Latest news with #retailmedia
Yahoo
5 days ago
- Business
- Yahoo
Vallarta to launch in-store retail media capabilities
This story was originally published on Grocery Dive. To receive daily news and insights, subscribe to our free daily Grocery Dive newsletter. Dive Brief: Vallarta Supermarkets announced a retail media integration with Quad/Graphics' In-Store Media Connect system, according to a Tuesday announcement. The partnership between the Latino-owned grocer and the third-party retail media provider will kick off this summer with the installation of in-store digital signage at 15 Vallarta locations. Vallarta's tie-up with Quad comes as the California-based grocer continues to expand its reach, whether through its digital presence or e-commerce offerings. Dive Insight: Though the buzz of retail media has settled in 2025, Vallarta's latest advancement in the tech space underscores that keeping up with digital enhancements remains a priority for grocers. With Quad, Vallarta will add kiosks, shelf screens, freezer-aisle screens and vertical banners to its stores, with messaging on the screens in both English and Spanish, according to the announcement. 'In-Store Connect gives us an effective tool to communicate our unique products and potential savings to shoppers, while opening new opportunities for brands to engage with the communities we serve in meaningful, measurable ways,' said Steve Netherton, Vallarta's chief information officer and vice president of continuous improvement. Jay Sharrock, the grocer's chief merchandising and marketing officer, noted that the digital screens will bolster and complement Vallarta's specialty departments. For over a year now, Vallarta has been looking for ways to connect with consumers in modern, digitally centered ways. In June 2024, for example, the California grocer linked with fintech company Sezzle to offer a buy now, pay later program for its shoppers. That same year, Vallarta joined DoorDash's marketplace and then, earlier this month, partnered with Uber Eats. Vallarta currently runs 60 grocery stores throughout California, including in Los Angeles, San Diego, Santa Barbara and Santa Cruz. Recommended Reading Vallarta Supermarkets buys into the buy now, pay later trend
Yahoo
7 days ago
- Business
- Yahoo
Target's Roundel powers up offsite campaigns with AI-driven analysis
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Target's retail media network Roundel has introduced a new artificial intelligence-powered feature designed to help advertisers use the retailer's first-party data and real-time shopping customer behavior to optimize offsite media campaigns, according to a company blog post. With Precision Plus by Roundel, advertisers can leverage data to build and launch campaigns aligned to specific awareness, consideration and conversion goals across platforms including Google, Meta, Pinterest and The Trade Desk. The retailer plans to invest heavily in Roundel throughout the year, including testing new in-store ad experiences like demos, sampling and digital screens; enhancing creative formats across the omnichannel journey, and providing more support for partners during seasonal campaigns. Roundel has become a bright spot for Target at an otherwise troubled time for the retailer. The company's revenue derived from its advertising business rose roughly 24% year over year to $649 million in 2024, with Roundel making up the lion's share of the segment. Target's plans to invest in Roundel come at a pivotal time for retail media networks and may be designed to address some of the challenges brands have faced when trying to make use of retail media. Even though the space has become crowded with competition, most networks have yet to deliver on their promises of data usability for more efficient and effective marketing campaigns, according to research. The size and impact of retail media networks have been overstated, according to Forrester, due to the dominance of one player: Amazon. In 2024, Amazon Ads' business was worth $47 billion, which was larger than all of the other retail networks combined. The next largest network was Walmart, with only $3.4 billion in revenue. Precision Plus by Roundel joins other recent updates like the introduction of more competitive pricing for ads that are intended to boost Roundel. Other features being spotlighted by the retailer include Target Product Ads, which use Target data to meet customers where they are and have shown to increase sales growth by as much as 35%; a new self-service creative studio; geo-enabled measurement tools and a digital-out-of-home feature that can place ads on billboards near Target stores that is connected to Roundel for closed-loop measurement. Roundel works with more than 2,000 vendors, including publishers like Pinterest, PopSugar, NBCUniversal, Hearst, USA Today and The New York Times, to deliver ads for brands such as Apple and Mars Wrigley. The company claims its network drove more than 250 million visits to Target properties in 2024. Other retailers are also trying to make their media networks more competitive. Walmart, for instance, purchased electronics company Vizio for $2.3 billion last year, giving the retailer a foothold in the connected TV marketplace. The company also revamped its Sam's Club Member Access Platform (MAP) with a stronger focus on personalized ads. Recommended Reading Target's digital ad unit delivers $2B in value for embattled retailer
Zawya
11-07-2025
- Business
- Zawya
OMG opens Flywheel in MENA
