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Fast Company
a day ago
- Business
- Fast Company
Why junior mining companies must embrace video to build trust and stand out
When I speak with other executives in the junior mining space, one theme comes up repeatedly: How do we stand out? Whether we're competing for investor attention, trying to explain a technically complex asset, or showcasing ESG initiatives, the challenge is the same—communicating clearly, effectively, and with impact. Over the last few years, I've become convinced that video is one of the most powerful, underused tools in our industry. In the mining business, we operate in a highly visual business—remote landscapes, geological exploration, community partnerships, environmental stewardship. Yet most mining companies still rely on PDFs, slide decks, and press releases to tell their stories. And while those have a role, they're simply not enough anymore. Investors—especially retail and younger ones—consume information differently today. They scroll LinkedIn, browse YouTube, and watch CEO interviews before they ever open an investor deck. Even institutional players and analysts are influenced by a company's online presence and digital transparency. Video lets us show progress, humanize leadership, and build trust in a way that static content just can't. A drone shot of your exploration site, a 90-second message from the CEO, or a quick ESG highlight reel speaks volumes. It helps investors visualize your vision— and, more importantly, believe in it. WHAT'S WORKED FOR US Here are some types of video content I've seen have an outsized impact, either in our own marketing efforts or across the sector: Site Visit Videos Footage from site visits—even just 2–3 minutes long—goes a long way. Drone shots, field team interviews, or clips of drilling rigs in motion help investors understand the scale and seriousness of your operation. Executive Updates Regular video updates from leadership are incredibly effective. They don't need to be fancy. I've filmed updates on a phone with a lapel mic and a decent backdrop. What matters is being candid, timely, and consistent. ESG In Action If your company is doing real, meaningful ESG work, show it. Record your teams engaging with local communities, managing environmental risk, or restoring land. Video turns abstract ESG goals into tangible evidence. FAQs And Explainers There's huge value in creating short helpful videos answering investor questions. Things like 'What are assay results?' or 'Where are we in the permitting process?' These can live on your IR site and be repurposed across channels. Animations And Visual Overlays For technical topics like geology or deposit modeling, we've started experimenting with simple animations or slide overlays. It's a smart way to make dense information accessible, especially for non-technical investors. GETTING IT OUT THERE Creating content is just part of the process; you also need to get it in front of the right audience. Here's where we've focused distribution: YouTube for longer-form content, interviews, or site walkthroughs. LinkedIn for executive visibility and industry engagement. X (Twitter) for press release follow-ups or quick commentary. Investor newsletters for embedded videos that drive engagement. Company IR websites for a centralized, evergreen library of content. For companies with an ESG or community angle, even Instagram or TikTok can have a role, especially when targeting local stakeholders or the next generation of investors. IT DOESN'T HAVE TO BE EXPENSIVE I know many junior companies worry about cost, but I've learned firsthand that you can produce good video without blowing your budget. A few things that help: Use Your Phone: Newer smartphones shoot in 4K and with a simple gimbal and mic, you're more than halfway there. Batch Content: Record multiple videos during site visits or update cycles to maximize efficiency. Hire Freelancers: Instead of agencies, find independent editors or videographers to help polish raw footage. Leverage AI Tools: Platforms like Descript can transcribe, edit, or voice-over content in minutes. The key is to start small, stay consistent, and focus on authenticity over polish. FINAL THOUGHT: TELL, DON'T JUST TALK At the end of the day, mining is a long game—but investor attention spans are short. We can't afford to rely on traditional comms alone. We need to think like storytellers, and video is the most powerful storytelling format we have. Whether it's to build credibility, explain a new phase of development, or highlight ESG efforts, video content creates a connection. It makes you memorable. And in a sector where trust is everything, that can be the difference between momentum and missed opportunity. So, if you haven't already—grab a camera, press record, and start showing your story. Your investors are already watching. Make sure they're watching you.
Daily Mail
2 days ago
- General
- Daily Mail
BREAKING NEWS The boats are BACK: At least eight Chinese asylum seekers are ‘dropped off by Indonesian fishing boat' in remote part of Australia
Eight suspected asylum seekers have reportedly been detained by authorities in a remote part of Australia after arriving by boat.
