5 days ago
How to build a 'superhuman workplace' where AI amplifies human potential
In his compelling keynote address at Fast Company's recent New World of Work Summit in partnership with HP, renowned futurist Bernard Marr challenges organizations to stop simply bolting AI onto existing processes and instead fundamentally reimagine work with humans at the center. Drawing from real-world examples across medicine, Formula One, and executive decision-making, Marr demonstrates how AI agents and generative tools can amplify uniquely human capabilities like creativity and emotional intelligence—creating what he calls the 'superhuman workplace.' With research 1 showing 85% of knowledge workers feel fulfilled when they have adequate technical support, his insights offer a roadmap for leaders navigating what he describes as an unprecedented 'hyper-evolution cycle' in business and technology.
HP conducted an online survey in partnership with Edelman Data X Intelligence that fielded between February 19 and March 7, 2025 among N=1000 US knowledge workers to explore the drivers of fulfillment at work. ↩︎
