123 Reserve represents an important step in the evolution of our brand," says , founder of the platform. "Our focus remains the same: to offer a modern and efficient solution for booking hotels easily, whether for tourism or business." The new brand identity comes with a series of technical and visual improvements, including a redesigned interface, optimized mobile performance, and a smarter search system — all without altering the core features that made Sniff Hotels a trusted choice in the travel and hospitality sector. The migration has been carefully planned to ensure a seamless experience for users. All visits to the previous website are automatically redirected to the new domain, preserving bookmarks, history, and external links. About 123 Reserve 123 Reserve is a global platform specializing in hotel bookings, connecting travelers to thousands of lodging options in various destinations. With an intuitive interface, efficient comparison tools, and multilingual support, the platform delivers a practical, reliable, and personalized booking experience for every user profile. Visit now: CONTACT: Contact:
Hospitality Net
19-05-2025
- Business
- Hospitality Net
3 Emerging Booking Trends You Can't Ignore in 2025
If you've been working in the hospitality industry for any time, I'm sure you've experienced the huge shifts and changes in the way that hotels operate, in how consumers select where to travel and stay, and how they prefer to book their hotel. Staying on top of these changes can feel exhausting but, never fear, I'm here to update you on three key booking trends that hotels need to know today to make the operational (and technology) updates necessary to attract more guests, increase bookings and revenue and improve guests' overall booking experience in 2025. So, let's get started… TREND #1: The hard work that hotels have done to drive more direct traffic is starting to pay off (but the work is not done yet!) For years, hotels have been working to direct more traffic and bookings via the direct channels but, due to the huge marketing budgets, innovative features and cost-saving loyalty programs offered by the OTAs, travelers have been slow to make the shift. While the OTAs are still coming out on top, the tide is beginning to shift, signaling good news for hotels' bottom lines in the future… According to Skift Research's Hotel Distribution Outlook 2024, 'by 2030, direct digital channels will surpass OTAs as the primary booking source for hotels, generating $409 billion in gross bookings, compared to $333 billion from OTAs.' While this is a development that is just starting to take shape, it demonstrates a shifting preference among travelers for booking direct, likely because of the hard work that hotels have done in improving their direct rates, offering more personalized experiences, providing additional value and the development of loyalty programs that add even more value for repeat guests. Hoteliers who don't prioritize improving their direct booking channels will lose valuable business to savvy hoteliers who have already updated their revenue and reservation management strategies accordingly. What can you do today to boost your direct bookings? First, hotels must use a CRS with a built-in booking engine to offer the best booking experience to guests, while optimizing their reservation management and front-office operations. To encourage guests to book directly, hotels should offer value-added services, such as free breakfast, discounts on on-site amenities, free airport transfers or room upgrades. Obviously, your website and booking engine need to offer a frictionless booking experience, both on desktop and mobile, but that's no longer enough. Integrated AI chatbots on your website can enable better customer service by automating the process of answering repetitive questions, making it possible for your staff to do more, with less. Create a loyalty program that will provide exclusive incentives to members to encourage repeat customers and consider upselling pre-stay options, room upgrades, etc., thereby creating a new revenue stream. Finally, retargeting previous guests (or those who visited your website previously) with social media ads and emails can also dramatically increase conversion rates and maximize the revenue earned via your direct channel. TREND #2: Guests are looking for more flexibility in booking and payment terms Immediately after the pandemic, last-minute bookings were at an all-time high but, today, hotels are experiencing a guest preference towards a longer booking window, averaging guests booking 32 days in advance. With that increase in advance booking, guests now expect more flexibility in hotels' cancelation policies to minimize their risk. While offering flexible cancellation terms may feel risky to hoteliers, recent statistics show that it's a worthwhile risk as 'cancellations are now falling below 20%' and, based on an industry report, 'more than half of [guests] are willing to pay extra for a hotel that offers free cancellation… [with] nearly 1 in 5 [saying] they'd pay $50 or more.' In addition to flexibility in cancellation, guests are also looking for flexible payment options that enable booking without paying upfront or offer price alerts (and the ability to change the reservation) if the price of the hotel room decreases during the cancellation window. If your property isn't already offering flexible booking and payment options, you should update your policies across all channels to maximize conversions. Finally, making it easy for guests to modify or cancel their reservations online (if necessary) will go a long way towards encouraging guests to book early, as it will minimize their stress levels. TREND #3: Modern revenue management strategies for modern guests Revenue management is becoming more sophisticated every year, especially at the group level where cluster revenue management is being deployed with a few clicks across an entire portfolio of properties, enabling the implementation of brand-wide (rather than