Hershey Gets Warning From MrBeast

Newsweek

21-05-2025

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Hershey has been sent a warning by YouTuber MrBeast over their chocolate bars, saying in effect the iconic U.S. chocolate maker is trolling his viewers.
Newsweek reached out to a Hershey spokesperson via email for comment on Wednesday. Newsweek also reached out to MrBeast's lawyer for comment.
The Context
MrBeast—whose real name is James "Jimmy" Donaldson—is one of the world's most popular YouTubers, with 396 million subscribers on the platform. The 27-year-old got his start in 2012 by posting gaming videos, and in 2017, he went viral for filming a video of himself counting to 100,000. Today, Donaldson focuses his channel on extreme challenges, giveaways and philanthropic endeavors.
In 2022, Forbes suggested the Kansas native could "be the first YouTuber billionaire," with an income of roughly $54 million annually. In addition to his successful YouTube channel, Donaldson launched his Amazon Prime Video series Beast Games last year and has food brands including Feastables, Lunchly and MrBeast Burger. In March, Feastables announced their new Peanut Butter Cups.
The Hershey Company was established in 1894. According to the company's website, their "portfolio of brands has expanded beyond the beloved and iconic HERSHEY'S Milk Chocolate Bar" and includes Kit Kat, Reese's, Twizzlers, SkinnyPop, Rolo, Milk Duds, Jolly Rancher and many more.
Jimmy Donaldson is seen at Prime Video's "Beast Games" Special Tastemaker Screening at the Television Academy on May 8, 2025 in Los Angeles, California. In the inset photo illustration, Hershey's chocolate bars are shown on...
Jimmy Donaldson is seen at Prime Video's "Beast Games" Special Tastemaker Screening at the Television Academy on May 8, 2025 in Los Angeles, California. In the inset photo illustration, Hershey's chocolate bars are shown on July 16, 2014 in Chicago, Illinois. More
Eric Charbonneau/Amazon Prime Video via Getty Images; Photo Illustration byWhat To Know
On Tuesday, Donaldson took to X, formerly Twitter, to call out Hershey over their packaging, which appeared to be similar to Feastables' color.
"When I search Feastables on Target I get this Hershey ad that conveniently uses our Feastables blue color," he wrote. "They also buy pre roll ads on my YouTube channel and Beast Games."
"Stop harassing my fans Hershey, they don't want you," the content creator concluded, alongside a crying face emoji.
At the time of publication, his message racked up more than one million views.
When I search Feastables on Target I get this Hershey ad that conveniently uses our Feastables blue color..
They also buy pre roll ads on my YouTube channel and Beast Games. Stop harassing my fans Hershey, they don't want you 😭 pic.twitter.com/GXUfL3fOYu — MrBeast (@MrBeast) May 20, 2025
What People Are Saying
In the comments underneath the X post, Donaldson responded to several fans.
X user @DirectedbyAlexg wrote in a note with 33,000 views and 129 likes: "I bought a huge pack at Sam's club yesterday way better then Hersheys."
In response, Donaldson said in a remark with 32,000 views and 347 likes: "There's a reason the new cups have a 4.5 star rating after 2,000+ reviews. ;)"
@HabibiCapital_ added in a message with 47,000 views and 630 likes: "Thank you for focusing on ethical sourcing of chocolate still with a delicious taste and affordable price. U a real one fr [for real]."
Donaldson replied in a comment with 45,500 views and 492 likes: A red heart emoji.
@danielcberk shared in a line with 41,600 views and 103 likes: "I love Hershey but it's because I haven't tried Feastables yet. Would love to try Feastables and evolve my allegiance."
Donaldson said in a post with 39,600 views and 278 likes: "Try the new cups!"
What Happens Next
On Tuesday, Donaldson posted a giveaway on his Instagram, which was tied to his birthday on May 7.
"One more day to enter my birthday giveaway (pinned on my page) 10 lucky winners will be getting $50,000 each!" he wrote, alongside several photos of himself holding a giant Feastables Birthday Cake bar. "I will be announcing winners on my story throughout the week starting May 26th!"