Kingston Technology Supports Windows 11 Migration
Home » Emerging technologies » Storage » Kingston Technology Supports Windows 11 Migration
Kingston Technology has announced its commitment to support enterprises across the Middle East as Microsoft prepares to end support for Windows 10 in October 2025.
The company revealed that its next-generation SSD and DRAM solutions are helping organizations take control of their upgrade paths with future-ready memory technology.
This support aims to ensure a smooth and secure transition to modern platforms like Windows 11 and Windows 365.
Digital transformation remains central to the national visions of the UAE and Saudi Arabia. Initiatives like the UAE Digital Government Strategy 2025 and Saudi Vision 2030 are pushing enterprises to modernize IT infrastructure.
Kingston Technology reported that running critical operations on unsupported systems increases risk. To reduce this, the company is offering high-performance memory upgrades that boost productivity and ensure compliance.
Khalil Yazbeck, Business Development Manager – UAE, Kuwait, Qatar and Oman at Kingston Technology, stated: 'As organizations in the Middle East plan their next move, Kingston stands ready as a strategic partner to deliver the tools and knowledge needed for a smooth migration.'
He added that Kingston's SSD and DRAM solutions are designed to meet Windows 11 hardware requirements. These upgrades help increase system performance and device longevity.
Furthermore, the company reported that simply meeting Windows 11's minimum hardware specs is not enough. Unlocking the full potential of modern systems requires high-capacity memory and storage.
Kingston's NVMe SSDs and DRAM offer several benefits: Faster boot times and file access
Improved multitasking and performance for AI and data-heavy tasks
The company emphasized that upgrading existing devices is often the smartest path. It balances cost and performance and aligns with long-term IT strategies.
Kingston Technology warned that keeping Windows 10 without support poses security risks. Enterprises relying on outdated systems may face compliance issues.
Some may consider paying for extended support, but Kingston noted this is a costly temporary solution. It doesn't improve performance or reduce risk.
Buying new devices guarantees performance but comes with high upfront costs. AI PCs, while promising, still face memory and compatibility limits.
Instead, Kingston recommended upgrading current devices with SSDs and DRAM to enhance efficiency, lifespan, and return on investment.
'Our mission is to deliver performance without compromise,' Yazbeck said. 'We are enabling Middle East enterprises to future-proof operations and turn challenges into advantages.'
Kingston Technology continues to position itself as a trusted global partner with the tools and expertise to guide secure migrations.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The National
18 hours ago
- The National
Subpoenas issued after Builder.ai declares insolvency
Some current and former staffers at a once-promising AI start-up, have been issued subpoenas from the US Attorney's office in Manhattan days after the company declared insolvency. A former high-level employee at the Microsoft-backed company confirmed that, on the advice of counsel, some employees have been asked to preserve documents and other evidence related to a potential criminal investigation. 'They're looking into inflated sales numbers and round tripping,' a former staffer said, referring to a method for evading taxes. Regardless of whether or not the investigations lead to any litigation or prosecutions, the London-based days as a high-flying start-up are done. 'They're entering insolvency and every jurisdiction is different, so all of our end dates are all different, but the company is essentially done,' the former employee said. The US Attorney's office in Manhattan declined The National's requests for comment. It's a precipitous fall for a company that once achieved unicorn status, receiving a valuation of more than $1 billion. Another former employee spoke to The National last week to raise concerns about 'Founder Sachin Dev Duggal, who has since moved to Dubai, has also been a prominent speaker at many conferences across the region, contributing thought leadership to the tech and business community,' the former employee said in an email. Mr Duggal was removed as chief executive in March, though he retained an association with the company, along with the title of 'chief wizard'. In 2024, when was flush with investor cash and in the tech world's good graces, Mr Duggal briefly spoke to The National as he appeared at an event hosted by the Dubai Multi Commodities Centre, which had just announced a new AI centre. 'With this centre, we're helping to unveil a portal to global commerce,' he said at the time, reflecting on why chose DMCC as an ecosystem partner. 