Latest news with #onlineadvertising
CTV News
28-05-2025
- Business
- CTV News
Google, Competition Bureau battle over possible constitutional challenge in case
The Google app on an iPad in Baltimore is seen on March 19, 2018. THE CANADIAN PRESS/AP, Patrick Semansky TORONTO — Canada's competition watchdog says it will fight a constitutional challenge from Google in a case alleging the tech giant abused its dominant position in the online advertising market. New filings made in the case say the Competition Bureau will ask the Competition Tribunal to strike Google's proposed motion to proceed with a constitutional challenge because the commissioner feels it is premature and without merit. Constitutional challenges question acts that could violate someone's rights or freedoms and often end up being precedent-setting. Google's challenge takes aim at the monetary penalty the bureau is asking the tech company pay, if it is found to have abused its dominant position in online advertising. The company says the penalty could wind up costing it billions, dwarfing the profits it generates in Canada and amounting to a total that is disproportionate to the allegations Google is facing. It argues the penalties would also breach the company's entitlements under the Canadian Charter of Rights and Freedoms, necessitating a constitutional challenge. This report by The Canadian Press was first published May 28, 2025. Tara Deschamps, The Canadian Press
Bloomberg
09-05-2025
- Business
- Bloomberg
Fundamentals of Streaming Are Strong: Needham's Martin
Laura Martin, senior entertainment analyst at Needham, discusses competition in the streaming sector and the future of online advertising. She joins Caroline Hyde and Ed Ludlow on 'Bloomberg Technology.' (Source: Bloomberg)
National Post
08-05-2025
- Business
- National Post
Relevant Advertising Gains Traction Among Canadians, 73 Per Cent Welcome Tailored Ads: Canadian Marketing Association
Article content Article content TORONTO — New research released today by the Canadian Marketing Association (CMA) shows that Canadians' views of online experiences are evolving, with a growing expectation for relevant advertising and offers. Article content As Privacy Awareness Week shines a spotlight on data protection, the CMA report, Consumer Expectations for Privacy and Relevance in a Data-Driven World, reveals that Canadians are increasingly comfortable with organizations using their personal information to improve customer experiences, provided proper safeguards are in place. This shift highlights the evolving relationship between consumers and businesses as consumers increasingly appreciate and expect to receive the benefits of data-driven marketing. Article content Key findings from the report include: Article content 73 per cent of Canadians prefer receiving digital ads relevant to their interests over generic, unrelated ads, a substantial increase of 12 per cent since 2023. 87 per cent of respondents are at least somewhat bothered when an organization sends them irrelevant information, up from 83 per cent in 2023. 47 per cent of Canadians agree that, given today's technology, it is unacceptable for an organization to send them irrelevant ads. A growing number of people lose trust in organizations that send irrelevant information, with 46 per cent in 2024 saying they lose trust 'somewhat,' up from 27 per cent in 2023, and 30 per cent saying, 'to a great extent.' 73 per cent are comfortable sharing their information in exchange for benefits such as special offers, discounts and enhanced shopping experiences. Article content 'This research highlights the importance of achieving two key objectives: protecting consumer privacy and enabling digital innovation to meet consumers' needs and expectations while ensuring Canadian businesses can compete,' said Alison Simpson, president and CEO of the CMA. 'It is clear that consumers value and increasingly expect relevance and are willing to share information when they understand the benefits and trust that their data will be protected.' Article content The report also sheds light on the potential consequences for organizations that fail to meet consumer expectations: Article content 77 per cent of respondents are at least somewhat likely to switch brands if a company does not take adequate measures to protect their data. 75 per cent believe that stronger privacy laws would enhance their comfort in sharing data with businesses for marketing purposes, slightly up from 73 per cent in 2023. Article content 'These findings underscore why the vast majority of businesses go to great efforts to protect their customers' data,' Simpson added. 'Organizations recognize that maintaining consumer trust through robust data protection and delivering relevant, personalized experiences is crucial in today's digital marketplace.' Article content The CMA has long championed responsible data practices and consumer protection, providing guidance to professional marketers and engaging with policymakers to ensure a regulatory environment that protects consumer privacy while fostering innovation and competitiveness. Article content The CMA report is based on a survey of 1,531 Canadian adults conducted by Sago, a global research and data firm, in November 2024. Article content The CMA is the voice of marketing in Canada and our purpose is to champion marketing's powerful impact. We are the catalyst to help Canada's marketers thrive today, while building the marketing mindset and environment of tomorrow. Article content We provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks, and to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards. We represent virtually all of Canada's major business sectors, and all marketing disciplines, channels and technologies. Our Consumer Centre helps Canadians better understand their rights and obligations. For more information, visit Article content Article content Article content Article content Article content Contacts Article content Article content Article content
