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2025 Tony Awards: See the full list of winners and nominees
2025 Tony Awards: See the full list of winners and nominees

Boston Globe

time08-06-2025

  • Entertainment
  • Boston Globe

2025 Tony Awards: See the full list of winners and nominees

Only Broadway productions are eligible for Tonys. (The excellence of Off-Broadway shows is recognized by the Obies.) This year's ceremony is taking place at Radio City Music Hall in New York, broadcast live on CBS and hosted by The Tonys have always served as a way to raise Broadway's profile. On Saturday night, a big step in that direction was a performance of ' Advertisement See the full list of 2025 Tony Awards nominees and winners below. Advertisement Best play 'English' 'The Hills of California' 'John Proctor is the Villain' 'Oh, Mary!' 'Purpose' Best musical 'Buena Vista Social Club' 'Dead Outlaw' 'Death Becomes Her' 'Maybe Happy Ending' 'Operation Mincemeat: A New Musical' Best actress in a play Laura Donnelly, 'The Hills of California' Mia Farrow, 'The Roommate' LaTanya Richardson Jackson, 'Purpose' Sadie Sink, 'John Proctor is the Villain' Sarah Snook, 'The Picture of Dorian Gray' Best actor in a play George Clooney, 'Good Night, and Good Luck' Cole Escola, 'Oh, Mary!' Jon Michael Hill, 'Purpose' Daniel Dae Kim, 'Yellow Face' Harry Lennix, 'Purpose' Louis McCartney, 'Stranger Things: The First Shadow' Best actress in a musical Megan Hilty, 'Death Becomes Her' Audra McDonald, 'Gypsy' Jasmine Amy Rogers, 'BOOP! The Musical' Nicole Scherzinger, 'Sunset Blvd.' Jennifer Simard, 'Death Becomes Her' Best actor in a musical Darren Criss, 'Maybe Happy Ending' Andrew Durand, 'Dead Outlaw' Tom Francis, 'Sunset Blvd.' Jonathan Groff, 'Just in Time' James Monroe Iglehart, 'A Wonderful World: The Louis Armstrong Musical' Jeremy Jordan, 'Floyd Collins' Best revival of a play 'Eureka Day' 'Romeo + Juliet' 'Thorton Wilder's Our Town' 'Yellow Face' Best revival of a musical 'Floyd Collins' 'Gypsy' 'Pirates! The Penzance Musical' 'Sunset Blvd.' Best featured actor in a play Glenn Davis, 'Purpose' Gabriel Ebert, 'John Proctor is the Villain' Francis Jue, 'Yellow Face' Bob Odenkirk, 'Glengarry Glen Ross' Conrad Ricamora, 'Oh, Mary!' Best featured actress in a play Tala Ashe, 'English' Jessica Hecht, 'Eureka Day' Marjan Neshat, 'English' Fina Strazza, 'John Proctor is the Villain' Kara Young, 'Purpose' Best featured actor in a musical Brooks Ashmanskas, 'Smash' Jeb Brown, 'Dead Outlaw' Danny Burstein, 'Gypsy' Jak Malone, 'Operation Mincemeat: A New Musical' Taylor Trensch, 'Floyd Collins' Best featured actress in a musical Natalie Venetia Belcon, 'Buena Vista Social Club' Julia Knitel, 'Dead Outlaw' Gracie Lawrence, 'Just in Time' Justina Machado, 'Real Women Have Curves: The Musical' Jay Woods, 'Gypsy' Best direction in a play Knud Adams, 'English' Sam Mendes, 'The Hills of California' Sam Pinkleton, 'Oh, Mary' Advertisement Danya Taymor, 'John Proctor