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Scottish Sun
16 minutes ago
- Entertainment
- Scottish Sun
Comedian Matt Rife's new e.l.f. Cosmetics ad about ‘overpriced beauty' sparks fury months after plastic surgery rumors
But there was a lot of love for the drag queen starring alongside him FILLER UP! Comedian Matt Rife's new e.l.f. Cosmetics ad about 'overpriced beauty' sparks fury months after plastic surgery rumors Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about 'overpriced beauty.' His inclusion in e.l.f.'s TikTok campaign has been slammed by viewers months after he fended off plastic surgery rumors. Sign up for Scottish Sun newsletter Sign up 4 Comedian Matt Rife's new e.l.f. cosmetics ad about 'overpriced beauty' has sparked fury Credit: Instagram/elfcosmetics 4 Comedian Matt Rife features alongside drag queen Heidi N Closet who portray lawyers in the brand's spoof legal commercial Credit: Instagram/elfcosmetics 4 Matt Rife was ridiculed for being included in the ad Credit: Getty Images - Getty Upset women have vowed to stop buying the brand - with mothers declaring they won't purchase it for their daughters, and ardent fans sharing their feelings about their disgust over the tone-deaf ad. Customers have criticized the firm for including Matt Rife to plug makeup despite a domestic violence joke he told in 2023. He faced backlash after jokes on his Netflix special appeared to make light of domestic violence. Rife told the story of eating at a restaurant with a pal when they spotted their female server had a black eye. They discussed why the owners wouldn't have the woman working out of sight - in the kitchen - to avoid customers asking questions. "Yeah, but I feel like if she could cook, she wouldn't have a black eye," Rife joked in the special. One person who slammed e.l.f.'s decision ranted on social media, "In Matt Rife's Netflix stand-up special Natural Selection he opened with a domestic violence joke, implying a woman wouldn't have a black eye if she could cook." "You didn't have the budget for a comedian who doesn't joke about abuse?" asked another shocked viewer on the brand's Instagram post. E.l.f. was scorned for being "disgusting" by one shopper, while another consumer asked, "Is Matt Rife here to sell us concealer for black eyes from domestic violence?" And another user wanted to know if the brand would "put Andrew Tate in an ad next?" Matt Rife gives 'real' reason for major face changes in new tell-all book after 'frightening' plastic surgery rumors The brand has now apologized for upsetting loyal customers, admitting it "missed the mark." The TikTok ad features Rife, 29, and drag queen Heidi N Closet, an American drag performer who was a contestant in RuPaul's Drag Race. The advert has attracted nearly 20,000 comments on TikTok alone in since being launched on Tuesday. 4 The new e.l.f. cosmetics ad 'missed the mark' the brand has admitted Credit: Instagram/elfcosmetics It features the pair fronting a spoof legal commercial - ' and Schmarnes defending your eyes, lips, funds.' It asks 'have you fallen victim to overpriced beauty?' Rife jokes that and Schmarnes have, 'gone to court for millions of clients, helping them to access beauty products they deserve at prices that won't injure their livelihoods. 'I know a thing or two about red flags, and pricey makeup, you deserve better than that.' He then opens up a suitcase stuffed with piles of cash, and makeup. The pair - described as 'affordable beauty attorneys' - then offer to help provide 'cold hard lash'. There were fears that Heidi might suffer as a result of the "disgusting" ad. One person wrote, "Why did you put the beautiful, hilarious, heidi with matt? Heidi deserves this ad, you did her dirty by putting them together." Another warned, 'Sales are gonna plummet and they are gonna blame Heidi when it's actually Matt Rife's fault.' One viewer noted: 'In his Netflix special [he] joked about domestic violence… He's a very unlikeable person.' Another vowed, "I will never spend another dollar with elf. They know the jokes be made about D V." And one fumed, "Your gel moisturizer and cream moisturizer are perfect for me; I've been buying them religiously. "And now I'm done. It's absolute bulls**t for you to make money off women and give it to Matt f***ing Rife. May the company plummet." Another fumed, "Okay cool. So elf really doesn't give a s**t about us, the ones that actually support the business! "Why on this green earth would you ever think that Matt Rife would be a good spokesperson for elf cosmetics? do you guys really just want to go under?" Many requested recommendations for alternative makeup, with one lamenting, "Darn I loved ELF but as a domestic violence survivor I simply can't buy from you guys after this." The huge backlash follows a mixed reaction to Sydney Sweeney's racy jeans ad in July. Some - such as US President Donald Trump - praised it as "the hottest", while critics compared the advert, which declares 'Sydney Sweeney has great jeans", to 'Nazi propaganda'. The U.S. Sun has contacted e.l.f. and Rife for comment. Kory Marchisotto, E.l.f. beauty's global chief marketing officer, told the Business of Fashion 'Obviously we're very surprised,' at the negative response. 'There is a big gap between our intention and how this missed the mark for some people... we always aim to deliver positivity, and this one didn't. "So we find ourselves in a position where, quite honestly, that doesn't feel good for us.' The firm issued a statement on Wednesday, which said, 'You know us, we're always listening and we've heard you. "This campaign aimed to humorously spotlight beauty injustice. "We understand we missed the mark with people we care about in our e.l.f. community. "While & schmarnes closes today, we'll continue to make the case against overpriced beauty.' It follows speculation about Rife undergoing multiple plastic surgeries - gossip that he quashed in his memoir published last year. He sparked rumors that he quietly went under the knife after fans discovered old photos of the star with a drastically different look.