Dubai, UAE: Flywheel, the global leader in e-commerce intelligence and retail media technology, is expanding its footprint into the Middle East, building on the regional operations of OMG Transact. This strategic move brings Flywheel's advanced AI platform and profitability-first commerce technology to one of the fastest-growing digital markets in the world. Flywheel powers digital commerce for over 4,500 global brands - from the largest CPGs to breakout challengers. Its Commerce Cloud integrates retail media, marketplace operations, and product intelligence into a unified platform. With near real-time data and AI automation, Flywheel helps brands optimize product visibility, media performance, and profitability across major marketplaces. By connecting retail media, retail operations, and marketplace intelligence, Flywheel delivers real-time insights from product catalogues, search data, and sales performance. Its AI-driven tools enhance product placements, catalogue efficiency, and full-funnel commerce execution - driving incremental sales, market share, and margin growth. Flywheel's global network of retailers and marketplaces provides unmatched scale and data advantages for clients. The MENA launch combines Flywheel's global AI capabilities with OMG's local strength in retail media, CRM, and DTC strategy. The integrated team is ideally positioned to build and execute connected commerce strategies that grow both sales and share across all digital touchpoints. 'With Flywheel, clients are no longer guessing what drives growth—they're seeing it, shaping it, and scaling it,' said Elda Choucair, CEO of OMG MENA. 'This is more than a new platform; it's a new era of commerce intelligence for MENA, and we're only just scratching the surface of what's possible.' 'This is a major milestone in e-commerce innovation for the Middle East,' said Raoul Zenon, General Manager of Flywheel MENA. 'It's particularly exciting because this is just the beginning. We have a robust pipeline of innovations launching in the coming months, each designed to drive deeper investment in commerce marketing and unlock full profit visibility.' About Omnicom: Omnicom is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms offer services in advertising, strategic media planning and buying, precision marketing, commerce and branding, experiential, customer relationship marketing (CRM), public relations, healthcare marketing, and other specialty communications services to over 5,000 clients in more than 70 countries. About Flywheel: Flywheel operates a leading cloud-based digital commerce platform across the world's major digital marketplaces. It enables our clients to access near real-time performance measurement and improve sales, share, and profit. Through its expertise, scale, global reach, and highly sophisticated AI and data-powered solutions, Flywheel provides differentiated value for both the world's largest consumer product companies and fast-growing brands. These solutions can be tailored from pure self-service software to outsourced management of digital commerce marketplace operations and everything in between. With operations across the Americas, EMEA, APAC, and China, Flywheel offers clients access to massive, global markets and has solutions for more than 400 digital marketplaces.
Forbes
09-07-2025
- Business
- Forbes
Monetizing Retail Media Networks: A Strategic Framework For Retailers
Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. getty I believe retailers are sitting on a goldmine of advertising potential. In today's landscape of shrinking retail margins, I've found that retail media networks (RMNs) offer a lucrative new revenue stream. What makes them so attractive is their profitability. While traditional retail operates on razor-thin margins, advertising sold through RMNs can enjoy operating margins well above 50%. It's clear why a growing number of retailers, from big-box chains to specialty e-commerce players, are racing to build their own media arms. Yet tapping into this opportunity requires more than putting ads on a store shelf or website. The leaders in this space are thriving because they follow a strategic framework to monetize every available touchpoint. To help retailers of any size replicate such success, here's a framework with six key pillars of retail media monetization. 1. In-Store Digital Advertising Retailers are increasingly using in-store digital signage to monetize physical aisles. Digital screens on endcaps, checkout lanes and even smart shopping carts are becoming high-value ad real estate. Leveraging loyalty program insights, retailers can serve targeted, context-aware ads promoting, for instance, a new cookie brand on a screen in the snacks aisle to shoppers who've bought similar treats. In another application, a European grocery chain could roll out smart endcap screens synced with loyalty app data. When a known coffee lover walks by the coffee aisle, the screen displays a premium roast on promotion. In this example, the screens would not only drive incremental product sales but also offer a brand lift for advertisers. Integrating in-store media with online campaigns creates an omnichannel strategy that reinforces the message and drives conversions. 2. E-Commerce Sponsored Content Retail websites and apps have become high-margin digital real estate. Sponsored product listings, featured brand carousels, homepage takeovers and targeted banner ads convert customer attention into revenue. These placements are modern-day endcaps, and brands are willing to pay premium rates for them. These sorts of innovations might enable an apparel retailer to add a 'featured brands' carousel on its app's home screen, allowing labels to promote new collections or a national grocery chain to introduce sponsored search keywords. This second example would then enable brands to bid for top placement in product search results. With the right targeting and performance measurement, these platforms can attract repeat ad spend and significantly enhance revenue per visitor. 