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Goodles Thinks Mac and Cheese Shouldn't Be Adults' Secret Meal Anymore
Goodles Thinks Mac and Cheese Shouldn't Be Adults' Secret Meal Anymore

Wall Street Journal

time5 days ago

  • Business
  • Wall Street Journal

Goodles Thinks Mac and Cheese Shouldn't Be Adults' Secret Meal Anymore

A new brand of macaroni and cheese is winning market share and taking over shelves with its colorful boxes, cheeky names and focus on young adults who previously may have seen packaged powder and noodles as a meal choice to hide. Goodles markets its products as 'Noodles, Gooder' by virtue of being nutrient-dense, and containing more protein and fiber than competitors. Since its introduction online in 2021, the brand has inspired countless TikTok videos ranking grown-up flavors like 'Smokey Dokey' and 'Here Comes Truffle,' added distribution at big retailers including Target and Whole Foods, and opened a sign-up list for its new microwavable cups after its website sold out of the first run in one night.

Kraft Heinz is taking the macaroni & cheese out of its ketchup business in mega-split after infamous merger
Kraft Heinz is taking the macaroni & cheese out of its ketchup business in mega-split after infamous merger

The Independent

time11-07-2025

  • Business
  • The Independent

Kraft Heinz is taking the macaroni & cheese out of its ketchup business in mega-split after infamous merger

Kraft Heinz is taking the macaroni & cheese out of its ketchup business in a mega-split after its infamous 2015 merger, according to a new report. The mammoth packaged foods company plans to spin off a big portion of its business, which includes Kraft products, into a new firm, The Wall Street Journal reported Friday, citing people familiar. The breakup comes as consumers turn away from processed foods and toward healthier options. Signs of trouble in grocery paradise began to emerge as early as 2019, when Kraft Heinz reduced the value of Kraft and Oscar Mayer meat products by $15 billion, the Journal reported. The company is currently worth $31 billion as one entity. If the company went through with its plans, the new firm that would house Kraft products could be valued at as much as $20 billion, the Journal 's sources say. The hope with the breakup is that the two firms would be worth more in total than the mega-company is currently worth. The Journal 's sources say the company's plans could be finalized in the coming weeks, but its board has yet to agree on a final decision. Kraft Heinz is tight-lipped about any specifics, with a company spokesperson telling the Journal, 'As announced in May, Kraft Heinz has been evaluating potential strategic transactions to unlock shareholder value.' At the time of the Kraft Heinz merger, Forbes reported it was expected to be the third-largest food company in the U.S. and fifth-largest in the world. After a decade in business together, ketchup and macaroni and cheese seem to have note been a good combination, at least in terms of stocks. In late September 2015, the company's stock sat at $70.58 a share, according to data from the Journal. As of the stock market's close Friday afternoon, it was at $27.14, MarketWatch reports.

National Macaroni & Cheese Day Survey Reveals More Than Half of Americans Would Give Up Coffee or Social Media Before Mac & Cheese
National Macaroni & Cheese Day Survey Reveals More Than Half of Americans Would Give Up Coffee or Social Media Before Mac & Cheese

Yahoo

time08-07-2025

  • Entertainment
  • Yahoo

National Macaroni & Cheese Day Survey Reveals More Than Half of Americans Would Give Up Coffee or Social Media Before Mac & Cheese

To Commemorate the Annual Food Holiday, Main St Bistro is Giving Away a Year's Supply of Macaroni & Cheese to Three Lucky Fans BEAVERTON, Ore., July 8, 2025 /PRNewswire/ -- This National Macaroni & Cheese Day (July 14), Main St Bistro®, a leading maker of premium refrigerated side dishes, is celebrating one of America's favorite comfort foods in a big way—with a nationwide giveaway and national survey that shows just how far people will go for macaroni and cheese. According to the independent survey1 of 1,000 Americans, 56% said they would give up coffee or social media before giving up macaroni & cheese, proving that the cheesy classic isn't just a side dish—it's a non-negotiable. To honor the cheesy staple, Main St Bistro is giving away a year's supply of macaroni & cheese to three lucky fans. Macaroni & cheese lovers can easily enter now through July 14 at "With its widespread popularity and delicious taste, macaroni and cheese is a staple for so many households and works for every side of dinner. And because it's one of our most beloved side dishes, we wanted to have some fun with our many loyal fans who have helped it reach iconic status over the years," said Anne Nelson, Reser's brand marketing director. "Who doesn't love macaroni & cheese? Well – in fact – we found out, along with uncovering many interesting fun facts about this favorite comfort food!" Among the highlights, Main St Bistro's national survey revealed the following cheesy truths about the legendary side dish: 54% eat macaroni & cheese weekly, with most preferring it for dinner 86% say it's an "adult" food, not just for kids Nearly 1 in 3 (32%) name it their top comfort side More than 75% eat it with a fork, not a spoon And, when asked which celebrity Americans would most want to eat mac & cheese with, the unanimous vote was Snoop Dogg – beating out Guy Fieri, Martha Stewart and Jimmy Fallon! Main St Bistro offers a variety of fully prepared macaroni & cheese dishes available in the refrigerated meat department of grocery stores nationwide: Baked Macaroni & Cheese: A rich and savory baked macaroni and cheese dish topped with golden-brown cheddar cheese. Signature Macaroni & Cheese: An extra rich and cheesy dish featuring tender elbow macaroni, whole milk, and real cheddar cheese. Spicy Pepper Jack Macaroni & Cheese: Delicious blend of pepper jack cheese, jalapeños, and red and green peppers for a spicy, bold flavor. Baked Four Cheese Macaroni: A baked homestyle dish of tender macaroni with white cheddar, Parmesan, and Romano cheeses and a cheddar cheese and breadcrumb topping. Nelson adds, "Ours is always made with real milk, butter, and cheese. It's a delicious indulgence that's ready to heat and serve in minutes." For more information about Main St Bistro, including where to buy, special offers, and more please visit About Main St BistroTurn an everyday dinner into a memorable meal in minutes with refrigerated side dishes from Main St Bistro. They each offer craveable made-from-scratch taste and quality ingredients—ideal for any side of dinner. The Main St Bistro product line offers a full range of refrigerated side dishes (Baked Scalloped Potatoes, Roasted and Mashed Potatoes, and more). You can find Main St Bistro in the refrigerated section of your grocer's meat department. Visit 1Pollfish survey data, May 2025. View original content to download multimedia: SOURCE Main St Bistro

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