Dubai Culture Celebrates Spirit of Giving with 6th Ramadan Heroes
Dubai Culture and Arts Authority (Dubai Culture) has announced the launch of the sixth edition of its humanitarian initiative, Ramadan Heroes, in collaboration with talabat UAE and the Emirates Red Crescent (ERC). The annual campaign promotes solidarity and generosity across society and encourages participation in philanthropic efforts. It aligns with Dubai Culture's commitment to social responsibility and supports the 'Ramadan in Dubai' campaign, spearheaded by Brand Dubai, the creative arm of the Government of Dubai Media Office, in partnership with several government and private entities to showcase the emirate's vibrant Ramadan spirit.Organised under the theme 'Celebrating the Spirit of Giving,' Dubai Culture aims to support underprivileged families and individuals across the UAE by encouraging residents to donate iftar and suhoor meals, food parcels, Eid clothing, and Zakat Al Fitr through the Ramadan Heroes virtual charity on talabat UAE. Aid will be securely and promptly delivered to beneficiaries in coordination with Emirates Red Crescent teams.Shaima Rashed Al Suwaidi, Director of the Corporate Communication and Marketing Department at Dubai Culture, emphasised that Ramadan Heroes reflects the deep-rooted values of Dubai's community, saying: 'This initiative serves as an inspiring model for strengthening social cohesion and reaffirms Dubai Culture's commitment to supporting those in need during the holy month. Over the years, Ramadan Heroes has made a positive impact on philanthropy, encouraging acts of kindness and continued contributions to charitable causes.'Al Suwaidi expressed Dubai Culture's pride in partnering with talabat UAE and the Emirates Red Crescent, stressing their vital role in supporting the programme and reinforcing the city's position as a global humanitarian hub.Reef AIKhaja, Marketing Director of the Emirates Red Crescent Authority, affirmed that the 'Ramadan Heroes' initiative is entering its sixth year with greater inclusivity and a wider-reaching impact, made possible through strong collaboration and coordination among its partners. She highlighted the initiative's positive outcomes over the past years saying, 'The initiative reflects the shared commitment of the Emirates Red Crescent, Dubai Culture & Arts Authority, and talabat UAE to strengthening social responsibility and cultivating meaningful partnerships in this vital area. It serves as a model for expanding coordination and collaboration during the holy month of Ramadan, mobilising community support to meet the needs of families, individuals, and target groups, ensuring a greater impact throughout this blessed month.'Simonida Subotic, Vice President and Managing Director at talabat UAE, said: 'As we mark the sixth edition of the 'Ramadan Heroes' campaign, we remain committed to giving back to the UAE community. This initiative has grown into a meaningful tradition, reinforcing our long-standing partnership with Dubai Culture and the Emirates Red Crescent (ERC).
She added: 'By harnessing our tech for good, we continue to provide a seamless and secure way for the community to donate through our platform. Ramadan is a time of reflection and unity, and we are honoured to play a role in bringing people together to support a greater cause.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Al Bawaba
3 days ago
- Al Bawaba
Dubai Culture Concludes Japan Art & Culture Delegation Programme
Dubai Culture and Arts Authority (Dubai Culture) has wrapped up the Japan Art & Culture Delegation Programme, an initiative supported by the Sikka Platform to expand opportunities for Emirati and UAE-based artists on the global stage. The programme offered participants the chance to engage deeply with Japan's leading art institutions and practitioners. As part of the Dubai Cultural Grant, under the Dubai Quality of Life Strategy, this trip reflects Dubai Culture's commitment to empowering creatives, enriching their experiences, and nurturing an environment that allows talent to thrive and Rashed Al Suwaidi, CEO of the Arts, Design and Literature Sector at Dubai Culture, affirmed that Dubai has effectively leveraged cultural diplomacy to build bridges across borders and reinforce its status as a global centre for the arts. She emphasised the importance of the UAE–Japan Creative Exchange, highlighting its role in fostering cross-border cooperation and intellectual knowledge sharing with universities, galleries, and art institutions said: 'This programme opens up new prospects for creatives, offering them opportunities to learn about diverse practices and benefit from academic expertise. Such exposure enables them to explore international trends, improve their modes of expression, and discover innovative ways to reflect the authenticity of our heritage and local identity. By nurturing this spirit of exploration, we are not only advancing Dubai's vision for a prominent place on the world stage but also supporting individuals on their journey to excellence and the growth of the creative economy. Dubai Culture remains dedicated to championing exceptional creators and helping them reach their full potential.'The 10-day programme brought together a distinguished group of Emirati creatives, including artist and curator Sheikh Maktoum bin Marwan Al Maktoum; designer and curator Kamla AlOlama; researcher and Senior Curatorial Assistant at Louvre Abu Dhabi Amna Al Zaabi; multidisciplinary artist Latifa Saeed; Fatma Al Ali whose work focuses on collective memory and oral history; graphic design professor Alanood Bukhammas from the College