Latest news with #noonMinutes
Arabian Business
3 days ago
- Business
- Arabian Business
Labubu craze grips UAE as noon Minutes sees every drop sell out in ‘hours'
Online marketplace noon Minutes, known for its 15-minute delivery service in major UAE cities, is struggling to keep up with demand for Labubu collectibles, with every restock in Dubai and Abu Dhabi selling out within hours. Omar Al-Sayed Ahmad, Senior Buyer at noon Minutes, told Arabian Business the product's scarcity, combined with social media hype, has fuelled a frenzy among collectors and casual buyers alike. 'Since the first drop, Labubu has sold out within hours of every restock, with demand outpacing supply each time. The speed says it all – scarcity and social buzz are driving the frenzy,' he said. Urban demand and impulse buys While noon Minutes did not disclose exact sales figures, Ahmad noted that interest is strongest among younger adults, particularly in urban areas where the company's 15-minute delivery service plays into impulse buying behaviour. 'Labubu is pulling in a wide mix of buyers across the Emirates, with strong engagement from younger adults unsurprisingly. Urban areas see the highest demand – where our 15-minute delivery and the product's scarcity fuel impulse buys. We're also seeing a healthy balance of new and repeat customers,' he said. The phenomenon reflects a broader trend in retail where scarcity marketing – deliberately limiting availability to heighten perceived value – meets the hyper-convenience of rapid delivery. As a result, the collectibles have attracted both first-time buyers and dedicated fans who return for every drop. Labubu, part of The Monsters designer toy series by Hong Kong-based artist Kasing Lung, has become a sought-after collectible across Asia and increasingly in the Gulf. Its quirky, big-eyed design has generated a cult following online, where social media posts amplify the buzz and create a 'fear of missing out' effect among potential buyers. Retailers globally have used similar tactics for sneakers, gaming consoles and limited-edition merchandise, but its penetration into the UAE's quick-commerce space – where items can be at a customer's door in minutes – points to a shift in how hype products reach consumers. Building on momentum Ahmad suggested that Labubu's runaway success is shaping noon Minutes' future product strategy. 'Labubu showed us there's real appetite for limited-edition drops – especially when social buzz takes over. We're always watching the trends and listening to our customers (including the many who've come back for every drop). Can't say too much about what's next… but let's just say we're not done having fun with this space.' He added that the experience had 'levelled up' the company's approach to curation, supply planning and marketing. 'Now we can spot trends sooner, move faster, and keep serving up products that fly off the shelves… sometimes before you've even finished adding to cart.'
Campaign ME
09-06-2025
- Business
- Campaign ME
Noon and Flyby partner to offer mobile DOOH ads on last-mile delivery fleet
E-commerce digital ecosystem noon has partnered with adtech company Flyby to introduce a new mobile digital-out-of-home (DOOH) medium in the last-mile delivery space. The collaboration brings data-driven, real-time digital advertising to noon's delivery fleet, giving advertisers new ways to reach consumers on the move. As part of the rollout, Flyby's Smart Delivery Box will be deployed across noon's fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a data-driven advertising platform. Fouad Aoun, GM of New Ventures, noon, said, 'We're constantly seeking innovative ways to bring value to our brands and sellers. Flyby's Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven't been possible before.' Noon ads, which is already active in the digital retail media space, will now expand its offering to give advertisers a new way to reach audiences in high-impact urban environments. By combining noon's deep advertiser relationships with Flyby's cutting-edge AdTech, brands now have access to: Advertising where static OOH can't reach: Mobile digital ads on noon's fleet capture urban audiences dynamically. Mobile digital ads on noon's fleet capture urban audiences dynamically. Hyper-targeted reach: Advertisers can target by location, date, and time, ensuring relevance and efficiency. Advertisers can target by location, date, and time, ensuring relevance and efficiency. Data-driven insights: Brands receive reports on exposure and impressions, Brands receive reports on exposure and impressions, Creative execution: Advertisers don't need to worry about production or execution complexities. noon and Flyby offer end-to-end creative support — from adapting assets to digital formats to deploying them on the fleet. This partnership also marks a significant step forward in out-of-home (OOH) advertising, positioning Flyby's mobile digital OOH solution as an addition to existing DOOH solutions. Unlike traditional out-of-Home media, Flyby's Smart Delivery Boxes move through high-density urban areas, delivering hyper-localised ad placements at the right time, in the right place. Cheyenne Kamran, CEO, Flyby, said, 'We designed the Smart Delivery Box to create new value in last-mile delivery. With noon, we're proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.' Flyby's Smart Delivery Box has attracted growing interest across the region from aggregators and advertisers alike. Brands and media buyers looking for dynamic, data-backed audience engagement can benefit from this collaboration, which leverages noon's reach and Flyby's technology. This mutually beneficial model not only enhances the impact of noon ads' media offering but also reinforces noon's vision of digitising its fleet and unlocking new revenue streams while providing advertisers with an unmatched level of flexibility and efficiency in their campaigns.
