Latest news with #mCaffeine
India.com
7 days ago
- Health
- India.com
Best Body Washes To Try – Amazon Great Freedom Festival (Begins 31st July 2025)
Body washes are not really soap in a bottle. The most effective ones are the ones that wash your skin very delicately, and have great fragrances to them, and leave your skin feeling smooth and renewed. Be it the sweetness of Vanilla essence, the kick of coffee or a way to get rid of body acne, Amazon has a broad range of products. With the Amazon Great Freedom Festival starting on 31st July 2025, now is the perfect time to restock or try something new. Here are some of the best body washes available on Amazon that cater to every skin need and scent preference. THE LOVE CO. Warm Vanilla Body Wash – 100ml Image source - Order Now A shrinking body wash designed to give you a whiff of warmth that vanilla signifies in every day shower. It foams beautifully, it is easy on the skin, and the product is absolutely ideal to take away on travel or to present as a gift. Key Features: Warm vanilla fragrance adds a cozy scent Compact 100ml bottle, great for travel Gentle, paraben-free, and sulfate-free formula Creates rich lather and leaves skin soft Size may not last long with regular use Plum BodyLovin' Vanilla Vibes Shower Gel – 100ml Image source - Order Now Vanilla Vibes shower gel by Plum has a delicious and soothing scent and a more than friendly formula that cleanses the skin safely and leaves no harm to the environment. It is sulfate-free and can be used by the dry skin types that require moisturizers. Key Features: Sweet vanilla scent uplifts mood during showers 100ml bottle, ideal for travel and trials Sulfate-free formula cleans without stripping moisture Suitable for all skin types Fragrance may fade quickly after rinsing mCaffeine Coffee Body Wash Combo – Berries & Cocoa (400ml) Image source - Order Now This combo pack by mCaffeine includes two deliciously-scented shower gels—berries and cocoa. Designed to refresh, detan, and deeply cleanse, it's a great value pick for couples or shared bathrooms. Key Features: Includes two variants: Berry and Cocoa Rich coffee-based formula helps detan and cleanse Great value combo for daily use Suitable for both men and women Large bottles may not be ideal for travel Be Bodywise 1% Salicylic Acid Body Wash – 700ml Image source - Order Now A dermatologist-approved choice, this large bottle contains 1% salicylic acid to help with body acne and rough skin. It has exfoliating, deep-cleansing and does not contain harsh chemicals what suits all types of skin. Key Features: Helps treat and prevent body acne 1% salicylic acid gently exfoliates skin Free from parabens and sulfates 700ml bottle lasts for months Might feel too clinical for those who prefer fragrance With the help of a good body wash, your skin can be refreshed and the mood improved. Are you into warm vanilla fragrances, energising coffee aromas or do you require something that can help to treat acne on the body, there is something here that will suit every person. Make the most of the Amazon Great Freedom Festival starting on 31st July 2025 to get these body washes at great prices. Stock up, switch it up, or treat your skin to something special this season. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Time of India
08-07-2025
- Business
- Time of India
ETBWS 2025: From niche to nation: The bold vision of mCaffeine's playbook for D2C success
HighlightsTarun Sharma, co-founder of mCaffeine and Hyphen, emphasized the importance of creating brands tailored for Indian consumers, leveraging the internet and increased capital to develop sustainable and relevant solutions. Sharma introduced the "4Es" framework—Efficacy, Ethos, Experience, and Emotional currency—to effectively engage millennials and Generation Z in the competitive beauty and personal care market. The "5Cs" framework for achieving profitability focuses on understanding the consumer, category, and channel, while the "6Ps" framework guides product development to ensure effective communication and brand stability. At the recent ETBrandEquity 's Brand World Summit 2025, Tarun Sharma , co-founder of mCaffeine and Hyphen, offered a compelling look into his decade-long journey building successful direct-to-consumer (D2C) brands. As the head of a conglomerate that includes mCaffeine (a caffeine-based body care brand), Hyphen (a face care brand blending nature and science), and Fiem (a fragrance sub-brand), Sharma shared his insights on thriving in India's competitive beauty and personal care market . Domestic vision: Building for India Sharma's core philosophy centers on creating brands specifically for Indian consumers, a direct response to the historical dominance of international products. He highlighted how the internet and increased capital have empowered founders to develop relevant, homegrown solutions at scale. His journey has been marked by a constant pursuit of sustainability, questioning whether they were simply building a business or a true, enduring brand. Sharma pointed to the explosion of competition, with brands on Amazon skyrocketing from 9,600 when mCaffeine launched to 17,000 by Hyphen's debut. This intense environment underscored the need for a strong, adaptable company culture to maintain agility