3. Programmatic And Off-Site Advertising Once a retailer has monetized its own properties, the next frontier is programmatic advertising and off-site reach. Retailers have valuable first-party data on shopping habits, which can be leveraged to target consumers across the broader web. By integrating with demand-side platforms (DSPs), retailers can allow brands to use their data to place ads on external websites, apps, or even connected TV. Some retailers partner with streaming platforms to target viewers using in-store purchase behavior. Others integrate with social media platforms to match shopper profiles with ad delivery and track downstream purchases. This closed-loop measurement is attractive to brands seeking more accountable ad spending. 4. First-Party Data Monetization Data is the foundation of every retail media network. Purchase histories, browsing behavior and loyalty data are all marketing gold in a privacy-first world. Beyond powering ad targeting, retailers can directly monetize their data through insights, analytics and segmentation services. Retailers can provide anonymized basket-level data to brand partners, helping them understand buying patterns and design better campaigns. Clean-room technologies allow this to be done securely and in compliance with privacy laws. Other options include selling audience segments for external targeting or offering trend insights to brand marketers. Retailers that shift from hoarding to productizing their data stand to unlock new revenue while strengthening vendor relationships. 5. Brand Partnerships And Joint Campaigns Retailers can also act as marketing agencies for their brand partners. By co-developing cross-channel campaigns, they provide value beyond ad space. A beverage brand might collaborate on a back-to-school campaign, targeting likely buyers on social, offering in-app coupons, promoting in-store and delivering post-purchase rewards. Joint campaigns work because the retailer controls multiple customer touchpoints and can provide performance analytics. Some retailers co-create content, such as how-to videos, recipe hubs and interactive tools, funded by brands. Others facilitate cross-industry partnerships, like bundling a fitness product with an entertainment offer. These strategic partnerships drive full-funnel impact and deepen vendor investment in the retail media platform. 6. Retail Media As A Service (RaaS) Retailers with mature RMNs are starting to monetize their platforms externally. Retail media as a service allows them to license their technology, audience data and sales expertise to other retailers or partners. Some are offering turnkey advertising platforms to smaller retailers, creating new revenue streams from tech licensing and ad revenue sharing. Others form alliances to offer pooled media inventory and cross-retailer targeting. These models turn a cost center into a profit center, scaling the impact of a retailer's media capabilities beyond its own walls. A New Profit Engine For Retail What began as an experiment for digital-first players is now a top strategic priority for retailers of all kinds. By following this six-pillar framework, from in-store screens to RaaS, retailers can transform customer interactions into sustainable, high-margin revenue streams. In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the intersection. Those who act, invest in the right talent and tech and deliver measurable value to brand partners will define the future of commerce. The retail media gold rush is on and with the right blueprint, even the smallest retailer can strike gold. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Yahoo
09-07-2025
- Business
- Yahoo
SellerApp Launches Revolutionary Amazon DSP Integration and AI-Powered Automation Suite, Already Driving $15M in Ad Spend Recovery for Enterprise Brands
Singapore-based MarTech leader unveils comprehensive retail media platform as brands struggle with $166B ecosystem complexity and 30% average ad waste SPRING, Texas, July 09, 2025 (GLOBE NEWSWIRE) -- SellerApp, the eCommerce intelligence platform powering over $50 million in optimized Amazon advertising spend, today announced the immediate availability of its Amazon DSP (Demand-Side Platform) integration and AI-powered Advanced Automation launch addresses a critical market need as enterprise brands lose an average of 30% of their advertising budgets to inefficient campaign management across the rapidly expanding $166 billion retail media landscape. The new platform capabilities have already demonstrated significant impact during beta testing with Fortune 500 clients, including Philips and other global brands. Early adopters report recovering up to $15 million in previously wasted ad spend while achieving 40% improvements in ACoS (Advertising Cost of Sale) and 3X increases in click-through rates on high-intent placements. "Every day, brands are hemorrhaging millions in wasted ad spend because they're trying to manage exponentially complex campaigns with yesterday's tools," said Dilip Vamanan, Co-founder and CEO of SellerApp. "Our DSP integration and AI automation don't just optimize campaigns, they fundamentally transform how enterprise brands compete in the new retail media reality where every dollar counts and every second matters." Breaking: Industry-First Unified Platform Solves $166 Billion Challenge The retail media landscape has exploded to $166 billion globally, growing twice as fast as traditional advertising. Yet most brands still rely on fragmented tools and manual processes that can't keep pace with modern complexity. With nearly one million new sellers joining Amazon in 2024 alone, cost-per-clicks have surged 45% while conversion rates remain flat, creating a profitability crisis for brands without sophisticated automation. SellerApp's breakthrough combines three industry-first capabilities: 1. Unified DSP + Sponsored Ads Management Single dashboard controlling both sponsored ads and programmatic display campaigns Cross-channel attribution reveals true customer journey impact Automated budget allocation optimizing spend across all ad types in real-time 2. AI Engine Processing 1M+ Decisions Daily Proprietary algorithms analyzing patterns across 250,000+ live campaigns Predictive