Latest from Identity
Identity
12 hours ago
- Entertainment
- Identity
Yasmin Abdelaziz and Ahmed Sharif star in Experience Abu Dhabi summer campaign
The Egyptian actress and Bahraini comedian front two individual campaign films as Experience Abu Dhabi's GCC ambassadors, exploring attractions and making special summer memories Still making summer plans? Let two of the GCC region's favourite stars help inspire your next trip. With Experience Abu Dhabi's latest campaign, Totally Recommended, Yasmin Abdelaziz and Ahmed Sharif each take centre stage as travellers discovering Abu Dhabi, their own way. The stories of Yasmin and Ahmed come to life in two brand films that anchor Totally Recommended, the new summer campaign by Experience Abu Dhabi. The campaign captures the excitement, wonder, and unforgettable moments that make Abu Dhabi more than just a destination – it's somewhere that feels like a home away from home.
Identity
2 days ago
- Business
- Identity
From Italy to the Nile: Semiramis InterContinental Cairo Welcomes Executive Chef Carlo di Nunzio
Cairo, Egypt – July 2025– Semiramis InterContinental Cairo proudly announces the appointment of Chef Carlo di Nunzio as Executive Chef, bringing with him over 25 years of international culinary expertise and leadership across acclaimed luxury hotels and fine-dining destinations. A native of Italy, Chef Carlo's passion for gastronomy began at a young age and has flourished through a global career with prestigious appointments in Europe, Asia, and the Middle East. His portfolio includes celebrated tenures at Shangri-La Chiang Mai, Hideaway Beach Resort Maldives, and Conrad Cairo, where he consistently elevated dining experiences with his bold creativity and mastery of global cuisines.
Identity
5 days ago
- Identity
The Red Sea Wellness Retreat Delivers Transformative Five-Day Journey at Six Senses Southern Dunes, The Red Sea
The Red Sea, Saudi – July 7, 2025: The Red Sea Wellness Retreat, powered by lululemon, welcomed guests from the UK, Spain, Russia, Saudi, and across the GCC for five days of movement, mindfulness, and deep inner connection at Six Senses Southern Dunes, The Red Sea. Designed to give participants a transformative wellness experience rooted in local culture and internationally recognised practices, the programme also highlighted The Red Sea's growing appeal as a destination for well-being. Programme Highlights • Guided visualisations and conscious breath-work • Sunrise meditations and inner-discovery workshops • Sunset sound-bath journeys followed by stargazing sessions • Voice-and-movement activations • Divine masculine and feminine balancing workshop • Blue Lotus heart-opening ceremony
Identity
08-07-2025
- Entertainment
- Identity
Esports World Cup 2025 Returns to Saudi with Thrilling Line-UpGenre-bending star Post Malone to Headline Opening Ceremony
Riyadh, Saudi– 8th July 2025: The Esports World Cup 2025 (EWC) officially began on 7th July in the Saudi capital of Riyadh. Returning for its second edition, this year, EWC is working with Saudi, Welcome to Arabia, as the official destination partner. Running until August 24, 2025, EWC will feature the world's top esports players, clubs, and fans to enjoy gaming, culture, and entertainment – both within the venues and beyond. Visitors can enjoy Saudi's famous hospitality and partake of its unique blend of heritage, hospitality, and world-class entertainment. This year's edition of the Esports World Cup features: • A record-breaking $70+ million prize pool • 25 tournaments across 24 global games • 2,000 elite players and 200 clubs from over 100 countries A vibrant entertainment program – including an opening ceremony headlined by Post Malone
Identity
07-07-2025
- General
- Identity
To Promote Urban Sustainability and Improve the Environment: 'Plant & Ask' Initiative at Adly Mansour Station on the Light Rail Transit (LRT)
As part of its commitment to social responsibility and support for environmental initiatives, RATP Dev Mobility Cairo, the company responsible for operating and managing Cairo Metro Green Line 3 and the Light Rail Transit (LRT), has launched the 'Plant & Ask' initiative in collaboration with the Shagrha initiative at Adly Mansour Station on the LRT. This initiative builds on the ongoing collaboration between both parties and aims to raise environmental awareness among passengers and encourage planting and urban greenery as practical methods to combat climate change and improve air quality. The activation includes a dedicated booth inside Adly Mansour Station for three days, where experts offer practical guidance on planting and plant care for passengers. This comes alongside the monthly recognition of the most frequent users of the Light Rail Transit (LRT), by planting trees in their names. These individuals contributed to reducing harmful carbon dioxide emissions by choosing the Capital Train (Light Rail Transit), saving over 220 kilograms of harmful emissions during the month. This recognition is part of the company's efforts to encourage the use of environmentally friendly transportation and support a sustainable lifestyle that reduces environmental impact and enhances air quality within the city.
