Latest news with #personalisation
Al Bawaba
22-07-2025
- Business
- Al Bawaba
ATM outlines why luxury hospitality leaders view personalisation as key to revenue growth
Personalisation is emerging as a growing trend in travel and tourism, particularly within the luxury segment, as travellers increasingly seek experiences tailored to their individual preferences and Arabian Travel Market (ATM) 2025, senior executives from leading hotel groups, including Minor Hotels, Fairmont and Marriott, examined the rising influence of 'hyper-personalisation', which moves away from one-size-fits-all services to offering bespoke guest experiences. Leveraging tools such as AI-driven customisation and chatbots, as well as personalised welcome amenities and bespoke dining options, these brands are redefining the customer journey in the luxury travel segment, which is witnessing a continued surge to the ATM Travel Trends Report 2025, developed by ATM in partnership with Tourism Economics, 85% of hoteliers now consider personalisation as a key driver of commercial value, with tailored experiences shown to generate additional revenue of up to 5%. Furthermore, insights by market intelligence firm Future Market Insight Inc, has revealed the global customisation and personalisation in travel market is expected to reach US$620.71 million by during the panel, experts defined hyper-personalisation as providing individualised experiences that anticipate both expressed and unspoken guest needs. While technology and Artificial Intelligence (AI) are instrumental in delivering customised offerings at scale, the panellists agreed that human connection remains essential for a truly personalised hospitality Hauvespre, VP of luxury brands at MEA Marriott, said: 'When it comes to hyper-personalisation, for many brands, this goes far beyond traditional service. It's about creating something highly tailored and curated through leveraging technology and building on your culture, so you can develop that anticipatory service and meet both the explicit and unspoken needs of your guests.'The panel, which also included Loay Nour, Vice President Fairmont Brand and Marketing Communications, and Amir Golbarg, Senior Vice President Minor Hotels, also discussed the importance of establishing an emotional connection, anticipating guest needs, and building this over time.'Luxury is not one size fits all, it's no longer about recognising someone by the name or knowing their preferences in their profile, because you need to understand that those consumers are not only hotel consumers, they are exposed into the ultra level of personalisation from other brands and other industries that they work with, so they have a certain minimum of expectations,' said the Middle East and Africa, Marriott is embracing this shift while maintaining brand distinctiveness, expanding its luxury footprint with projects such as the Ritz-Carlton Reserve at Nujuma in Saudi Arabia's Red Sea, which is rooted in immersive, cultural experiences. Upcoming openings elsewhere in the region include a portfolio of curated Ritz-Carlton safari lodges in eastern Africa, which will pioneer new destinations and provide guests with highly authentic owner-led hospitality companies, such as Minor Hotels, are using their lean structures to pilot new concepts in-house before rolling them out globally. This operational flexibility has enabled the company to invest in curated, experience-driven offerings that prioritise quality over quantity. A recent success story includes the 22-room Anantara Santorini Abu Dhabi in Ghantoot, which has outperformed expectations by focusing on hyper-personalised offerings in a unique on these insights, Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: 'As luxury travel evolves, so too does the definition of what it means to deliver highly personalised experiences. Today's travellers are looking for more than exceptional service; they expect tailored journeys that reflect who they are and what they value. At ATM, we are witnessing how hospitality brands are rising to the challenge, providing guests with luxury experiences that are personalised, sustainable and connected to people and place.' Luxury travel will be under the spotlight at Arabian Travel Market 2026, which will be held from 4 to 7 May at the Dubai World Trade Centre. In parallel, travel technology will remain a key focus as innovation continues to reshape the future of the industry and transform every stage of the traveller's journey.