News.com.au
5 days ago
- Business
- News.com.au
Health Check: Optiscan perfects ‘dial a pathologist' platform; 4D Medical probes further FDA approval
Optiscan's telepathology streaming software enables surgeons to have secure real-time access to pathologists – no matter where they are in the world 4D Medical's device probes the lung's innards without the nasties Painchek signs a US distributor ahead of expected US approval Optiscan (ASX:OIL) and its Canadian tech partner Prolucid Technologies have advanced telepathology streaming software enabling a surgeon to seek the counsel of a remote pathologist during an operation. And that could be very remote. The software has advanced to minimum viable product stage: when a product meets the minimum use requirements but can be tweaked further. The cloud-based software enables pathologists to review high-resolution images, generate reports and collaborate within secure settings. The software 'essentially brings the pathologist into the heart of the operating theatre and bridges the gap between surgery and pathology,' says Optiscan CEO Dr Camile Farah. 'This platform is a potential game changer for global digital pathology, with particular relevance to regional, rural and remote healthcare settings where access to pathology expertise is limited.' Eliminating microscopes Naturally, the software is compatible with Optiscan's medical devices, which are based on the company's proprietary confocal laser endomicroscopy, or CLE. CLE eliminates the age-old and unreliable method of analysing tissue samples under a traditional microscope. The magic involves a single optical fibre in a probe projecting laser light on to live tissue treated with fluorescent dye. This creates real-time digital microscopic images at a magnification 1000 times that of computed tomography or magnetic resonance imaging scanning. CLE avoids the need for painful biopsies. Optiscan is carrying out a 50-patient breast cancer trial at the Royal Melbourne Hospital and Frances Perry House. This is in view of an eventual US Food & Drug Adminstration (FDA) approval submission. The telepathology project now will focus on validating the platform in real-world uses, incorporating user feedback and 'preparing for broader clinical deployment'. Optiscan shares surged 13% this morning. 4D Medical vies for a further FDA approval 4D Medical (ASX:4DX) CEO Dr Andreas Fouras says the lung imaging house has a 'once in a generation' opportunity to improve healthcare with its latest tool subject to FDA perusal. "We have an incredible opportunity whereby existing lung diagnostics are failing us," Fouras told an investor webinar this morning. 4D yesterday said it had lodged a marketing approval application for its software, which probes the innards of the lungs as an adjunct to computed tomography (CT) scans. The key selling point of the CT:VQ software is that it enables data and visualisations to be extracted from a routine CT scan, without the need for any radiotracer or contrast agent. VQ scans evaluate both the airflow (ventilation) and blood flow (perfusion) in a patient's lungs. We're not sure why they are known as 'VP' scans, but let's move on. The CT:VQ test creates images that show how well air and blood are distributed throughout the lungs. This helps doctors identify areas where there might be an imbalance between ventilation and perfusion. Fouras said existing methods were logistically challenging, slow and expensive. The most widely used, a single camera scan called planar scintigraphy produces grainy and flat images. VQ scans diagnose several lung conditions, including primarily pulmonary embolism (blood clots in the lungs), chronic thromboembolic pulmonary hypertension, chronic obstructive pulmonary disease and asthma. The current process consists of two scans. These are a ventilation component involving inhaling a material with contrast agent, followed by injection of a radioactive contrast to assess blood flow. Fouras said one million VQ scans were done in the US annually 'and we intend to capture every one of them.' In old naval parlance, that's known as a clean sweep. Burgeoning US portfolio If CT:VQ is approved, 4D Medical will have nine cleared products in the US, as well as six each in Europe and Australia. Fouras notes the company's lung ventilation analysis software tool LVAS attracts public reimbursement of UD$650 ($1000) per scan. He reckons CT:VQ should fit neatly into this code. CT:VQ is subject to an ongoing 80-participant study of lung health with the US Department of Defense. Under the FDA's protocols, the agency decided within 90 days. But this typically extends to 120 days accounting for follow-up review time with the applicant. 4D shares surged 17% after Monday's announcement but were a tad off today. Painchek lines up US distributor The developer of the world's first mobile phone-based pain assessment and monitoring tool, PainChek (ASX:PCK) has signed up a US distributor ahead of anticipated FDA approval in the current quarter. Painchek already has a dominant share of the Australian aged-care market with its eponymous device and a substantial UK beachhead as well. But as is the norm, the US offers the greatest opportunity. The company cites a local market of 220,000 aged-care beds and 540,000 in the UK, equating to an annual value of $11 million and $26 million annually. But the US has 1.7 million beds, for an annual value of $100 million. Painchek's non-exclusive agreement is with Eldermark Software, which provides care management systems in the US (and Canada) to more than 116,000 clients. Using facial recognition and AI, the device detects pain in patients unable to enunciate their discomfort, such as dementia suffers. Painchek also has its eyes on the larger, 400 million strong pre-verbal kids' market. 