Single Best Idea: Darda & Economy
Tom Keene breaks down the Single Best Idea from the latest edition of Bloomberg Surveillance Radio. In this episode, we feature conversations with Michael Darda & Elizabeth Economy. Watch Tom and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF
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YouTube says its ecosystem created 490K jobs and added $55B to the US GDP in 2024
YouTube released a report on Tuesday that shows just how influential the creator economy has become. YouTube says that its creative ecosystem contributed over $55 billion to the U.S. GDP and supported more than 490,000 full-time jobs, according to research by Oxford Economics. When YouTube talks about its creative ecosystem, it's not just talking about creators. This includes anyone who works with YouTube creators (video editors, assistants, publicists), as well as people who work for creator-oriented companies (Patreon, Spotter, Linktree, etc.). But these figures continue to grow, even in a time when venture capitalists are no longer pouring money into the industry like they were about four years ago. In 2022, YouTube and Oxford Economics reported that its creative ecosystem created about 390,000 jobs and contributed over $35 billion to the U.S. GDP, meaning that these 2024 figures jumped by 100,000 jobs and $20 billion. These numbers are so large because YouTube provides the most consistent and lucrative opportunities for creators. Those who qualify for YouTube's Partner Program can earn 55% of revenue earned from ads; even for mid-range creators (not the MrBeasts of the world), that can amount to several thousand dollars a month. While TikTok and YouTube Shorts have tried to monetize their platforms, the industry hasn't figured out a way to reliably distribute ad revenue among short-form creators. As both a fast-growing and often misunderstood sector, creators have been advocating for American institutions, from banks to the government, to better serve their industry. Some creators struggle to qualify for business credit cards or get certain business loans, regardless of their demonstrable financial solvency. These issues have become common enough to draw attention. Just last week, U.S. Representatives Yvette Clark (D-NY) and Beth Van Duyne (R-TX) announced their bipartisan Congressional Creators Caucus to support and recognize the potential of the creator economy. Sign in to access your portfolio
Yahoo
12 hours ago
- Yahoo
Report Shows YouTube Contributed $55B to the US Economy in 2024
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube contributed $55 billion to America's GDP in 2024, while supporting the equivalent of 490,000 full-time jobs in the U.S. That's according to the latest Oxford Economics Impact Report, which looks at how YouTube is helping to feed into the U.S. economy through its Partner Program, which enables creators to earn revenue from their content in the app. As per the report: 'In 2007, YouTube had a radical idea that shouldn't have been so radical - what if creators earned a real share of the value they create? By sharing more than half of advertising and subscription revenue directly with creators, YouTube broke down traditional barriers to entry. Today, YouTube provides a vibrant platform for millions of businesses and content creators to connect with Americans and the world. These creative entrepreneurs are building businesses, hiring employees and contributing to their communities while making videos for the billions of people who turn to YouTube every month for entertaining, educational, and cultural content.' The full 39-page report (which you can download here) includes in-depth breakdowns of YouTube's economic contributions, including a simple overview of the YouTube revenue share model, and the various ways that creators can earn in the app: The report also looks at how YouTube's algorithmic approach helps creators find their audience: Along with a range of data points on YouTube's business and cultural impact: There are also case studies on how successful YouTubers have built their brands on the platform, and converted them into (sometimes) into multi-million dollar franchises: As well as broader notes on how YouTube provides opportunities for business promotions in line with viewer engagement and reach. The bottom line here is that YouTube is now a major contributor to growth, offering significant opportunity for creators of all kinds to monetize their passions. Though it does take work. The thing that I dislike about creator economy reports like this is that they suggest that anyone can just start a YouTube channel and start raking in the money, but like any creative endeavor, it takes time and commitment to create great content, and build an audience, which you can then monetize in the app. Indeed, according to reports, only around 4.3% of YouTube creators make more than $100k per year, while 48% of creators earn $15,000 or less p/a. This is he one element that's probably missing from this overview, that while Oxford Economics has provided estimated data on economic output and full-time equivalent employment stemming from YouTube more broadly, what it hasn't noted is how many creators are actually making money in the app, and what these overarching data points mean in real terms. For example, last year, YouTube reported that 3 million creators have signed up to its partnership program, so essentially, only 