Latest news with #videoediting
TechCrunch
a day ago
- Business
- TechCrunch
A guide to using Edits, Meta's new CapCut rival for short-form video editing
Meta recently released a new video editing app for creators called Edits. The new app is designed to rival ByteDance's CapCut, a popular short-form video-editing app used by many creators. Meta first shared that it was working on Edits back in January after ByteDance-owned CapCut was removed from U.S. app stores when the TikTok ban momentarily went into effect. Although the app has since come back online and is available to download, TikTok's future in the U.S. remains uncertain, so Meta is ready to capitalize on CapCut's possible absence in the future with its new Edits app. We've created this guide to walk you through the app and the different features it offers, and we provide an overview of how it compares to CapCut. How to get started with the app Image Credits:Meta Edits is available to download on both iOS and Android. Once you download the app and open it, you will be asked to log in with your Instagram account. From there you will see five main tabs: Ideas, Inspiration, Projects, Record, and Insights. The Ideas tab offers creators a space to jot down ideas for new videos and save reels to a collection, and the Inspiration tab features a hub for discovering trending audios and other popular reels. The Projects tab is where creators can store and revisit the videos they currently have in progress. This tab is also where creators can upload videos from their phone's camera roll. The Record tab lets creators start filming video content right within Edits. Lastly, the Insights tab gives creators an overview of how their content is performing by surfacing metrics like views, reach, and follower counts. Image Credits:Meta Green screen: Replace and edit the background of your videos with one tap. Techcrunch event Save now through June 4 for TechCrunch Sessions: AI Save $300 on your ticket to TC Sessions: AI—and get 50% off a second. Hear from leaders at OpenAI, Anthropic, Khosla Ventures, and more during a full day of expert insights, hands-on workshops, and high-impact networking. These low-rate deals disappear when the doors open on June 5. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you've built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | REGISTER NOW Timeline: Precisely arrange and adjust clips. Captions: Add automatic captions to your videos in multiple languages. Audio library: Add music from Instagram's library to your videos. Cutouts: Isolate specific objects with precision tracking. Animate: Turn static images into videos using AI. Apply all: Apply filters, effects, transitions, and adjustments to all of your clips at once. Timeline frame rate selector: Convert your video to the frame rate you want in order to enhance playback smoothness. Alignment guides: Ensure viewers can see the important parts of your video when posted and accurately position text, emoji, or other elements. Beat markers: Add auto-detected beat markers to help you align clips, text, and overlays with audio when editing. Filters: Choose from 30 different filter options to add a unique look to your videos. Transitions: Choose from 30 different transitions to connect different video clips in a seamless way. How does Edits differ from CapCut? While both Edits and CapCut are great options for editing short-form videos, there are some differences between the two services. CapCut offers more robust editing options, including AI features, than Edits does. Of course, this can be expected since Edits is a lot newer than CapCut. Meta will likely continue to build out Edits over the next months and years, so we can expect to see more advanced functionality in the future. It's also worth noting that CapCut has a more extensive music library compared to Edits. Another difference is the fact that Edits currently doesn't have a subscription offering (for now), but CapCut does. While CapCut offers a free version, some of its advanced tools are locked behind a paid subscription. Edits is free to use, but this will likely change in the future, as Instagram head Adam Mosseri has stated that later versions of Edits may include paid features. In addition, while CapCut is available on the web, Edits is mobile-only. However, this could change in the future.
