ByteDance-owned Douyin's users in Hong Kong swell to 40% of city's population, report says
Chinese short video platform
Douyin now counts about 40 per cent of
Hong Kong 's 7.5 million residents as users, about five years after
social media giant
ByteDance suspended the operation of hit global app
TikTok in the city.
The number of monthly active users (MAUs) of Douyin in Hong Kong has already surpassed 3 million, according to a report on Tuesday by
Guangzhou -based newspaper Southern Metropolitan Daily. That marked a nearly 150 per cent MAU growth from the end of 2022.
Beijing -based ByteDance did not immediately respond to a request for comment on Wednesday.
The high adoption rate of Douyin in Hong Kong reflects a broader trend among China's Big Tech companies – including
Alibaba Group Holding and
Tencent Holdings – to widen their local presence as part of efforts to expand beyond the mainland market. Alibaba owns the South China Morning Post.
A bird's-eye view of Hong Kong from Victoria Peak. Photo: Shutterstock
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