Latest news with #nature
Yahoo
an hour ago
- Health
- Yahoo
Wild Planet Unleashes "Go Wild" Campaign: A Call to Reconnect with Nature & Rewild Consumers' Lives
Leader in Sustainable Canned Seafood Inspires a Return to Nature Focused on the Power of the Outdoors & its Positive Impact on Human Health MCKINLEYVILLE, Calif., July 23, 2025--(BUSINESS WIRE)--Wild Planet, the leading sustainable canned seafood brand dedicated to transforming the fishing industry and protecting our ocean's resources, today announced the launch of its bold new marketing campaign: "Go Wild." This invigorating initiative encourages consumers to step away from the artificial, reconnect with the untamed essence of nature, and embrace a lifestyle fueled by adventure, pure nutrition, and sustainable choices. "'Go Wild' is more than a tagline – it's a rallying cry to reconnect with nature, adventure, and the untamed essence of life itself," says Clint Mickel, Wild Planet Vice President of Marketing. "It's about choosing real over artificial, the outdoors over the indoors, and bold, sustainable living over the status quo. We believe that just as wild ecosystems are nature's perfect systems, our lives can also reflect this belief when we embrace our innate connection to the natural world. This campaign embodies that spirit – energetic, passionate, real, and infused with the thrill of nature and adventure." Launching with an engaging video advertising spot, wide-scale media promotion across streaming, podcasts, and retail, social media content, and likeminded influencer partners, this campaign is built on the philosophy that true well-being comes from aligning ourselves with the wild. In a world full of hustle culture, the importance of reconnecting with nature has never been more critical as 43% of U.S. adults reported feeling more anxious in 2024 than the previous year due to stress. Research consistently demonstrates the profound benefits of spending time outdoors, from improving mental clarity and reducing stress to boosting physical health and enhancing overall mood. Studies have shown that even two hours a week in nature can significantly boost well-being, lower cortisol levels, reduce anxiety, and improve cognitive function. To "Go Wild" means: Living boldly, exploring the unknown: Embracing new experiences and pushing boundaries. Choosing food in its purest form: Opting for whole, unprocessed foods that nourish the body. Honoring the planet through sustainable choices: Making conscious decisions that protect our natural resources. Fueling yourself with high-quality nutrition: Prioritizing wholesome ingredients for optimal health. Wild Planet embodies these principles through its unwavering commitment to sustainability and quality, which includes: Sustainably pole-and-line caught tuna, minimizing bycatch and preserving marine ecosystems. A unique single-cook tuna process that locks in nutrients and superior taste. No fillers, broths, or unnecessary processing, ensuring pure, wholesome and unadulterated seafood. Bigger, meatier sardines with a mild, delicious flavor, offering a versatile and nutritious option. All products are fully cooked and ready to eat, making nutritious choices convenient. To ignite the spirit of adventure, Wild Planet also launched the "Rewild Experience" contest. One lucky consumer who truly embodies the "rewild" mentality will win an unforgettable boat excursion off the coast of Washington in the stunning San Juan Islands. This immersive experience will offer the winner a chance to deeply reconnect with nature by sailing on a 55-foot yacht through hidden coves, kayaking through emerald waters, and trekking flower-filled meadows on foot, all while enjoying wild-caught meals freshly prepared by a private chef onboard. To learn more about the "Rewild Experience" contest and to enter, please visit To check out Wild Planet's suite of sustainably caught canned seafood products, please visit About Wild Planet Wild Planet is the first large-scale sustainably focused canned seafood company in the country, offering a broad portfolio of products sourced in a manner designed to preserve the delicate marine ecosystem for future generations. Based in McKinleyville, California, the company was founded in 2004 by seafood industry veteran Bill Carvalho to realize his vision of bringing the highest environmental standards to the fishing industry. Wild Planet partners with small-scale and community fishermen who use sustainable fishing practices such as pole & line fishing and selective harvesting, ensuring ecologically sound methods as well as supporting the livelihood of coastal communities. The company has been repeatedly recognized by Greenpeace for its procurement policies and practices, and provides guidance for corporate environmental standards at some of the nation's most influential grocers. For more information, visit View source version on Contacts Media Contact:Nikole NorinRachel Kay Public Relations, A FINN Partners Sign in to access your portfolio
BBC News
3 hours ago
- Health
- BBC News
Hereford County Hospital to get three nature-inspired murals
An artist is creating a series of nature-inspired murals to add colour to the outside of a Hylton rolled up his sleeves to commence spray painting three large art works on the walls of the MRU and Radiotherapy Unit at Hereford County new creations are said to celebrate Herefordshire's "natural beauty" and will feature apple blossoms, robins, kingfishers and woodpeckers. Work to create them began on for the murals was provided by donations to the Oncology Trust Fund, which supports enhancements that benefit patients and staff beyond essential service delivery needs. The post on the Wye Valley NHS Trust's Facebook page said passers-by wanting to watch the progress would be welcome to during the next couple of weeks. Follow BBC Hereford & Worcester on BBC Sounds, Facebook, X and Instagram.