'The financial impact cannot be quantified at the time of entry into the agreement, as it is a reseller agreement based on Eldermark's best efforts to promote Painchek's technology within its existing client base,' Painchek says. Elsewhere, to date, Painchek has signed contracts up with around 1800 aged care facilities, with more than ten million pain assessments carried out to date. Neuren chair decries weak share price Neuren Pharmaceuticals (ASX:NEU) chairman Patrick Davies says he is 'frustrated and disappointed' by the company's marked-down share price that not reflect the company's success with its approved US Rett syndrome drug, Daybue. Addressing the company's AGM this morning, Davies said Neuren had hauled in $445 million of royalties from its partner Acadia in 2023 and 2024 – in effect pure profit. Neuren shares have declined from their $25 peak in late 2023, to as low as $8.70 in mid-April. While the shares have improved since, management contends the $1.7 billion market cap hardly reflects Neuren's progress across at least three other add-on indications. One of them – for Phelan-McDermid syndrome – is entering phase III stage. Neuren's cash has swelled to $341 million. 'It was only a few years ago that we had to work really hard to raise fresh capital of $20 million to support our growth plans,' Davies says.
CNET
5 days ago
- Business
- CNET
Hughesnet Satellites Are Bringing Faster Internet to Rural America
One of the biggest names in satellite internet, Hughesnet, will now be able to offer faster speeds. Many Americans in rural areas rely on satellite internet based on where they live. For many, particularly those in remote rural areas, satellite internet is the only way to get online. Availability is pretty much the only advantage to satellite internet, but customers often have to settle for higher pricing, lower speeds, limited data allowances and high latency (the communication delay between two points, in this case, your home and the satellite when sending and receiving data) compared with other internet connection types. However, Hughesnet hopes to alleviate some of satellite internet's shortcomings by introducing faster speed tiers that include more data. Pricing is relatively low, starting at $50 to $95 per month, but the faster speeds and increased data make for a much better value than previous Hughesnet plans. There is also the potential for lower latency, low enough to support online gaming, thanks to Hughesnet's Fusion technology, which combines satellite internet with low-latency fixed wireless connections. The launch of Jupiter 3, a bus-sized geostationary satellite, made these new service tiers possible. It offers up to four times the download speed than previous standard Hughesnet plans with a jump from 25Mbps to 100Mbps. Upload speeds will see a less impressive spike, rising from 3Mbps to 5Mbps. Data allowances, meanwhile, rise from between 15GB and 100GB per month to between 100GB and 200GB. The new offerings won't have anyone switching from their fiber-optic connection or cable internet service. But they could make quite a difference in rural internet quality and capabilities for people located beyond the reach of cable and fiber service. These faster speeds give rural residents the potential to do more with their internet, like connecting more devices or streaming TV in a higher picture quality with less buffering, and the increased data means they can do more online before hitting a data cap. Hughesnet has a great track record for delivering its advertised speeds, earning praise from CNET as the best satellite ISP for reliable speeds. That's an encouraging sign that it will also deliver on the new, faster speed tiers. Here's a look at those plans. Locating local internet providers New Hughesnet plans and pricing Plan Starting monthly Max download speeds Max upload speeds Priority data Equipment fee Select $50 ($75 after 12 months) 50Mbps 5Mbps 100GB $15 monthly or $300 purchase fee Elite $65 ($90 after 12 months) 100Mbps 5Mbps 200GB $15 monthly or $300 purchase fee Fusion $95 ($120 after 12 months) 100Mbps 5Mbps 200GB $20 monthly or $450 purchase fee Show more (0 item) Shop providers at my address Source: Hughes Network Systems. Elite and Fusion advertise the same speeds and data, so why the difference in price? Select and Elite plans use a satellite-only connection. The lengthy time it takes your modem to communicate with the satellite (latency) can affect browsing, streaming and video conferencing while online gaming is virtually impossible. The Fusion plan, on the other hand, communicates with local fixed wireless towers, creating a satellite/fixed wireless hybrid service. Max speeds and data are the same, but latency