KKV Expands Further in Thailand, Opens New Stores with Local Giants
BANGKOK--(BUSINESS WIRE)--On June 19, 2025, KKV, a global trendy retail brand, opened a new store at Fashion Island Shopping Mall in Bangkok. On the opening day, KKV's unique spatial aesthetics, featuring a bright yellow container-style exterior and color-coded shelving for different product categories, combined with lively and fun performances, attracted hundreds of consumers to form long queues for check-in photos, demonstrating the brand's overwhelming popularity. Since entering the Thai market in October 2024, KKV has advanced its localized expansion at a rapid pace — having opened over 10 stores in key cities including Bangkok, Nakhon Ratchasima, and Hat Yai within less than a year. The brand has announced plans to continue investing in Thailand's core commercial districts and launch more new stores in 2025.
"The vibrant youth market and open-minded consumer culture in Thailand give us strong confidence in our long-term prospects," said Rojen Wu, Chief Operating Officer of KK Group's international projects.
Share
KK Group also owns The Colorist (beauty product concept store) and X11 (trendy toy concept store). Its vision "Live without Boundaries" drives a global presence spanning 1,000+ stores in six countries. As the core brand, KKV embraces the philosophy of "exploring 100 lifestyles," offering over 20,000 SKUs across eight categories, including trendy toys, home goods, daily essentials, cosmetics, and more, while actively exploring additional product possibilities.
Partnering with Local Giants to Unlock Thailand ' s Generation Z Market
As a key move in KKV's Southeast Asia strategy, the Thai market has demonstrated strong momentum since its expansion. So far, KKV has formed deep partnerships with top Thai commercial real estate groups such as Central Group, The Mall Group, and LH Mall&Hotel, securing locations in prime commercial districts of core cities like Bangkok and Hat Yai. Leveraging the partners' local operational expertise and customer flow advantages, KKV has rapidly connected with Thailand's young consumer group.
Recognizing Thai youth's enthusiasm for idol culture, KKV invited celebrities and KOLs as brand guests during its opening events. These promotional tactics generated strong fan participation, with vibrant on-site interactions that highlighted the powerful synergy between celebrity effects and Thai youth's passion for trendy experiences.
At the same time, KKV's brand positioning and diverse product offerings align perfectly with the threefold consumption preferences of Thai youth: "freshness," "social appeal," and "cost-effectiveness." This makes KKV a go-to choice among the local Gen Z consumers.
Committed to Thailand, Advancing Market Strategy
Thailand's youth-driven population and rising consumption trends are fueling KKV's long-term growth. According to Kadence (2025), Gen Z makes up 20% of Thailand's population, with fashion retail and experiential spending growing at 5.2% YoY — way faster than the market average.
"The vibrant youth market and open-minded consumer culture in Thailand give us strong confidence in our long-term prospects," said Rojen Wu, Chief Operating Officer of KK Group's international projects. "KK has always believed that the essence of trendy retail lies in resonating with lifestyles. We want KKV to be more than just a shopping destination for young people — it should be a hub where they express themselves and explore diverse ways of living."
The rapid expansion of KKV in Thailand not only provides critical support for the brand's global strategy but also ignites innovative vitality in the local retail market. Industry insiders believe that by accurately tapping into youth consumption trends and deepening cooperation with leading local commercial groups, KKV will continue to lead the development and transformation of Thailand's trendy retail market.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
27 minutes ago
- Business Wire
AstroNova Letter to Shareholders Highlights Board's Commitment to Shareholder Value
WEST WARWICK, R.I.--(BUSINESS WIRE)-- AstroNova, Inc. (Nasdaq: ALOT), a leading innovator in data visualization technology, has published a letter to shareholders outlining shared concerns with Samir Patel and actions that have already been taken to address these issues. Additional information regarding the Company and its progress can be found in the investor presentation that was filed with the U.S. Securities and Exchange Commission ('SEC') in connection with its upcoming Annual Meeting of Shareholders scheduled to be held on Wednesday, July 9, 2025. The presentation can be found at the Company's website: Dear Fellow Shareholders, I am Richard S. Warzala, Lead Independent Director of AstroNova. I write to you today to assure you that your Board of Directors shares many of Samir's concerns. This Board has directed a number of actions that are already making AstroNova better. Importantly, as a governing body, the Board has an obligation to all of its shareholders to act in their best interests. This often means undertaking actions which, for the benefit of the Company and its shareholders, are not aired in public. We all agree that the MTEX acquisition, which has meaningful strategic value, did not go as planned despite a due diligence process that included the engagement of accountants, legal counsel and other professionals in Europe and, specifically, Portugal and the U.S. Acquisitions don't always go as planned and when that happens, the key to success is developing a corrective action plan to recover as quickly as possible. In addition to completely restructuring the acquisition, we enhanced the operation with key local resources and leveraged the very capable AstroNova team to drive change almost immediately following the closing. Further actions taken by the Board and management to improve value included: We measurably enhanced our accounting and finance department with the addition of our new CFO in June 2024. We found Tom DeByle through a search that was started in the