Scottish Sun
16 minutes ago
- Health
- Scottish Sun
I'm a laundry expert and you're wrecking bedding by making ‘snagging' mistake, stop it now
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) WASHING our bedding and sheets seems like a straightforward task, even if we have to do it more frequently during the hot, summer months. Most of us just chuck them in the machine, add some powder, and maybe a little bit of softener, and we're good to go. 2 Experts have revealed that we're washing our bedding all wrong Credit: Getty 2 And we could be ruining the fabric without realising it Credit: Getty But it turns out that many of us are guilty of washing our bedding all wrong - and it could be ruining the fabric. Laundry experts at My Furniture have revealed that one key mistake can actually reduce our bedding's lifespan. James Pilling, bedding expert and interior designer from My Furniture, said that washing our bedding with other items of clothing could cause our beloved sheets to tear. And the bedding guru warned that homeowners should never add clothes and bedding in the same spin. They said: 'Never wash your sheets with clothes that have zips, buttons or other fastenings as they can snag or tear the fabric. "Bedding should be washed in a separate load.' Never wash your sheets with clothes that have zips, buttons or other fastenings as they can snag or tear the fabric James Pilling Another mistake many of us make is washing our bedding at the wrong temperature - and it's far too high. Whilst many think it's best to wash bed sheets at 60C or even 90C to eliminate bacteria, the experts say it's actually more beneficial to wash bedding at a lower temperature. James explains: 'Hot washes are one of the quickest ways to ruin bed linen. "High temperatures break down cotton or silk fibres, leaving them brittle. Drying laundry inside was making my home mouldy - now I never put up my clothes horse without a £1.08 buy on it "In fact, the fluff you see in the lint trap is actually part of your bedding. "An eco cycle with warm water is far gentler on the fabric, as well as more eco-friendly.' To help make our bedding last longer and stay in good condition, James suggests avoiding harsh cleaning chemicals. He said: "The cleaning products you use make a big difference. "Sheets usually need freshening up from sweat and skin cells. "But too many harsh chemicals can do more harm than good, so stick to plant-based detergents and avoid fabric softener altogether. "For an even gentler option, wash your sheets with a cup of borax or sodium bicarbonate instead. "This is better for both your bedding and your washing machine.' How often you should really wash your bedsheets in summer THE warmer temperatures mean most of us will be sweating through the night, even if we are putting the fans on. And this, in turn, can leave stains and odours on our pillows and sheets that impact our sleep hygiene. So, experts have revealed exactly how often everyone should be washing their bedding in the summer - and it's more often than you might think. Chloe Barrow, interior expert at Laura James, said that homeowners should wash their sheets at least twice a week during the summer. She said: 'In the warmer months, I recommend washing your bedding every week as a minimum. "Hot nights mean more sweat and skin cells accumulate in the sheets. "Not only can this make for an uncomfortable sleep, but it can also lead to odour or irritation if left too long. "If you experience night sweats, are prone to allergies, or have pets sharing your bed, I recommend upping this to twice a week to help maintain freshness and to be hygienic. "You should definitely wash bedding more frequently in summer than winter. "In summer, it's common to sleep with minimal clothing and open windows, which can bring in more pollen and outdoor particles. "This combination makes regular washing essential if you want to stay on top of sleep hygiene." But it's not just about washing our bedding correctly - making sure we dry it properly is also just as important. James has warned that many homeowners are also guilty of making the same mistake when it comes to drying sheets and duvet covers. He explains that bedding should always be air-dried where possible and not hung over radiators. The laundry pro says: "Heat can seriously damage the fabric of your bedding. "The best way to dry sheets is outside in the fresh air. This includes winter. "As long as it's not raining, you can usually get them dry, and your linen will remain intact.