is the Villain' Kip Williams, 'The Picture of Dorian Gray' Best direction in a musical Saheem Ali, 'Buena Vista Social Club' Michael Arden, 'Maybe Happy Ending' David Cromer, 'Dead Outlaw' Christopher Gattelli, 'Death Becomes Her' Jamie Lloyd, 'Sunset Blvd.' Best book of a musical 'Buena Vista Social Club' 'Dead Outlaw' 'Death Becomes Her' 'Maybe Happy Ending' 'Operation Mincemeat: A New Musical' Best original score (music and/or lyrics) written for the theatre 'Dead Outlaw' 'Death Becomes Her' 'Maybe Happy Ending' 'Operation Mincemeat: A New Musical' 'Real Women Have Curves: The Musical' Best scenic design of a play Marsha Ginsberg, 'English' Rob Howeel, 'The Hills of California' Marg Horwell and David Bergman, 'The Picture of Dorian Gray' Miriam Buether and 59, 'Stranger Things: The First Shadow' Scott Pask, 'Good Night, and Good Luck' Best scenic design of a musical Rachel Hauck, 'Swept Away' Dane Laffrey and George Reeve, 'Maybe Happy Ending' Arnulfo Maldonado, 'Buena Vista Social Club' Derek McLane, 'Death Becomes Her' Derek McLane, 'Just in Time' Best costume design of a play Brenda Abbandandolo, 'Good Night, and Good Luck' Marg Horwell, 'The Picture of Dorian Gray' Rob Howell, 'The Hills of California' Holly Pierson, 'Oh, Mary!' Brigitte Rieffenstuel, 'Stranger Things: The First Shadow' Best costume design of a musical Dede Ayite, 'Buena Vista Social Club' Gregg Barnes, 'BOOP! The Musical' Clint Ramos, 'Maybe Happy Ending' Paul Tazewell, 'Death Becomes Her' Catherine Zuber, 'Just in Time' Best lighting design of a play Natasha Chivers, 'The Hills of California' Jon Clark, 'Stranger Things: The First Shadow' Heather Gilbert and David Bengali, 'Good Night, and Good Luck' Natasha Katz and Hannah Wasikeski, 'John Proctor is the Villain' Nick Schlieper, 'The Picture of Dorian Gray' Best lighting design of a musical Jack Knowles, 'Sunset Blvd.' Tyler Micoleau, 'Buena Vista Social Club' Scott Zielinski and Ruey Horng Sun, 'Floyd Collins' Ben Stanton, 'Maybe Happy Ending' Justin Townsend, 'Death Becomes Her' Best sound design of a play Paul Arditti, 'Stranger Things: The First Shadow' Palmer Hefferan, 'John Proctor is the Villain' Daniel Kluger, 'Good Night, and Good Luck' Advertisement Nick Powell, 'The Hills of California' Clemence Williams, 'The Picture of Dorian Gray' Best sound design of a musical Jonathan Deans, 'Buena Vista Social Club' Adam Fischer, 'Sunset Blvd.' Peter Hylenski, 'Just in Time' Peter Hylenski, 'Maybe Happy Ending' Dan Moses Schreier, 'Floyd Collins' Best choreography Joshua Bergasse, 'Smash' Camille A. Brown, 'Gypsy' Christopher Gatteli, 'Death Becomes Her' Jerrey Mitchell, 'BOOP! The Musical' Patricia Delgado and Justin Peck, 'Buena Vista Social Club' Best orchestrations Andrew Resnick and Michael Thuber, 'Justin Time' Will Aronson, 'Maybe Happy Ending' Bruce Coughlin, 'Floyd Collins' Marco Paguia, 'Buena Vista Social Club' David Cullen and Andrew Lloyd Webber, 'Sunset Blvd.' Don Aucoin can be reached at

