Estailo raises seed funding from Wolfpack Labs to fuel expansion

Fashion Network

2 days ago

Korean-inspired fashion accessories brand Estailo has secured Rs 75 lakh in seed funding from venture studio Wolfpack Labs. The investment marks a significant milestone in Estailo's growth, enabling the brand to expand into new categories, sales channels, and retail formats.
'Our journey began with a firm belief that Indian women deserve access to fashion-forward accessories that do not compromise on either quality or affordability,' said Estailo's founder and chief executive officer Sangeeta Dudeja in a press release. 'With Wolfpack's strategic insight and operational expertise, we have seen measurable results.'
Within three months of the funding round, Estailo has doubled its revenue, supported by a surge in repeat purchases and sustained growth on its direct-to-consumer platform. The brand credits this momentum to both financial backing and the strategic guidance received from Wolfpack Labs.
'Estailo is one of the most promising consumer brands we've come across," said Wolfpack Labs' founder Aakash Anand. "In under two years, Sangeeta, as a solo founder, along with her all-women team, has built a brand with clear product-market fit, strong community engagement, and real scale. Their commitment to accessibility and deep understanding of their audience aligns perfectly with Wolfpack Labs investment philosophy." 'We're thrilled to be part of Estailo's journey- it's a story of relentless hustle and a bold vision to democratise style," added chief executive officer and founding partner Prerna Gupta.
Founded in 2023, Estailo announced that it has built a loyal customer base among digitally native, fashion-conscious consumers by offering affordable, trend-led accessories. The company processes over 1,500 orders daily and operates with a team of more than 70, with women making up 90% of the workforce.