Dreame Technology to open first MEA flagship store in Dubai, launching X50 UC Robovac with world's first retractable legs
Exclusive promotions and smart home innovations await at Dreame's first MEA flagship store in Dubai Hills Mall
As demand for smart home technology accelerates across the Middle East & Africa (MEA), Dreame Technology, a global leader in smart home appliances, is strengthening its regional presence with the opening of its first flagship store in the region.
Located at Dubai Hills Mall, First Floor, FF-247, the store will officially open to the public on April 24, 2025, at 1:30pm, marking a significant milestone in Dreame's global expansion strategy.
Alongside the store launch, Dreame will debut the X50 Ultra Complete (X50 UC) Robovac - the world's first* robotic vacuum cleaner with retractable legs - introducing the innovative product to MEA consumers for the first time.
Beyond robotic vacuums, the flagship store will also showcase Dreame's full portfolio of smart home innovations - including cordless stick vacuums, wet and dry vacuums, high-speed hair dryers, and advanced air purification systems - offering customers a one-stop destination for smarter living.
Bringing Smart Living Closer to MEA Consumers
Homeowners across the Middle East are embracing smart technology to make daily life easier, cleaner, and more enjoyable. As one of the fastest-growing markets for premium home appliances, the region is seeing a growing demand for time-saving, intelligent solutions. To meet this need, Dreame is bringing its latest innovations directly to local consumers with the opening of its first MEA flagship store.
The new store is designed to be more than just a shopping space - it's a place where technology meets lifestyle. With its modern, marble-inspired interiors and warm, welcoming atmosphere, the store reflects Dreame's belief that smart living should be simple, elegant, and accessible to everyone.
Inside, visitors will find an interactive showroom where they can try out Dreame's latest innovations firsthand - from AI-powered navigation and robotic arms to advanced air purification systems. Whether you're looking to upgrade your home cleaning routine or discover new personal care tools, the store is designed to make smart living easy to experience.
To celebrate the grand opening, Dreame has prepared a range of exclusive in-store offers. Shoppers who spend Dh2,000 or more will receive a free Pocket Hair Dryer, while those spending between Dh1,000 and Dh1,999 will receive a Dreame Coffee Maker Set. Plus, anyone spending over Dh500 will be entered into a lucky draw to win premium Dreame products. Visitors can also stop by the live styling zone, where professional stylists will demonstrate Dreame's personal care tools and offer styling tips.
Redefining Robotic Cleaning with the X50 UC Robovac
For years, consumers across the MEA region have faced common frustrations with robotic vacuum cleaners - getting stuck on carpets, unable to cross thresholds, and struggling to clean complex floor layouts. Recognizing these pain points, Dreame is introducing a groundbreaking solution as part of its MEA market entry.
Coinciding with the flagship store opening, Dreame will unveil the X50 Ultra Complete (X50 UC) Robovac, its most advanced robotic vacuum cleaner to date. The X50 UC Robovac is the world's first robotic vacuum with retractable legs, powered by Dreame's proprietary ProLeap™ Technology. This innovation enables the vacuum to automatically adjust its height, climbing obstacles up to 4.2cm and combined steps up to 6cm* - earning it the title of the region's first stair-climbing robot vacuum.
Additionally, the X50 UC Robovac features VersaLift Navigation, a height-adjustable, full-view navigation system that lowers the vacuum's profile to just 89mm, enabling it to glide effortlessly under sofas, beds, and other low-clearance furniture. An integrated AI camera with LED guidance ensures precise navigation and obstacle avoidance in tight spaces.
To further enhance cleaning performance, the X50 UC Robovac features AceClean DryBoard™, making cleaning tasks as simple as ever. After each mop wash, the washboard remains spotless without manual scrubbing. After self-cleaning, a quick wipe reveals minimal residual moisture, keeping it dry and ready for the next use. It is equipped with a 20-spray system for even water distribution, enhancing both water efficiency and cleaning performance. The washboard's surface maintains full contact with the mop, effectively filtering out dirt for a cleaner mop and washboard.
Discover the future of home cleaning today
Since its establishment in 2017, Dreame Technology has been at the forefront of high-end smart home innovation, blending global expertise with localized market strategies. Today, the company's presence spans over 100 countries and regions, with more than 5,500 offline retail stores and 100 flagship stores across key global markets, including China, the United States, Poland, Sweden, Singapore, and Malaysia. With 21 million households already benefiting from its cutting-edge technologies, Dreame continues to reshape the smart home industry with intelligent, hands-free solutions.
The Dubai launch event on April 24 will showcase Dreame's latest technological breakthroughs, giving industry experts, media representatives, and partners a firsthand look at the future of home cleaning. As AI-driven automation and smart home solutions gain widespread adoption across MEA, Dreame's expansion into the region signals a new era in home cleaning - one defined by efficiency, convenience, and intelligent performance.
For more details on the event, product availability, and exclusive offers, follow Dreame Arabia on Instagram or visit Amazon to explore the X50 UC Robovac.
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