Broadway has finally found its Gen Z audience — by telling Gen Z stories
Broadway has finally found its Gen Z audience — by telling Gen Z stories

Gulf Today

time06-06-2025

  • Entertainment
  • Gulf Today

Broadway has finally found its Gen Z audience — by telling Gen Z stories

Kimberly Belflower knew 'John Proctor is the Villain' needed its final cathartic scene to work — and, for that, it needed Lorde's 'Green Light.' 'I literally told my agent, 'I would rather the play just not get done if it can't use that song,'' the playwright laughed. She wrote Lorde a letter, explaining what the song meant, and got her green light. Starring Sadie Sink, the staggering play about high schoolers studying 'The Crucible' as the #MeToo movement arrives in their small Georgia town, earned seven Tony nominations, including best new play — the most of any this season. It's among a group of Broadway shows that have centered the stories of young people and attracted audiences to match. Sam Gold's Brooklyn-rave take on 'Romeo + Juliet,' nominated for best revival of a play and led by Kit Connor and Rachel Zegler with music from Jack Antonoff, drew the youngest ticket-buying audience recorded on Broadway, producers reported, with 14% of ticket purchasers aged 18-24, compared to the industry average of 3%. The shows share some DNA: pop music (specifically the stylings of Antonoff, who also produced 'Green Light'), Hollywood stars with established fanbases and stories that reflect the complexity of young adulthood. 'It was very clear that young people found our show because it was doing what theater's supposed to do,' Gold said. 'Be a mirror.' Rachel Zegler (right) and Kit Connor, during a performance of 'Romeo + Juliet' in New York. Associated Press The themes 'John Proctor' investigates aren't danced around (until they literally are). The girls are quick to discuss #MeToo's impact, intersectional feminism and autonomy. Their conversations, true to teenage girlhood, are laced with comedy and pop culture references — Taylor Swift, Beyoncé, 'Twilight,' and, of course, Lorde. Fina Strazza, 19, portrays Beth, a leader who is whip-smart and well-intentioned — but whose friendships and belief system are shaken by the play's revelations. 'You have so much empathy and are so invested in her, but she still has these mishaps and slip-ups that young people often have,' said Strazza, nominated for best featured actor in a play. Some audience members have given her letters detailing how Beth helped them forgive themselves for how they handled similar experiences. The script is written in prose, with frequent line breaks and infrequent capital letters. Director Danya Taymor, nominated for best direction of a play a year after winning a Tony for another teenage canon classic, 'The Outsiders, ' was drawn to that rhythm — and how Belflower's depiction of adolescence captured its intensity, just as S.E. Hinton had. 'There's something about the teenage years that is so raw,' Taymor said. 'None of us can escape it.' During his Tony-winning production of 'An Enemy of the People,' Gold found himself having conversations with young actors and theatergoers about climate change, politics and how 'theatre was something that people their age and younger really need in a different way, as the world is becoming so addicted to technology,' he said. That conjured 'Romeo and Juliet.' The original text 'has it all in terms of what it means to inherit the future that people older than you have created,' Gold said. Alyah Chanelle Scott (left), Kathryn Gallagher and Julia Lester appear in a scene from 'All Nighter' in New York. Associated Press Building the world of this show, with an ensemble under 30, was not unlike building 'An Enemy of the People,' set in 19th century Norway, Gold said: 'I think the difference is that the world that I made for this show is something that a very hungry audience had not gotten to see.' Fans, Gold correctly predicted, were ravenous. Demand ahead of the first preview prompted a preemptive extension. Word (and bootleg video) of Connor doing a pullup to kiss Zegler made the rounds. 'Man of the House,' an Antonoff-produced ballad sung by Zegler mid-show, was released as a single. With the show premiering just before the US presidential election, Voters of Tomorrow even registered new voters in the lobby. Audiences proved willing to pay: Average ticket prices hovered around $150. Cheaper rush and lottery tickets drew lines hours before the box office opened. Every week but one sold out. 'The show was initially really well sold because we had a cast that appealed to a really specific audience,' said producer Greg Nobile of Seaview Productions. 'We continued to see the houses sell out because these audiences came, and they were all over online talking about the ways in which they actually felt seen.' Thomas Laub, 28, and Alyah Chanelle Scott, 27, started Runyonland Productions for that very reason. 'We both felt a lot of frustration with the industry, and the ways that we were boxed out of it as students in Michigan who were able to come to New York sparingly,' Laub said. Runyonland was launched in 2018 with the premise that highlighting new, bold voices would bring change. Producing 'John Proctor,' Scott said, gave Runyonland the opportunity to target that audience on a Broadway scale. Belflower developed the show with students as part of a The Farm College Collaboration Project. It's been licensed over 100 times for high school and college productions. The Broadway production's social and influencer marketing is run by 20-somethings, too. Previews attracted fans with a $29 ticket lottery. While average prices jumped to over $100 last week (still below the Broadway-wide average), $40 rush, lottery and standing room tickets have sold out most nights, pushing capacity over 100%. The success is validating Runyonland's mission, Laub said. 'Alyah doesn't believe me that I cry every time at the end,' Laub said. Scott laughs. 'I just want to assure you, on the record, that I do indeed cry every time.' Associated Press

