FatFace "dives deeper into purpose-driven fashion" with marine charity partnership renewal
FatFace is big advocate of purpose-driven fashion and the British lifestyle brand is renewing its association with the Marine Conservation Society in a big way.
Under a new 'impactful partnership' its very-own FatFace Foundation is pledging £500,000 to support the Atlantic Coast Programme dedicated to cleaner, healthier oceans.
Building on over £275,000 already raised in the last five years, the renewed partnership 'continues to turn fashion into a force for good' via a 'vital three-year initiative to restore the UK's most fragile marine habitats', including kelp forests, seagrass meadows, native oyster reefs/farms and underwater reef systems.
The initiative is linked to the brand's new ocean-inspired men's and women's capsule collection which 'translates this mission into style… [with] fluid silhouettes, coral textures, and sea-toned hues that celebrate the species this programme is helping to protect'.
As the Atlantic Coast programme calls on all four UK nations to #RestoreTheShore, FatFace and the FatFace Foundation are 'inviting its community to 'wear the change and help turn the tide on marine degradation through fashion with a purpose'.
The Next -owned brand's conservation efforts aren't confined to the sea as its previous spring collection was linked to Beeble, the British eco business that specialising in 'artisanal honey spirits'. It referenced a hive's honeycomb structure and the wildlife supporting bees' pollination.
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