Associated Press
2 days ago
- Business
- Associated Press
HitPaw Edimakor Mac V4.0: AI Bilingual Subtitles and Background Remover Elevates Video Creation
NEW YORK, N.Y., May 30, 2025 (SEND2PRESS NEWSWIRE) — HitPaw Edimakor , a creative software brand known for practical innovation, today announced the launch of Edimakor Mac V4.0, the latest version of its all-in-one video editing tool. This major update introduces AI Bilingual Subtitle Generator and Advanced Video Background Remover, adding to a growing suite of features designed to help creators produce better content with fewer steps. EDIMAKOR V4.0 FOR MAC – NEW FEATURES IN DETAIL AI Bilingual Subtitle Generator This tool supports automatic subtitle creation with several built-in adjustments. Users can now set subtitle length, apply bilingual styles, and choose from various templates with two-tone dynamic subtitles. The position of each subtitle can also be fine-tuned instantly. These upgrades support users producing multilingual content for online education, social videos, or international audiences. AI Background Remover Users can now remove backgrounds from both images and video clips. For images, edge feathering and scaling are available to smooth out transitions. For video, Edimakor offers Quick Mode for rapid processing or Advanced Mode for greater control. Both modes support refined edge treatment, giving users the flexibility to fit clips into any environment without green screens. AI Image-to-Video Generator With over 80 built-in templates, creators can turn images into short, animated videos for a variety of purposes from slideshows and product demos to short-form social posts. Tools for resolution control, and mode settings help fine-tune results. AI Text-to-Video Tool Users can type text prompts and instantly generate short video clips in one of five distinct styles: Anime, 3D Animation, Comic, Cyberpunk, and Claymation. These can be exported in multiple durations (5s or 8s) and screen ratios (16:9, 9:16, 4:3, 3:4, 1:1), making it easier to match platform-specific formats. AI Singing Avatar This feature allows users to upload any image whether a cartoon, real photo, or 3D rendering and animate it to sing in multiple languages and vocal styles. Supported appearance types include characters, animals, realistic portraits, cartoons, and children. The tool opens creative options for fun projects, custom messages, or niche online content. A TOOL THAT GROWS WITH ITS USERS Edimakor continues to shape its tools around how real people create. With each version, the focus stays the same: remove the friction that slows down video production while still offering the depth that experienced users expect. The Mac V4.0 update strengthens that foundation by offering tools that are easy to learn, yet flexible enough to support more advanced workflows. Whether someone is editing a class presentation, building content for a growing online channel, producing ads for a small business, or assembling a personal video project, Edimakor adapts to fit the task. More information: Follow HitPaw Edimakor: X/Twitter: YouTube: Instagram: NEWS SOURCE: HitPaw Edimakor Keywords: Photography and Videography, HitPaw Edimakor Mac V4.0 software, AI Bilingual Subtitles, multilingual content for online education, Advanced Video Background Remover, NEW YORK, N.Y. This press release was issued on behalf of the news source (HitPaw Edimakor) who is solely responsibile for its accuracy, by Send2Press® Newswire . Information is believed accurate but not guaranteed. Story ID: S2P126626 APNF0325A To view the original version, visit: © 2025 Send2Press® Newswire, a press release distribution service, Calif., USA. RIGHTS GRANTED FOR REPRODUCTION IN WHOLE OR IN PART BY ANY LEGITIMATE MEDIA OUTLET - SUCH AS NEWSPAPER, BROADCAST OR TRADE PERIODICAL. MAY NOT BE USED ON ANY NON-MEDIA WEBSITE PROMOTING PR OR MARKETING SERVICES OR CONTENT DEVELOPMENT. Disclaimer: This press release content was not created by nor issued by the Associated Press (AP). Content below is unrelated to this news story.