Broadway has found its Gen Z audience — by telling Gen Z stories
Broadway has found its Gen Z audience — by telling Gen Z stories

Japan Today

time05-06-2025

  • Entertainment
  • Japan Today

Broadway has found its Gen Z audience — by telling Gen Z stories

This image shows Rachel Zegler as Juliet, right, and Kit Connor as Romeo, during a performance of "Romeo + Juliet" in New York. By ELISE RYAN Kimberly Belflower knew 'John Proctor is the Villain' needed its final cathartic scene to work — and, for that, it needed Lorde's 'Green Light.' 'I literally told my agent, 'I would rather the play just not get done if it can't use that song,'' the playwright laughed. She wrote Lorde a letter, explaining what the song meant, and got her green light. Starring Sadie Sink, the staggering play about high schoolers studying 'The Crucible' as the #MeToo movement arrives in their small Georgia town, earned seven Tony nominations, including best new play — the most of any this season. It's among a group of Broadway shows that have centered the stories of young people and attracted audiences to match. Sam Gold's Brooklyn-rave take on 'Romeo + Juliet,' nominated for best revival of a play and led by Kit Connor and Rachel Zegler with music from Jack Antonoff, drew the youngest ticket-buying audience recorded on Broadway, producers reported, with 14% of ticket purchasers aged 18-24, compared to the industry average of 3%. The shows share some DNA: pop music (specifically the stylings of Antonoff, who also produced 'Green Light'), Hollywood stars with established fanbases and stories that reflect the complexity of young adulthood. 'It was very clear that young people found our show because it was doing what theater's supposed to do,' Gold said. 'Be a mirror.' The themes 'John Proctor' investigates aren't danced around (until they literally are). The girls are quick to discuss #MeToo's impact, intersectional feminism and sexual autonomy. Their conversations, true to teenage girlhood, are laced with comedy and pop culture references — Taylor Swift, Beyoncé, 'Twilight,' and, of course, Lorde. Fina Strazza, 19, portrays Beth, a leader who is whip-smart and well-intentioned — but whose friendships and belief system are shaken by the play's revelations. 'You have so much empathy and are so invested in her, but she still has these mishaps and slip-ups that young people often have,' said Strazza, nominated for best featured actor in a play. Some audience members have given her letters detailing how Beth helped them forgive themselves for how they handled similar experiences. The script is written in prose, with frequent line breaks and infrequent capital letters. Director Danya Taymor, nominated for best direction of a play a year after winning a Tony for another teenage canon classic, 'The Outsiders, ' was drawn to that rhythm — and how Belflower's depiction of adolescence captured its intensity, just as S.E. Hinton had. 'There's something about the teenage years that is so raw,' Taymor said. 'None of us can escape it.' During his Tony-winning production of 'An Enemy of the People,' Gold found himself having conversations with young actors and theatergoers about climate change, politics and how 'theater was something that people their age and younger really need in a different way, as the world is becoming so addicted to technology,' he said. That conjured 'Romeo and Juliet.' The original text 'has it all in terms of what it means to inherit the future that people older than you have created,' Gold said. Building the world of this show, with an ensemble under 30, was not unlike building 'An Enemy of the People,' set in 19th century Norway, Gold said: 'I think the difference is that the world that I made for this show is something that a very hungry audience had not gotten to see.' Fans, Gold correctly predicted, were ravenous. Demand ahead of the first preview prompted a preemptive extension. Word (and bootleg video) of Connor doing a pullup to kiss Zegler made the rounds. 'Man of the House,' an Antonoff-produced ballad sung by Zegler mid-show, was released as a single. With the show premiering just before the U.S. presidential election, Voters of Tomorrow even registered new voters in the lobby. Audiences proved willing to pay: Average ticket prices hovered around $150. Cheaper rush and lottery tickets drew lines hours before the box office opened. Every week but one sold out. 'The show was initially really well sold because we had a cast that appealed to a really specific audience,' said producer Greg Nobile of Seaview Productions. 'We continued to see the houses sell out because these audiences came, and they were all over online talking about the ways in which they actually felt seen.' Thomas Laub, 28, and Alyah Chanelle Scott, 27, started Runyonland Productions for that very reason. 'We both felt a lot of frustration with the industry, and the ways that we were boxed out of it as students in Michigan who were able to come to New York sparingly,' Laub said. Runyonland was launched in 2018 with the premise that highlighting new, bold voices would bring change. This spring, Scott, known for playing Whitney in HBO's 'Sex Lives of College Girls,' acted off-Broadway in Natalie Margolin's 'All Nighter.' 'I was standing onstage and looking out and seeing the college kids that I was playing,' Scott said. 'I was like, 'I respect you so much. I want to do you proud. I want to show you a story that represents you in a way that doesn't belittle or demean you, but uplifts you.'' Producing 'John Proctor,' Scott said, gave Runyonland the opportunity to target that audience on a Broadway scale. Belflower developed the show with students as part of a The Farm College Collaboration Project. It's been licensed over 100 times for high school and college productions. The Broadway production's social and influencer marketing is run by 20-somethings, too. Previews attracted fans with a $29 ticket lottery. While average prices jumped to over $100 last week (still below the Broadway-wide average), $40 rush, lottery and standing room tickets have sold out most nights, pushing capacity over 100%. The success is validating Runyonland's mission, Laub said. 'Alyah doesn't believe me that I cry every time at the end,' Laub said. Scott laughs. 'I just want to assure you, on the record, that I do indeed cry every time.' The final scene of 'John Proctor' is a reclamation fueled by rage and 'Green Light.' Capturing that electricity has been key to the show's marketing. 'The pullup (in 'Romeo + Juliet') is so impactful because it's so real. It's like so exactly what a teenage boy would do,' Taymor said. 'I think when you see the girls in 'John Proctor' screaming ... it hits you in a visceral way.' That screaming made the Playbill cover. 'In my opinion, the look and feel of that campaign feels different from a traditional theatrical campaign, and it feels a lot closer to a film campaign,' Laub said. The show's team indeed considered the zeitgeist-infiltrating work of their sister industries, specifically studios like Neon and A24. In May, 'John Proctor is the Villain' finished its second 'spirit week' with a school spirit day. Earlier events included an ice cream social — actors served Van Leeuwen — a silent disco and a banned book giveaway. For those not in their own school's colors, the merch stand offered T-shirts, including one printed with the Walt Whitman-channeling line said by Sink's Shelby: 'I contain frickin' multitudes.' Julia Lawrence, 26, designed the shirt after the show's team saw her TikTok video reimagining their traditional merch into something more like a concert tee. 'It's just so incredible to bring Gen Z into the theater that way, especially at a time when theater has never been more important,' Lawrence said. 'In a world that's overpowered by screens, live art can be such a powerful way to find understanding.' © Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

