The real reason everyone is obsessed with Labubu dolls
The Labubu doll trend is driven by scarcity and the desire to participate in a 'quest,' making the hunt as important as the prize, according to psychotherapists.
Labubus, monster-like dolls with a fuzzy coat, red nose, rabbit-like ears, and sharp teeth, are considered 'ugly-cute' and have become a must-have accessory due to TikTok content creators.
The limited availability of Labubus, priced from $21.99, creates a sense of exclusivity and achievement when obtained, fueling a healthy resale market with prices up to $300 for a box of six.
Psychotherapists suggest Labubus represent a desire for something purely for joy, not function, offering a sense of belonging and social connection in a culture often focused on productivity and utility.
Experts view the Labubu trend as a fashion phenomenon that signals being part of an in-group, though some see it as a transitional item that brings people together.
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