Geek Vibes Nation
13-07-2025
- Business
- Geek Vibes Nation
eCommerce Email Trends To Watch In 2025
Email marketing continues to evolve, shaped by changing customer behaviour, new technologies, and rising expectations for personalisation. As we move further into 2025, eCommerce brands that want to stay competitive must go beyond standard campaign tactics and embrace innovation. Email is no longer just a sales channel — it's a strategic customer engagement tool. The inbox has become a battleground, with every brand competing for attention. And yet, email remains one of the highest-performing marketing channels for eCommerce, delivering reliable returns when used thoughtfully. The brands that stand out in 2025 will be those that adapt quickly, use data wisely, and put the customer experience at the centre of every message. Smarter Personalisation Through AI While personalisation is nothing new, the way it's delivered is shifting. In 2025, artificial intelligence is taking personalisation far beyond using someone's name or referencing a past purchase. Advanced AI tools now allow brands to predict buying intent, tailor product recommendations in real time, and even adjust email timing based on individual customer behaviour. Rather than relying on predefined segments, many leading eCommerce platforms are embracing dynamic, AI-powered customer profiles that change based on browsing patterns, social engagement, and even non-email behaviour. This allows for emails that feel hyper-relevant and timely — two ingredients essential for higher open and conversion rates. Interactive Emails Are Becoming the Norm Static emails are giving way to interactive experiences. In 2025, more brands are building emails that act like mini web pages. Customers can now browse carousels, add items to cart, or answer a quiz — all without leaving their inbox. It's a shift that blurs the line between email and website and keeps users engaged for longer. This trend is particularly powerful for product discovery and guiding first-time buyers. Interactive elements not only improve click-through rates but can also shorten the path to purchase, especially on mobile devices where every extra click risks drop-off. The challenge is to balance functionality with deliverability. Not all email clients support interactive features, so fallbacks must be well designed. When done right, though, this trend has the potential to set brands apart with memorable, frictionless experiences. Increased Focus on Privacy and First-Party Data As privacy regulations tighten and third-party cookies fade further into the background, eCommerce marketers are doubling down on first-party data — information collected directly from customers. Email is at the heart of this shift. Every open, click, and purchase is a valuable signal that can be used to refine future messaging. Consent is now central to how email lists are grown and maintained. In 2025, brands that lead with transparency, offer value in exchange for opt-ins, and respect user preferences are seeing better results. Trust is becoming a core currency in email marketing, and treating it with care will pay off in higher engagement and stronger customer relationships. Visual Storytelling Over Plain Promotion The inbox used to be a place for offers, discounts, and product launches. While those still have their place, what's changed is the tone. Customers increasingly respond to storytelling, brand voice, and visual narratives that draw them in and build emotional connection. In 2025, high-performing eCommerce emails are borrowing tactics from content marketing and social media. That means more lifestyle imagery, behind-the-scenes looks, user-generated content, and value-led messaging. Selling becomes a by-product of engaging — not the other way around. Templates have evolved too. Rather than one-size-fits-all designs, emails are being tailored for different types of storytelling. A flash sale might call for urgency and clean structure; a new product drop might lean into mood and anticipation. Visual coherence with your website and social feeds is more important than ever. Automation That Feels Human Automation is essential for scale, but in 2025, customers expect it to feel more personal and responsive. The focus is shifting from reactive automation — such as cart abandonment flows — to proactive journeys based on deeper customer insights. For example, brands are now creating automated sequences that celebrate milestones, check in after key interactions, or offer personalised advice based on browsing habits. These emails don't just respond to actions; they build relationships. And because they're automated, they can happen at just the right time, without extra effort from your team. To make this work at scale, many brands partner with a trusted Email Marketing Agency to set up, monitor, and refine these journeys — ensuring they remain timely, relevant, and results-driven. Final Thoughts As the digital landscape matures, the inbox remains a powerful space for connection — but only for those who use it well. In 2025, successful eCommerce email marketing is no longer just about offers and clicks. It's about conversation, value, and experience. Whether it's through smarter personalisation, immersive design, or more thoughtful automation, the best email strategies are customer-first at every level. They respect the audience's time, respond to their needs, and offer something genuinely useful. The year ahead presents exciting opportunities for growth. Those willing to evolve their approach will find email not just a channel, but a competitive advantage.