Geeky Gadgets
2 days ago
- Business
- Geeky Gadgets
Google Veo 3 : Easily Turn Text Into Stunning Videos with SFX and Speech
What if creating a professional-grade video was as easy as typing a sentence or uploading a photo? With Google Veo 3, that vision is no longer a distant dream but a reality reshaping the creative landscape. This innovative AI tool doesn't just dabble in video editing—it orchestrates a symphony of high-quality visuals, synchronized dialogue, and immersive soundscapes all at once. Imagine describing a scene in text and watching it come to life with characters, music, and even lifelike facial expressions. Veo 3 isn't just a tool; it's a bold step toward redefining how we think about storytelling, whether you're crafting a marketing campaign, a short film, or an educational tutorial. In this feature, Futurepedia explore how Veo 3 is transforming video production by merging AI innovation with creative freedom. You'll uncover its standout features, from seamless lip-syncing to physics-based motion, and learn how it fits into Google's broader Flow filmmaking platform. But it's not all smooth sailing—this innovative tool comes with its share of challenges, from handling complex prompts to its premium pricing. Whether you're a seasoned creator or an AI enthusiast curious about the future of content creation, Veo 3 offers a glimpse into the possibilities—and limitations—of AI-powered storytelling. How far can technology take creativity? Let's find out. Google Veo 3 Overview What Makes Veo 3 Stand Out? Veo 3 distinguishes itself through its ability to generate multiple video elements simultaneously, creating a cohesive and high-quality output. Key features include: High-quality visuals: The platform produces sharp, detailed imagery that enhances the overall viewing experience. The platform produces sharp, detailed imagery that enhances the overall viewing experience. Sound effects: Integrated audio elements add depth and realism to scenes. Integrated audio elements add depth and realism to scenes. Background music: Automatically generated music complements the tone and mood of the video. Automatically generated music complements the tone and mood of the video. Fully synchronized dialogue: Speech aligns naturally with character movements and expressions. Beyond basic video generation, Veo 3 incorporates advanced features such as lip-syncing, facial expressions, and body language into character animations. These enhancements create lifelike and engaging outputs, setting the platform apart from competitors. Users can create content through various input methods, such as text-to-video or image-to-video tools. For example: Text prompts: Describe a scene, and Veo 3 generates a video complete with characters, settings, and music. Describe a scene, and Veo 3 generates a video complete with characters, settings, and music. Image uploads: Transform static images into dynamic videos, though this feature can occasionally yield inconsistent results. These capabilities make Veo 3 a versatile tool for creators looking to explore new possibilities in video production. How Veo 3 Fits into the Flow Filmmaking Platform Veo 3 is a cornerstone of Google's Flow filmmaking platform, which integrates other AI tools like Imagine (an image generator) and Gemini. Together, these tools form a comprehensive suite designed to streamline video production workflows. Notable features within the platform include: 'Extend': Seamlessly lengthen video clips without disrupting the narrative flow. Seamlessly lengthen video clips without disrupting the narrative flow. 'Jump To': Smoothly transition between scenes for a cohesive storytelling experience. The platform's modular scene-building tools allow users to assemble complex narratives by piecing together individual scenes. This modularity is particularly beneficial for projects requiring detailed storytelling or intricate visual sequences. However, maintaining continuity across scenes can be challenging, especially when working with complex prompts or high-motion scenarios. These challenges underscore the need for careful planning and refinement during the creative process. Google Veo 3 Watch this video on YouTube. Explore further guides and articles from our vast library that you may find relevant to your interests in AI video generation. Strengths and Innovations Veo 3 introduces several advancements that elevate its capabilities and broaden its appeal to creators. Key strengths include: Dialogue synchronization: Advanced lip-syncing ensures that characters' speech aligns naturally with their facial expressions and body movements, enhancing realism. Advanced lip-syncing ensures that characters' speech aligns naturally with their facial expressions and body movements, enhancing realism. Diverse content creation: The platform handles a wide range of prompts, from poetry and rapping to tutorials and fictional scenarios, making it adaptable to various creative needs. The platform handles a wide range of prompts, from poetry and rapping to tutorials and fictional scenarios, making it adaptable to various creative