How Broadway found its Gen Z audience
How Broadway found its Gen Z audience

New York Post

time05-06-2025

  • Entertainment
  • New York Post

How Broadway found its Gen Z audience

NEW YORK — Kimberly Belflower knew 'John Proctor is the Villain' needed its final cathartic scene to work — and, for that, it needed Lorde's 'Green Light.' 'I literally told my agent, 'I would rather the play just not get done if it can't use that song,'' the playwright laughed. She wrote Lorde a letter, explaining what the song meant, and got her green light. Starring Sadie Sink, the staggering play about high schoolers studying 'The Crucible' as the #MeToo movement arrives in their small Georgia town, earned seven Tony nominations, including best new play — the most of any this season. It's among a group of Broadway shows that have centered the stories of young people and attracted audiences to match. Advertisement 6 Sadie Sink debuts on Broadway in 'John Proctor is the Villain.' AP Sam Gold's Brooklyn-rave take on 'Romeo + Juliet,' nominated for best revival of a play and led by Kit Connor and Rachel Zegler with music from Jack Antonoff, drew the youngest ticket-buying audience recorded on Broadway, producers reported, with 14% of ticket purchasers aged 18-24, compared to the industry average of 3%. The shows share some DNA: pop music (specifically the stylings of Antonoff, who also produced 'Green Light'), Hollywood stars with established fanbases and stories that reflect the complexity of young adulthood. 'It was very clear that young people found our show because it was doing what theater's supposed to do,' Gold said. 'Be a mirror.' Advertisement Embracing the poetry of teenage language The themes 'John Proctor' investigates aren't danced around (until they literally are). The girls are quick to discuss #MeToo's impact, intersectional feminism and sexual autonomy. Their conversations, true to teenage girlhood, are laced with comedy and pop culture references — Taylor Swift, Beyoncé, 'Twilight,' and, of course, Lorde. Fina Strazza, 19, portrays Beth, a leader who is whip-smart and well-intentioned — but whose friendships and belief system are shaken by the play's revelations. Advertisement 6 Rachel Zegler and Kit Connor perform in 'Romeo + Juliet.' AP 'You have so much empathy and are so invested in her, but she still has these mishaps and slip-ups that young people often have,' said Strazza, nominated for best featured actor in a play. Some audience members have given her letters detailing how Beth helped them forgive themselves for how they handled similar experiences. The script is written in prose, with frequent line breaks and infrequent capital letters. Director Danya Taymor, nominated for best direction of a play a year after winning a Tony for another teenage canon classic, 'The Outsiders,' was drawn to that rhythm — and how Belflower's depiction of adolescence captured its intensity, just as S.E. Hinton had. 'There's something about the teenage years that is so raw,' Taymor said. 'None of us can escape it.' Classic themes, made modern Advertisement During his Tony-winning production of 'An Enemy of the People,' Gold found himself having conversations with young actors and theatergoers about climate change, politics and how 'theater was something that people their age and younger really need in a different way, as the world is becoming so addicted to technology,' he said. That conjured 'Romeo and Juliet.' The original text 'has it all in terms of what it means to inherit the future that people older than you have created,' Gold said. 6 Sadie Sink and Amalia Yoo performan in 'John Proctor Is the Villain.' AP Building the world of this show, with an ensemble under 30, was not unlike building 'An Enemy of the People,' set in 19th century Norway, Gold said: 'I think the difference is that the world that I made for this show is something that a very hungry audience had not gotten to see.' Fans, Gold correctly predicted, were ravenous. Demand ahead of the first preview prompted a preemptive extension. Word (and bootleg video) of Connor doing a pullup to kiss Zegler made the rounds. 