Scottish Sun
an hour ago
- Scottish Sun
Woman in her 80s killed & six taken to hospital after horror four-car crash included lorry as one arrested
CRASH TRAGEDY Woman in her 80s killed & six taken to hospital after horror four-car crash included lorry as one arrested Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A WOMAN in her 80s has died and six others have been rushed to hospital after a horror car crash involving three cars and a lorry. Police were called to the A23 Horley Road, in Redhill, Surrey, at around 8.30am on Saturday, August 9. Paramedics rushed six people to hospital, while an air ambulance transported a woman in her 80s with life-threatening injuries. She tragically died in hospital a short while later. Surrey Police have arrested a 25-year-old man, from East Grinstead, on suspicion of causing serious injury by dangerous driving and causing serious injury by careless driving. A spokesperson for the force said: "We continue to appeal for witnesses following a fatal collision in Redhill on Saturday, 9 August. "Officers were called to the A23 Horley Road at around 8:30am following a serious collision between the drivers of four vehicles. "The incident happened at the junction with Earlswood Road and involved three cars and a lorry. "A passenger in one of the cars, a woman in her 80s, who was airlifted to hospital with life-threatening injuries, has sadly passed away. "Our thoughts remain with her family and friends. Six other people were also taken to hospital. "A 25-year-old man from East Grinstead was arrested on suspicion of causing serious injury by dangerous driving and causing serious injury by careless driving. "We are looking to speak to anyone who might have witnessed this collision, or anyone with CCTV, dash-cam or helmet-cam footage that may have captured all or part of this incident. "If you have any information that might assist our investigation, please contact us via direct message quoting PR/45250097447."


Scottish Sun
an hour ago
- Entertainment
- Scottish Sun
Frankie Bridge makes cryptic comment as ‘stress levels at an all time high' amid Rochelle Humes and Myleene Klass feud
She needed time away to recover LOSE CONTROL Frankie Bridge makes cryptic comment as 'stress levels at an all time high' amid Rochelle Humes and Myleene Klass feud Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) FRANKIE Bridge made a very cryptic comment about her stress levels being 'at an all time high.' This comes amid her feud with both Rochelle Humes and Myleene Klass. Sign up for the Entertainment newsletter Sign up 6 Frankie Bridge made a very cryptic comment on her Instagram story Credit: Shutterstock Editorial 6 The former Saturday's singer shared how she was forced to go away due to her stress Credit: Instagram 6 This comes amid her reported feud with Myleene Klass Credit: Getty Posting a full-length selfie in the gym, the Loose Women star flaunted her washboard abs in a black crop top and matching leggings. However, the star made a somewhat pointed hint at the feud and her current mood with her captions. "After being prescribed meditation and relaxation on holiday by @balancedboss I'm back at the gym today. "My cortisol was at an all time high. Stress levels max. So we took it back to basics while I was away." "I've come back feeling so much calmer and ready to start again." Making another hint of needing recovery time, she added: "Closely followed by my travel recovery ritual." Rochelle Vs Frankie This comes after The Sun revealed a secret feud behind the scenes with her former bandmate Rochelle Humes. All five members of The Saturdays insisted there was no bad blood when they parted ways in 2014. However, The Sun previously revealed that Rochelle and Frankie's 24-year friendship may have hit the rocks. The duo were invited to watch the tennis at Wimbledon as As guests of sponsor Evian. Frankie Bridge posts cryptic TikTok about 'being a people pleaser' amid feud with Myleene Klass They mingled with other celebrities and guests just yards away from one another in a suite. However, they failed to actually interact with each other as they enjoyed the delights of the hydrangea building nearCourtOne. An insider told The Sun: 'It was clear the women were keeping their distance. They sat on opposite sides of the suite and kept to themselves. 