needs. Physics-based motion simulation: Movements appear fluid and realistic, contributing to the overall quality of the output. These features make Veo 3 a powerful tool for creators seeking to push the boundaries of AI-driven video production. Its ability to handle imaginative prompts and deliver polished results positions it as a leader in the field. Limitations and Challenges Despite its impressive capabilities, Veo 3 is not without its limitations. Some of the key challenges include: Complex prompts: The platform struggles with intricate movements or scenarios involving unconventional orientations, such as upside-down perspectives. The platform struggles with intricate movements or scenarios involving unconventional orientations, such as upside-down perspectives. Inconsistent image-to-video results: Converting static images into videos can produce unreliable outputs, including mismatched audio or visual distortions. Converting static images into videos can produce unreliable outputs, including mismatched audio or visual distortions. Technical glitches: Issues such as awkward pauses, visual distortions, and mismatched subtitles occasionally disrupt the final product. Issues such as awkward pauses, visual distortions, and mismatched subtitles occasionally disrupt the final product. High cost: The Ultra Plan, priced at $250 per month, limits accessibility for casual users or smaller creative teams. These challenges highlight the ongoing difficulties in achieving seamless AI-generated content, particularly for complex or high-stakes projects. While Veo 3 offers significant potential, its limitations underscore the need for further refinement and development. Real-World Applications and Testing Veo 3 has demonstrated its versatility across a variety of real-world applications, showcasing its potential to transform creative workflows. Common use cases include: Fictional storytelling: Create immersive narratives with lifelike characters and dynamic settings. Create immersive narratives with lifelike characters and dynamic settings. Educational tutorials: Develop engaging instructional videos with synchronized dialogue and visuals. Develop engaging instructional videos with synchronized dialogue and visuals. Musical performances: Generate videos that combine music, visuals, and synchronized movements for a cohesive presentation. Its ability to handle imaginative prompts and deliver polished results makes it a valuable tool for experimentation. Whether you're working on a short film, a marketing campaign, or a personal project, Veo 3 offers creative flexibility that few platforms can match. However, maintaining continuity across scenes and characters remains a challenge, particularly for complex narratives. Pricing and Accessibility Veo 3 operates under a subscription-based pricing model, with the Ultra Plan costing $250 per month. Currently available only in the U.S., this pricing reflects the platform's advanced capabilities but may deter casual users or smaller teams. For those seeking basic functionality at a lower cost, alternative tools may be more appealing. However, for professionals and enthusiasts willing to invest in its premium features, Veo 3 offers a robust and innovative solution for video production. Future Potential Veo 3 sets a new benchmark for AI video production, offering a glimpse into the future of creative tools. While its current limitations are notable, the platform's innovative features suggest significant room for improvement in future updates. As competitors develop their own advancements, the field of AI-driven video production is likely to evolve rapidly. Veo 3 represents a major step forward in integrating AI into the creative process, paving the way for more accessible and sophisticated tools in the years ahead. Media Credit: Futurepedia Filed Under: AI, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Geek Girl Authority
3 days ago
- Business
- Geek Girl Authority
How to Build a Cheap Gaming PC While Staying Financially Smart
A gaming PC means better graphics, faster workflow, and the newest titles without frame drops. About 66% of Americans of all ages play video games and want a powerful computer, but they often worry about cost. Building a gaming setup can seem expensive if you consider advanced graphics cards, high-capacity SSDs , and other premium components. Still, you can learn how to build a budget gaming PC without too many expenses. Today, we'll define how to set a budget, which parts are needed, and possible ways to secure extra money if required. Why a Gaming PC Is a Smart Long-Term Choice A gaming PC is any desktop computer that can handle resource-intensive titles, such as first-person shooters , role-playing games, open-world adventures, and others. It has a powerful graphics processing unit (GPU), enough RAM for multitasking, and a processor that can perform high-speed calculations. Gamers also add accessories, such as mechanical keyboards, additional monitors, and surround-sound headsets. A strong system can last years before needing major upgrades. Money put into a gaming PC can also pay off if you