
First-Ever BUDX NBA House In India To Take Place In June
The National Basketball Association (NBA) and Budweiser today announced that the first-ever BUDX NBA House in India, an interactive fan event celebrating the convergence of basketball, music and culture, will take place on Saturday, June 7 and Sunday, June 8 at the DOME, SVP Stadium, in Mumbai. Held in conjunction with the 2025 NBA Finals, the two-day event will feature basketball-themed activities, live musical performances, meet-and-greets with five-time NBA champion Derek Fisher and Naismith Basketball Hall of Famer Gary Payton, photo opportunities with the Larry O'Brien Trophy, as well as performances by Sacramento Kings mascot Slamson, the Kings Dancers and the Kings' dunk team.
"The first BUDX NBA House will be a must-visit destination for the passionate NBA fans in India to come together and celebrate their love of the game amid the excitement of the NBA Finals," said NBA Asia Head of Strategy and NBA India Country Head Rajah Chaudhry. "We look forward to bringing this signature showcase of the NBA, music and culture to India at a time when there is incredible momentum around basketball in the country."
"Budweiser has always been at the forefront of cultural and entertainment experiences, and we are proud to associate with the NBA to bring the first-ever BUDX NBA House to India," said Vice President Marketing and Trade Marketing, AB InBev India, Vineet Sharma. "This collaboration reflects our commitment to creating unforgettable moments for fans that not only celebrate the game of basketball, but also push boundaries in offering immersive experiences in music, sports and culture. We have been pioneers in shaping music culture in India, and this experience will further our mission of bringing alive never-before seen trendsetting experiences for Indian youth."
BUDX NBA House will be produced and ticketed by District by Zomato. In addition to Budweiser, BUDX NBA House will be supported by a roster of partners, including Brand USA, Emirates and Visit California.
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Hindustan Times
9 minutes ago
- Hindustan Times
Fans deserve a better deal from sports administrators
The aftermath of the Bengaluru stampede made for an interesting case study. The police, the politicians, the Board of Control for Cricket in India (BCCI) and the franchise were all in a race to shirk responsibility and put the blame on someone else. 'The fans were uncontrollable,' said deputy chief minister of Karnataka DK Shivakumar. BCCI quickly issued a statement saying that they had no role in the event. The Royal Challengers Bengaluru (RCB) said 'the unfortunate incident' only came to light through media reports. The police, meanwhile, said they had not expected so many people to turn up and only deployed 1,000 personnel to manage the lakhs who turned up. While the compensation and financial support announced will help, it isn't the long-term solution India needs. The incident in Bengaluru was tragic, but the reality is that almost every well-attended Indian sporting event could so easily turn into a stampede. People (even if they are senior citizens) are made to walk long distances to the stadium because the parking lots are kilometres away, then they stand in line for hours and finally, enter through bottlenecks with police and private security ever-ready to use the omnipresent lathis. If that isn't enough to make you lose your cool, then comes the actual experience of the game itself. The view from the stands is poor, the toilets stink and the food often runs out. Some stadiums don't even offer the comfort of shade. That this happens in cricket, the most popular game in India, and one managed by the world's richest cricket board, suggests that it is likely the case in other sports as well. It's not that the tickets come cheap. In Bengaluru, the tickets during the IPL 2025 season went for anything between ₹2,300 and ₹42,000. At the top end, this is comparable to prices elsewhere in the world. But if stadium experiences were to be ranked, India would rank somewhere near the bottom. In Australia, by contrast, getting into a stadium means getting dropped by car right at the gate. There are so many volunteers around that help is never far away for the elderly, every stand has spots for the physically disabled and when it is too sunny, they hand out free sunscreen too. One would imagine Cricket Australia makes a lot more money than the BCCI, but it is not even close. To the Indian sports administrator, the fans are little more than cattle. Huddle them in, fill the stands, make them cheer the team and ignore their complaints. For even if they do, there are more than enough people waiting to take your place in the stands. While the number of fans is a boon for the sport, it is a curse for the fans themselves. The stampede must serve as a wake-up call for BCCI, which runs IPL as one of its subcommittees and earns millions of dollars from it. They must put in place protocols for any such celebration so as to ensure no human lives are lost in future. But it shouldn't end there. Addressing poor stadium conditions, improving ticket access, and fostering a more welcoming environment is important but showing empathy for the fans is a must. After all, who does the Indian team play for? Who does RCB (or any other team) play for? So many people turned up at the Chinnaswamy stadium in Bengaluru because the messaging around the passes wasn't clear: It was done just a few hours before the event. Then, that is what people usually do for games: Turn up and there are usually a few passes or tickets to be had — for a price of course. Administrators argue that the fans don't know better but the fans could argue that neither do the administrators. The voice of the cricket fan on subjects like these is ignored. It is worrying that India now wants to hold mega events such as the Olympics. In November 2024, the Indian Olympic Association formally sent a Letter of Intent to the International Olympic Committee's Future Host Commission expressing India's interest in hosting the Olympics and Paralympic Games in 2036. The infrastructure will be built, the stadiums will shine and the athletes will compete for glory. But what about the fans? Who, other than the lathi-charging policemen, will cater to them? An estimated 11.2 million people visited the Greater Paris area during the Paris 2024 Olympics — by 2036, the count may be way higher. Does India have a plan in place to deal with this influx? Or will they all be treated like the fans in Bengaluru? The truth is, there is no quick fix for this problem and small but concrete steps will be needed to change things. It may take time but it'll be worth it. Major events are as much about the fans as they are about the athletes. The experience matters to everyone and unless a stern message is sent to the administrators, things won't improve. Being a fan shouldn't be a dangerous business but in India, it clearly is. If the fans want better, they need to make themselves heard in a way that cannot be ignored. Just imagine the message that empty stadiums will send. Treat fans better or play to the sound of silence. The views expressed are personal.
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First Post
14 minutes ago
- First Post
Rohit Sharma reveals how his father reacted to sudden Test retirement: 'He was a little disappointed…'
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Time of India
14 minutes ago
- Time of India
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