Annual Benevity State of Corporate Purpose Report Finds Purpose Remains a Strategic Contributor to Business Success

Associated Press

14-05-2025

CALGARY, Alberta, May 14, 2025 /3BL/ - Today, Benevity Inc. released its fifth annual State of Corporate Purpose Report during the Benevity Live! conference in Palm Springs, California. The report shows that while corporate social responsibility (CSR) has become significantly more complex and cross-functional, it continues to be a measurable, strategic contributor to business success and resilience.The 2025 report reflects a defining moment for corporate purpose, with nearly two-thirds of companies having significantly shifted their corporate purpose strategies in the past year, tapping into new opportunities, and increasing budgets while responding to rising scrutiny and regulatory shifts.
'This year's data reveals a deep tension in the corporate purpose space–one where CSR leaders are clear on the business value of their investments but are struggling with how to execute it to its maximum potential in a charged environment,' said Sona Khosla, Chief Impact Officer of Benevity and Head of Benevity Impact Labs. 'CEOs have a vital role to play in maintaining corporate trust and building business resilience by sustaining investment in purpose or risk declining revenue and loyalty from increasingly discontented employees and customers.'
For the fifth consecutive year, the State of Corporate Purpose study was conducted by Benevity Impact Labs, a social innovation lab and research hub. The annual survey included more than 500 corporate impact leaders from around the globe. The data shows that corporate social impact is maturing as it becomes an enterprise-wide endeavor but remains a critical strategy for building business and employee resilience.
According to the 2025 Benevity State of Corporate Purpose Report, as external pressures and complexities increase in the CSR and social impact space, several key trends are at work and expected to influence and shape corporate purpose perspectives, strategies, and implementations in 2025.
'Leaders across the board are adjusting the way they talk about corporate impact. They are still doing the work but are adapting their narratives to meet the moment and working more cross functionally to do so,' said Khosla. 'In 2025, corporate communications will be a key partner for CSR teams. Two-thirds expect to engage with corporate communications teams more, and 30% expect to do so a lot more.'
'More than 23 million volunteer hours were tracked across the Benevity Enterprise Impact Platform in 2024,' said Candace Worley, Chief Product Officer for Benevity. 'Volunteering is emerging as a critical component of building more resilient companies and cultures as we continue to experience the increasing pace of both technological and workplace change.'
'In an era of distrust and polarization, these numbers represent a real opportunity for companies to lean into ERGs as a powerful and authentic way to sustain inclusion efforts amidst a changing regulatory and legal environment and strengthen business resilience,' said Khosla.
'As everyone works through the opportunities that responsible AI can offer, our State of Corporate Purpose study found that 82% of companies believe nonprofits require more corporate support to bridge the AI gap,' commented Ian Goldsmith, Chief AI Officer for Benevity. 'As corporations advance their AI capabilities, they have a unique opportunity to offer technical expertise, fund AI-driven tools, and provide skill-sharing with nonprofit partners.'
Insights for navigating the current environment and trends in the 2025 State of Corporate Purpose Report included: driving efficiency and measurement into core CSR programs, strengthening internal and external narratives around CSR to more clearly connect purpose to company values, maintaining employee choice in giving and volunteering, and investing in more holistic direct support for nonprofits and communities infrastructure needs.
This week at Benevity Live!, further insights offered by Khosla, other Benevity executives, and impact practitioners from around the world focused on the challenges and opportunities for CSR and social impact today – and how purpose is connected to business success.
The full 2025 Benevity State of Corporate Purpose Report may be found here.About Benevity Benevity, a certified B Corporation, is the leading global provider of social impact software, providing the only integrated suite of community investment and employee, customer and nonprofit engagement solutions. Recognized as one of Fortune's Impact 20, Benevity provides a robust, all-in-one SaaS platform designed to simplify and scale CSR and social impact programs. The platform unifies giving, volunteering, grants management, and employee mobilization - empowering companies to connect purpose with measurable business results. Benevity has processed more than $18.5 billion in donations and 99 million hours of volunteering time to support 513,000 nonprofits worldwide. The company's solutions have also facilitated 1.5 million acts of goodness and managed grants worth $18 billion. For more information, visit benevity.com.
About Benevity Impact Labs Benevity Impact Labs is a social innovation lab that brings new data, research and insights to help companies, nonprofits and individuals accelerate their impact and inclusion efforts. With unparalleled access to the world's most iconic brands, Benevity Impact Labs combines Benevity's robust data and insights with third-party research to report on the top trends shaping corporate purpose and to provide measurable proof of the value of social impact.
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