fall of 2023. We have greatly strengthened the leadership in our Product Identification segment. Jorik Ittmann joined us in September last year as a result of a search that had begun earlier in 2024. He has excellent experience in growing print manufacturing businesses, and we are excited about the many changes he has already made in that segment. We also realigned the operating structure of AstroNova for improved autonomy and ownership for each segment. This change has already been demonstrated with a greater sense of urgency to execute change through improved decision making at the segment level. We recently restructured the compensation program to drive greater focus by the leadership on working capital management, cash generation and earnings per share in addition to revenue growth. We also have been disappointed in the decline in shareholder value, especially since the acquisition, but believe the Company is on track to return share value to levels seen prior to the pandemic when we had realized returns of nearly 90% over 5 years. We also believe that a reasonable settlement is best for our shareholders and are quite open to a collaborative and amicable approach. We engaged with Samir for this exact purpose, but despite discussions, Samir was not open to collaboration as he indicated he would be. This is a serious disappointment. We welcome having conversations with any shareholder and appreciate your investment and patience. With kind regards, We ask Shareholders to Vote 'FOR' AstroNova's six highly qualified director nominees on the WHITE universal proxy card TODAY We, the Board of Directors of AstroNova, Inc. (the 'Company' or 'AstroNova'), urge shareholders to protect their investment by voting the WHITE proxy card for only AstroNova's six nominees and not the Samir Patel and Askeladden Capital Management LLC ('Askeladden') nominees. The 2025 Annual Meeting of Shareholders of AstroNova will be held at the offices of Foley Hoag LLP, Seaport West, 155 Seaport Boulevard, Boston, Massachusetts on Wednesday, July 9, 2025, and all shareholders of record as of the close of business on May 15, 2025, are entitled to vote at the meeting. Shareholders with any questions about how to vote their shares may call the Company's proxy solicitor, Alliance Advisors, toll-free at 1-844-202-6164. About AstroNova AstroNova (Nasdaq: ALOT), a global leader in data visualization technologies since 1969, designs, manufactures, distributes and services a broad range of products that acquire, store, analyze, and present data in multiple formats. Its strategy is to drive profitable growth through innovative new technologies, building its installed base to expand recurring revenue while strategically sourcing its replacement products. The Product Identification segment provides a wide array of digital, end-to-end product marking and identification solutions, including hardware, software, and supplies for OEMs, commercial printers, and brand owners. The Aerospace segment provides products designed for airborne printing solutions, avionics, and data acquisition. Aerospace products include flight deck printing solutions, networking hardware, and specialized aerospace-grade supplies. Data acquisition systems are used in research and development, flight testing, missile and rocket telemetry, production monitoring, power, and maintenance applications. For more information please visit: Forward-Looking Statements Information included in this news release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are not statements of historical fact but rather reflect AstroNova's current expectations concerning future events and results. These statements may include the use of the words 'believes,' 'expects,' 'intends,' 'plans,' 'anticipates,' 'likely,' 'continues,' 'may,' 'will,' and similar expressions to identify forward-looking statements. Such forward-looking statements, including those concerning AstroNova's anticipated performance, involve risks, uncertainties and other factors, some of which are beyond AstroNova's control, which may cause our actual results, performance or achievements to be materially different from those expressed or implied by such forward-looking statements. These risks, uncertainties and factors include, but are not limited to (i) the risk that our recent leadership changes and enhancements to our incentive compensation programs will not lead to the improved results we expect; and (ii) those factors set forth in AstroNova's Annual Report on Form 10-K for the fiscal year ended January 31, 2025 and subsequent filings AstroNova makes with the Securities and Exchange Commission. AstroNova undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The reader is cautioned not to unduly rely on such forward-looking statements when evaluating the information presented in this news release. Important Additional Information In connection with its 2025 Annual Meeting of Shareholders, AstroNova has filed a definitive proxy statement with the SEC and caused it to be mailed, together with an annual report and proxy card, to each of our shareholders. The proxy statement and a copy of the other materials that we file with the SEC from time to time, including our Annual Report on Form 10-K, as amended, for the fiscal year ended January 31, 2025, may be obtained free of charge via the Internet at and through the Investor Relations page of our corporate website, In addition, investors and security holders may obtain free copies of the proxy statement, the annual report and other proxy materials by directing a written request to ALOTproxy@ The proxy statement and other relevant materials we have made or will make available contain important information about the director nominees and the other matters to be voted upon by shareholders at the 2025 Annual Meeting of Shareholders. AstroNova urges shareholders to read the proxy statement, and any other relevant materials we make available, before making any decision with respect to the matters to be voted upon at the 2025 Annual Meeting of Shareholders, including the election of directors.