'Man of the House,' an Antonoff-produced ballad sung by Zegler mid-show, was released as a single. With the show premiering just before the U.S. presidential election, Voters of Tomorrow even registered new voters in the lobby. Audiences proved willing to pay: Average ticket prices hovered around $150. Cheaper rush and lottery tickets drew lines hours before the box office opened. Every week but one sold out. 'The show was initially really well sold because we had a cast that appealed to a really specific audience,' said producer Greg Nobile of Seaview Productions. 'We continued to see the houses sell out because these audiences came, and they were all over online talking about the ways in which they actually felt seen.' 6 'Romeo + Juliet' is nominated for best revival of a play. AP Building a Gen Z theater experience with Gen Z Advertisement Thomas Laub, 28, and Alyah Chanelle Scott, 27, started Runyonland Productions for that very reason. 'We both felt a lot of frustration with the industry, and the ways that we were boxed out of it as students in Michigan who were able to come to New York sparingly,' Laub said. Runyonland was launched in 2018 with the premise that highlighting new, bold voices would bring change. This spring, Scott, known for playing Whitney in HBO's 'Sex Lives of College Girls,' acted off-Broadway in Natalie Margolin's 'All Nighter.' 'I was standing onstage and looking out and seeing the college kids that I was playing,' Scott said. 'I was like, 'I respect you so much. I want to do you proud. I want to show you a story that represents you in a way that doesn't belittle or demean you, but uplifts you.'' Advertisement Producing 'John Proctor,' Scott said, gave Runyonland the opportunity to target that audience on a Broadway scale. Belflower developed the show with students as part of a The Farm College Collaboration Project. It's been licensed over 100 times for high school and college productions. The Broadway production's social and influencer marketing is run by 20-somethings, too. 6 Maggie Kuntz, Morgan Scott and Amalia Yoo during a performance of 'John Proctor Is the Villain.' AP Previews attracted fans with a $29 ticket lottery. While average prices jumped to over $100 last week (still below the Broadway-wide average), $40 rush, lottery and standing room tickets have sold out most nights, pushing capacity over 100%. The success is validating Runyonland's mission, Laub said. 'Alyah doesn't believe me that I cry every time at the end,' Laub said. Scott laughs. 'I just want to assure you, on the record, that I do indeed cry every time.' Harnessing a cultural catharsis Advertisement The final scene of 'John Proctor' is a reclamation fueled by rage and 'Green Light.' Capturing that electricity has been key to the show's marketing. 'The pullup (in 'Romeo + Juliet') is so impactful because it's so real. It's like so exactly what a teenage boy would do,' Taymor said. 'I think when you see the girls in 'John Proctor' screaming … it hits you in a visceral way.' That screaming made the Playbill cover. 'In my opinion, the look and feel of that campaign feels different from a traditional theatrical campaign, and it feels a lot closer to a film campaign,' Laub said. The show's team indeed considered the zeitgeist-infiltrating work of their sister industries, specifically studios like Neon and A24. In May, 'John Proctor is the Villain' finished its second 'spirit week' with a school spirit day. Earlier events included an ice cream social — actors served Van Leeuwen — a silent disco and a banned book giveaway. For those not in their own school's colors, the merch stand offered T-shirts, including one printed with the Walt Whitman-channeling line said by Sink's Shelby: 'I contain frickin' multitudes.' Advertisement 6 'John Proctor Is the Villain' centers on high schoolers studying 'The Crucible' as the #MeToo movement arrives in their small Georgia town. AP Julia Lawrence, 26, designed the shirt after the show's team saw her TikTok video reimagining their traditional merch into something more like a concert tee. 'It's just so incredible to bring Gen Z into the theater that way, especially at a time when theater has never been more important,' Lawrence said. 'In a world that's overpowered by screens, live art can be such a powerful way to find understanding.'