0.12% of YouTube users are actually monetizing their content at all. YouTube paid out $70 billion to these creators in the three years leading up to January 2024, which, at those numbers, equates to an average payout of around just under $8k per creator. And that's including big stars like MrBeast, who reportedly earned around $85 million from YouTube last year. So, on balance, the earnings potential here is likely more limited than the topline data may suggest, with most creators left with only a minor share of the billions being promoted as the key focus. That's not to denigrate the opportunities that YouTube provides, but those topline figures and case studies can skew the reality, which can lead to disappointment for many. But the opportunity is there, and YouTube does provide a platform that anyone can use to highlight their passion. You can read the full Oxford Economics YouTube Impact Report here. Recommended Reading Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps
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Vereigen Media Features GraphiteNote CEO Hrvoje Smolić in New Episode of 'Direct from the Source'
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The result is a high-utility conversation for B2B marketers, sales leaders, and GTM operators who are balancing automation, personalization, and organizations struggle to extract value from their data, Smolić's commentary resonates with a growing movement toward data integrity and ownership. This belief in contextual, company-specific intelligence is the foundation of Vereigen Media's demand strategy, built entirely on clean, compliant, and verified first-party signals. Don't miss the debut episode of 'Direct from the Source' featuring Hrvoje Smolić—Watch it now on YouTube and explore how human-centric AI is reshaping B2B insights. Why First-Party Data Wins Every Time Rather than promoting automation for its own sake, the interview highlights the overuse of AI without oversight. Smolić emphasizes that business users, not algorithms, should make the final human-in-the-loop approach is a core principle of how Vereigen Media validates content engagement and ensures that campaign outcomes reflect real buyer intelligence, not just activity. The company's model does not rely on third-party data aggregators or lead resellers; instead, every signal is traced, verified, and reviewed before it's passed to the client. 'Hrvoje's perspective affirms what we see every day in our campaigns,' said Dave Steinmeyer, Managing Partner at Vereigen Media. 'First-party data is crucial in today's business environment; it's more accurate, more actionable, and provides the needed insights to better understand how the modern buying process actually works.' With increasingly strict regulations, such as GDPR and CCPA, across global regions, Vereigen Media's no-outsourcing policy and direct data ownership not only protect brand integrity but also improve the signal-to-noise ratio that many B2B marketers struggle to manage. Created for Revenue-Driven Marketers Direct from the Source is not another webinar or interview series. It's Vereigen Media's flagship thought leadership series, explicitly built for growth marketers, revenue leaders, and digital strategists who want real insight, not scripted talking points. Each episode is structured to provide focused, applicable value across significant areas of B2B performance, such as: Improving pipeline velocity with verified leads Building campaigns from first-party engagement data Scaling outreach without compromising compliance Enabling ABM with intent-backed audience intelligence Episodes are available in multiple formats to meet the needs of a multitasking professional audience: Video: YouTube Channel & on our website. Audio: Spotify Transcript & Takeaways: On the Vereigen Media Blog About Hrvoje Smolić Hrvoje Smolić is the CEO and Founder of GraphiteNote, a no-code machine learning platform that enables business users to deploy predictive models and make data-driven decisions without needing technical expertise. His journey from astrophysics to SaaS product innovation provides him with a unique perspective on transforming complex data into practical business value. Under his leadership, GraphiteNote continues to pioneer AI that is transparent, explainable, and usable across industries. About Vereigen Media Vereigen Media is the partner of choice for B2B organizations seeking . Built on a foundation of first-party data, zero outsourcing, and human-verified content engagement, Vereigen Media helps businesses cut through digital noise and connect with the right people at the right companies with unprecedented accuracy and accountability. With over 107M+ proprietary contacts worldwide, Vereigen Media drives growth for clients in technology, cybersecurity, finance, healthcare, and beyond. Every lead is verified, every signal is trusted, and every campaign is built to perform. Discover how verified, privacy-first leads drive real results!Connect with Vereigen Media today! Ready to see what first-party precision can do for your pipeline? Book a call with our team today to explore how Vereigen Media can accelerate your demand generation strategy. Discover more at Contact:Janvi Gandhi - Brand Marketing ManagerVereigen Media LLCEmail: marketing@ +1 512-240-2212 (US) A photo accompanying this announcement is available at in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