is lower, supposedly low enough to support online gaming. So the main advantage to the Fusion plan — and why it costs a bit more — is the technology shortens the distance your data has to travel, resulting in a better experience in many applications while also making online gaming possible. A speed boost where it counts The upload speed jump from 3Mbps to 5Mbps in the new Hughesnet satellite internet offerings isn't particularly impressive, but it's worth noting the typical household makes far more use of download speeds compared with upload speeds. Download speeds determine how fast you can download data, such as pulling up a review of the latest iPhone, browsing social media or streaming TV and music. Upload speeds come into play when sending information to the internet, like posting to social media or hopping on a video call (though both activities often require upload speeds of less than 3Mbps). So it makes sense that download speeds would get a bigger boost while upload speeds remain relatively unchanged. That's what we use the internet for the most, so the increase from 25Mbps to 50Mbps or 100Mbps is a welcome improvement. Again, 100Mbps isn't remarkably fast, especially compared with the new wave of multigigabit plans which offer speeds up to 10,000Mbps and higher, but someone wise once noted that speed is relative. For those in rural areas with painfully slow DSL speeds or satellite speeds, 100Mbps could unlock new ways to use their connection. An upgrade from 25Mbps to 100Mbps may mean the difference between streaming in standard definition or HD and possibly 4K picture quality. Faster speeds will also allow you to add more smart devices to your network, such as streaming sticks, security cameras or a new Alexa speaker, without compromising the connection quality of other devices. Faster speeds demand more data Say you put the new speeds to the test and switch the Netflix streaming quality from standard to high definition. Your stream went from using about 1GB of data per hour to 3GB. Acknowledging the greater data need that comes with faster speed, Hughesnet increased its monthly priority data allowances to help accommodate new and increased internet activity the faster speeds allow. The Hughesnet tiers offer 100GB or 200GB of data each month, compared to the 15GB to 100GB limit of past plans, which is a good chunk of data, but many households will likely reach and surpass that limit with an average monthly use of around 652GB. Exceeding your priority data allowance won't result in added fees — Hughesnet plans have been and still are unlimited — but using standard unlimited data could come with slower speeds for the remainder of your billing cycle. If you can't handle slower speeds, additional data "tokens" can be purchased in blocks of 2GB to 50GB for $3 to $50. New internet before the new year? Hughesnet introduced the new plans at the start of 2024. Available speeds and access to Hughesnet's Fusion service vary by location. Existing Hughesnet customers may be eligible to upgrade their plan, but the change in service comes with a new 12-month contract or fulfillment of the current term agreement, whichever is longer. Read our full Hughesnet review to learn more about its satellite home internet service and see availability in your area. Further up the page, you can use our service check tool to discover plans and providers, including Hughesnet, that are available near you.
New York Times
24-05-2025
- Lifestyle
- New York Times
Working Out
I generally work three days in the office, two days from home. Recently, I was working on things that necessitated my being there in person, so I worked Monday through Friday, all five days in the office. The week felt long, unending. I kept thinking, 'Tomorrow's Friday,' but there was always another day. I had expected to feel spent at the end of the week, ready to return to the hybrid schedule, but instead I felt sort of delighted. Yes, the week was long, and wasn't that great? We're always complaining that life goes by so quickly, that we don't have enough time; look, it's summer again, how can that be? I found myself amazed at the way time seemed to elongate during my week in the office. Yes, the days seemed to be moving more slowly, but isn't that what we want? Isn't that the point? Hybrid work, for many of us, emerged from Covid lockdowns. It's been several years that I've been working this split schedule, and while it felt novel back in 2020, lately it's felt humdrum. I've become so accustomed to the tempo of the week — Monday work from home, three days in the office, work from home Friday — that changing it up made the days feel strange, like new countries to explore. You might say, sure, I want my life to feel longer, but I want more leisure time, not an interminable workweek. I get it. Maybe part of my satisfaction with this schedule came from not having to squeeze all my office-specific work into three days. But it's intriguing to think that reorganizing your week can reorient your relationship with time. Maybe the week felt longer because there was so much sameness to the daily routine. This is what people complain about! Monotony! We want to mix things up! But I think the real reason the office week felt longer, in a good way, is