Forbes
6 hours ago
- Science
- Forbes
When To See Friday Evening's Beautiful Newborn Moon
June 26, 2022 - The conjunction of the waning crescent moon with Venus as they were rising low in ... More the northeast dawn sky in southern Alberta, Canada. Earthshine is visible on the dark side of the moon. The sky exhibits the wonderful transition of colours from the orange at the horizon through the spectrum to the blues at top There are few more spectacular sights in nature than the slimmest possible crescent moon, and on Friday, July 25, skywatchers around the world will get a chance to see just that. Just after sunset, as the sky begins to darken, a 2%-lit waxing crescent moon will appear just hours after being in its invisible new phase. Here's how, when and where to see it. Where And When To Look On Friday, the slender crescent moon will appear shortly after sunset and set soon after, which leaves only a short window to catch it before it vanishes in twilight. So head outside immediately after sunset and look to the northwestern horizon. The moon will sit extremely low on the horizon. In perfect conditions, you'll see a delicate, razor-thin curve of moonlight glowing faintly against the dusk sky. Observing Tips To catch the slender sliver of moonlight, your observing location spot will need to give you a completely unobstructed line of sight. Think open fields, high balconies or hilltops — a flat, unobstructed view is essential. You'll also need ideal conditions because any cloud on the horizon will probably block your view. With those in hand, use a pair of binoculars to find the crescent moon. With persistence — and some optical help — the beautiful and rarely seen sight will be yours. The center ring shows the Moon as it revolves around the Earth, as seen from above the north pole. ... More The outer ring shows what we see on the Earth during each corresponding part of the Moon's orbit. Phases of the Moon The moon is always half-lit by the sun, but from the surface of the Earth, it doesn't look that way. That's because the moon is constantly orbiting, getting further from the sun as it waxes to full moon, then closer to it as it wanes to a new moon. Moon-watchers have devised eight distinct phases for our satellite, each of which lasts for about 3.5 days: What's Next In The Night Sky On Saturday, July 26, a slightly brighter, higher waxing crescent moon will shine near Regulus, the brightest star in the constellation Leo, the lion. They'll be about two degrees apart in the post-sunset western sky. A few nights later, don't miss the Delta Aquariid and Alpha Capricornid meteor showers peak on July 29/30, which should see a flurry of shooting stars in the pre-dawn sky. For exact timings, use a sunrise and sunset calculator for where you are, Stellarium Web for a sky chart and Night Sky Tonight: Visible Planets at Your Location for positions and rise/set times for planets. Wishing you clear skies and wide eyes.
Yahoo
11 hours ago
- Entertainment
- Yahoo
Families invited to enjoy summer of play on Brownsea Island
FAMILIES are invited to have a fun summer experience with their kids participating in play events at Brownsea Island. Brownsea Island is offering an 'unforgettable season of fun', 'discovery' and 'adventure'. The National Trust has organised Summer of Play events programme offering a packed calendar of activities designed to 'spark imagination' and 'connect children with nature'. The island's annual summer of play activity trail will be open daily from July 24 to August 30. This year's trail features crayon rubbing, animal-themed games, and ends at the popular natural play area. Dawn Clark, Visitor Experience Officer, said: 'We're so happy to welcome families back for a series of free Summer of Play events this year. 'Brownsea is a place for adventure where imaginations can run wild, and this year it is all about giving children the freedom to explore, create, and connect with the outdoors. He added: "Whether it's building dens, discovering wildlife, or just enjoying a picnic with a view, there's something here for everyone." Mondays are described as 'minibeast days' where children will have opportunity to get close with nature while discovering the world of bugs. Families can head out on a bug hunt then sculpt a clay minibeast to take home. Tuesdays in August will explore the ancient Japanese art of Hapa Zome. Families will have the chance to create botanical prints by hammering leaves and flowers onto fabric, revealing the hidden dyes of nature and crafting a unique keepsake to take home. From July 30 to August 27, On Wednesdays, families can drop in between 11.00 am and 3.00 pm to try their hand at potion making, wild weaving, and crafting natural musical instruments and kites with Dorset Rewilding. During Fridays and Saturdays, families can attend free bushcraft taster sessions led by local expert Joe Peartree who brings a knowledge and a passion for the wild, ensuring each session is both educational and enjoyable. This session will start from July 25 throughout August. All Summer of Play activities on Brownsea Island are free to enjoy, though standard ferry and admission charges still apply. Summer of Play is sponsored by Starling Bank and supported by Sport England.
CTV News
18 hours ago
- Climate
- CTV News
Cape Breton's Margaree River closed to fishing due to recent heat wave, dry spell
The Margaree River in the Cape Breton Highlands is pictured on July 22, 2025. (CTV Atlantic / Ryan MacDonald)
