Latest news with #personas
Yahoo
6 days ago
- Climate
- Yahoo
Powerful 6.3 magnitude quake shakes Bogota
A powerful, shallow 6.3-magnitude earthquake shook the Colombian capital of Bogota early Saturday, according to AFP reporters on the ground and the United States Geological Survey. The shallow quake struck at 9:08 local time near the city of Paratebueno in central Colombia, some 170 kilometers (105 miles) east of Bogota, the USGS said. Buildings shook, sirens blared around the capital and people rushed out into the streets, while social media users posted videos of swinging lights and furniture, though the images could not be immediately verified by AFP. Scores of people gathered in parks and outside buildings in their pajamas, with parents trying to calm frightened kids and others looking for pets that had run away. "This was very strong," said an elderly lady in Bogota trying to make her way down several flights of steps. Central Colombia is in a zone of high seismic activity. A 6.2 magnitude quake there in 1999, not far from Ansermanuevo, claimed nearly 1,200 lives. bur/md/st
Forbes
23-05-2025
- Business
- Forbes
How To Build Effective Personas To Foster Empathy
How To Build Effective Personas To Foster Empathy Forrester Is everyone in your organization aligned on who your customers are? Does your organization understand your customers? Since at least the turn of the millennium, businesses have turned to personas as a way to address questions like these. Personas are insights-based, easy-to-understand representations of a group of people, including their goals, needs, and behaviors. They likely exist in some form in your organization. But I'd hazard a guess that they aren't living up to their full potential — i.e., eliciting empathy, helping teams prioritize, and driving human-centric decision-making. Why the disconnect? Most personas we see are based on outdated or ineffective practices, leading them to collect dust on a shelf. Companies succumb to pitfalls such as including identities that invite bias, overloading personas with irrelevant data, or using personas as the default audience framework when other tools (e.g., segmentations) would be a better fit. The good news is that these pitfalls are avoidable. Personas remain a powerful design tool in 2025 for brands that take an intentional approach to planning, building, and activating personas. This starts with knowing the qualities of an effective persona, which include being: Whether you're getting started on your persona journey, updating your personas, or striving to unlock more value from the personas you have, start with the foundation of these qualities of a modern persona. When created with these practices in mind, personas can be the powerful empathy-building tool they were always intended to be. Register to attend Forrester CX Summit North America in June, explore the full agenda for event to attend Forrester CX Summit North America in June, explore the full agenda for event here. This post was written by Principal Analyst Gina Bhawalkar and Principal Analyst Audrey Chee-Read and it originally appeared here.