Broadway has found its Gen Z audience - by telling Gen Z stories
Broadway has found its Gen Z audience - by telling Gen Z stories

Hamilton Spectator

time05-06-2025

  • Entertainment
  • Hamilton Spectator

Broadway has found its Gen Z audience - by telling Gen Z stories

NEW YORK (AP) — Kimberly Belflower knew 'John Proctor is the Villain' needed its final cathartic scene to work — and, for that, it needed Lorde's 'Green Light.' 'I literally told my agent, 'I would rather the play just not get done if it can't use that song,'' the playwright laughed. She wrote Lorde a letter, explaining what the song meant, and got her green light. Starring Sadie Sink , the staggering play about high schoolers studying 'The Crucible' as the #MeToo movement arrives in their small Georgia town, earned seven Tony nominations , including best new play — the most of any this season. It's among a group of Broadway shows that have centered the stories of young people and attracted audiences to match. Sam Gold's Brooklyn-rave take on 'Romeo + Juliet,' nominated for best revival of a play and led by Kit Connor and Rachel Zegler with music from Jack Antonoff , drew the youngest ticket-buying audience recorded on Broadway, producers reported, with 14% of ticket purchasers aged 18-24, compared to the industry average of 3%. The shows share some DNA: pop music (specifically the stylings of Antonoff, who also produced 'Green Light'), Hollywood stars with established fanbases and stories that reflect the complexity of young adulthood. 'It was very clear that young people found our show because it was doing what theater's supposed to do,' Gold said. 'Be a mirror.' Embracing the poetry of teenage language The themes 'John Proctor' investigates aren't danced around (until they literally are). The girls are quick to discuss #MeToo's impact, intersectional feminism and sexual autonomy. Their conversations, true to teenage girlhood, are laced with comedy and pop culture references — Taylor Swift, Beyoncé, 'Twilight,' and, of course, Lorde. Fina Strazza, 19, portrays Beth, a leader who is whip-smart and well-intentioned — but whose friendships and belief system are shaken by the play's revelations. 'You have so much empathy and are so invested in her, but she still has these mishaps and slip-ups that young people often have,' said Strazza, nominated for best featured actor in a play. Some audience members have given her letters detailing how Beth helped them forgive themselves for how they handled similar experiences. The script is written in prose, with frequent line breaks and infrequent capital letters. Director Danya Taymor, nominated for best direction of a play a year after winning a Tony for another teenage canon classic, 'The Outsiders, ' was drawn to that rhythm — and how Belflower's depiction of adolescence captured its intensity, just as S.E. Hinton had. 'There's something about the teenage years that is so raw,' Taymor said. 'None of us can escape it.' Classic themes, made modern During his Tony-winning production of 'An Enemy of the People,' Gold found himself having conversations with young actors and theatergoers about climate change, politics and how 'theater was something that people their age and younger really need in a different way, as the world is becoming so addicted to technology,' he said. That conjured 'Romeo and Juliet.' The original text 'has it all in terms of what it means to inherit the future that people older than you have created,' Gold said. Building the world of this show, with an ensemble under 30, was not unlike building 'An Enemy of the People,' set in 19th century Norway, Gold said: 'I think the difference is that the world that I made for this show is something that a very hungry audience had not gotten to see.' Fans, Gold correctly predicted, were ravenous. Demand ahead of the first preview prompted a preemptive extension. Word (and bootleg video) of Connor doing a pullup to kiss Zegler made the rounds. 