Gulf Business
11-07-2025
- Business
- Gulf Business
Luxury, customisation, and speed: MADAJ's E-commerce formula for global growth
Image: Supplied At MADAJ Piercings, based in Dubai's Gold & Diamond Park, we've built a brand that combines luxury, personalisation, and efficiency, all while maintaining the highest standards of craftsmanship. Every piece we create is handmade, made-to-order, and infused with the kind of personal touch that mass-produced accessories can't replicate. Our philosophy? Luxury shouldn't mean waiting months for a bespoke piece, and personalisation shouldn't come with a dizzying price tag. Here's a closer look at how we deliver luxury, flexibility, and efficiency on a global scale. Custom Designs and Personalised Creations No two people are alike, so why should their jewelry be any different? We empower our customers to personalise their jewelry by offering a curated collection of designs for them to select from. These options allow clients to choose the gold colour, gemstone, size, engraving, and more, creating unique pieces that perfectly reflect their personal style. This commitment to individuality makes each piece distinct, tailored to the vision of the wearer. From striking ear stacks to understated single studs, our collection showcases endless possibilities for customisation. Clients can create unique combinations using 18k gold, natural diamonds, and an array of precious stones. These materials are ethically sourced, with every gemstone and element chosen for its premium quality and sustainability. seamlessly unites creativity and craftsmanship, providing jewelry that is both beautiful and meaningful. Craftsmanship Rooted in Heritage and Technology We respect the art of jewelry -making while embracing technology to enhance precision and speed. For this, we bridge heritage techniques (think hand-engraving and meticulous stone setting) with tech-driven precision to cut the wait without cutting corners. • Ethically sourced? Always. No exceptions. • Hand-finished in-house? Every single piece. • Details obsessed over? From the prongs holding your diamond to the final polish -absolutely. The result? Luxury that doesn't take a lifetime to produce. Ethical Sourcing and Transparent Operations The gemstones used in MADAJ designs are ethically sourced, and we prioritise using natural stones in their most refined forms. By combining ethical practices with a direct-to-consumer model, we eliminate unnecessary intermediaries, bringing high-quality products to our clients at competitive and transparent prices. This direct approach is a key element of our promise to provide luxury without compromise. MADAJ's unisex creations cater to individuals across genders and cultures, shaping a global community of style-conscious customers. With fairness and inclusivity at the forefront, we deliver piercing jewelry designed to suit each client's lifestyle and aesthetic preferences . Seamless E-Commerce and Global Accessibility We understand the importance of streamlining the client experience, particularly in a world that is increasingly moving toward digital interaction. Our e-commerce platform is designed with speed, safety, and convenience in mind. Secure checkout options are available through major credit cards, Apple Pay, and encrypted payment systems, providing peace of mind for every customer transaction. MADAJ's comprehensive e-commerce strategy extends beyond the shopping experience, with free worldwide shipping on all orders. This shipping service is both insured and carefully managed to ensure that your order arrives in perfect condition, wherever you are in the world. By combining efficient operations with customer-focused policies, we redefine luxury as accessible and effortless. Designed for a New Generation MADAJ was created for a new wave of individuals who value style, individuality, and ethical practices. With an emphasis on inclusivity, our unisex designs transcend traditional boundaries, offering versatile and timeless options for every customer. From layered ear stacks to bold solo pieces, we provide endless ways to express your personal style while remaining true to the finest materials and craftsmanship. Our commitment to innovation is integral to our delivery model. MADAJ's made-to-order approach ensures faster production times and eliminates waste, offering a smarter way to shop for luxury. By focusing on direct sourcing, lean operations, and a customer-first approach, we bring the best of Dubai's artisanal heritage to the world without the inefficiencies of traditional retail. Secure, Hassle-Free Payments Your security matters to us. Our checkout process is: • Encrypted for maximum safety • Accepts all major credit cards and Apple Pay • Simple and straightforward, no unnecessary steps We've streamlined the buying experience so you can focus on designing your perfect piece. Redefining Luxury on a Global Scale MADAJ is a reimagined experience for the modern client. With every piece crafted to order, our customisation options, craftsmanship, and ethical vision set us apart. By merging tradition with technology, we create piercing jewelry that speaks to the individuality of our customers while upholding the highest standards of quality. Whether you're in New York, Tokyo, Paris, or Dubai, MADAJ delivers a tailored luxury experience right to your doorstep. Designed for everybody and shipped worldwide, our products represent the perfect harmony of artistry, sustainability, and convenience. Visit our for more information or to place an order.
