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NDTV
a day ago
- Business
- NDTV
India vs Pakistan Asia Cup TV Ad Prices Skyrocket, Report Says Brands Have To Pay Rs...
Asia Cup 2025 will kick-start from September 9, hosted by the United Arab Emirates. The continental T20 tournament will begin with the opening match between Afghanistan and Hong Kong. The high voltage and the controversial match between India and Pakistan will be played on September 14 in Dubai. Despite the calls for the cancellation of the tournament, due to the border tensions between India and Pakistan, the Asia Cup was not only planned but both the teams were also placed in the group. The matches between India and Pakistan always attracts a large number of viewers as they always brings one of the most memorable cricketing actions. With such a large number of viewers, companies are always eager to get their ads placed during these matches but this year, they have to pay a hefty amount to promote their brands. The broadcasting and the streaming rights of Asia Cup 2025 have been acquired by the Sony TV and according to a report in Economic Times, the ad inventory for India's Asia Cup 2025 matches has been priced at Rs 14-16 lakh per 10-second slot. The ad package breakdown is as follows: Ad packages on TV Co-presenting sponsorship: Rs 18 crore Associate sponsorship: Rs 13 crore Spot-buy package (all India and non-India games): Rs 16 lakh per 10 seconds, or Rs 4.48 crore Digital deals on Sony LIV Co-presenting and highlights partner: Rs 30 crore each Co-powered-by package: Rs 18 crore 30% of all digital ads are reserved for India matches Ad rates by format Pre-rolls: Rs 275 per 10 seconds (Rs 500 for India games; Rs 750 for India-Pakistan) Mid-rolls: Rs 225 (Rs 400 for India games; Rs 600 for India-Pakistan) India and Pakistan will face each other in the Asia Cup 2025 on September final match of the tournament will be played on September 28.
Mint
a day ago
- Business
- Mint
Want to advertise your brand in Asia Cup 2025 during India matches? What's the ad rate in IND vs PAK clash? Know details
The advertisement rates for the Asia Cup 2025 have skyrocketed with the India vs Pakistan clash driving the biggest demand. With just merely 20 days left for continental showpiece to begin from September 9 in United Arab Emirates (UAE), BCCI's media rights holder till 2031, Sony Pictures Networks India (SPNI) has priced the Television ads at ₹ 14 lakh- ₹ 16 lakh per 10 seconds. The Asia Cup 2025 will be aired on Sony Sports channels and live streaming on SonyLIV. Based on an Economic Times reports, the Ad packages on TV is priced at ₹ 18 crore for Co-presenting sponsorship while it would cost ₹ 13 crore for associate sponsorship. The spot-buy packages would cost ₹ 16 lakh per 10 seconds or ₹ 4.48 crore for all India and non-India games.
NDTV
31-07-2025
- Sport
- NDTV
Out-Of-Favour India Star Bowls At Full Tilt In Nets Ahead Of Series-Deciding Oval Test. Watch
Veteran pacer Deepak Chahar was spotted training with the Indian cricket team on the eve of the fifth and final Test against England at The Oval. In a viral video, Chahar rolled his arm over in the nets in a non-India gear, helping the Indian batters prepare for the challenge in their final training session of the ongoing tour. The visitors trail 1-2 in the five-match series, with the fifth and final game starting later today at Surrey's home ground. This isn't the first time that Chahar has joined the Indian nets in the ongoing tour. He had also joined the team ahead of the Lord's Test, also held in London earlier this month. Meanwhile, Chahar is yet to represent the country in red ball cricket. VIDEO | India Vs England: Pacer Deepak Chahar joined the Indian team's practice session and bowled in the nets at The Oval Cricket Ground in London ahead of the fifth Test starting tomorrow. #indiavsengland #deepakchahar — Press Trust of India (@PTI_News) July 30, 2025 India are expected to make multiple changes to the side which forced a draw in the Manchester Test last week. The visitors, meanwhile, have still to confirm if Jasprit Bumrah will play at the Oval. Bumrah's back injury earlier this year prompted India to announce the fast bowler would only feature in three games during the current series. The world's top-ranked Test bowler made his third appearance at Old Trafford and has little time to recover after bowling a draining 33 overs, during which he took two wickets and conceded 100 runs for the first time in a Test innings. "We are going to take a decision tomorrow (Thursday)," India captain Shubman Gill said Wednesday. "The wicket looks pretty green. So, we will see how it turns out." England confirmed Wednesday they will be without captain Ben Stokes after the inspirational all-rounder was ruled out with a shoulder injury -- a huge blow to the hosts. In last week's drawn fourth match at Old Trafford, which preserved his side's 2-1 series lead, Stokes became just the fourth England cricketer to score a century and take five wickets in the same Test. The 34-year-old is also the leading wicket-taker on either side, with 17 wickets at 25.23, while sending down 140 overs -- the most the lively seamer has delivered in any series.