modeling, anticipating competitive moves and seasonal shifts Machine learning that improves performance with every interaction 3. Enterprise-Grade Reporting and Intelligence Real-time profitability analysis across entire product portfolios Competitive intelligence tracking market share movements Custom reporting supporting multi-brand and international operations Proven Results: From Beta to Billions in Managed Spend During the six-month beta period, SellerApp's platform delivered transformative results for enterprise clients: 30% Average Cost Reduction: Across $50M in managed spend, eliminating wasteful targeting 40% ACoS Improvement: Driving profitability for mature and emerging brands alike 3X CTR Increase: On high-intent placements through AI-powered creative optimization $35M Incremental Revenue: Generated through improved targeting and budget efficiency 90% Time Savings: On campaign management through complete automation 'We regularly audit brands spending $50,000 monthly on Amazon ads with virtually no visibility into which keywords are actually driving profitable sales,' says Nithin Mentreddy, Director of Customer Success at SellerApp. 'The waste we uncover is consistently shocking, and it's accelerating every quarter as more sellers flood the platform.'. Technical Innovation: How SellerApp Cracked the Code The platform's breakthrough performance stems from seven years of R&D investment and proprietary technology development: Advanced Machine Learning Architecture Neural networks trained on billions of advertising interactions Pattern recognition identifying inefficiencies invisible to human analysis Continuous learning algorithms that improve with every campaign Real-Time Data Processing Sub-second bid adjustments based on competitive movements Dynamic budget reallocation responding to conversion patterns Inventory-aware optimizations preventing stockouts and overexposure Enterprise Integration Ecosystem Direct API connections to Amazon DSP and Sponsored Ads Seamless data flow with major ERP and inventory systems Custom integrations supporting complex organizational requirements 'The marketplace moves too fast now,' explains Brij Purohit, Co-founder of SellerApp. 'There are too many variables, too much data, and too much money at risk to rely on manual processes. Brands that haven't automated their campaign management are literally burning cash while competitors gain market share.' Immediate Availability with White-Glove Implementation The platform is available immediately for qualifying enterprise brands, with three implementation options: Rapid Deployment (2 Weeks) For brands with straightforward campaign structures Includes AI audit revealing immediate optimization opportunities Full automation activated within 14 days Standard Implementation (4 Weeks) Comprehensive campaign restructuring and optimization Custom reporting dashboards and KPI alignment Team training and best practices workshops Enterprise Transformation (6-8 Weeks) Complete retail media strategy overhaul Multi-marketplace integration (Amazon, Walmart, Target) Dedicated success team and quarterly business reviews All new clients receive a complimentary Waste Audit analyzing their current ad spend to identify immediate savings opportunities, typically uncovering 20-40% efficiency gains within the first analysis. Partner Recognition and Platform Expansion SellerApp's innovation has earned recognition from industry leaders: Amazon Advanced Ads Partner status, providing enhanced API access Google AI First Accelerator participant, collaborating on next-gen advertising AI 2022 Amazon Partner Awards Finalist for Scaled Technology The company plans aggressive expansion throughout 2025, including: Walmart Connect and Target Roundel integrations (Q3 2025) European marketplace support for .fr, .it, .es (Q4 2025) AI-powered creative generation and testing capabilities Predictive inventory planning aligned with advertising strategy 'We don't just see what's happening in your campaigns,' says Sayantan Chatterjee, Product Manager at SellerApp. 'We see what's happening across entire categories, how seasonality affects different product types, and where competitors are increasing their spend. That context makes our optimization decisions fundamentally different from tools that only look at individual account performance.' About SellerApp Founded in 2017, SellerApp has grown from a bootstrapped startup to the trusted eCommerce intelligence partner for over 10,000 brands across 50 countries. The company's AI-powered platform manages more than $50 million in annual ad spend, optimizing over 250,000 campaigns daily across Amazon, Walmart, and emerging marketplaces. Headquartered in Singapore with operations in Austin and Bangalore, SellerApp combines Silicon Valley innovation with deep marketplace expertise to help brands maximize profitability in the age of retail media. The company's vision is to democratize advanced advertising technology, making enterprise-grade capabilities accessible to brands of all sizes. For a personalized demo and waste audit:Enterprise Sales: sales@ Phone: +1 (512) 555-0100Website: Media Contact:Nithin MentreddyDirector of Customer SuccessEmail: press@ Phone: +1 (512) 555-0150 Note to editors: High-resolution product screenshots, customer case studies, and executive bios are available at Disclaimer: This content is provided by SellerApp. The statements, views, and opinions expressed in this column are solely those of the content provider. The information shared in this press release is not a solicitation for investment, nor is it intended as investment, financial, or trading advice. It is strongly recommended that you conduct thorough research and consult with a professional financial advisor before making any investment or trading decisions. Please conduct your own research and invest at your own risk. A photo accompanying this announcement is available at in to access your portfolio