Daily Mail
08-06-2025
- Entertainment
- Daily Mail
People left disgusted by bizarre new 'hairy' Dubai chocolate bar and say it looks like 'loft insulation'
People have been left disgusted by a bizarre new 'hairy chocolate bar' coming from Dubai. The 'Hairy Daddy' pink chocolate bar, which was launched by noon Minutes, contains 'fairy' candy floss, which gives a 'hairy' appearance. The pink white chocolate bar features a blue artistic design on the chocolate similar to the popular Dubai chocolate which took the world by storm in recent months. The strange creation is priced at AED11 [£2.22] for the small version and AED33 [£6.65] for the big one. A video showcasing the new treat was shared on social media by Time Out Dubai and gained over 26,000 views. The clip left many social media users baffled with hundreds rushing to the comments to leave their own thoughts. While some applauded the creativity, many weren't quite ready to eat something that looks like it needs grooming, with some likening it to 'Loft insulation'. One person wrote: 'Dubai, you need to calm down.' Another added: 'ENOUGH I BEG YOU!' Someone else said: 'Is this all getting a bit out of hand?' A fourth added: 'Yuck it looks sick.' Another quipped: 'Looks like walls insulation.' However, others have pointed out that this type of chocolate is not a new concept, noting that similar versions have been available in various countries for years. One person said: 'The white 'hairy' stuff stuffed inside the chocolate is actually sugar candy a.k.a. Candy floss. 'Nothing special about that. In the Gulf or Middle East countries these sweets originated from Iran. Back in the 90's they called it Iranian sweets.' Another said: 'It's not new, we have it in Turkey and call it Pişmaniye.' Someone else added: 'We've had those for ages in Lebanon, also pistachio chocolate we've had it, nothing special nor new.' The new bar comes after chocolate lovers all around the world went into a frenzy for the popular Dubai chocolate. British shoppers were buzzing over the launch of the Dubai chocolate at UK supermarkets, with some queuing up to get their hands on the sweet treat. View this post on Instagram A post shared by Time Out Dubai (@timeoutdubai) The milk chocolate bar is filled with crispy knafeh, pistachio cream and tahini spread. Last year, influencers flew across the world to get their hands on it when it was created by Dubai-based Fix Dessert Chocolatier. Dozens of confectioners created their own versions, with Lidl and Waitrose among the supermarkets flogging the chocolate bar in the UK. In April supermarkets saw a rush on Brits trying to get their hands on the bar, and even limited customers to only buying two bars each. Bingbing, an influencer from London, revealed she headed to her local Lidl at 7.30am on a Saturday morning, to discover a queue outside. Once inside, she said she couldn't find the chocolate, and had to ask for it from a worker who kept it behind the till. 'I can't believe we woke up at 7:30 on a Saturday to queue, but it seems like other people had the same idea,' she explained. 'We arrived around 7.55 and there were about 30 people outside already for the 8am opening.' 'As soon as the doors opened, everyone just rushed in and no one knew where the chocolate was. 'It retails for £4.99 per bar but if you have the Lidl plus card, it's £3.99 and it's limited to two per person. 'People went crazy for the chocolate bars, they were arguing with staff about the limits. We managed to get two each,' she added. Elsewhere, Waitrose added the popular Lindt Dubai Style Chocolate to selected stores on Sunday, and are now limiting the amount of sales each customer can get. The chocolate has become the store's fastest-selling confectionery product. The flavour has proven popular with chocolate lovers in the UK after videos were share of it on TikTok, with stores such as M&S, Lidl and Morrisons also selling the delicious treat. Steve Dresser, CEO of Grocery Insight, posted a photo of new signage in a Waitrose store on LinkedIn. 'No more than 2 bars per person please… because we want everyone to have the chance to enjoy our delicious chocolate. Thank for your understanding,' the sign read. A spokesman for Waitrose told The Grocer that the limit was introduced to regulate stock levels of the £10 bars. A representative said: 'Due to the incredible popularity of this product, we want to make sure that as many customers as possible have the opportunity to try it.'
