8 hours ago
Borderlands 4 stirs controversy amid price talk
Borderlands 4 may be 2025's most anticipated looter shooter title, so hopefully its studio, Gearbox, will try its best to remain tight-lipped for the next few months.
A few weeks ago, when asked online about Borderlands 4 possibly being a US$80 title, chief executive officer Randy Pitchford said that:
(a) it's 2K Games' call, not his, and (b) true fans will find a way to buy it if it came to that. That's a rather tone-deaf response, especially amid ongoing economic instability and upheaval in the games industry.
What is perplexing is that Randy Pitchford gave a much better answer about pricing a month ago. We're not sure who handled Pitchford's Twitter account, or if the man himself truly forgot what he said a month earlier, but it is a bad look for him and Gearbox.
This isn't the first controversy he has gone through. Online, you'll find longstanding allegations, including a story about him allegedly leaving a USB containing sexually explicit material at a Medieval Times restaurant, stories of him and his company siphoning money off Sega meant for an Aliens game (which went to Borderlands 2), and lying about the state of the game pre-launch, and the mishandling of Duke Nukem Forever. And his involvement in 2024's worst movie, the Borderlands live-action film adaptation.
Even with the possible success of Borderlands 4, the internet truly never forgets. Which is why, more than ever, if Gearbox needs to truly succeed with its upcoming looter shooter at launch and beyond, publisher 2K Games must manage Pitchford's public presence more carefully.
Short Beats
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Op-Eds
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Games Out This Week
Raidou Remastered: The Mystery of the Soulless Army is a remake of a 2006 action Japanese role-playing title spun off from the Shin Megami Tensei series. You play a devil summoner and detective rolled into one as you solve cases in 1930s Japan using your wits, blade, and demons based on mythical spirits and legendary creatures.
FBC Firebreak is the major release of the week. It's the player-versus-player spin-off to 2019's action-adventure title Control.
Lost in Random: The Eternal Die is a new isometric-perspective action roguelite title where you play a dethroned queen fighting her way out of a gothic game board-themed slew of dungeons and adversaries.
Shadowverse: Worlds Beyond is the sequel to digital collectible card game Shadowverse. Much like Hearthstone, players battle as spellcasters and warriors using cards to summon creatures or sling magic. The card game is out for iOS, Android, and PC, with the latter version getting overwhelmingly bad reviews.
Tron Catalyst is a new adventure game based on Disney's Tron universe. With your Identity Disc and Light Cycle, fight to escape by wielding the power of the Glitch loop. Electrifying action and a rich story combine in a new adventure set within Disney's iconic Tron universe.
Rematch is a new football game from Clap Hands, the makers of Sifu. Control one player on your team and compete in fast-paced 5v5 matches from an immersive third-person perspective.
Gex Trilogy is a compilation of a classic late 90s 2D and 3D platformer series starring a tail-whipping, channel-surfing gecko named Gex.
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