QA partners with IMG to launch next-generation in-flight sports streaming experience
Qatar Airways has partnered with IMG, a leading global sports marketing agency, to launch a next-generation in-flight sports streaming experience exclusively available on the airline's Starlink-connected aircraft. Qatar Airways said that thanks to this partnership, passengers will for the first time be able to enjoy high-definition coverage of Sport 24 and Sport 24 Extra – IMG's premium live sports channels for the airline and cruise industries, via a dedicated web player on their personal electronic devices, ensuring they never miss a moment of the action at 35,000 feet. It added that cementing its position as an industry-leading digital innovator, Qatar Airways is the first global airline to offer Sport 24 as an integrated live sports streaming experience, powered by Starlink's high-speed internet connection. With seamless access on board via mobile, tablet, and laptop, passengers can now watch the world's biggest sporting events live, from the UEFA Champions League to Formula 1, and more. (QNA) page 16
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