do something else, for instance, video editing or 3D modeling. Even if your main interest is gaming, a PC can be useful for university projects and remote work. Another reason you should fund a gaming PC is the access to exclusive titles. There are large libraries of games on Steam and Origin. Many titles go on sale often, letting you collect games for less. You may also use fan mods or custom game servers. Of course, building a high-performance setup can be costly. If you're working within a tight budget, there are still flexible options — starting with entry-level components, upgrading over time, or choosing refurbished parts. To make things easier, you can also cover your gaming PC costs with financing — for example, using a computer loan, which allows you to spread out payments without delaying your build. Key Elements of a High-Performance Gaming PC A gaming computer requires core components that work together to deliver high productivity. The primary parts to consider are: CPU (Processor) That's the central brain. A good CPU handles physics calculations, enemy AI, and complex tasks. You don't always need the latest processor, but you want one with enough cores and speed to avoid bottlenecks. For example, many gamers choose a mid-range Intel Core i5 or AMD Ryzen 5 if they're on a budget. GPU (Graphics) Such a component renders the visuals. It's usually the most expensive part for gamers. A capable GPU delivers high-resolution textures and advanced effects. Focus on something that supports the frame rates you want for your monitor's resolution. For Full HD (1920 x 1080), an entry- to mid-level card can work well. For 4K or VR gaming, you'll need a more powerful and pricier GPU. RAM (Memory) RAM stores the immediate data games need to run perfectly. Many gaming titles perform well at 8GB. However, 16GB is ideal for modern games and multitasking. If you edit videos or run other resource-intensive programs in the background, go higher. Motherboard It links all components and needs compatible sockets for the CPU and enough slots for RAM and expansion cards. It also houses the chipset that manages data flow. Look for features like multiple USB ports, stable power phases, and room for future upgrades. SSD or HDD (Storage) SSDs load games and the operating system faster than traditional HDDs. They reduce boot times and cut level-loading waits. A standard build includes one mid-size SSD (like 500GB) for the system and favorite games, plus a larger HDD for additional storage if your budget allows it. PSU (Power) A reliable PSU is required for stable performance. Cheap power supplies can cause sudden crashes or even damage other components. Choose a PSU from a trusted brand, and make sure it has enough wattage to support your GPU and CPU . Case and Cooling The case houses all parts and guarantees proper airflow. Good cable management and adequate fans help maintain safe temperatures. For cost savings, some people pick a basic case with decent airflow or pay extra for stylish cases with tempered glass and LED features, but that's optional. Operating System Windows is the main choice for gamers due to its broad support. Linux can work for certain titles, but you might face compatibility issues. Make sure you have a valid license for your chosen OS. Peripherals (Optional Extras) Mouse, gaming keyboard , monitor, and headset. These are not core components, but they improve your experience. A high-refresh-rate monitor can improve gameplay, especially for fast-paced titles. Many people also like mechanical keyboards for better feedback. Comparison of DIY vs. Purchased Parts Gamers can dream about building a DIY gaming PC from scratch or prefer buying a system or parts from sellers. Both approaches have pluses and minuses: DIY Builds: Customization . You can pick each part, such as the CPU brand and the color of your fans, which lets you match your exact needs, whether you want a smaller micro-ATX build or a full tower with room for extra GPUs. Cost savings . You can save money by buying individual parts during sales. Sometimes, older generations of hardware go on clearance and let you assemble a strong budget build. Learning . Building teaches you about hardware compatibility, cable management, and troubleshooting. That knowledge can help with future upgrades. Time . You need to research each component, check compatibility, and assemble the machine carefully. Mistakes can cause issues. Purchased Parts Convenience . A purchased complete pre-built system or carefully matched parts saves time. You don't have to worry about mismatches between CPU and motherboard sockets or whether your PSU can handle your GPU. Warranty . Vendors offer a warranty that covers the entire system. If something goes wrong, you have a single contact for technical help. DIY builders must deal with separate warranties for each part. Higher сost . Pre-built systems or curated bundles sometimes cost more than assembling parts yourself. You pay for convenience and the labor involved in assembling and testing. If you choose the DIY path, plan the build carefully. Look at recommended system