'We didn't want to be a software company just surrounded by other software companies, we wanted to be surrounded by potential customers and peers,' Mr Duggal added, referring to DMCC's reach and partnerships with gold, diamond, tea, coffee, crypto and gaming entities, to name a few. According to employees and media reports, failed to meet revenue expectations. It had promised to make mobile app development as 'easy as buying a pizza' but struggled to create reliable products, disappointing investors and creating a chasm between expectations and financial reality. Mr Duggal requested additional investment funds, as well as an emergency loan months before he was stripped of the chief executive title. Audits later revealed a high likelihood that sales projections had been fudged, causing concern about other potential financial irregularities. LinkedIn page, which has 288,000 followers, turned off the comment section for a post announcing the company's insolvency proceedings. 'Despite the tireless efforts of our current team and exploring every possible option, the business has been unable to recover from historic challenges and past decisions that placed significant strain on its financial position,' the post reads. 'We will work closely with the appointed administrators to ensure an orderly process and to explore all available options for parts of the business, where possible.' The company has become a cautionary tale of high-flying AI expectations meeting the realities of a competitive and crowded tech market. It's unclear if there will be any surviving pieces of intellectual property that might help survive in a different guise. Mr Duggal, whose confidence and bold projections helped to put on the map, did not immediately respond to The National's requests for comment. He did, however, post some thoughts on a alumni LinkedIn group. 'I don't think the story is done yet, but irrespective if I can be of any help to any of you as you make this transition in life please know I'm only a message away,' he posted in part. 'And more importantly – if I didn't listen, if I was short, if I was unreasonable – I'm sorry.' In the UAE, the DMCC, with which had an 'ecosystem partnership', said it was evaluating developments. The company has its headquarters in London and has offices in locations including New York and Dubai.
Campaign ME
21 hours ago
- Campaign ME
The new rules of ROI: How MENA marketers can win in a fragmented, data-driven era
The marketing playbook is undergoing a pivotal shift amid evolving economic landscapes, demanding strategic and thoughtful planning from businesses across the region. In MENA, companies are grappling with persistent inflation, currency volatility, and high interest rates, all of which are prompting tighter scrutiny on budget allocation and a sharper focus on return on investment (ROI). Fiscal deficits are widening, with Saudi Arabia projected to reach 2.3 per cent of GDP, while geopolitical tensions and global supply chain disruptions from tariffs and conflicts continue to fuel uncertainty. Still, the region offers compelling opportunities. The GCC continues to outperform the broader MENA region, with the UAE's economy expected to grow 4.8 per cent in 2025, driven largely by non-oil sectors. A regional tourism boom is also underway, Dubai welcomed over 18 million visitors in 2024 and ambitious economic diversification strategies like Saudi Vision 2030 and We the UAE 2031 are helping maintain investor optimism. The ROI reset Media fragmentation is adding complexity to the marketing landscape. With a growing number of online and offline touchpoints, marketers are under pressure to deliver ROI across an increasingly fragmented media environment. Emerging channels like Connected TV (CTV) are gaining traction, with the GCC's CTV sector projected to grow at a compound annual rate of 15 per cent through 2025. Meanwhile, retail media is expected to propel MENA's e-commerce market to $57 billion in 2026, reinforcing the strategic role of marketing in driving business outcomes. This rising pressure from economic headwinds to evolving privacy regulations demands a reset. Brands must rethink how they connect with consumers. I've drawn on Snap's experience supporting brands and agencies across the region to identify three key recommendations to help marketers maximise their return on investments, navigate market volatility and prepare for the slower summer season and the high impact peak periods ahead. Three ways to maximise ROI in a fragmented ecosystem 1. Invest in holistic measurement frameworks A robust, future-facing measurement strategy is the foundation of marketing effectiveness today. As measurement capabilities become more complex, marketers are rediscovering the value of holistic, aggregate approaches like Marketing Mix Modeling (MMM). Rather than over-indexing on short-term or last-click metrics, which no longer reflect the multi-touch, multi-platform reality of consumer behaviour, MMM allows marketers a clearer view of the long-term business impact. According to a recent eMarketer report, while 78 per cent of marketers still use last-click attribution, three in four are moving toward more sophisticated approaches like MMM. These insights highlight how MMM can uncover underappreciated channels and guide smarter budget allocation. The most forward-thinking brands are triangulating multiple measurement tools, combining MMM, incrementality testing, and advanced attribution, to form a more accurate picture of performance. This shift requires agencies and advertisers to rethink their KPIs, embed MMM into their planning cycles, and balance short-term performance tracking with strategic evaluation frameworks. 