of Arts and Creative Enterprises at Zayed University; and artist and assistant professor Asma Belhamar, also from Zayed University alongside Lebanese artist and curator Ahmad Makary, founder of The Workshop DXB; and Bahraini artist and curator Yara programme was guided and mentored by Yusaku Imamura, Vice President of Tokyo University of the Arts and Professor of the Global Art Practice at the Graduate School of Fine Arts, in collaboration with designer and university lecturer Manabu Ozawa, a member of the advisory board at Istituto Marangoni Dubai; architect and curator Kayoko Imamura, Director of the Japan Arts and Culture Foundation and CARD Inc.; and Maitha Al Zaabi, Project Manager of the Japan Art & Culture Delegation immersion As part of the exchange, participants visited Expo 2025 Osaka, where they explored the UAE Pavilion under the theme 'From Earth to Ether.' The pavilion highlights the nation's achievements in space exploration, pioneering healthcare innovations, and advancements in sustainable technologies, blending engineering with cultural depth. During their visit, the group also took part in a discussion with visionary architect Sou Fujimoto, the mastermind behind the Japan Expo Grand programme included visits to some of Japan's most significant landmarks across Tokyo, Osaka, and nearby regions. Highlights were the Mori Art Museum, one of the country's foremost institutions for contemporary art, as well as a number of galleries such as Tomio Koyama Gallery, Shugo Arts, Taka Ishii Gallery. The delegation also met with Yayoi Komatsu, Director of the National Museum of Modern Art in Tokyo (MOMAT), and visited the POLA Museum Annex to view solo exhibitions by artists such as Hiraku Suzuki. Additionally, they spent time at the MOA Museum of Art in Atami—home to approximately 3,500 works, including national treasures—and toured the Odawara Art Foundation established by Hiroshi Sugimoto; a stunning coastal location that integrates with nature and emphasizes on the passage of time and the sun's also made stops at 21_21 Design Sight designed by renowned architect Tadao Ando, Karimoku furniture company, Postalco design studio, Takram, Kengo Kuma & Associates, and Tokyo University of the Arts. They connected with some of Japan most important Contemporary Artists such as Kenji Yanobe, and experienced TeamLab's immersive digital installations. The delegation continued the programme to visit CFCL (Clothing for Contemporary Life) and A-1 Pictures animation studio, before ending at the Yayoi Kusama Museum, where they met with Director, Akira from the exchangeAs part of the initiative, artist and curator Sheikh Maktoum bin Marwan Al Maktoum described the experience as rich, noting that it allowed participants to immerse themselves in Japanese arts and culture. He said: 'The programme enabled us to appreciate the nuances of the Japanese cultural landscape, which brought new depth to our intellectual dialogue with Japan.'Echoing this sentiment, artist Asma Belhamar highlighted how the journey was a source of inspiration, giving her and other members of the delegation the chance to discover the aesthetic and cultural ties connecting the two countries. She commented: 'The cities we visited have a deep-rooted history and unique architectural designs. They served as a window into the Japanese arts scene and helped us gain new perspectives.'Designer and curator Kamla AlOlama pointed out the value of expanding creative horizons. The visit, she said, sparked fresh thinking around artistic, architectural, and design concepts, while also facilitating meaningful conversations with distinguished peers and academics. These encounters became a platform to discuss the latest trends. Artist Ahmad Makary reflected on connecting with Japanese artists, something which encouraged him to contemplate how contemporary aesthetics and heritage can inform each other. He added that the exchange offered an opportunity to explore how to embed regional and local identity within modern artistic Yara Ayoob spoke of how the initiative broadened her knowledge and pushed her to rethink how she presents her work. She remarked: 'Every meeting and visit was invaluable, thanks to the thoughtful advice and impactful ideas shared throughout. It made a significant contribution to both my personal and professional development.'Researcher and Curator Amna Al Zaabi described the journey as transformative, bridging the worlds of art and the refined simplicity of Japanese tradition. She said, 'The tours helped me uncover a deep relationship between cultural heritage and expression, which deepened my understanding of creative narratives and their complexity.'Artist Fatma Al Ali expressed her appreciation for the opportunity to visit art studios and observe the practices of Japanese creators. She emphasised that meeting directors of institutions in Japan was an incredible learning experience, adding further depth to the overall Alanood Bukhammas underlined the programme's lasting impact, noting that it reinforced her belief in design as a powerful tool for communication across communities. She stated: 'Participating made it possible to establish sustainable networks and generate new, high-quality ideas that can be applied in educational contexts.' Concluding the reflections, artist Latifa Saeed praised Dubai Culture's efforts in cultivating an environment that supports the exploration of distinctive perspectives. She said, 'Such cultural programmes offer a genuine chance to learn from others. It has a positive influence on the development of our skills and motivates us to grow and develop our abilities.'