requirements for your favorite games, then match or exceed them. If you prefer to purchase a ready system, check reviews. Smart Ways to Finance Your Gaming PC on a Budget A tight budget shouldn't ruin your dream of playing with good graphics and smooth flow. To do this, consider the following ways to finance your purchase: Personal Savings and Side Hustles If you've been setting aside part of your income, now might be the perfect time to use those savings. Paying from your pocket means no interest, no credit checks, and full control over your spending. Even small amounts saved over time can cover basic components like a solid-state drive (SSD) or a reliable power supply. In addition, try exploring side gigs — freelance work, tutoring, food delivery, or selling unused items. These extra earnings can gradually fund your build while improving your financial habits. It may take longer than using credit, but you'll own your system outright from day one and avoid future debt. Family and Friends Contributions Relying on family and friends' assistance can be an ideal way to finance your gaming PC without formal borrowing institutions. You can receive money from trusted people who understand your passion for technology. Ask for a small loan or a gift that helps cover the initial costs. Communication truly matters in this process. With honest discussions and mutual respect, this informal support provides the necessary boost to complete your project and maintain healthy personal relationships. Store Payment Plans Retail and online shops often offer Buy Now, Pay Later (BNPL) options that split the total price into several smaller payments—usually 4 biweekly installments or monthly payments over 3–12 months. Popular deals include 'zero down' (no upfront payment) or 'no interest if paid in full within six months.' These offers are beneficial only if you pay on time and in full, as missed payments can trigger high interest rates or late fees. Always check the fine print to see the credit score, income, or ID required to qualify. Many retailers partner with financial platforms like Affirm or Klarna , which handle the application and financing process. You apply directly on the checkout page, often with just a soft credit check, and once approved, your total is divided into fixed payments. This setup is convenient if you want to buy a full setup—like a gaming PC with a monitor, keyboard, and headset—from a single store. However, you're usually limited to what the store has in stock, so custom builds or component upgrades might not be available. Traditional Loans These are personal loans, provided with fixed interest rates and clear schedules. You borrow a set amount and get enough to buy the needed parts. The bank then asks you to pay it off monthly over a fixed term. Interest rates vary from 6% to 36%, depending on your credit history, the loan size, and the bank's specifics. Approval takes one to a few business days, and you need a good credit score to qualify. Before signing the agreement, learn the details and define the amount needed. Credit Cards Such an option lets you buy parts now and pay later, but you risk high interest rates if you don't pay the monthly bill in full. Some cards offer a 0% introductory period for new purchases, and if you can repay your PC within that promo period, you indeed borrow money with no interest. If you only pay the minimum after the promo time, you'll face standard APR rates, ranging from 18% to 25%. You can also earn cashback and rewards. It is convenient, and you may purchase parts online quickly without filling out additional loan forms. Still, credit cards have limits, and you may not get as much as you need for the entire purchase. It's possible to split costs across multiple cards, but be careful and don't forget to repay them. Computer Loans Dedicated computer loans are practical for funding your PC project. They are created for consumers who want to buy electronics but lack the full amount upfront. Approval is simpler than a standard bank loan, and many providers allow online applications. The interest rates depend on your credit score. If your credit is strong, you may get better deals. If your credit is weak, the rate might increase. Compare loan amounts, fees, and any special conditions. Computer Loans are especially popular among PC enthusiasts who spend time researching parts needed to build a gaming PC. They like the idea of building their gaming PC . The Outlook To build a cheap gaming PC, you need only choose balanced components, have a clear budget, and use financing tools that fit your needs. Decide on the most must-have parts, then decide how to pay for them. Feel confident about each step. Search for reliable hardware reviews, check feedback on loan products, and ask friends in the gaming community. Many people already have the experience and found ways to get nice gaming at a low price. You can do the same. Cozy Game Alert: LITTLE FRIENDS: PUPPY ISLAND RELATED: Dead Island 2 and Happy Game Are Free in the Epic Games Store
WIRED
3 days ago
- Business
- WIRED
Instagram Keeps Polishing Its Edits App to Woo Video Creators