'Man of the House,' an Antonoff-produced ballad sung by Zegler mid-show, was released as a single. With the show premiering just before the U.S. presidential election, Voters of Tomorrow even registered new voters in the lobby. Audiences proved willing to pay: Average ticket prices hovered around $150. Cheaper rush and lottery tickets drew lines hours before the box office opened. Every week but one sold out. 'The show was initially really well sold because we had a cast that appealed to a really specific audience,' said producer Greg Nobile of Seaview Productions. 'We continued to see the houses sell out because these audiences came, and they were all over online talking about the ways in which they actually felt seen.' Building a Gen Z theater experience with Gen Z Thomas Laub, 28, and Alyah Chanelle Scott, 27, started Runyonland Productions for that very reason. 'We both felt a lot of frustration with the industry, and the ways that we were boxed out of it as students in Michigan who were able to come to New York sparingly,' Laub said. Runyonland was launched in 2018 with the premise that highlighting new, bold voices would bring change. This spring, Scott, known for playing Whitney in HBO's 'Sex Lives of College Girls,' acted off-Broadway in Natalie Margolin's 'All Nighter.' 'I was standing onstage and looking out and seeing the college kids that I was playing,' Scott said. 'I was like, 'I respect you so much. I want to do you proud. I want to show you a story that represents you in a way that doesn't belittle or demean you, but uplifts you.'' Co-producing 'John Proctor,' Scott said, gave Runyonland the opportunity to target that audience on a Broadway scale. Belflower developed the show with students as part of a The Farm College Collaboration Project. It's been licensed over 100 times for high school and college productions. The Broadway production's social and influencer marketing is run by 20-somethings, too. Previews attracted fans with a $29 ticket lottery. While average prices jumped to over $100 last week (still below the Broadway-wide average), $40 rush, lottery and standing room tickets have sold out most nights, pushing capacity over 100%. The success is validating Runyonland's mission, Laub said. 'Alyah doesn't believe me that I cry every time at the end,' Laub said. Scott laughs. 'I just want to assure you, on the record, that I do indeed cry every time.' Harnessing a cultural catharsis The final scene of 'John Proctor' is a reclamation fueled by rage and 'Green Light.' Capturing that electricity has been key to the show's marketing. 'The pullup (in 'Romeo + Juliet') is so impactful because it's so real. It's like so exactly what a teenage boy would do,' Taymor said. 'I think when you see the girls in 'John Proctor' screaming ... it hits you in a visceral way.' That screaming made the Playbill cover. 'In my opinion, the look and feel of that campaign feels different from a traditional theatrical campaign, and it feels a lot closer to a film campaign,' Laub said. The show's team indeed considered the zeitgeist-infiltrating work of their sister industries, specifically studios like Neon and A24. In May, 'John Proctor is the Villain' finished its second 'spirit week' with a school spirit day. Earlier events included an ice cream social — actors served Van Leeuwen — a silent disco and a banned book giveaway. For those not in their own school's colors, the merch stand offered T-shirts, including one printed with the Walt Whitman-channeling line said by Sink's Shelby: 'I contain frickin' multitudes.' Julia Lawrence, 26, designed the shirt after the show's team saw her TikTok video reimagining their traditional merch into something more like a concert tee. 'It's just so incredible to bring Gen Z into the theater that way, especially at a time when theater has never been more important,' Lawrence said. 'In a world that's overpowered by screens, live art can be such a powerful way to find understanding.' ___ For more coverage of the 2025 Tony Awards, visit .

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