Business Wire
27 minutes ago
- Business Wire
Fine Choice Foods Taps Into Spicy Trend With Launch of New Asian-inspired Products
RICHMOND, British Columbia--(BUSINESS WIRE)--Fine Choice Foods, a North American leader in refrigerated, Asian-inspired cuisine, today announced the launch of two new premium offerings under its popular SUMM! Brand: Pork Gyoza Dumplings with Chili Crisp Oil and Spicy Sriracha Chicken Spring Rolls. These new additions reflect Fine Choice Foods' commitment to continuous innovation and respond directly to growing consumer demand for bold, globally inspired flavors in the refrigerated deli space. The new products are the latest to emerge from Fine Choice Foods' robust innovation pipeline, which is backed by strategic, long-term investments in infrastructure. In 2022, the company transformed an existing warehouse into its second manufacturing facility—a 50,000-square-foot, state-of-the-art food processing plant. Additional equipment introduced in 2024 enabled Fine Choice Foods to double its production capacity, enhancing its ability to scale new product offerings quickly while maintaining the quality and consistency the brand is known for. 'Today's consumers expect more from their food—they want excitement, flavor, and a restaurant-quality experience from the comfort of home,' said Jason Longden, CEO of Fine Choice Foods. 'With these new launches, we're delivering on those expectations while continuing to lead in the premium, Asian-inspired foods category.' The Pork Gyoza Dumplings with Chili Crisp Oil feature a savory, umami-rich pork filling and Fine Choice Foods' signature chili crisp—a textured, aromatic blend of spices and heat. The Spicy Sriracha Chicken Spring Rolls are filled with tender chicken and vegetables in a crispy wrapper, paired with a Sweet Sriracha dipping sauce that delivers heat with a tangy finish. These innovations align with strong market signals: Consumer trends and POS retail data show double-digit growth in the spicy and globally inspired refrigerated deli category, particularly among younger shoppers seeking snackable, multicultural options with elevated flavor profiles. Optimized for refrigerated deli programs, both items offer retailers merchandising versatility and strong appeal across multiple shopper segments. The high quality premium positioning, eye-catching packaging, best-in-class shelf life and compelling flavor profiles make them standout performers in both trial and repeat purchase environments. With the SUMM! branded products showing triple digit distribution and velocity growth over the last 12 months, and now recognized as the number 1 refrigerated Asian appetizer brand in North America, these new products will continue to drive incrementality in all sales channels. 'Our continued investment in capacity and product development ensures we're ready to meet the needs of both consumers and retail partners,' added Longden. 'These new products represent more than bold flavors—they reflect our long-term growth strategy and our ability to innovate with speed, scale, and authenticity.' As Fine Choice Foods builds on its infrastructure investments and proven performance in the refrigerated ready-to-eat prepared foods category, the company is well-positioned to continue expanding across North America. The new SUMM! launches underscore its focus on leading in flavor, format, convenience and cultural relevance in the high-growth Asian-inspired food segment. About Fine Choice Foods Founded in 1986 by the Lui family in Vancouver, BC, Fine Choice Foods is a North American leader in producing high-quality, Asian-inspired cuisine. Specializing in spring rolls, gyoza dumplings, Lumpia, and the original apple pie roll under the SUMM! brand, Fine Choice Foods serves both Canadian and U.S. markets from its two best in class facilities. With more than 300 employees and over 100,000 square feet of production space, the company continues to grow its presence while remaining committed to delivering authentic and delicious food products. For more information, visit
Business Wire
28 minutes ago
- Business Wire
Tioga Capital Appoints Taylor Moister as Managing Director
ATLANTA--(BUSINESS WIRE)--Tioga Capital, an Atlanta-based, multi-strategy real estate investment firm, announced today that Taylor Moister has joined the firm as Managing Director. In this role, Moister will lead key initiatives across Tioga's real estate investment platform with a particular focus on debt and equity opportunities across the Sun Belt. Mr. Moister brings 17 years of institutional investment experience to his new role, most recently working for Lone Star Funds in New York, where he was responsible for sourcing, underwriting and managing U.S. real estate investments across both debt and equity strategies. During his tenure, he played a central role in the deployment of multiple real estate-focused funds and helped build a diversified portfolio across asset classes and geographies. 'Taylor's deep expertise in real estate credit and equity markets makes him a strong addition to our leadership team,' said Paxton Griffin, Managing Partner at Tioga Capital. 'We're excited to welcome him as we continue to scale our platform and pursue compelling opportunities across the capital stack.' 'I'm thrilled to join Tioga at such an exciting time in the market,' said Mr. Moister. 'The firm's entrepreneurial culture, opportunistic approach and disciplined investment philosophy align perfectly with my experience and values. I look forward to helping drive the next phase of growth.' Moister holds a BBA from Southern Methodist University and an MBA from the University of North Carolina, Chapel Hill. He will be based in Tioga's Atlanta office. About Tioga Capital Tioga Capital, LLC is a privately held real estate investment firm based in Atlanta, GA that invests across multiple real estate asset types and capital structures primarily in the Sun Belt region. Tioga currently has more than $260 million in capital commitments between its active funds. Investors include family offices, charitable foundations and registered investment advisors. For more information, please visit
