Apple could buy Perplexity AI, internal sources say
According to Mark Gurman's internal sources, Apple's executives are discussing the possibility of acquiring Perplexity AI, an AI-powered web search engine that has gained traction in the last year or so.
However, the discussions are at an early stage, and Apple's mergers and acquisitions chief is overseeing them, along with executives at Apple's AI department. So, it's too early to tell whether the two companies will reach a deal.
In fact, when asked for a comment, a Perplexity spokesperson said they have no knowledge of any current or future discussions on the matter.
Even if Apple decides to acquire Perplexity AI, it will have several hurdles to overcome. For instance, the company is currently valued at $14 billion, which would be its biggest investment to date. Also, Perplexity is already in advanced talks with Samsung to integrate some of its features into Samsung's ecosystem.
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