Zawya
08-07-2025
- Business
- Zawya
Unifying customer data is key to winning digital consumers
In today's hyper-digital landscape, South African consumers expect (and demand) more than just functional products and services. They seek experiences that feel relevant, timely and personal; experiences that show brands understand their values and needs. Yet, despite investing heavily in digital channels, many businesses still fall short of delivering meaningful engagement. A report on personalisation revealed that 34% of South African customers feel frustrated when a brand doesn't remember their preferences based on previous encounters and purchases. For marketers, this statistic should be a wake-up call. Consumers are shopping, browsing, and engaging across multiple platforms whether email, app, social media or in-store, and the real challenge isn't how to reach them, but how to do so intelligently and consistently. At the heart of this challenge lies one fundamental issue: fragmented customer data. Fragmentation is the hidden enemy of personalisation Imagine this scenario: a customer browses headphones on your website. The next day, they receive an email promoting a different product altogether but decide to go in-store and make a purchase of a different set. Later that week, they see an Instagram ad for the item they already purchased in-store. This kind of disjointed experience is all too common, and it's not just frustrating for the customer. It reflects poorly on the brand, undermines trust, and signals that the business isn't really paying attention. The reason? Most organisations collect customer data across multiple touchpoints, but that data is rarely unified. Marketing, sales, support, and product teams often operate in silos, using different tools and datasets. The result is a patchy understanding of the customer journey and missed opportunities to engage meaningfully. The role of customer data and engagement platforms in creating a unified view A Unified Customer View (UCV) is the solution to this growing disconnect. It's a comprehensive, real-time profile of a customer that brings together data from all their interactions across digital and physical channels into a single, accessible source of truth. This is where Customer Data and Engagement Platforms (CDEP) come into play. Modern marketing demands real-time intelligence and agile execution, and CDEPs make this possible by doing the heavy lifting needed to unify customer data and power personalisation at scale. They integrate customer data across channels, process it intelligently, and activate it across marketing campaigns—helping brands deliver the right message to the right person at the right time. To break it down even further, CDEPs: - Connect fragmented systems and databases - Clean and standardise data for accuracy - Enable cross-team visibility of customer insights - Power AI-driven recommendations and segmentation - Automate engagement across channels like email, push, SMS, and social So that there is a UCV in place for brands to: - Understand individual preferences and behaviour - Personalise communication across all touchpoints - Create consistency in messaging, tone and timing - Eliminate redundant marketing efforts - Make smarter, data-driven decisions Think of it as putting together a customer's puzzle. Without all the pieces, the picture is incomplete, and your strategy will reflect that. Why this matters in the South African market South Africa is undergoing a rapid digital transformation. With over 70% of consumers shopping online, digital channels have become a key battleground for brand loyalty and market share. However, this has also raised the bar for customer expectations. Today's consumers are not just comparing brands—they're comparing experiences. When businesses get personalisation right, the results are immediate and tangible. Research shows that brands implementing unified customer profiles have seen up to a 20% increase in average order value. Others have reported higher click-through rates, stronger conversion and greater customer lifetime value. Beyond marketing, the impact is far-reaching for business across industries. It influences product development, customer support, loyalty programmes, and even executive decision-making. Retailers, for example, use unified profiles to understand which channels drive conversions, leading to smarter media spend and targeted promotions. Banks and financial services personalise product recommendations based on customers' transaction behaviours, improving relevance and uptake. Travel and hospitality brands deliver seamless booking and check-in experiences across apps and websites, enhancing customer satisfaction and loyalty and consumer brands are building stronger post-purchase journeys by delivering personalised content and offers that keep customers engaged long after an initial purchase. These are not just digital conveniences; they are powerful business levers that drive revenue, retention and long-term competitive advantage. In a market where every percentage point in engagement matters, a unified customer strategy is more than just a technological investment; it's a competitive differentiator. Small steps, big impact Building a UCV might sound like a major undertaking, but the journey can start small. Brands don't need to rip out legacy systems overnight. Instead, begin by identifying the most valuable data sources and integrate them step by step to activate insights where they matter most - customer engagement. A good starting point is asking: - Are we speaking to our customers with a consistent voice across all channels? - Do our teams have access to the same data when making decisions? - Are we measuring what matters or just what's available? The answers to these questions can reveal both quick wins and long-term strategic opportunities. South African brands stand at a critical inflection point. With customer expectations rising and digital competition intensifying, those who invest in unifying their customer data will be better positioned to deliver standout experiences and drive measurable business growth.
