Latest news with #non-IPL
Time of India
6 hours ago
- Business
- Time of India
BCCI nets Rs 9,741 cr in FY24, IPL alone accounts for 59%
The Board of Control for Cricket in India (BCCI) earned INR 9,741.7 crore in revenue during the financial year 2023–24, as per the latest ICYMI report citing official data. The IPL alone contributed INR 5,761 crore, that's over 59 percent of the board's total earnings. A two-month tournament generating more than half the annual revenue of the world's richest cricket board speaks volumes of the event's commercial heft. From media rights and sponsorships to ticketing and merchandise, the IPL remains BCCI's crown jewel. According to the report, the BCCI received a hefty INR 1,042 crore from the International Cricket Council (ICC), accounting for 10.70 percent of its total revenue. While cricket was being played on the field, the BCCI was quietly making money off it. Interest from fixed deposits and investments contributed INR 987 crore to the board's income, a smart financial play that made up over 10 percent of total revenues. In a notable debut, the Women's Premier League (WPL) brought in INR 378 crore, signaling a strong start and a potentially transformative shift for women's cricket in India. Meanwhile, broadcasting rights for non-IPL international matches contributed INR 361 crore, reaffirming that traditional cricket still holds considerable value. Adding to this were INR 361 crore from ticket sales, hospitality, and commercial rights related to Men's internationals tours, and INR 400 crore from miscellaneous sources proving that even off-the-pitch cricket sells. The report concluded, with 59 percent of its revenue from IPL and growing streams like WPL and global rights, BCCI has built a billion-rupee engine powered by fan love, smart deals, and cricketing excellence.
NDTV
a day ago
- Business
- NDTV
BCCI Earns Record Rs 9741 Crore In 2023- 24; IPL's Big Contribution Is...
The Board of Control for Cricket in India (BCCI) generated a record revenue of Rs 9741 crore in the 2023-24 financial year, according to a report by Rediffusion. Indian Premier League (IPL), which was described as the golden goose of BCCI in the report, contributed 59 per cent of the total revenue amounting to Rs 5761 crore. 'BCCI in 2007 discovered a golden goose – the IPL which is now a 100 per cent part of the BCCI. The tournament is the best and media rights are constantly going up. IPL also ensures that players from Ranji Trophy-levelget a playing field. IPL will continue to churn out profitability as it growth further,' said Lloyd Mathias, business strategist and independent director. The BCCI earned Rs 361 crore from the media rights of non-IPL events which included the rights for series featuring the Indian cricket team. At the moment, Viacom18 holds the rights for the Indian cricket team matches while Disney Star and Viacom18 have the IPL rights for the 2023-27 cycle. 'BCCI has immense potential to commercialise traditional formats like Ranji Trophy, Duleep Trophy, or CK Nayudu Trophy to shore up non-IPL revenues. Moreover, the board has close to ₹30,000 crore in reserves, which brings in about ₹1,000 crore a year in interest alone. These revenues aren't just sustainable—they are poised to grow 10–12 per cent annually, thanks to expanding sponsorships, media deals, and matchday earnings.,' said Sandeep Goyal, Chief of Rediffusion. The growing revenue has put BCCI in a brilliant possible when it comes to the global cricketing landscape. Even the International Cricket Council (ICC) has reiterated how important India is to global cricket. 'ICC depends on BCCI for the bulk of its funding. ICC is not driving revenue as it should,' said Ajimon Francis, Managing Director at Brand Finance India.