Hindustan Times
31-07-2025
- Sport
- Hindustan Times
India's injury-hit squad gets unexpected training boost, surprise face steps up to ease pressure on Gambhir, Gill & co.
As India prepare for a must-win clash in the final Test of the Anderson-Tendulkar Trophy, a familiar figure was seen joining the team's training session: India's pace bowler, Deepak Chahar. The pace-bowling allrounder, who hasn't made a Test appearance for India so far, joined the squad at The Oval on Wednesday and rolled his arm over in the nets, helping the batters gear up for the England pace attack. India head coach Gautam Gambhir and Shubman Gill look on as groundkeeper Lee Fortis walks towards them (Action Images via Reuters) This isn't the first time Chahar has stepped up behind the scenes during this series. During the third Test at Lord's, also held in London, Chahar had joined the squad in non-India training gear, informally helping the side train. He bowled long spells to the Indian top-order batters, providing crucial practice ahead of the high-pressure encounter. On both occasions, Chahar's presence hasn't been part of any official Test call-up, but his role has proven timely, especially with India grappling with a growing injury list to their pace bowlers. While Akash Deep and Arshdeep Singh missed the fourth Test due to injuries, Jasprit Bumrah is also expected to be rested for the final game of the series. Bumrah had suffered a minor injury to his knee, too, which further lessen his chances of playing at The Oval. Additionally, Rishabh Pant was ruled out due to a toe fracture, with Dhruv Jurel to replace him in the XI. The selectors responded by bringing in Narayan Jagadeesan as a batting cover, but the bowling group remains stretched. Chahar's involvement, though unofficial, is a welcome reinforcement as India tries to simulate match conditions in practice sessions. His skillset and ability to swing the ball and bowl with control make him an ideal option to test batters in nets, particularly in English conditions. India aim to level series India trail the five-match series 2-1, with one draw, making the Oval Test a must-win to avoid a series defeat. Shubman Gill's men are high on momentum following a hard-fought draw in the previous Test in Manchester, where the side batted for five sessions on Days 4 and 5. The final Test, however, preceded drama with head coach Gautam Gambhir getting into a heated exchange with Oval curator, Lee Fortis.
Time of India
12-07-2025
- Business
- Time of India
TV ad volumes dropped by 75% during ICC World Test Championship 2025 final
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Television advertising during the ICC World Test Championship (WTC) Final 2025 saw a sharp decline, with ad volumes down 75% compared to the 2023 final, according to a new report by TAM TAM Sports Advertising Report, which analysed commercial advertising trends across the WTC finals in 2021, 2023, and 2025, found that indexed ad volumes dropped from 107 in 2023 to just 27 in 2025, using the 2021 final as the base index of Africa emerged as the 2025 champions, defeating Australia in the final. The match was broadcast on the Star Sports the drop in ad volumes, the match set new viewership benchmarks . According to the ICC, the 2025 final became the highest-rated and most-watched non-India Test match on television, clocking 2.94 billion viewing minutes and reaching 47 million viewers on the Star Sports network. Digital engagement also soared, with 225 million views across platforms, nearly rivalling the numbers for the 2023 final between India and Australia at The the strong audience reach did not translate into advertising momentum. The number of advertising categories fell from 44 in 2023 to 13 in 2025, a 70% drop. Advertiser count declined 71% from 49 to 14, and the number of participating brands shrank from 70 to 14, marking an 80% contrast, the 2023 final had seen a 7% rise in ad volumes over 2021, when India played New experts attribute the latest decline to a combination of factors: India's absence from the final, diminishing advertiser interest in the Test format, and shifting marketing spends due to a packed sports calendar increasingly dominated by the Indian Premier League (IPL).Among leading advertisers, Maruti Suzuki India topped the charts during ICC TC '23, while Star India (JioHotstar) emerged as the top advertiser in ICC TC'25. The top five advertisers contributed 27% of total ad volumes in 2023, but their share rose significantly to 68% in top five advertising categories contributed nearly 70% of total ad volumes in 2025, a sharp rise from 38% in the 2023 edition. Perfumes/Deodorants and Ecom-Media/Entertainment/Social Media were the leading categories in 2023 and 2025, respectively.