May 29, 2025 7:00 AM The developers working on Instagram's Edits—a video creation app and competitor to TikTok's CapCut—are still refining the mobile editing tool. Photo Illustration: WIRED Staff/Courtesy of Meta As I watch through my computer screen, Tom Bender, the product lead for Instagram's Edits, places a finger on his smartphone and the software traces an outline around a chubby cat from some meme video. He then takes the furry cutout and drops it over an existing video of himself within the Edits app, adjusting the animal's opacity to make the cat slightly see-through and ensuring that his own visage in the background stays visible. This ability to fine-tune overlay opacities was just one of many new and upcoming features he demonstrated in a recent app walkthrough for WIRED. While the Instagram platform was first known for photography, it's now dominated by video. The new Edits app serves as a companion to Instagram, but one that gives the next generation of video creators all the tools they need to make Reels. Edits launched last month on Apple and Android devices, after months of delays. Meta, which owns Instagram, is putting Edits forward as a challenger to ByteDance's CapCut app. That mobile video editing tool, designed to support TikTok creators, was released internationally in 2020 and has become the default choice for creating videos on your phone. Although Edits initially squeaked past CapCut on Apple's free downloads charts during release week, the app now sits outside of the 100 most downloaded apps on iOS. It sits far below its main competitor, which is comfortably positioned in the top 10. (Meta declined to share current usage numbers or other statistics for Edits.) Bender knows he needs to make the app more attractive to creators. So, what's his plan? Iteration, iteration, iteration. 'We launched a minimum viable product,' he says. 'I think the most important thing, from our perspective, is to listen to creators and just launch great features every month or every week.' More video effects and filters are rolling out now. Soon, you'll be able to adjust the volume across all of the clips in a project. In the next few weeks, an in-app teleprompter—so creators can look right at the camera as they're reading scripts—is set to drop. With Edits, Instagram isn't trying to usurp powerful desktop video editing tools like Adobe Premiere and Final Cut. Rather the developers are targeting anyone looking for better ways to craft social media videos on their smartphone. Bender touts Edits' preproduction tools, such as the existing Inspiration tab for finding video ideas and saving trending Reels, as an example of Instagram integrations designed with mobile video editors in mind. 'Creators will have a long Notes app file or DM threads where they send examples of videos,' he says. 'There's not a great way to keep track of all your ideas today.' After posting, users can see insights into how the video performed on Instagram Reels inside of the Edits app. Social media video creators rarely post their work on just a single platform; they'll edit in one app (typically CapCut) and post to TikTok, Instagram, X, and elsewhere. So why should they consider switching to Edits from software they're familiar with, beyond the Instagram integrations? 'We definitely hear that creators share to a lot of different platforms now,' says Bender. One way to entice them to use Edits is to let all creators export their video in high quality without adding a watermark. This gives it a leg up on CapCut, which stamps an identifying watermark to the end of exported video projects unless the user upgrades to a paid subscription. While Edits currently has fewer features than CapCut, it's completely free to use. Edits is receiving several updates in the coming weeks, including the ability to adjust the volume across all of the clips in a project. Courtesy of Meta/Instagram In addition to removing watermarks, paying CapCut subscribers unlock more advanced and minute features, including a bevy of AI-focused tools: product photos, posters, models, and effects. Bender believes AI tools that automate common tasks for mobile videos, like cutouts and effects, are an area for growth in Edits. 'There are ways we can keep human creativity at the center, but just take out the tedium,' he says. His team is also exploring how AI can be used to better analyze past videos from creators that performed well on Instagram and suggest potential future topics tailored to their niche audience. Users have been able to post videos on Instagram for over a decade, and the algorithmic Reels feed first launched in 2020. Still, the Edits app represents a new era for the social media platform. It's a clear sign the company currently prioritizes streamlined video creation of audience-engaging posts. 'That would be good for Instagram because creators will make more videos,' says Bender 'The videos will be better, and then that makes Instagram better for people watching videos.' It's all part of Instagram's plan for more Reels, more viewers, and an overall more video-centric app.