Al Bawaba
3 days ago
- Al Bawaba
Atlantis, the Palm Unveils 'a World Away': A Transformative New Brand Campaign Inspired by Extraordinary Experiences
Atlantis, The Palm unveils 'A World Away', a visually striking and emotionally resonant brand campaign developed entirely in-house by the Atlantis Dubai team, in collaboration with an award-winning, globally recognized film crew. Created to reshape perceptions, spark imagination, and reignite global awareness, the campaign positions Atlantis, The Palm as far more than a holiday destination. It is a world rich with energy, wonder, and emotion—where guests are invited to leave the ordinary behind and step into the extraordinary. Whether it's a guest overcoming their fears on the iconic waterslide Leap of Faith, or a quiet moment spent face-to-face with marine life, every experience becomes a fulfilled dream. For the first time in Atlantis history, a campaign of this scale is conceived, produced, and executed entirely by the in-house brand and marketing teams—ensuring the final product is creatively ambitious, deeply authentic, and true to the spirit of the resort. To bring the story to life, the Atlantis team collaborates with Bruce Macdonald, winner of the New York Film Festival and International Film Talent Awards, whose cinematic direction anchors the emotional depth of the campaign. He is joined by Simon Duggan, the acclaimed Director of Photography behind The Great Gatsby and Hacksaw Ridge, and a two-time AACTA Award winner for Best Cinematography. The visual narrative is further enhanced by London-based photographer Jonathan Stokes, known for his work with National Geographic Traveler; FPV drone expert André Larsen, one of the world's top talents in aerial filming; and underwater cinematographer Mike Rall, founder of Base Films and a recognised leader in his field. Filming takes place across several of Atlantis, The Palm's most iconic locations, including the grand main lobby, the awe-inspiring Underwater Suite, the renowned Lost Chambers Aquarium, world-class culinary venues under the most Michelin-awarded destination in the region, and the record-breaking Aquaventure World. Visually, 'A World Away' is defined by a distinctive 80/20 composition principle—80% of each frame showcases the vast, dreamlike environment of Atlantis, while 20% highlights authentic human connection. This deliberate balance amplifies both the scale of the resort and the emotional impact of the experience that guests are invited to partake in. The campaign runs across digital, social, in-resort, and out-of-home platforms—not just in the UAE, but across key global markets including Saudi Arabia, the UK, USA, Australia, and Europe.
Roya News
4 days ago
- Roya News
Queen Rania shares Eid moment with Prince Hashem
Jordan's Queen Rania shared a heartfelt post celebrating Eid with her son, Prince Hashem. The prince was spotted proudly wearing the official Jordan national football team jersey, a nod to the country's recent historic achievement. This comes shortly after Jordan qualified for the FIFA World Cup for the very first time in its history, a huge milestone for the nation and its football fans. The Queen's post captured the pride and excitement sweeping through the country. Alongside the photo, Queen Rania wrote, 'Best thing about Eid is family! With my Hashem.' She also humorously noted, 'The national team jersey is like a uniform these days!' View this post on Instagram A post shared by Queen Rania Al Abdullah (@queenrania)