2. Let algorithms do the heavy lifting Managing campaigns manually across fragmented platforms is no longer sustainable. With consumers spread across countless platforms and formats, it's no longer about micromanaging placements, it's about setting the right objectives and letting platforms' algorithms work in real time. Features like Target Cost Bidding (tCPA) and Campaign Budget Optimisation (CBO) are helping brands automate bidding and budget allocation toward the highest-converting audiences. This approach requires advertisers to define exact KPIs upfront and trust the algorithm to optimise towards them, rather than defaulting to manual campaign adjustments. Brands embracing these strategies have seen tangible success, with tCPA and CBO improving cost per action (CPA) and cost per mille (CPM) performance while maximising conversion volumes. Still, each platform's algorithm behaves differently. Winning marketers tailor their strategy to each channel's unique dynamics rather than copy-pasting best practices. 3. Improve your data signal quality In a privacy-first world, your data inputs are your competitive advantage. The quality of the signals brands send to platforms is now one of the most critical performance levers. Stronger signals, whether via pixel, mobile measurement partners (MMP), or Conversions API (CAPI), enable more accurate targeting, smarter optimisation, and clearer attribution. For web advertisers using the Snap Pixel and integrating the Conversions API, Snapchat data shows a 22 per cent increase in attributed purchases and an 18 per cent improvement in cost per purchase. For iOS app advertisers using an MMP alongside CAPI, there is a 47 per cent increase in attributed installs. This is especially vital as regulations like GDPR and DSA, along with ecosystem shifts such as ATT and cookie deprecation, have strengthened consumer privacy protections and reshaped how data is collected and used. High-quality first-party data is no longer optional; it's essential to performance and future-proofing. In this complex but opportunity-rich landscape, the marketers who succeed will be those who evolve quickly and strategically. By investing in holistic measurement, leaning into algorithmic optimisation, and strengthening their data foundations, brands and agencies can navigate the shifting MENA media ecosystem with clarity and confidence. This trifecta – measurement triangulation, smarter execution, and strong signal quality – will enable marketers to cut through the noise, outperform competitors, and drive meaningful, measurable growth. Those who embrace this shift early will set the pace for performance marketing across MENA's increasingly complex and dynamic landscape. By Rasha ElGhoussaini, Head of Agency, Snap.
Arabian Business
a day ago
- Arabian Business
While the West debates AI regulation, the UAE is deploying it at scale
The West is stuck in an exhausting cycle of AI anxiety. Europeans craft elaborate regulatory frameworks. Americans oscillate between Silicon Valley techno-optimism and Washington hand-wringing. Meanwhile, the United Arab Emirates has simply gotten on with it. When Dubai announced plans to roll out free ChatGPT Plus subscriptions for residents as part of the Stargate UAE project, it was making a strategic declaration to the world. The UAE is participating in the AI revolution by methodically positioning to dominate the global AI landscape. This is not national romanticism; it's a cold-eyed assessment of how the UAE is systematically building the infrastructure, partnerships, and expertise to lead the next technological era. Let's talk numbers. a multi-billion dollar investment in the Stargate UAE computing cluster –expected to become one of the world's largest AI hubs with a 1-gigawatt facility – anchors the country's infrastructure ambitions; a state-owned AI investment vehicle (MGX) targeting $100 billion in assets; Microsoft's $1.5 billion stake in Abu Dhabi's G42 – these are the calculated chess pieces of a nation playing several moves ahead on the global chessboard. Strategic clarity amid Western confusion The European Union spent three years labouring over its AI Act, producing a byzantine classification system that neatly divides AI into risk categories with corresponding restrictions. This has resulted in a regulatory masterpiece that practically guarantees European technological irrelevance. The U.S.'s approach is hardly better – a haphazard blend of corporate self-regulation and fragmented state interventions that satisfies nobody. One federal agency warns of existential risk while another frets about falling behind China. Paralysis ensues. The UAE suffers no such confusion. The country appointed the world's first Minister of State for AI in 2017, a full six years before Sam Altman was testifying to Congress about the need for regulatory oversight. This was