The Hindu
2 days ago
- Business
- The Hindu
BCCI earns record revenue of ₹9,741.7 crore in FY24, IPL proves main cash cow
The annual cricket extravaganza the Indian Premier League (IPL) has proved to be a golden-egg-laying goose for the Board of Control for Cricket in India (BCCI), contributing over 59 per cent of its revenue in FY24, according to a report by Rediffusion. Experts say the Board can take it further still by branching outside India. 'BCCI in 2007 discovered a golden goose – the IPL which is now a 100 per cent part of the BCCI. The tournament is the best and media rights are constantly going up. IPL also ensures that players from Ranji Trophy-levelget a playing field. IPL will continue to churn out profitability as it growth further,' said Lloyd Mathias, business strategist and independent director, pointing out that the Indian cricket event gets a big viewership as the India diaspora is huge. ALSO READ | How much money does BCCI make from one IPL? — The numbers behind IPL 2025 BCCI could popularise cricket in more countries which would help increase revenue, he added. According to branding and ad giant Rediffusion, the BCCI generated ₹9,741.7 crore revenue in FY23–24, and along with IPL, which generated revenue of ₹5,761 crore, and growing streams like WPL and global rights, 'BCCI has built a billion-rupee engine powered by fan love, smart deals, and cricketing excellence.' The Board also earned ₹361 crore from non-IPL media rights, as per the numbers. This income comes from broadcasting rights for international cricket matches and tournaments, contributing significantly to BCCI's diverse revenue streams. 'BCCI has immense potential to commercialise traditional formats like Ranji Trophy, Duleep Trophy, or CK Nayudu Trophy to shore up non-IPL revenues. Moreover, the board has close to ₹30,000 crore in reserves, which brings in about ₹1,000 crore a year in interest alone. These revenues aren't just sustainable—they are poised to grow 10–12 per cent annually, thanks to expanding sponsorships, media deals, and matchday earnings.,' said Sandeep Goyal, Chief of Rediffusion. Ajimon Francis, Managing Director at Brand Finance India, said that the revenue performance by IPL shows that BCCI has created a good business model. ALSO READ | IPL's addiction to surrogate ads is undermining its family image 'ICC depends on BCCI for the bulk of its funding. ICC is not driving revenue as it should,' he said. On the flipside, an interruption in IPL revenues can also mean a big hit for BCCI. This year, the league was interrupted due to Operation Sindoor, when some events were briefly halted. However, Francis argued that the IPL performance remained 'hunky-dory' despite the temporary halt. He also pointed out that other leagues of BCCI like WPL also drive sponsors, from whom there is significant demand. 'The point is, so what if IPL makes for the bulk of BCCI's revenue? It's just a portfolio of revenues, some do better, some do not,' said Francis. When asked what BCCI can do to boost, non-IPL revenues, Francis suggested the body take equity share in other leagues at a governing level to scale up. Whereas, Mathias suggested that BCCI increase its sponsors, popularise cricket more in other countries to increase its revenue. Earlier in April, Lancashire County Cricket Club's Chief Executive Officer (CEO) also reportedly said that the England and Wales Cricket Board (ECB) should offer the BCCI a minority stake in the Hundred to attract Indian men's players to the tournament. This story by Aroosa Ahmed, Vallari Sanzgiri and Anupama Ghosh was originally published in The Hindu Businessline.
Time of India
2 days ago
- Business
- Time of India
Sports Business: BCCI posts record revenue of Rs 9,741.7 crore in FY 2023-24; IPL contributed Rs 5,761 crore
Logo of the Board of Control for Cricket in India (BCCI) The Board of Control for Cricket in India ( BCCI ) has reported record revenue of Rs 9,741.7 crore for the Financial Year 2023-24, with the Indian Premier League ( IPL ) emerging as the primary contributor at 59 percent of total earnings. The IPL generated Rs 5,761 crore, while the Board earned an additional Rs 361 crore from non-IPL media rights, according to a report by Rediffusion. The IPL's success has established itself as a crucial revenue stream for the BCCI since its inception in 2007, providing opportunities for players from various levels of cricket, including the Ranji Trophy. "BCCI in 2007 discovered a golden goose – the IPL which is now a 100 per cent part of the BCCI. The tournament is the best and media rights are constantly going up. IPL also ensures that players from Ranji Trophy-level get a playing field. IPL will continue to churn out profitability as it growth further," said Lloyd Mathias, business strategist and independent director, to The Hindu Business Line. 07:36 'Jay Shah Deserves Credit for How He Ran BCCI' | Arun Dhumal on BCCI's Commitment & Leadership The Board's revenue streams have diversified to include the Women's Premier League (WPL) and global rights, creating a substantial financial foundation built on fan engagement and strategic partnerships. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like An engineer reveals: One simple trick to get internet without a subscription Techno Mag Learn More Undo "BCCI has immense potential to commercialise traditional formats like Ranji Trophy, Duleep Trophy, or CK Nayudu Trophy to shore up non-IPL revenues. Moreover, the board has close to Rs 30,000 crore in reserves, which brings in about Rs 1,000 crore a year in interest alone. These revenues aren't just sustainable—they are poised to grow 10–12 per cent annually, thanks to expanding sponsorships, media deals, and matchday earnings," said Sandeep Goyal, Chief of Rediffusion. The BCCI's financial model has proven successful, with the International Cricket Council (ICC) relying significantly on BCCI's funding contributions. Bombay Sport Exchange Ep 4: Prof. Ratnakar Shetty on BCCI, cricket politics & Indian cricket's growth "ICC depends on BCCI for the bulk of its funding. ICC is not driving revenue as it should," said Ajimon Francis, Managing Director at Brand Finance India. Despite a brief interruption during Operation Sindoor this year, the IPL's performance remained stable, demonstrating the league's resilience. The BCCI's influence extends beyond domestic cricket, with international cricket boards showing interest in collaboration. The Lancashire County Cricket Club's CEO reportedly suggested that the England and Wales Cricket Board (ECB) should offer BCCI a minority stake in the Hundred tournament to attract Indian men's players. Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
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First Post
2 days ago
- Business
- First Post
How much money the BCCI earned in FY24, with IPL as its biggest cash cow
The IPL remains BCCI's biggest money maker, contributing over half of its annual earnings in FY24. Check out how much India's richest sporting body made in the last financial year. The numbers will shock you. read more The BCCI earned over Rs 9,000 crore in FY24 with IPL as its biggest money maker. Reuters/AFP The Indian Premier League (IPL) continues to be the biggest money-maker for the Board of Control for Cricket in India (BCCI). According to a report in The Hindu, which quoted Rediffusion, the IPL contributed more than 59 percent of BCCI's total revenue in FY24, proving once again why it is called the Board's cash cow. Here's how much money BCCI made in FY24 In total, BCCI reportedly earned Rs. 9,741.7 crore (over $1 billion) in FY23–24, out of which Rs 5,761 crore (over $580 million) came from the IPL alone. Apart from IPL, the Women's Premier League (WPL), international media rights, and sponsorship deals also added to the board's income. The report also mentioned that BCCI made Rs 361 crore from non-IPL media rights, like broadcasting India's international matches. Apart from these, the Board has close to Rs 30,000 crore in reserves, earning nearly Rs 1,000 crore a year in interest alone. The board also gets Rs 1,000 crore from the ICC as annual revenue. STORY CONTINUES BELOW THIS AD Business strategist Lloyd Mathias said IPL is a perfect model for generating money and giving opportunities to players from the domestic level. 'BCCI in 2007 discovered a golden goose – the IPL which is now a 100 per cent part of the BCCI. The tournament is the best and media rights are constantly going up. IPL also ensures that players from Ranji Trophy-levelget a playing field. IPL will continue to churn out profitability as it growth further,' Mathias said. Sandeep Goyal, Chief of Rediffusion, said that even tournaments like Ranji Trophy and Duleep Trophy can be commercialised to boost non-IPL income. He believes BCCI's overall revenue could grow 10 to 12 percent every year, thanks to sponsorships, media deals, and match-day earnings. 'BCCI has immense potential to commercialise traditional formats like Ranji Trophy, Duleep Trophy, or CK Nayudu Trophy to shore up non-IPL revenues. Moreover, the board has close to ₹30,000 crore in reserves, which brings in about ₹1,000 crore a year in interest alone. These revenues aren't just sustainable—they are poised to grow 10–12 per cent annually, thanks to expanding sponsorships, media deals, and matchday earnings,' Sandeep Goyal said. However, experts also warned that BCCI relies too much on IPL. A disruption in the league can hurt revenue. For example, the tournament was briefly halted this year due to Operation Sindoor and the subsequent tensions between India and Pakistan. For now, the IPL remains the most crucial brand for the BCCI.