property-specific) revenue management strategies. Today's guests are willing to be brand loyal, if they are offered valuable incentives to do so innovative cluster revenue managers should implement strategies to ensure that brand-specific strategies cultivate loyalty over the long term. In the luxury and all-inclusive market, we've seen a growing trend of membership- or subscription-based travel, in which a guest earns stays at any of a group's properties by paying a subscription or membership fee, either to get free stays at different locations or to receive a discount on all hotel bookings. For example, Accor implemented a subscription program in 2023, called Accor Plus, which gives members discounts of up to 50% on dining and hotel stays (with one free stay per year) at more than 1,000 participating Accor properties (under their various brand names) in 20 countries around the world. If properly marketed and promoted, the subscription- or membership-based revenue model could prove very valuable for hotels because it incentivizes repeat guests (the guests who spend the most during their stay) and frequent travelers to fill rooms, especially valuable if implemented during slower travel periods. Also, groups can leverage a brand-level revenue management strategy by offering portfolio-wide packages to loyalty members to book within a hotel group rather than switching to competitors' properties when they visit a new destination. Today, the guest booking journey is constantly evolving and hotels must evolve along with the trends to stay competitive. Hotels that don't prioritize innovating to match guests' changing needs, risk losing bookings and revenue to more savvy competitors. So, is your property's direct booking channel ready to welcome today's modern guests? About Zucchetti North America Zucchetti North America – the North American outpost of the Italian-based Zucchetti Group – offers the leading, all-in-one, fully integrated tech stack for hotels and lodging accommodations of all sizes and types, designed to streamline business operations and enhance guests' experience. Zucchetti North America's tech stack includes Vertical Booking's suite of reservations solutions; PMS offered by Lodgical Solution; TCPOS POS and payment solutions; and other solutions from our extensive partner network. Find out more at Jennifer Nagy President JLNPR Inc. Zucchetti North America
Daily Mail
12-05-2025
- Business
- Daily Mail
US's No 2 hotel chain sparks fury by cancelling room and selling it back to customer for 4x the price: 'Fraud'
A customer was stoked to find below-market-rate prices for his upcoming Super Bowl trip. But he says the company rescinded the unbelievable offer. The football fan and Hilton Honors Diamond member allegedly snagged a room in a Canopy by Hilton hotel in San Francisco during the upcoming 2026 Super Bowl for just $288, according to View From The Wing. Reaching Diamond status typically requires 60 nights, 30 stays, or 120,000 base points in a calendar year. It's Hilton's top customer loyalty tier. The Canopy location spotted by the football fan is one of the hotel chain's top-end boutique locations. But the frequent customer said the unbelievable deal was ripped away and then offered back for $1,090. The customer, who is unnamed in the article, said he contacted the location's general manager after noticing his room was cancelled. In alleged email screenshots, the hotel's general manager claimed that a $288 rate was a computer glitch, and the traveler was offered a 'special rate' of more than $1,000 per night for the same stay. However, screenshots of the original booking suggest the rate was not only published, but accepted by the Hilton system. The hotel has not publicly commented on the discrepancy. 'Your response is unacceptable,' the traveler replied on the screenshotted email thread. 'I chose your property and booked early in good faith. Cancelling a reservation with zero communication, then shifting blame to a "system glitch" erodes trust in your brand.' Hotel systems often use dynamic pricing during high-traffic events, including the Super Bowl. The algorithmic sales model allows hotels to anticipate popular events and get customers to pay higher prices when hotels are expecting an influx of guests. In the email thread, the Hilton manager alleged that other Super Bowl-bound customers were paying an average of $2,800 per night for their stays. The manager called the new offer a 'significant discount.' A representative for Hilton didn't immediately respond to request for comment. Travelers commenting on the blog didn't take kindly to the manager's response. A frequent hotel guest said he spotted a great hotel deal in San Francisco for next year's Super Bowl - but it didn't last Hilton has drawn the ire of traveling experts for its rewards program 'My guess is that a court would be extremely likely to find that there is a binding contract,' one commenter said. 'If the hotel cancels reservations as a matter of policy then there is a good case that this is fraud.' Another commenter said the emailed response was 'total BS.' 'Many better options in that area anyway,' they added. Hilton's rewards members have criticized the company's offerings for several years. According to Gary Leff, one of the writers at View From The Wing and a frequent flier, the company's rewards points are worth only 0.4 cents. He also said the prices to claim the points are 'stratospheric.' Also, the travel industry has been facing increasing pressure from regulators and customers who have been frustrated over increasing fees. Hotels have been adding mysterious 'resort fee' charges that inflate the per-night prices. It comes as airline companies have been cutting back their US-based services and announcing unpopular policies. For example, Southwest Airlines recently announced that it would start charging for checked bags. The company's popularity grew in large part because of the formerly free offering. Meanwhile, the company's CEO raked in a huge single-day jackpot because of the change.
