Air India to Woo Indian Diaspora With Cheaper Fares, CEO Says
Air India Ltd. will woo the 35-million strong Indian diaspora with cheaper fares, as the carrier seeks to make up for its dated cabins amid upgrade delays, its top official said.
'People choose an airline for many things - price, travel duration, affinity with the culture or the food or just the perception of quality,' Chief Executive Officer Campbell Wilson said in an interview in Gurugram, near New Delhi. 'Because we know that our fleet is not consistent,' the airline may price accordingly, he said, without specifying how steep the discounts will be.
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