Associated Press
03-07-2025
- Business
- Associated Press
Engage Commerce: Email Marketing Experts Expand Range of Personalised Campaigns for DTC Brands
London, England – Engage Commerce, a leading UK Email Marketing Agency, is thrilled to announce the expansion of its range of personalised campaigns for DTC brands (Direct-To-Consumer) brands. Now offering laser-focused campaigns for companies specialising in the food and drink, grooming and cosmetics, and jewellery industries, the agency leverages its teams' over 15 years of combined experience to fuel sustainable growth and enhance their clicks, conversions, and sales. With a dedication to curating compelling content that turns subscribers into loyal customers and casual buyers into brand advocates, Engage Commerce dive deep into a brand's data, behaviours, and preferences to create hyper-personalised emails. From dynamic content, tailored product recommendations, and messages that speak directly to each subscriber's interests, the email marketing specialists develop visually appealing, brand-consistent email templates that grab attention. 'At Engage Commerce, we flip the script on traditional email marketing, crafting bold personalised campaigns that don't just land in inboxes but make waves,' said a spokesperson for Engage Commerce. 'Ready to turn fleeting clicks into lasting relationships? Let's disrupt the ordinary together.' Engage Commerce boasts experience with all major platforms, including Shopify, WooCommerce, and Magento, to seamlessly integrate email strategies into a brand's existing system. Committed to providing collaborative partnerships, the top email marketing agency keeps clients informed with regular updates on the performance of their campaigns and delivers transparent reporting that utilises real-time data to maximise effectiveness and ROI. Some of the top industries involved in Engage Commerce's recent expansion include: Food and Drink: From untapped health perks to groundbreaking flavours, Engage Commerce crafts dynamic email campaigns that help educate and excite an audience about the real benefits of your products to turn intrigued subscribers into loyal advocates. Health and Fitness: Whether it's nootropic wellness supplements or cutting-edge fitness gear, the Email Marketing experts tell a compelling story that educates and empowers their target audience, showcasing not only the benefits of the products but also building a community around their brand. Home and Garden: Engage Commerce can inspire readers to transform their living spaces into those they've always dreamed of by highlighting the benefits and a brand's unique solutions that turn curiosity into enthusiasm and spark their creativity. Grooming and Cosmetics: The UK email marketing agency helps brands not only follow trends but also set them by inspiring readers to turn daily routines into bold statements of self-expression through educational content about their grooming and cosmetic lines. Jewellery: With the ability to showcase a brand's most iconic pieces, Engage Commerce can help jewellery companies share the story and craftsmanship of their collections, making their brand the go-to for timeless elegance. 'In a world overcrowded with noise, we've been helping brands cut through the chatter and connect on a real level. We're not here to play by the rules; we're here to change the game, and we're just getting started,' furthered the spokesperson for the agency. Engage Commerce invites brands seeking to achieve the impactful email marketing results they need to take their business to the next level to visit the website to schedule a discovery call with the team today. About Engage Commerce Established in 2020, Engage Commerce has been offering industry-leading email marketing services that provide DTC brands with an approach tailored to their unique products, brands, and messages. With a team leveraging 15 years of combined experience in e-commerce and marketing, a personalised, client-centric focus and proud Klaviyo Partners, Engage Commerce helps brands cut through the chatter and connect with their target audience on a real level to achieve real, sustainable results. More Information To learn more about Engage Commerce and its expansion of personalised campaigns for DTC brands, please visit the website at Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
