Budget Saudi launches ‘Quit Screens to Scenes' campaign
Budget Saudi Arabia, a car rental company in the Kingdom, has launched a new initiative to bring friends, families and loved ones together.
Underlining its commitment to empowering people to embark on rewarding travel and transportation experiences, the company has partnered with popular Saudi influencer Azooz Bakr to enliven special occasions, celebrate cherished moments and create lasting memories.
At a time when more people are spending more time online than ever, Budget Saudi's new initiative — 'Quit Screens to Scenes' — inspires consumers across the Kingdom to immerse themselves in their real-world connections, transforming virtual engagements into meaningful, in-person experiences that will live long in the memory.
As part of the campaign and in-keeping with the company's ongoing mission to curate transporting adventures for its customers, the initiative will see the company provide a new service to users. As opposed to simply sending a digital message — be it through a text or an email — to a friend or family member when celebrating occasions or anniversaries such as birthdays, job promotions and new career milestones, Budget Saudi will offer people the chance to reconnect with those closest to them and take part in special on-ground celebrations.
Participants will be personally driven by Bakr to surprise and celebrate with their loved ones, transforming virtual interactions into truly special occasions. Budget Saudi will handle all logistics, making the experience as smooth, seamless and straightforward as possible, reiterating that celebrating real-world connections can be just as simple as sending a virtual message — and much more rewarding.
Fawaz Abdullah Danish, president and group CEO, Budget Saudi Arabia, said: 'At Budget Saudi, we 'Keep Moving' people where they need to be and take great pride in doing so. We understand that this is incredibly important — especially when bringing families and loved ones together to celebrate the moments and occasions that matter most to them. We recognize that our work transcends simply enabling customers to move from point A to point B: the move that breaks the shackles of status quo to freedom of creativity and empowerment. It empowers people to enrich their lives by strengthening their bonds with those dearest and closest to them, no matter how far away they might be. 'Quit Screens to Scenes' was created to do precisely that, transforming people's personal celebrations and lives by bridging the gap between the virtual world and the real world.'
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