Latest news with #marketinsights
Globe and Mail
04-08-2025
- Business
- Globe and Mail
NYSE Content Advisory: Pre-market update + Figma valued at over $19 billion in IPO
NEW YORK, July 31, 2025 /CNW/ -- The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today's NYSE Pre-market update for market insights before trading begins.
Forbes
30-07-2025
- Business
- Forbes
Vibe Coding And The 'Platformification' Of Market Insights
Vibe coding for faster, deeper consumer insights Vibe coding is a software development approach that uses AI, particularly (LLMs), to generate and refine code based on high-level NL instructions, saving a massive amount of manpower and time vs. manual coding. It enables non-coders to easily and accessibly achieve desired outcomes by letting AI handle the technical aspects of the development process. 'Platformification', my favorite new term this year which I'm seeing across many contexts, involves consolidating platforms, data, analysis and suppliers to achieve end to end insights and solutions, making information access and analysis across databases, departments and geographies far easier, faster and more cost-effective. In the past 5 months since the term vibe coding was coined, the concept has transformed software development lifecycles and it has jumped to an entirely different space: market insights. To understand more, I spoke with Discuss, a market insights platform I'd been hearing about from friends at CPG companies because it is at the forefront of the transformation to AI solutions spanning a broad spectrum of marketing research activities. Discuss takes a vibe coding approach to make it easier for non-researchers to gain in-depth human understanding of their consumers. The company accomplishes this by enabling users to tell AI agents who you want to talk to and what you want to ask them. AI handles the rest. To quote Adam Mertz, Chief Growth Officer at Discuss, 'marketing research has progressed more in the past 2 years, than in the previous 20 years'. Vibe coding marketing research has many advantages for gaining better insights for clients across sectors. One of the most important is that it enables anyone without a research background to look beyond what people do and buy in order to understanding why they engage in certain actions and make certain purchases. It also enables anyone to tap into the psychology of their audience in just hours instead of weeks or even months. Their agentic approach involves a myriad of different market insights tasks, from helping to create interview discussion guides, to recruiting interviewees and coordinating project logistics, to conducting interviews, translating interviews into multiple languages, extracting insights, capturing quotes and relevant videoclips, to creating reports and presentations. Advantages of vibe coding market insights include: AI interviewers are very conversational. They remember prior questions and answers, understand context, and can improvise relevant questions on the fly based on prior question responses from interviewees. Remarkably, it understands when interviewees pause because they are thinking. It's patient and interested in all they say to get at the why of their product preferences and behaviors. Clients can select moderator styles such as a more business-like vs. a more casual style and tone, or a British accent vs. an American accent. Other benefits and capabilities include: To quote Georgina Farmer, Insights and Customer Experience Leader at the healthcare company Dexcom, 'The ability to translate the consumer interviews and insight summaries we conduct with Discuss so all our offices around the world can hear them in real time, is a game changer. The ability to easily extract themes across many key databases, is a monumental time saver, and the accuracy of the insights has been impressive.' Humans are still better for certain types of insights. As Maria Rydzewski, Principal at Mastercard Data & Services shared, "for all the benefits of AI, nothing will replace human-to-human connection. Discuss is the only market insights platform we've found that offers both AI and human-moderated research. Their AI moderation is a great tool in our toolkit. When we're talking about something sensitive like people paying bills or financial stress, traditional human-led research is probably still going to be a better approach. But if it's message testing or product feedback, AI is great for scale, speed, and efficiency.' Take-Aways For CMO's Things are moving incredibly fast in transforming marketing research processes, in large part due to AI advances. There's a massive risk of firms being left behind if they aren't yet experimenting with GenAI market insights vibe coding. Since the cost savings can be enormous, more consumer questions can be explored and answered, the complexity of synthesizing multiple databases greatly simplified, and the time and manpower involved significantly reduced, there's no reason not to get started.
Forbes
11-07-2025
- Business
- Forbes
Perplexity AI Teams With Coinbase Teams To Boost Crypto Intelligence
Perplexity AI has partnered with Coinbase (Photo Illustration by Pavlo Gonchar/SOPA ... More Images/LightRocket via Getty Images) Coinbase announced a major partnership with Perplexity AI, marking a breakthrough in how we access and understand crypto markets. A few years ago, I remember sitting at my desk late one night, trying to make sense of a sudden price swing in Bitcoin. The charts looked like hieroglyphics. I had three tabs open, refreshing constantly—one with real-time trades, another with Twitter rumors, and a third with outdated news. I didn't need more data. I needed clarity. And I needed it fast. That experience came flooding back to me when I heard the latest news: Coinbase is partnering with Perplexity AI to bring real-time, explainable crypto market insights directly to users through an intelligent conversational interface. This partnership isn't just about speed or convenience—it marks a major step in the fusion of two transformative forces: blockchain and AI. The AI - Crypto Partnership, Unpacked Here's what's happening. In Phase 1, which is live now, Perplexity's new browser, Comet, is ingesting Coinbase's market data—everything from current prices to deeper context around moves in Coinbase's COIN50 index. The result? A user can click on a price swing and get an explanation of what's happening—backed by live data and powered by AI. In Phase 2, coming soon, that same market data will be integrated into Perplexity's AI-driven answers. Instead of digging through dashboards or decoding candlesticks, you'll be able to simply ask, 'Why is Solana up today?' and get a real-time, reliable, and context-aware answer. This is an evolution not just in UX, but in how we interact with markets. It blurs the line between