Mid East Info
02-06-2025
- Business
- Mid East Info
Flyby and noon Partner to Bring AdTech Innovation to Last-Mile Delivery - Middle East Business News and Information
Dubai, UAE: noon, the region's leading digital ecosystem of services and products, has partnered with Flyby to introduce a new mobile digital Out-of-Home (DOOH) medium in the last-mile delivery space. The collaboration brings data-driven, real-time digital advertising to noon's delivery fleet, giving advertisers new ways to reach consumers on the move. As part of the rollout, Flyby's Smart Delivery Box will be deployed across noon's fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a powerful, data-driven advertising platform. noon ads, already a leader in digital retail media, will now expand its offering to give advertisers a new way to reach audiences in high-impact urban environments. This partnership marks a significant step forward in Out-of-Home (OOH) advertising, positioning Flyby's mobile digital OOH solution as an addition to existing DOOH solutions. Unlike traditional Out-of-Home media, Flyby's Smart Delivery Boxes move through high-density urban areas, delivering hyper-localised ad placements at the right time, in the right place. Cheyenne Kamran, CEO, Flyby: 'We designed the Smart Delivery Box to create new value in last-mile delivery. With noon, we're proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.' Fouad Aoun, GM of New Ventures, noon : 'We're constantly seeking innovative ways to bring value to our brands and sellers. Flyby's Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven't been possible before.' Flyby's Smart Delivery Box has attracted growing interest across the region from aggregators and advertisers alike. Brands and media buyers looking for dynamic, data-backed audience engagement will benefit from this collaboration, which leverages noon's extensive reach and Flyby's innovative technology. By combining noon's deep advertiser relationships with Flyby's cutting-edge AdTech, brands now have access to: Advertising Where Static OOH Can't Reach: Mobile digital ads on noon's fleet capture urban audiences dynamically. Mobile digital ads on noon's fleet capture urban audiences dynamically. Hyper-Targeted Reach: Advertisers can target by location, date, and time, ensuring relevance and efficiency. Advertisers can target by location, date, and time, ensuring relevance and efficiency. Data-Driven Insights: Brands receive reports on exposure and impressions, Brands receive reports on exposure and impressions, Seamless Creative Execution: Advertisers don't need to worry about production or execution complexities. noon and Flyby offer end-to-end creative support — from adapting assets to digital formats to deploying them on the fleet. This mutually beneficial model not only enhances the impact of noon ads' media offering but also reinforces noon's vision of digitising its fleet and unlocking new revenue streams while providing advertisers with an unmatched level of flexibility and efficiency in their campaigns. As Flyby and noon continue to push the boundaries of innovation, a new era where delivery fleets become a key pillar in the advertising economy has started. Advertisers and brands interested in future rollout phases are encouraged to register their interest before regional availability is fully committed. About Flyby Flyby is an AdTech company transforming last-mile delivery into a dynamic advertising channel. Its Smart Delivery Boxes combine digital moving OOH advertising with real-time telematics and AI-powered rider safety monitoring. With an R&D centre in Munich and operations in Dubai and Abu Dhabi, Flyby is driving innovation in mobility, advertising, and road safety. About was founded with the objective of fostering an ecosystem of regionally based digital companies to secure the region's digital landscape's future. noon's mission is to provide customers and companies in the Middle East region with outstanding value and support. On December 12th, 2017, noon launched its consumer platform in the Kingdom of Saudi Arabia and the United Arab Emirates. noon debuted in Egypt in February 2019 and has since evolved to become the largest online shopping destination in the Middle East. Primarily a digital e-commerce platform powered by in-house technological talent, noon has swiftly developed strong native capabilities throughout its marketplace, fulfillment, logistics, and payment systems. Forward-Looking Statements This press release contains forward-looking statements, including, but not limited to, expectations or predictions of future financial or business performance, conditions relating to the company, and the effects of new leadership on the company's success. Actual results could differ materially from those projected or forecast in the forward-looking statements. Factors that could cause actual results to differ materially include risks and uncertainties, including technological advances, regulatory changes, and market conditions.
Zawya
21-05-2025
- Business
- Zawya
Noon Minutes launches expanded Udhiya (Qurbani) service for Eid Al-Adha in UAE & KSA
Riyadh, KSA | Dubai, UAE – noon Minutes, the on-demand quick-commerce service by noon, has announced the return of its Udhiya (Qurbani) service for Eid Al-Adha in Saudi Arabia and the UAE. Now in its second year, the service offers customers a seamless, fully Sharia-compliant experience - from selecting livestock to final delivery. This year's offering includes an expanded selection of animals, with cows and camels joining the platform's premium range of goats and sheep. Customers can complete the entire process with just a few taps on the noon Minutes app, with every step handled in accordance with Islamic principles. 'Bringing this service back for Eid is a proud moment for us,' said Saro Djerrahian, GM, Commercial, noon Minutes. 'By partnering with trusted providers like Zabehaty, we ensure every step - from sacrifice to delivery - is done with care, compliance, and respect for tradition.' How It Works: Pick Your Animal: Choose from a wide range of livestock, including Najdi, Nuaimi, Kashmiri, Jaziri, Somali sheep and goats, cows, and camels. Choose Your Delivery Date: Select your preferred day during the Eid Al-Adha period. Sacrifice & Processing: Zabehaty handles the sacrifice post-Eid prayer at certified facilities, following strict religious and hygiene standards. Fast Delivery: Fresh meat is delivered on the selected date. Customers receive email confirmation and Zabehaty contact details for full transparency. Service Availability: The Udhiya service is available across all Emirates in the UAE and in major cities throughout Saudi Arabia during the Eid period. This initiative reflects noon Minutes' ongoing mission to combine everyday convenience with cultural relevance—making it easier for families to observe tradition with confidence and ease. ABOUT was founded with the objective of fostering an ecosystem of regionally based digital companies in order to secure the region's digital landscape's future. noon's mission is to provide customers and companies in the Middle East region with outstanding value and support. On December 12th, 2017, noon launched its consumer platform in the Kingdom of Saudi Arabia and the United Arab Emirates. noon debuted in Egypt in February 2019 and has since evolved to become the largest online shopping destination in the Middle East. Primarily a digital e-commerce platform powered by in-house technological talent, noon has swiftly developed strong native capabilities throughout its marketplace, fulfillment, logistics, and payment systems. Media requests, including interviews, can be directed to pr@