and core values across all ventures. The "4Es" for engaging millennials and GenZ Sharma unveiled his "4Es" framework for connecting with younger demographics: Efficacy : The product must deliver on its promises. A sunscreen, for instance, must effectively protect and a lightweight product must genuinely feel light. Ethos : This generation demands ethical practices, including no animal testing. Experience : The entire brand interaction should be delightful. This extends from tactile packaging and unique textures to thoughtful details like a "cute little spoon" with a body scrub. Emotional currency: Brands are ultimately built on the invisible, emotional value they create in consumers' minds. This requires consistent effort in every decision and communication, shaping a distinct brand persona that resonates deeply. Driving profitability with the "5Cs" and "6Ps" Beyond subjective appeal, profitability is crucial. Sharma introduced the "5Cs" framework for achieving unit profitability: understanding the consumer , the specific category they're interested in, and the channel where they prefer to purchase. Executing this culture correctly, he noted, consistently generates cash . He admitted that past missteps occurred when rapid scaling overshadowed focus on the right consumer-category-channel fit, leading to inefficient marketing. The "6Ps" framework then guides daily product development: Proposition : Clearly defining the product's promise (e.g., "SPF 50 PA++++ a lightweight sunscreen"). Product : Ensuring the product genuinely delivers on that promise. Packaging : Making it not only appealing but also highly usable. Pricing : Setting an accessible price point. Platform : Selecting the ideal sales channel where the category and consumer align. Promotion : Crafting effective communication vital for an experiential brand. Sharma warned that ineffective communication can be "suicidal" for an experiential brand founder. These frameworks, sharpened over a decade, are integral to mCaffeine and Hyphen's continued growth and stability.
India.com
24-06-2025
- Health
- India.com
4 Lip Scrubs Under ₹300 That Smooth, Brighten & Nourish Effortlessly
Your lips deserve just as much care as the rest of your face, and with these lip scrubs under ₹300, you can exfoliate, hydrate, and brighten without spending too much. Whether you want to prep your lips for a smooth lipstick application or just give them a healthy glow, these affordable picks do the job beautifully. Available on Amazon, they're easy to order, well-reviewed, and perfect for your skincare routine. Make your lips loved and take your lip care routine to the next level. 1. mCaffeine Coffee Lip Scrub Balm Image source - Order Now This coffee-infused lip scrub balm gently removes dead skin while deeply moisturizing your lips. With its creamy balm texture and natural exfoliants, it's perfect for everyday use. It leaves your lips smooth, soft, and lightly tinted with a natural glow. Great for lip care lovers who want both exfoliation and hydration in one. Key Features Gentle exfoliation with natural coffee Balm + scrub 2-in-1 formula Softens and smooths lips Great for daily use May feel a little thick during hot weather. 2. Cureskin Lightening Lip Scrub Image source - Order Now If your lips are pigmented or dull, this lightening scrub helps restore their natural color. It contains gentle granules and brightening ingredients to exfoliate and lighten lips over time. It's non-irritating and perfect for weekly use. A great pick if you want to naturally fade darkness and boost softness. Key Features Helps lighten pigmented lips Smooth, gentle exfoliation Removes dry skin and tan Natural glow with regular use Results may take a few weeks to show. 3. Pilgrim Spanish Squalane Lip Scrub Image source - Order Now This lip scrub blends exfoliating crystals with skin-loving hydration. Enriched with hydrating oils, it not only removes dead skin but also leaves lips feeling soft and nourished. Ideal for dry, flaky lips, it improves texture from the first use. It's a gentle yet effective solution for smooth, kissable lips. Key Features Infused with hydrating oils Buffs away dry flakes Leaves lips smooth and soft Non-irritating for all skin types Might need refrigeration in hot climates to maintain texture. 4. PLIX - THE PLANT FIX Pomegranate Bright Lips Scrub Image source - Order Now This fruity lip scrub brings together natural exfoliants and pomegranate extracts to refresh dull lips. It gently buffs away roughness while nourishing deeply. Perfect for those who love fruit-based skincare, this scrub smells amazing and gives lips a visible boost in softness and brightness. Ideal for use before lip makeup. Key Features Pomegranate-infused for brightness Gentle scrub texture Refreshes and softens lips Natural fruity scent Scent may feel strong for sensitive users. Lip care doesn't have to be expensive. These lip scrubs under ₹300 offer everything your lips need—exfoliation, hydration, and a brighter, smoother look. From creamy balms to fruit-powered exfoliants, each product is unique and effective. They help remove dead skin, reduce pigmentation, and prep your lips for the perfect lipstick or gloss with Amazon. Easy to use and gentle on Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