search engine, trading terminal, and research assistant. Why This AI Crypto Intelligence Matters Crypto is often overwhelming—even for the pros. It's volatile, complex, and full of noise. While there are countless platforms that show you prices and charts, very few help you understand why something is happening—let alone in real time. That's where this integration shines. Perplexity doesn't just answer questions. It reasons through them. According to Grand View Research, the broader data analytics market—critical for AI-powered platforms like Perplexity—is booming. It was valued at USD 69.5 billion in 2024 and is expected to reach USD 302 billion by 2030, fueled by a robust growth rate of 28.7% CAGR It pulls from Coinbase's trusted data feeds—regulatory-grade and institutionally used—and applies AI to translate complexity into insight. It turns traders into strategists and observers into participants. Coinbase's data will now be available with Perplexity AI (Photo by) For anyone in the crypto space, this solves a persistent pain point: signal over noise. The Business Value Beneath the Buzz Of AI And Crypto For startups, hedge funds, analysts, and even compliance teams, this combination is more than a sleek product—it's an infrastructure unlock. The combination of AI and Crypto is growing throughout many industries. The integration of AI and real-time, trustworthy data means faster decision-making without sacrificing accuracy. It means fewer errors caused by guesswork or social media hype. And it means smarter automation as AI agents become capable of acting on validated signals, not just pre-scripted rules. It also lays the foundation for something even more powerful: autonomous AI agents with crypto wallets. Coinbase CEO Brian Armstrong hinted at this in his announcement, imagining a future where AI can hold and manage assets, execute trades, or vote in DAOs—all through intelligent interaction. That's not science fiction anymore. This partnership brings us one step closer. How This AI-Crypto Partnerhip Compares While Coinbase and Perplexity are not the first to blend crypto and AI, they are among the first to do it with this level of real-time depth and user accessibility. ChatGPT plugins like DefiLlama and Dune Analytics offer data, but rely on static snapshots or APIs without true real-time context. Arkham Intelligence leverages AI to track wallets, but focuses on on-chain behavior, not market dynamics. Amberdata and Coin Metrics provide robust, institutional-grade feeds—but they're built for engineers, not end users. Coinbase and Perplexity meet in the middle: intuitive enough for individuals, trusted enough for institutions. An example of the Perplexity AI and Coinbase partnership This isn't just a tool for traders. It's a tool for decision-makers. The Bigger Shift For AI, Crypto And Blockchain What excites me most isn't just what this does for trading—but what it signals for the broader digital economy. As AI and blockchain converge, we're moving toward systems that are more transparent, more intelligent, and more autonomous. We're entering an era where financial systems no longer require an intermediary to interpret data or explain trends. Where businesses—large or small—can interact with markets at the speed of intelligence. In a world where AI agents will negotiate contracts, manage assets, and execute decisions, this kind of integration isn't a novelty. It's a necessity. What's Next For This Partnership And Crypto-AI Back on that late night a few years ago, I needed a voice of reason in the chaos of crypto. Not just numbers, but insight. Not another tab, but a guide. With this partnership, Coinbase and Perplexity are building that guide. One that can help millions of users—not just decode markets—but truly understand them. And that's the kind of innovation that moves us all forward. Did you enjoy this story on the AI - Crypto Partnership? Don't miss my next one: Use the blue follow button at the top of the article near my byline to follow more of my work.
Yahoo
04-07-2025
- Business
- Yahoo
SoFi Technologies (NasdaqGS:SOFI) Surges 94% In Last Quarter
SoFi Technologies has been actively enhancing its digital financial services platform by introducing new crypto-powered capabilities and entering a partnership with Benzinga to deliver enhanced market insights. These recent initiatives, along with key product releases, like the SmartStart refinancing option and expansion of private market fund access, may have contributed to the company's 94% share price increase over the last quarter. Although these developments could add weight to broader market trends, the market rose a modest 2% over the last 7 days and 14% over the past year, suggesting SoFi's performance aligned with these overall movements. Be aware that SoFi Technologies is showing 1 possible red flag in our investment analysis. Uncover the next big thing with financially sound penny stocks that balance risk and reward. The recent initiatives by SoFi Technologies, including its partnership with Benzinga and the introduction of new crypto-powered capabilities, alongside its SmartStart refinancing option, may align with the company's efforts to expand its financial services and enhance user engagement. These developments could potentially influence increased revenue and earnings in the future by expanding the toolset available to consumers, thereby potentially attracting more customers to its platform. Over a longer-term period, SoFi's total shareholder return, combining share price growth and dividends, was 196.65% over the past three years, indicating significant growth compared to the past year's industry return of 40.9% and the broader market return of 14.3%. This performance underscores the company's advancement and investor confidence beyond short-term fluctuations. The current share price movement, with an increase of 94% over the last quarter, remains noteworthy when evaluated against the consensus analyst price target of US$13.83. Presently, the stock trades slightly below this target, reflecting that analysts see modest potential upside or alignment with current valuation metrics. Analysts anticipate revenue growth of 14.6% annually, which is projected to outpace the broader US market's expected growth of 8.7%. If the new initiatives succeed in boosting engagement, they could enhance financial metrics, supporting a fair value closer to the price target. Explore SoFi Technologies' analyst forecasts in our growth report. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGS:SOFI. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Bloomberg
26-06-2025
- Business
- Bloomberg
Lizz Ann Sonders: Market Resilience and Fed's Pause Mode
Lizz Ann Sonders, Charles Schwab Chief Investment Strategist, joins Open Interest to share market insights as S&P is near record. (Source: Bloomberg)
