Europe Unites in Dubai: Travel Giants Join Forces for Discover Europe Travel Summit Meets Marhaba 2025
Austria Tourism, Atout France Middle East, the German National Tourist Office GCC (GNTO), and the Spanish Tourist Office are collaborating for the first time to launch Discover Europe Travel Summit meets Marhaba 2025 in Dubai, taking place on 25–26 April.
This landmark event will bring together 130 tourism suppliers from Austria, France, Germany, and Spain, offering GCC, Levant, and Indian travel professionals access to 5,720 pre-scheduled meetings across two days. The summit serves as a key networking platform for destination marketing organisations, DMCs, hospitality providers, and transport specialists to forge long-term partnerships with 150 qualified buyers.
Each participating country brings unique appeal for GCC travellers. Austria continues to attract visitors with its alpine landscapes and cultural cities. Michael Tauschmann of Austria Tourism said the summit is ideal for promoting authentic experiences in lesser-known regions.
France remains a favourite for its landmarks, shopping, and luxury experiences. Atout France Middle East's Maulin Dominique sees the summit as a chance to strengthen ties and showcase high-end offerings.
Germany is known for its heritage, green spaces, and efficient infrastructure. Yamina Sofo of GNTO GCC highlighted the opportunity to promote wellness and family-oriented travel.
Spain's cultural vibrancy and geographic diversity continue to resonate with the region. Carlos Ruiz González of the Spanish Tourist Office noted the summit's role in deepening Spain's presence in this strategic market.
By joining forces, the four tourism boards underscore Europe's shared vision of delivering world-class, year-round travel experiences—making this summit a powerful driver for regional travel collaboration and growth.
News Source: Emirates News Agency
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