Latest news with #stout
RNZ News
31-07-2025
- Entertainment
- RNZ News
Guinness expert teaching Kiwis the perfect pour
life and society 26 minutes ago The Global Guinness Ambassador has made his way to New Zealand shores to teach people how to pour the perfect pint, and pass on his wisdom about the history of Ireland's famous stout. Global Guinness Ambassador, Padraig Fox spoke to Lisa Owen.
Yahoo
17-07-2025
- Business
- Yahoo
Royal Unibrew expands Supermalt into alcohol
Danish beverage company Royal Unibrew has pushed its Supermalt brand into the alcohol category with a new stout product. The malted drink brand has launched a 7.7% ABV Supermalt Stout for the UK market. The drink is manufactured in Denmark and imported to the UK by its subsidiary Supermalt UK, the brand told Just Drinks. While the original Supermalt drink is sold internationally, the stout drink in the UK is the first alcoholic beverage to be come from the brand. In a statement, Supermalt UK said: "The stout category is experiencing exceptional growth and diversification, creating an opportune moment for the launch of Supermalt Stout." The new beverage, which is being rolled out in Morrisons and Tesco stores across the UK, is available in a four-pack of 330ml glass bottles, priced at £8 ($10.7). The product will also be available through wholesalers such as Booker, Dhamecha, and Wanis for the convenience and independent channels. According to its website, Supermalt has more than 70% share in the UK's malt drink market. The original non-alcoholic drink is made from water, barley malt, glucose syrup, maize, and hops. In 2024, Royal Unibrew's Supermalt UK subsidiary generated £9.7m in sales and distribution. The company's total revenue was up 16% in the year to Dkr15m ($2.33m) Lindsay Brown, marketing manager at Supermalt UK, said: 'Bringing people together has always been at the heart of Supermalt - from big family parties to joyful extended gatherings. Now, with the introduction of Supermalt Stout, that unifying spirit is stronger than ever. Insights from GlobalData, the parent company of Just Drinks have forecasted a 14.2% CAGR for the UK stout market from 2020 to 2029. "Royal Unibrew expands Supermalt into alcohol" was originally created and published by Just Drinks, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Daily Mail
21-05-2025
- Business
- Daily Mail
Beer drinkers discover an Irish stout that's 'better than Guinness' - after shortage left pubs and supermarkets dry
Stout drinkers in the UK are only just discovering another beer that is set to rival Guinness - after a nationwide shortage caused chaos last Christmas. Murphy's Irish Stout, which is brewed in Cork, Ireland, was created in 1856 - over a decade before Guinness - and has been a firm favourite in Ireland for decades. Now it appears that British stout fans, many of whom have been Guinness loyalists, are developing a taste for the smooth, rich beverage with notes of coffee and chocolate. For over 100 years, Murphy's was brewed independently at Lady's Well Brewery, Cork, before it was acquired by Heineken in 1983. According to the Irish Examiner, the demand for Murphy's in the UK skyrocketed over the Christmas period as supply issues with Guinness boosted sales for its rival stout. Figures released by Heineken showed demand for Murphy's rose by 632 per cent in December 2024. In addition to supply, continued price hikes from Guinness manufacturer Diage, also helped smaller rivals rise up the ranks of the international market. According to the brewer, sales of Murphy's rose by 176 per cent overall last year, with a further increase of 236 per cent in the independent free trade sales. 'These outstanding sales figures go to show demand for stout among UK pub-goers is in no way slowing down, while an increasing number are eager to discover stouts outside beyond the market leader,' a spokesperson for Murphy's UK told the Irish Examiner. Speaking to Padraig Brady of Irish pub Mulligans in Manchester, and self proclaimed Guinness expert revealed the difference in the two stouts. He said: 'Murphy's delivers an authentic, high-quality alternative to the market leader, with a smoother, slightly sweeter flavour profile that's especially appealing to those who find Guinness' coffee-like bitterness a little too intense. 'We wanted to offer our customers more choice, and Murphy's felt like the perfect fit. It's an iconic Irish name and a truly traditional pint, ideal for enjoying while soaking up the atmosphere of Mulligans and our daily live music line up.' While Guinness dominated Dublin and international exports, Murphy's, which was founded by James Jeremiah Murphy, built a loyal following in the south of Ireland - especially in Cork. By the early 20th century, Murphy's had become a regional institution, sponsoring sports teams and hosting local events alike. The rise in Murphy's UK sales was a direct result of Guinness supply issues over Christmas, when shoppers stripped Tesco and other supermarkets bare after some pubs ran dry of the black stuff amid a buying boom. Guinness brewer Diageo said supermarkets and off-licences had seen a 22 per cent increase in can and bottle sales, according to the the most recent available data. A Diageo spokesperson said at the time: 'We are working closely to manage Guinness distribution and ensure we maximise supply and minimise disruptions for retailers and pubs.' Some pubs ran out of Guinness during December after the sales surge was triggered by the stout's increased popularity with younger drinkers. The boom was partially driven by a viral game where a drinker tries to 'split the G' by supping down to name on the pint glass in the first gulp. The beloved party trick involves drinking the stout until the line of liquid has reached the correct spot, which is the half way mark of the G embellished on a Guinness pint glass. Guinness was created after Arthur Guinness signed a 9,000-year lease on a brewery in Ireland in 1759. Every year, people across the world drink more than 13 million pints of Guinness on average.
