Richmond-based Homes.com now country's second-largest residential real estate portal
CoStar Group Inc. CEO Andy Florance said Tuesday on the company's first-quarter earnings call that its Richmond-based Homes.com unit has grown to become the second-largest residential real estate sales portal in the U.S.
Florance said Homes.com recorded 104 million monthly unique visitors in the quarter. He credited a successful media campaign for increasing awareness, including ads with celebrities Dan Levy, Heidi Gardner, Morgan Freeman, Lil Wayne and Jeff Goldblum that aired during major sports and awards broadcasts. Florance had previously estimated the campaign cost more than $1 billion.
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