far from symbolic. It signaled an intention to integrate AI governance at the highest levels of government while Western democracies were still debating whether AI deserved cabinet-level attention. Confidence vs. anxiety The UAE's approach stems from a fundamental cultural difference. Western discourse frames AI through fear – job displacement, misinformation, existential risk. The UAE narrative is precisely the opposite. The Gulf nation sees AI as the logical extension of centuries of Arab mathematical and scientific tradition, from Al-Khwarizmi's algebra to today's neural networks. When the UAE revealed its intention to provide free ChatGPT Plus access to all residents, it was a cultural statement. In the Emirates, advanced technology is not something to fear or heavily restrict, but a birthright to be widely distributed. The Jais language model, launched in August 2023 as an Arabic-English LLM, exemplifies this approach. Western models treated Arabic as an afterthought; the UAE built one where the Arabic language and the region's cultural context were central. Forget technological nationalism, this is refusing to accept second-class status in the digital future. Diplomatic agility as competitive advantage Perhaps the UAE's most underappreciated advantage is diplomatic flexibility. While the U.S. and China engage in their technological cold war, restricting chip exports and investment flows, the UAE maintains productive relationships with both superpowers. Microsoft invests billions in the Emirati AI ecosystem while the country simultaneously maintains technological partnerships with Chinese firms. This is strategic genius. The UAE accesses Western investment and Chinese markets simultaneously, while both giants increasingly cut themselves off from each other. The UAE model offers something distinct from either American market-driven innovation or Chinese state-directed development. It blends centralised vision with market dynamism, state investment with private expertise. The results speak for themselves: the Advanced Technology Research Council's Falcon LLM outperforming Meta and Google in certain benchmarks; the Abu Dhabi Autonomous Racing League pushing boundaries of self-driving technology; ADNOC leveraging AI through platforms like its Panorama Digital Command Center to optimise operations and drive efficiency in the energy sector it has long dominated. Public buy-in, not resistance Perhaps most crucially, the UAE has achieved something many governments can only dream of: genuine public enthusiasm for AI. While Western populations grow increasingly suspicious of technology companies and algorithmic decision-making, citizens of the UAE view AI advancement as a source of national pride and a tangible symbol of the country's emergence as a global innovation leader. And this isn't accidental. Through initiatives like the UAE AI Programme, the country is aggressively upskilling its population to work with AI rather than compete against it. By framing AI as job creator rather than job destroyer, the UAE has transformed what could be public resistance into a powerful implementation advantage. ADNOC doesn't hide its AI integration. Instead, it proudly showcases how technologies like Neuron 5 optimise processes and reduce operational downtime. Retail giants like Majid Al Futtaim openly deploy AI-powered platforms for customer experiences. The UAE is normalising advanced AI in daily life while Western companies often downplay automation to avoid public backlash. The global stakes For Western readers thinking this is merely regional posturing, consider the implications. The UAE is demonstrating an alternative model of technological development that numerous countries find more appealing than either the American or Chinese approaches. This Gulf nation of 10 million people has become globally relevant in the most consequential technological transformation of our time. The Emirati model – centralised vision, aggressive investment, cultural confidence, and pragmatic implementation – offers a template for dozens of emerging economies watching this revolution unfold. The West may still enjoy significant advantages – elite universities, deep talent pools, and massive private sector investment. But these advantages are being steadily eroded by regulatory caution and cultural ambivalence. And history repeatedly confirms what we instinctively know: excessive regulation inevitably stifles the very innovation it attempts to guide. While Western nations draft position papers, the UAE builds AI infrastructure. While they debate hypothetical risks, it deploys real solutions. While they regulate, the UAE advances. For all the talk of AI competition between the U.S. and China, the most interesting model might be emerging from a small Gulf nation that many Western analysts still dismiss as a luxury tourism destination with outsized ambitions. They'd be wise to pay closer attention. History teaches us that technological revolutions often produce unexpected winners. Venice dominated early printing. Britain led industrialisation. America mastered computing. Each transformation reshuffled global power hierarchies.