that it felt richer, more textured. On the two days a week I normally work from home, I see a very limited number of people. I have fewer social interactions. I'm less likely to go out after work. There's less information to process, less excitement, and that makes the days, in a way, seem less significant. I spend less time thinking about the work-from-home days, so they make up less of my larger life narrative. Five days in the office, by contrast, was five days of commuting with the fascinating (if occasionally maddening) characters on mass transit, seeing colleagues, coffee and lunch dates, happy hours. There was more content, more surprise, more to think about. Sure, there were days when I wished I could sleep a little later and not rush out the door to catch a train. But mostly the days felt like generous canvases to fill with the interesting activity of just living. I realize I may sound like a corporate stooge, advocating that people buckle down and get back to the office. But I think you can achieve this kind of time elongation without giving up remote work. If you feel, as I did, that those home workdays were becoming sort of boring, suboptimal entries in the logbook of how you're spending your time, you can try varying your schedule. Work from the library, or a cafe. Make a concerted effort to meet a friend for lunch, or to get dressed and go out after working in your pajamas all day. Mess with the format of your days. Make them feel larger. I'm sure after enough time working five days a week in the office, I'd get used to the rhythm and start to feel as if time was going by too quickly again. When I told a colleague I'd been in every day of the week, he said it sounded 'absolutely grueling.' And I'll admit I'm not sure I'll do it every week. But I'm definitely going to continue to fiddle with my schedule, to keep things interesting, to keep trying to slow time down. 📺 'Adults' (Wednesday): A 'Friends' for an extremely online generation, this new FX series finds five recent college graduates crashing at a borrowed house in Queens. An ode to the adventure and general incompetence of young adulthood, the single-camera sitcom stars an ensemble of emerging actors. (Downtown luminary Julia Fox drops in midseason for a nicely madcap cameo.) Will this be the first great Gen Z comedy or simply a chance to see what happens when people stop being polite and start sharing a single bathroom? Jalapeño Grilled Pork Chops It's Memorial Day weekend! Which means it's time to uncover that grill, give those grates a good cleaning and make Eric Kim's jalapeño grilled pork chops. Marinated in a vibrant green purée of jalapeños, garlic, cilantro stems and rice vinegar, the pork takes on a tangy, spicy character that's amplified by a relish of jalapeño and red onion spooned on top. Eric's recipe is flexible; you can marinate the meat for as little as 30 minutes or leave it in the fridge overnight. And for those who don't have a grill, the pork is just as good cooked under your broiler until the edges turn brown and crisp. Serve it with tortillas or flatbread, and a big crunchy vegetable salad. Then put it on repeat all summer long. The Hunt: An immigration lawyer traded Brooklyn for Jackson Heights, Queens, with $300,000 to spend. Which apartment did she choose? Play our game. What you get for $500,000: A chalet-style house in Bartlett, N.H.; a condo in Royal Oak, Mich.; or a 1939 brick house in Minneapolis. Travel: Spend 36 hours in Annapolis, Md. Which sunscreen is best? Whichever one you will apply, and reapply, often. Health and grooming experts answer seven questions about protecting your skin. A slice of Americana: Drive-in movie theaters are still thriving in some places. A photographer visited some to find whether they matched her memories. Smart kitchen: Unsure how to store your condiments? Read an A-to-Z guide. How to keep food from sticking to your grill As you kick off the season of grilling this weekend, our experts have a few quick care and maintenance tips to keep your beloved grill in shape. You can check for gas leaks by spritzing a soap-water mixture and looking for bubbles. Then, get the grates super hot, and scrape them down with a grill brush. Follow that with another wipe-down with a wet rag to get rid of any remaining soot or debris. Lastly, give the clean grates a good oiling with a paper towel and some vegetable oil. (And if you're in need of a new grill entirely, we have recommendations for that, too, including a brand-new guide to griddles.) — Brittney Ho Indianapolis 500: The most famous race in American motorsports is back. Here are a few names to follow as you watch the drivers speed around the Indianapolis Motor Speedway 200 times: Sunday at 12:30 p.m. Eastern on FOX Here is today's Spelling Bee. Yesterday's pangram was ideology. Take the news quiz to see how well you followed this week's headlines. And here are today's Mini Crossword, Wordle, Sudoku, Connections and Strands. Thanks for spending part of your weekend with The Times. — Melissa P.S. Our colleague Lauren Jackson wrote about the story behind Believing, her yearlong project reporting on the ways that belief shapes American life. Sign up here to get this newsletter in your inbox. Reach our team at themorning@
