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National Advertising Division Recommends Clearer Disclosure of Affiliate Advertising Relationship for Certain Reviews on TrustedCompanyReviews.com
National Advertising Division Recommends Clearer Disclosure of Affiliate Advertising Relationship for Certain Reviews on TrustedCompanyReviews.com

Yahoo

time2 days ago

  • Business
  • Yahoo

National Advertising Division Recommends Clearer Disclosure of Affiliate Advertising Relationship for Certain Reviews on TrustedCompanyReviews.com

BBB NATIONAL PROGRAMS Through its advertising monitoring program, BBB National Programs' National Advertising Division inquired about the rankings of debt consolidation companies by EIA Marketing on the review website The National Advertising Division (NAD) recommended that the material connection between EIA Marketing and companies listed in reviews that are affiliate partners be more clearly disclosed for certain reviews. New York, NY, July 22, 2025 (GLOBE NEWSWIRE) -- Through its advertising monitoring program, BBB National Programs' National Advertising Division inquired about the rankings of debt consolidation companies by EIA Marketing on the review website The National Advertising Division (NAD) recommended that the material connection between EIA Marketing and companies listed in reviews that are affiliate partners be more clearly disclosed for certain reviews. At issue for NAD was whether the format of the challenged advertising reasonably communicates the implied message that the debt consolidation rankings on the website are independent and objective instead of advertising for the top-rated product. NAD noted that some of the reviews on are those of EIA Marketing's affiliate partners (including the #1 rated debt consolidation company). Even assuming that the partner status of a company did not influence the ranking, NAD found that because TrustedCompanyReviews receives compensation from affiliate partners, the review is not impartial and constitutes advertising for that affiliate partner. NAD was concerned that consumers may not understand, based on the format of the webpage, that they are seeing advertising content for the rated company. NAD determined that the disclosure at the top of the webpage, 'The listings featured on this site are from companies from which this site receives compensation. This influences where, how, and in what order such listings appear on this site,' is not clear and conspicuous. Further, after scrolling down one page, the 'Advertiser Disclosure' is a hover-over disclosure that consumers may miss. NAD also noted that a pop-up advertisement for Accredited Debt Relief obscured the rest of the content on the webpage and referred to its top ranking and an invitation to access its plans. NAD recommended that EIA Marketing:

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