'While Frankie posed for pictures with S Club's Rachel Stevens, Rochelle took selfies with her husband Marvin and his I'm A Celebrity campmate Sam Thompson. 'Even though they were pleasant to each other when they did brush shoulders, they didn't spend any extra time together than they had to, in between being amicable while passing each other en route to watch the tennis." How is Myleene involved? We also told how Myleene was locked in a feud with both Frankie and her Saturdays' bandmate Rochelle. Before all the drama, Myleene and Frankie - who both appeared on Loose Women - attended Rochelle's hen do in 2012. But the former Hear'Say star claimed she saw her fiance Graham Quinn, 51, and an unnamed celebrity 'unzipping' each other at her birthday party. Both of the stars were clients of her now ex-husband, who worked as a showbiz security manager. Their continued friendship is said to have caused a rift as Myleene, 47, reportedly believes Rochelle took Graham's side. But they have not been seen on-screen together on the ITV show since an awkward episode last year. At the time of the first report, representatives for Rochelle and Myleene did not reply to a request for comment. 6 Frankie explained that she was prescribed meditation and relaxation her on holiday Credit: Instagram / rochellehumes 6 She reportedly avoided her childhood friend and former bandmate Rochelle Humes when they were both invited to watch the tennis at Wimbledon Credit: Splash


Scottish Sun
an hour ago
- Scottish Sun
Suspect appears in court charged with ‘murder' of man, 25, in Aberdeen
Cops revealed they are still following a positive lead in the case IN THE DOCK IN THE DOCK Suspect appears in court charged with 'murder' of man, 25, in Aberdeen Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A MAN has appeared in court charged with murder over the death of a man in Aberdeen. Scott Adams, 46, is alleged to have killed Austin Ironside, 25, earlier this month. Sign up for Scottish Sun newsletter Sign up 4 Austin Ironside died in hospital two days after being found seriously injured at a flat in Aberdeen Credit: PA 4 A man has appeared in court charged with his murder Credit: © 4 Austin was found injured at the flat on Skene Street Credit: © Austin was found seriously injured at a home on Skene Street in the Granite City on August 3. He was raced to Aberdeen Royal Infirmary where he died two days later. Adams was arrested over the alleged killing on August 11, but was re-arrested yesterday and charged. Adams appeared in the dock today at Aberdeen Sheriff Court charged over the death. He faced a charge of murdering Austin and another charge of robbery and made no plea to the charges against him. Adams was remanded in custody and will appear again within the next eight days. Detectives probing Austin's death say their investigation is still ongoing. They also revealed they are following a positive lead in the case. A Police Scotland spokesperson said: 'A 46-year-old man has been re-arrested and charged in connection with the death of Austin Ironside in Aberdeen. 'Austin, 25, was found injured on Skene Street around 3.10pm on Sunday, 3 August, 2025. Woman 'kidnapped' from cinema and man in his 20s 'attacked' as two men, 22, and 37, arrested 'He was taken to Aberdeen Royal Infirmary, where he later died on Tuesday, 5 August, 2025. 'The man was previously arrested on Monday, 11 August and released. 'He is due to appear at Aberdeen Sheriff Court on Thursday, 14 August, 2025. 'Enquiries remain ongoing and officers are following a positive line of enquiry.' Heartbreaking tributes were paid to the young man after his passing. His family said he will be remembered for his 'infectious laugh' and bringing light into the lives of others. In a statement, they said: 'Austin was popular, with friends across the city, and would do anything to help others. "He was always smiling and his infectious laugh brought light into the lives of everyone who knew him. "We are all devastated by what has happened.'